CENTURY 21 Circle
CENTURY 21 Circle is a privately held multi-state real estate brokerage franchise operating nearly 40 offices with roughly 1,100 agents across Illinois, Indiana, Michigan, and Florida, providing residential, commercial, relocation, rental, farm and ranch, and property management services with $1.6 billion in annual transaction volume.
- Company typePrivate
- Founded-
- HeadquartersSkokie, United States
- Headcount1,001–5,000
- GTM typeB2C
- OfferingServices
What CENTURY 21 Circle does
CENTURY 21 Circle is a privately held, multi-state real estate brokerage franchise operating under Century 21 Real Estate LLC (owned by Anywhere Real Estate Inc.). The firm conducts residential, commercial, relocation, rental, farm and ranch, and property management brokerage across Illinois, Indiana, Michigan, and Florida through approximately 40 offices and roughly 1,000-1,100 commissioned agents, closing more than 5,000 homes per year with $1.6 billion in annual transaction volume.
The technology backbone is composed of third-party, agent-facing tools rather than proprietary systems: MoxiWorks CRM and transaction management, SkySlope for compliance and document handling, 21Online (a portal aggregating Brand Studio, RealSatisfied, and xPressdocs), RPR for property analytics, Mosaik for market intelligence, Darwin for marketing, DepositLink for digital earnest money, and MRED MLS integration in Illinois. A consumer-facing property search platform supports geospatial and drive-time filtering across all four states.
Revenue is generated primarily through transaction-based commissions on agent-closed deals, with agents typically keeping the majority of each commission while the brokerage retains a split, plus franchise/desk fees, referral commissions from corporate relocation partners (notably CARTUS and Fortune 500 employers, averaging 617 annual referral closings), and referral fees from integrated ancillary providers (Acuity Title for title, Skylight Insurance, and LiveEasy for moving concierge). The go-to-market relies on agent recruitment and retention, direct consumer outreach, relocation partnerships, and brand-driven lead capture under the global CENTURY 21 umbrella, which reports 153,000 agents across 86 countries.
CENTURY 21 Circle firmographics
Firmographics- Name
- CENTURY 21 Circle
- Legal name
- Century 21 Real Estate LLC
- Website
- https://c21circle.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- CENTURY 21 Circle is a privately held multi-state real estate brokerage franchise operating nearly 40 offices with roughly 1,100 agents across Illinois, Indiana, Michigan, and Florida, providing residential, commercial, relocation, rental, farm and ranch, and property management services with $1.6 billion in annual transaction volume.
- Ownership category
- akta.pro rank
CENTURY 21 Circle industry classification
Industry- Product category
- Residential Real Estate Brokerage
- NAICS
- Offices of Real Estate Agents and Brokers (531210), Real Estate Property Managers (53131), Residential Property Managers (531311)
- SIC
- Real Estate Agents & Managers (For Others) (6531)
- akta.pro primary industry
- Traditional Residential Brokerage (Existing Homes) (BPAJAAAA)
- akta.pro secondary industries
- Residential Investment Property Brokerage (SFR/Small Multifamily) (BPAJAAAE), Residential Real Estate Brokerage (Buy/Sell) (FSAEAJAA)
Keywords
Where CENTURY 21 Circle is headquartered
LocationHeadquarters
- HQ city
- Skokie
- HQ country
- United States
- HQ region
- North America
Offices35 records
Markets served
CENTURY 21 Circle business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Real Estate Commission Revenue: The company operates as a real estate brokerage earning revenue through agent commissions on residential and commercial property transactions. Agents close over 5,000 homes per year with approximately $1.6 billion in annual sales volume. Revenue is generated through commission splits with affiliated agents and transaction fees.
- Relocation Services Revenue: Corporate and employee relocation services generating referral fees and commissions. The relocation team averages 617 referral closings per year. The company partners with CARTUS and major corporations for relocation referrals.
- Ancillary Services Revenue: Revenue from integrated title, insurance, and lending services through partner companies (Acuity Title, Skylight Insurance). Commission or referral fees from these ancillary service providers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Full-Service Brokerage Support |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels10 records
CENTURY 21 Circle product offering
Product offeringCore offering
CENTURY 21 Circle operates as a full-service real estate brokerage providing residential buyer and seller representation, commercial real estate brokerage, rental services, farm and ranch transactions, and property management across Illinois, Indiana, Michigan, and Florida. The firm complements core brokerage with corporate and employee relocation services, senior living transition programs, and integrated partner offerings including title, insurance, and moving concierge services delivered through its affiliated agent network.
Product overview
CENTURY 21 Circle is a Top 10 Century 21 real estate brokerage franchise operating as a full-service brokerage providing residential and commercial real estate services across Illinois, Indiana, Michigan, and Florida. The company offers a comprehensive suite of services including buyer and seller representation, commercial real estate, rentals, farm and ranch properties, and property management (licensed in Florida). Its integrated service ecosystem combines core brokerage services with ancillary partner offerings—Acuity Title for title services, Skylight Insurance for property coverage, and LiveEasy for moving concierge support—along with specialized relocation programs (Circle Move Benefit Program for corporate employees and Gold Standard Program for senior living transitions). Agent-facing tools include MoxiWorks for CRM and transaction management, SkySlope for document handling, and C21University for ongoing education. The company operates approximately 40 offices with roughly 1,000 agents and $1.6 billion in annual sales volume.
Differentiator
Problem solved
Functional benefit
Products and services
- Residential Buying Services Full-service residential home buying representation connecting buyers with properties across Illinois, Indiana, Michigan, and Florida through trained local agents providing market guidance, property search support, and transaction management from search through closing.
