Vmake
Vmake is an AI-powered video creation and editing platform serving SMB eCommerce sellers and solo creators, aggregating leading generative video models with proprietary object-removal AI and a chat-driven Agent workflow across 120+ countries via freemium subscription.
- Company typePrivate
- Founded-
- HeadquartersSydney, Australia
- Headcount1–10
- GTM typeB2C
- OfferingSoftware
What Vmake does
Vmake is an AI-powered video creation, editing, and enhancement platform operated by Starii Tech Pty Ltd, a privately held Australian proprietary company headquartered in Sydney with engineering operations in Palo Alto. The platform serves small businesses, eCommerce sellers, marketing agencies, and solo creators who need to produce UGC-style video content for TikTok, Instagram Reels, YouTube Shorts, TikTok Shop, Shopify, and Amazon Inspire without traditional production costs or filming resources.
The core product is a browser-based workspace that aggregates multiple leading third-party AI video generation models (Seedance 2.0, Kling 3.0, Veo 3.1, Sora 2, Nano Banana 2/Pro, Seedream 4.0) alongside a proprietary BridgeRemoval AI algorithm (peer-reviewed and accepted at ICML 2026) for video object and watermark removal. The platform spans ~40 tools covering AI video generation, avatar-based shoppable videos, video enhancement and upscaling to 4K, background removal, noise reduction, auto-captions with 18+ templates, video translation with lip sync, hook generation, and viral video style recreation. In May 2026, Vmake launched Vmake Agent, a chat-driven interface consolidating approximately 196 editing and generation capabilities with post-generation canvas editing.
The company operates a product-led growth, freemium-to-Pro subscription model with monthly and annual billing through its web platform (vmake.ai), iOS App Store (KapKap AI Captions), and Google Play. Distribution is driven by SEO, social media presence across YouTube, TikTok, Instagram, Discord, LinkedIn, and X, and an open affiliate program offering 25% recurring commission on Pro upgrades. Vmake is bootstrapped/self-funded with no disclosed venture capital backing, operates globally across 120+ countries, and is GDPR, CCPA, LGPD, and Vietnam PDPA compliant.
Vmake firmographics
Firmographics- Name
- Vmake
- Legal name
- Starii Tech Pty Ltd
- Website
- https://vmake.ai
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Vmake is an AI-powered video creation and editing platform serving SMB eCommerce sellers and solo creators, aggregating leading generative video models with proprietary object-removal AI and a chat-driven Agent workflow across 120+ countries via freemium subscription.
- Ownership category
- akta.pro rank
Vmake industry classification
Industry- Product category
- AI Video Creation Software
- NAICS
- Software Publishers (5132)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Short-Form Video Creation, Editing & Templates Apps (MPACAHAE)
- akta.pro secondary industry
- Multimodal Generation (Text-Image-Video-Audio) & Creative Toolchains (HDAAACAG)
Keywords
Where Vmake is headquartered
LocationHeadquarters
- HQ city
- Sydney
- HQ country
- Australia
- HQ region
- Oceania
Offices2 records
Markets served
Vmake business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Infrastructure, Personnel, Marketing or Sales, Operations
Revenue model
- Subscription Service (Pro): Premium subscription tiers providing access to advanced features, higher usage limits, and commercial usage rights. Auto-renewal subscription model with monthly and annual billing options through App Store and Google Play.
- Free Access / Freemium: Free access and credits to try key features before upgrading. Users can start creating content with limited functionality, encouraging conversion to paid tiers.
- Affiliate Program Commission: 25% recurring commission for affiliates when new customers upgrade to Pro using referral code. No minimum requirements for eligibility.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free tier with limited credits |
| Subscription | Monthly | Pro Subscription |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels5 records
Vmake product offering
Product offeringCore offering
Vmake is an all-in-one AI-powered UGC video generation and editing platform that enables small businesses, solo creators, and eCommerce sellers to create, enhance, and optimize short-form marketing videos for TikTok, Reels, and Shorts. The platform integrates multiple world-class AI video models (Seedance 2.0, Kling 3.0, Veo 3.1, Sora 2) and offers tools for AI video generation, watermark removal, video enhancement to 4K, AI avatar video creation, auto-captioning, video translation with lip sync, and a chat-driven Agent product consolidating approximately 196 capabilities.
