A-line Group
A-Line Group is an independent commercial furniture, textile, and architectural product sales representative firm founded in 2022 and based in Kansas City, Missouri. Co-founders Brad and Kim Antisdel represent 10 design-driven manufacturers across Kansas, Missouri, Nebraska, and Iowa.
- Company typePrivate
- Founded2022
- HeadquartersNorth Kansas City, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What A-line Group does
A-Line Group is an independent manufacturer's representative firm founded in 2022 and based in Kansas City, Missouri. The company is co-owned by Brad and Kim Antisdel, both interior designers by education (Iowa State University and University of Kansas) who have been active in commercial design and manufacturer representation since 2006. The firm covers four U.S. states — Kansas, Missouri, Nebraska, and Iowa — serving commercial interior designers, architects, and specifiers through direct field sales, sample presentation, trade show attendance (NeoCon, Chicago Mart), and CEU-accredited continuing education courses.
The company's product offering is a curated portfolio of 10 represented manufacturer brands spanning commercial seating, tables, casegoods, textiles, wallcoverings, architectural materials, acoustic solutions, and foam-coated sculptural furniture. Represented brands include Keilhauer, Division Twelve (a Keilhauer subsidiary), Heartwork, Enwork, Concertex, Versteel, Leland, 3form, Memo, and SixInch. Supporting services include Quick Ship programs, project resource tools (contracts, CET extensions, COM/COL handling), and CEU courses on sustainability, acoustics, translucent materials, and design history. The technology surface is minimal — the firm operates a Wix-hosted website and active Instagram and LinkedIn channels but does not develop proprietary software.
A-Line Group's revenue model is commission-based sales representation. The firm earns commissions from manufacturers on sales generated within its four-state territory; no A-Line-specific pricing is publicly disclosed. The go-to-market motion is direct relationship-based field sales to enterprise design and architecture customers, supplemented by digital marketing and trade events. The company is privately held, entirely bootstrapped, and operates with no disclosed institutional investment, parent company, or subsidiaries.
A-line Group firmographics
Firmographics- Name
- A-line Group
- Legal name
- A-Line Group
- Website
- https://a-linegroup.com
- Company type
- Private
- Founded year
- 2022
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- A-Line Group is an independent commercial furniture, textile, and architectural product sales representative firm founded in 2022 and based in Kansas City, Missouri. Co-founders Brad and Kim Antisdel represent 10 design-driven manufacturers across Kansas, Missouri, Nebraska, and Iowa.
- Ownership category
- akta.pro rank
Where A-line Group is headquartered
LocationHeadquarters
- HQ city
- North Kansas City
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
A-line Group business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Supply Chain, Others
Revenue model
- Commission-based sales representation: A-Line Group earns commissions from the manufacturers they represent on sales made within their territories (Kansas, Missouri, Nebraska, Iowa). They are independent representatives who promote and sell the curated line package of brand partners to commercial interior designers and architects.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Manufacturer product pricing through A-Line Group representatives |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
A-line Group product offering
Product offeringCore offering
A-Line Group is an independent manufacturers' representative firm that sells commercial furniture, textiles, and architectural products from ten design-driven manufacturers to interior designers, architects, and commercial buyers across Kansas, Missouri, Nebraska, and Iowa. The firm provides direct field sales coverage, product education, sample handling, quick-ship program coordination, and project support including contract documentation and CEU course delivery. Revenue is generated through commissions paid by the represented manufacturers on sales made within the assigned territories.
Product overview
A-Line Group is an independent manufacturers' representative firm for commercial furniture, architectural products, and textiles. Their portfolio consists of eleven represented brand partners: Keilhauer (seating and tables), Division Twelve (carbon-neutral bent metal furniture, a Keilhauer brand), Heartwork (modular storage solutions), Enwork (conference tables, benching, casegoods), Concertex (textiles, coated fabrics, wallcoverings, acoustic solutions), Versteel (tables and seating), Leland (furniture for good living), 3form (sustainable resin and glass architectural materials), Memo (seating, tables, partitions, casework for contract market), and Sixinch (foam-coated sculptural furniture). They also offer project support services including contracts management, CET extensions for CAD integration, CEU-accredited courses, COM/COL material handling, pricing guides, quick ship programs, and sustainability resources.
Differentiator
Problem solved
Functional benefit
Products and services
- Keilhauer (Represented Brand) Seating and tables for offices, lobbies, and break rooms; internationally recognized for award-winning design with BIFMA LEVEL and other environmental standards. Represented by A-Line Group in KS, NE, IA, and MO.