Product overview
Vmake is an all-in-one UGC video generator platform designed for small businesses and creators, combining generation, editing, enhancement, and optimization in one unified workflow. The core platform offers AI Video Generation (using Seedance 2.0, Kling 3.0, Veo 3.1, Sora 2, Nano Banana 2, and Seedream 4.0 models), AI Avatar Video for shoppable content, Product Showcase, Video Translator with lip sync, and the Vmake Agent (chat-driven interface with ~196 capabilities). The product suite includes comprehensive video tools (Watermark Remover, Video Enhancer, Background Remover, Video Upscaler, Noise Reducer, Auto Captions, Hook Generator, Recreate Video, Video to Text) and image tools (Image Watermark Remover, Image Enhancer, AI Image Generator, AI Thumbnail, Image Object Remover, Image Background Remover), plus format conversion tools for video (MP4, MOV, GIF) and images (JPG, PNG). The platform is optimized for TikTok, Instagram Reels, YouTube Shorts, Shopify, and Amazon Inspire, with trust ratings of 4.5 on Trustpilot and 5.0 on Product Hunt.
Differentiator
Problem solved
Functional benefit
Products and services
- Vmake AI Platform All-in-one UGC video generator platform that helps small businesses and creators generate, enhance, and optimize high-performing videos for marketing, social media, and growth. Combines generation, editing, enhancement, and optimization in one streamlined workflow.
- AI Video Generator Video generation tool using world-class AI video models (Seedance 2.0, Kling 3.0, Veo 3.1, Sora 2) in one place, turning text, images, or videos into high-quality AI-generated videos.
- Video Watermark Remover AI-powered tool to remove AI watermarks, logos, text, and other unwanted elements from videos with motion tracking and natural background reconstruction.
- Video Enhancer AI tool to enhance ecommerce assets and repurposed footage with more natural detail, upscales to 4K, auto-fixes brightness/contrast, includes video frame interpolation, sharpener, denoiser, and stabilizer.
- AI Avatar Video AI spokesperson tool for creating high-converting shoppable videos for TikTok Shop without filming creators.
- Product Showcase Tool to turn product images into ready-to-use videos for ads, social, and ecommerce in authentic UGC-style.
- Video Translator Video translation tool with dubbing, translate, and lip sync capabilities to turn videos into global-ready content.
- Video Background Remover
- Auto Captions / Caption Generator AI-powered caption generator that adds accurate captions to make videos easier to watch and convert, supporting 18+ dynamic templates.
- Hook Generator AI tool to add scroll-stopping hooks that grab attention from the first second of videos.
- Recreate Video / Clone Viral Video
- Noise Reducer AI tool to remove background noise and make voices cleaner and clearer, includes voice enhancer and video audio enhancer.
- AI Creative Ads
- Vmake Affiliate Program Commission-based program where affiliates earn 25% commission for every new customer who upgrades to Pro using their referral code.
- Video Converter Fast video conversion tool supporting MP4, MOV, and more formats, including GIF to video, AVI to MP4, WebM to MP4, MOV to MP4, MP4 to GIF, MP4 to MP3 conversions.
- AI Image Generator
- AI Thumbnail Maker
- Image Enhancer
- Image Watermark Remover
Quantifiable outcome
- Reduce video production costs by up to 90%
- +3 more outcomes
Companies that use Vmake
Customer profileNamed customers5 records
Segments4 records
Ideal customer profiles3 records
Vmake technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability10 records
Feature8 records
Vmake partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core.
- ICML 2026 (International Conference on Machine Learning)coreVmake integrated the BridgeRemoval AI algorithm, with its research paper accepted at ICML 2026 in Seoul, South Korea (July 6-11, 2026). The peer-reviewed validation signifies technical strength and practicality of Vmake's video object removal technology.
- SeedancecoreSeedance 2.0 AI video model integrated into Vmake platform for video generation capabilities.
- Kling (Kuaishou)coreKling 3.0 AI video model integrated into Vmake platform. Premium KLING models available at better pricing for members.
- Google VeocoreVeo 3.1 AI video model integrated into Vmake platform for video generation capabilities.