- Division Twelve (Represented Brand) A Keilhauer brand offering carbon-neutral bent metal furniture with minimalist design, durable materials, and meticulous craftsmanship for commercial interiors. Represented by A-Line Group in KS, NE, IA, and MO.
- Heartwork (Represented Brand) Modular, mobile storage solutions that shape flexible, high-performing workplace environments while reflecting organizational culture. Made in the USA. Represented by A-Line Group in KS, NE, IA, and MO.
- Enwork (Represented Brand) Market leader in conference tables with innovative benching, casegoods, ergonomic products, and accessories. Represented by A-Line Group in KS and KC Metro.
- Concertex (Represented Brand) Design studio-driven brand offering textiles, coated fabrics, wallcoverings, wall tiles, outdoor products, and acoustic solutions with bold, artistic product design. Represented by A-Line Group in KS, NE, IA, and MO.
- Versteel (Represented Brand) Family-owned, USA-made manufacturer creating thoughtfully designed tables and seating built with integrity and enduring quality for shared commercial spaces. Represented by A-Line Group in KS, NE, IA, and MO.
- Leland (Represented Brand) Michigan-inspired furniture design and manufacturing combining innovative design with practicality for functional, durable, and beautiful furniture solutions. Represented by A-Line Group in KS, NE, and MO.
- 3form (Represented Brand) Design-driven materials company specializing in sustainable resin and glass solutions for architectural surfaces including partitions, wall features, and custom installations. Represented by A-Line Group in KS and KC Metro.
- Memo (Represented Brand) Seattle-based design-driven furniture brand creating seating, tables, partitions, and casework for the contract market through collaboration with international designers. Represented by A-Line Group in KS, NE, IA, and MO.
- SixInch (Represented Brand) Belgium-founded furniture brand creating bold, sculptural foam-coated furniture through proprietary coating technology. Lightweight and durable for indoor and outdoor commercial environments. Represented by A-Line Group in KS, IA, and MO.
- Commercial Interiors Sales Representation Services Independent sales representation services for commercial furniture, architectural products, and textile manufacturers across Kansas, Missouri, Nebraska, and Iowa, serving interior design professionals and commercial buyers.
- Quick Ship Programs Coordination Quick ship program coordination from partner manufacturers including Enwork (10 days or less), Concertex (Fast Track Upholstery), Heartwork (6 weeks), and Versteel (10 business days) for time-sensitive commercial projects.
- CEU Courses for Design Professionals CEU-accredited continuing education courses offered through brand partners covering translucent materials (3form Finding Clarity, Trace it Back, Designing Rooms for Acoustics, Capturing Light, The Possibilities of Acoustics, Designing for Exteriors), sustainability and design history (Keilhauer Cultivating Creativity, Eight Attributes of Contract Furniture), and American Modernism (Leland Towards American Modernism).
Companies that use A-line Group
Customer profileNamed customers1 record
Segments2 records
Ideal customer profiles2 records
A-line Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
A-line Group partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core.
- KeilhauercoreKeilhauer manufactures seating and tables for all the different ways people work. Products support engaging communications in offices, lobbies, break rooms. Known for award-winning design working with world-renowned designers and built to highest environmental standards. A-Line Group represents Keilhauer in KS, NE, IA + MO.
- Division TwelvecoreA Keilhauer brand, Division Twelve manufactures furniture with durable materials and minimalist design bent in North America. Completely carbon neutral with endless colors and styles. A-Line Group represents Division Twelve in KS, NE, IA + MO.
- HeartworkcoreHeartwork focuses on storage as a foundational element of the workplace, developing modular, mobile solutions for flexible, high-performing environments. Crafted in the USA with commercial-grade durability and human-centered design. A-Line Group represents Heartwork in KS, NE, IA + MO.
- EnworkcoreEnwork is a market leader in conference tables with innovative benching, casegoods, ergonomic products, and accessories. A-Line Group represents Enwork in KS + KC Metro.
- ConcertexcoreConcertex is a design studio with six product categories: Textiles, Coated Fabrics, Wallcoverings, Wall Tiles, Outdoor, and Acoustic Solutions. Known for bold, brave product design. A-Line Group represents Concertex in KS, NE, IA + MO.
- VersteelcoreVersteel manufactures thoughtfully designed furniture that brings people together. Family-owned and made in the USA, their tables and seating are built with integrity and enduring quality. A-Line Group represents Versteel in KS, NE, IA + MO.
- LelandcoreInspired by Michigan, Leland designs and manufactures furniture for good living, merging innovative design with practicality and durability. A-Line Group represents Leland in KS, NE + MO.
- 3formcore3form is a design-driven materials company known for sustainable resin and glass solutions that push boundaries of architectural surfaces through light, texture, and color. A-Line Group represents 3form in KS + KC Metro.
- MemocoreMemo is a design-driven furniture brand based in Seattle's Georgetown neighborhood, creating seating, tables, partitions, and casework for the contract market. Collaboration with international designers. A-Line Group represents Memo in KS, NE, IA + MO.
- SixInchcoreFounded in Belgium, SixInch transforms imaginative concepts into functional works of art through signature foam-coated furniture. Partners with leading designers and architects for bold, sculptural pieces. A-Line Group represents SixInch in KS, IA + MO.
Scale indicators3 records
Recent moves5 records
Expansion highlights3 records
A-line Group competitors and assessment
Company assessmentBroad incumbents
- Allsteel: Major contract office furniture manufacturer with a dealer/rep network serving designers across the US. Comparable as a manufacturer whose rep-based channel A-Line-style firms represent.
- Haworth: Global contract furniture manufacturer that operates through a network of independent dealers and reps. Relevant as both a potential manufacturer partner and a benchmark for how large incumbents structure their rep/dealer channels.
- Krueger International (KI): Large contract furniture manufacturer using independent rep firms for territorial sales. Comparable as a manufacturer whose channel strategy defines the rep firm ecosystem A-Line Group operates in.
Direct peers
- Office Pavilion: Regional commercial furniture dealership headquartered in Tampa, serving Florida and broader Southeast. Comparable as a multi-state commercial interiors rep/dealer serving architects and designers with manufacturer partnerships.
- Atmosphere Commercial Interiors: Commercial furniture and architectural interiors rep/dealer serving the upper Midwest. Closely comparable multi-territory rep model focused on specification-driven commercial design projects.
- Workplace Resource: Commercial furniture dealership representing premium manufacturers to designers and corporations. Comparable in serving design-led specification-driven commercial interiors projects across a defined regional territory.
- Tangram Interiors: Multi-state commercial furniture and architectural products dealer/rep group serving designers and architects across the western US. Closely comparable multi-territory, design-led commercial interiors rep model with a curated manufacturer portfolio.
- Storr Office Environments: Commercial office furniture dealership serving the Mid-Atlantic and Southeast with a curated portfolio of contract manufacturers. Directly comparable as a designer-focused commercial interiors rep/dealer.
- Norsman Interiors: Commercial furniture dealership serving the Southwest with curated manufacturer partnerships. Comparable independent rep/dealer business model focused on design professionals.
- Interior Solutions Group (ISG): Commercial furniture and interiors dealer serving designers in the Mid-Atlantic. Comparable multi-state commercial interiors rep/dealer focused on architectural specification.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
A-line Group social profiles
Digital presenceA-line Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
A-line Group leadership team
Management profileNumber of profiles
Profiles2 records
A-line Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
A-line Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about A-line Group
What does A-line Group do?
A-Line Group is an independent manufacturers' representative firm that sells commercial furniture, textiles, and architectural products from ten design-driven manufacturers to interior designers, architects, and commercial buyers across Kansas, Missouri, Nebraska, and Iowa. The firm provides direct field sales coverage, product education, sample handling, quick-ship program coordination, and project support including contract documentation and CEU course delivery. Revenue is generated through commissions paid by the represented manufacturers on sales made within the assigned territories.
Is A-line Group a public or private company?
A-line Group is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was A-line Group founded?
A-line Group was founded in 2022. It employs 1 to 10 people.
Where is A-line Group based?
A-line Group is headquartered in North Kansas City, United States, in the North America region.
How does A-line Group make money?
One revenue line is on record: commission-based sales representation.
Who are A-line Group's main competitors?
Broad incumbents on record are Allsteel, Haworth and Krueger International (KI). Direct peers are Office Pavilion, Atmosphere Commercial Interiors, Workplace Resource, Tangram Interiors, Storr Office Environments, Norsman Interiors and Interior Solutions Group (ISG).
Does A-line Group have an API?
No public API is recorded for A-line Group.