- OpenAI SoracoreSora 2 AI video model integrated into Vmake platform for video generation capabilities. Vmake offers Sora watermark removal tool.
- ByteDance (Nano Banana)coreNano Banana 2 and Nano Banana Pro AI video models integrated into Vmake platform.
- SeedreamcoreSeedream 4.0 AI model integrated into Vmake platform.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
Vmake competitors and assessment
Company assessmentDirect peers
- Synthesia: Enterprise-focused AI avatar video generation platform with lip-sync and translation. Overlaps with Vmake's AI avatar and video translator modules, though Synthesia skews more enterprise.
- Kapwing: Online collaborative video editor with AI-powered features like auto-subtitles, background removal, and template-based creation. Targets the same solo creator and SMB audience with browser-based editing.
- HeyGen: AI avatar video platform for creating spokesperson and shoppable videos with multilingual dubbing. Directly competes with Vmake's AI Avatar Video and Video Translator offerings.
- InVideo: AI-powered online video creation platform with templates and text-to-video for marketing and social content. Closely competes with Vmake's template-driven UGC workflow for small businesses and marketers.
- Runway: AI video generation and editing platform offering text-to-video, video-to-video, and advanced editing tools. Competes head-to-head with Vmake's AI video generator, enhancer, and Agent-style creative workflows for professional and prosumer creators.
- Veed.io: Browser-based video editing suite with AI subtitles, translation, avatar, and enhancement tools. Comparable to Vmake in product breadth and SMB/creator focus, with a longer-tenured market position.
- CapCut: ByteDance-owned short-form video editing and template app that directly overlaps Vmake's target use case of TikTok/Reels/Shorts creation. CapCut bundles AI captions, background removal, enhancement, and templates for the same SMB and creator audience.
- Pika: Generative AI video startup offering text- and image-to-video creation with editing and style controls. Targets a similar creator and marketer segment with overlapping AI video generation capabilities.
Emerging players
- Descript: AI-powered video and podcast editor with transcription, filler-word removal, and AI enhancements. Overlaps with Vmake's auto-caption, video-to-text, and noise reduction features for content creators.
- OpusClip: AI tool that repurposes long-form video into short-form clips optimized for TikTok, Reels, and Shorts. Adjacent to Vmake's UGC short-form focus with a more clip-extraction-centric workflow.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Vmake social profiles
Digital presenceVmake compliance and trust
Trust signalCompliance4 records
Vmake financial estimates
Financial estimateRevenue estimate
Valuation estimate
Vmake leadership team
Management profileNumber of profiles
Vmake funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Vmake M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Vmake
What does Vmake do?
Vmake is an all-in-one AI-powered UGC video generation and editing platform that enables small businesses, solo creators, and eCommerce sellers to create, enhance, and optimize short-form marketing videos for TikTok, Reels, and Shorts. The platform integrates multiple world-class AI video models (Seedance 2.0, Kling 3.0, Veo 3.1, Sora 2) and offers tools for AI video generation, watermark removal, video enhancement to 4K, AI avatar video creation, auto-captioning, video translation with lip sync, and a chat-driven Agent product consolidating approximately 196 capabilities.
Is Vmake a public or private company?
Vmake is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Vmake founded?
Vmake was founded in -1. It employs 1 to 10 people.
Where is Vmake based?
Vmake is headquartered in Sydney, Australia, in the Oceania region.
How does Vmake make money?
Three revenue lines are on record. Subscription Service (Pro) is the primary driver. The others are free Access / Freemium and affiliate Program Commission.
Who are Vmake's main competitors?
Direct peers on record are Synthesia, Kapwing, HeyGen, InVideo, Runway, Veed.io, CapCut and Pika. Emerging players are Descript and OpusClip.
Does Vmake have an API?
No public API is recorded for Vmake.
What industry is Vmake in?
Vmake's product category is AI Video Creation Software. Its primary akta.pro industry code is MPACAHAE, Short-Form Video Creation, Editing & Templates Apps, with a secondary code of HDAAACAG, Multimodal Generation (Text-Image-Video-Audio) & Creative Toolchains. Its NAICS code is 5132 and its SIC code is 7372.