- Residential Selling Services Full-service home selling representation including comparative market analysis, custom marketing strategy, professional listing exposure, and negotiation support aimed at maximizing sale value for homeowners across the four-state footprint.
- Commercial Real Estate Services Commercial property brokerage, commercial mortgages, and investment services for buyers, sellers, and investors across multiple commercial sectors, leveraging more than 50 years of experience serving local and national clients.
- Rental Division Rental property search assistance for tenants plus rental management services for landlords, providing access to hundreds of rental listings across Illinois and Indiana markets.
- Farm and Ranch Real Estate Specialized brokerage for premium ranch real estate, farm and agricultural land, and recreational properties in Illinois, Indiana, and Florida, including tax-saving strategies and asset preservation expertise.
- Property Management Full-service property management for single-family homes, townhomes, condominiums, and commercial properties, with licensed operations covering Greater Tampa Bay, Treasure Coast, and the Florida Keys.
- Relocation Services Award-winning relocation team of 75+ trained agents averaging 617 referral closings per year, providing buyer representation, seller services, rental assistance, and corporate relocation support across Florida, Illinois, and Indiana.
- Circle Move Benefit Program Employer-sponsored employee relocation benefit program offering cashback incentives up to $5,500, closing cost credits, moving discounts, and personalized concierge services for corporate employees relocating through the brokerage.
- Gold Standard Program Senior living transition service offered to assisted living, retirement, and memory care facilities, providing resident cashback up to $5,500, moving discounts, and facility promotion across CENTURY 21 Circle offices.
Quantifiable outcome
- Over 5,000 homes closed annually by 1,100 agents
- +3 more outcomes
Companies that use CENTURY 21 Circle
Customer profileNamed customers5 records
Segments10 records
Ideal customer profiles3 records
CENTURY 21 Circle technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration8 records
Feature3 records
CENTURY 21 Circle partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and major.
- Acuity TitlecoreAcuity Title is the premier title company partnered with CENTURY 21 Circle, offering flexible, client-focused title services for residential purchase and refinance transactions across the nation. They integrate seamlessly with client systems and tailor processes to meet unique needs, ensuring smooth transaction experiences.
- Skylight InsurancecoreSkylight Insurance is a top-ranked insurance agency partnered with CENTURY 21 Circle, providing comprehensive coverage including home, auto, rental, and commercial insurance. As an independent agency working with nearly 20 trusted providers, they offer tailored coverage and pricing for clients transitioning between homes.
- LiveEasycoreLiveEasy is partnered with CENTURY 21 Circle to power the Home Concierge Program and moving concierge services. They offer integrated services including moving assistance, home protection, utility connections, mortgage, title, insurance, and even driver's license and voter registration support for seamless relocations.
- CARTUSmajorCARTUS is a major relocation network partner providing corporate relocation services. Through this partnership, CENTURY 21 Circle agents gain access to highly qualified relocation leads and referrals from corporate clients and their employees.
- Fortune 500 CompaniesmajorPartnership with Fortune 500 companies for employee relocation services. These corporate relationships generate highly qualified relocation leads and referral opportunities for CENTURY 21 Circle agents.
- EastersealscoreCENTURY 21 Circle is proud to partner with Easterseals in their mission to achieve full equity, inclusion, and access for people with disabilities. Easterseals serves over 1.5 million people annually through a national network of affiliates offering life-changing services including early childhood programs, autism services, medical rehabilitation, and employment support.
Scale indicators10 records
Recent moves7 records
Expansion highlights6 records
CENTURY 21 Circle competitors and assessment
Company assessmentDirect peers
- Better Homes and Gardens Real Estate: National residential real estate franchise affiliated with a recognized consumer brand, offering full-service brokerage through a commissioned agent network. Comparable as a competing franchise system with similar agent recruitment and residential service offerings.
- Berkshire Hathaway HomeServices: National residential real estate franchise brand offering full-service brokerage, relocation, and ancillary services through a franchised agent network. Comparable as a competing franchise system with national reach and relocation capabilities.
- Coldwell Banker: Long-established U.S. residential brokerage franchise under Anywhere Real Estate (the same parent as CENTURY 21). Highly comparable as a sister franchise brand offering residential, luxury, and relocation services through commissioned agents.
- RE/MAX: Global franchise real estate brokerage network with a comparable agent-based, commission-driven business model. RE/MAX is one of the closest direct peers to a CENTURY 21 franchise in both brand structure and service offering, and operates in the same Midwest and Florida geographies.
- Keller Williams Realty: Largest real estate franchise by agent count in the U.S., operating on a similar agent-centric, commission-split model with heavy emphasis on agent training and productivity. Directly comparable on business model, agent recruitment, and residential brokerage services.
- HomeSmart: Large U.S. residential real estate franchise with an agent-centric model, competitive commission structures, and national footprint. Comparable as a competing franchise attracting similar agent talent, especially in the Midwest and Sun Belt.
- eXp Realty: Cloud-based, agent-centric brokerage with rapid recent growth driven by attractive commission splits and virtual operations. Directly comparable as a competing residential brokerage recruiting the same licensed agent talent pool.
Broad incumbents
- Compass: National residential real estate brokerage with proprietary technology platform and agent network across the U.S. Directly comparable as a competing full-service brokerage model with technology-driven agent productivity, though Compass operates at significantly larger national scale than CENTURY 21 Circle.
Emerging players
- Redfin: Technology-forward residential brokerage offering both agent services and a lower-commission direct model. Comparable as a competitor for buyer and seller clients in overlapping geographies (Florida, Illinois), though it competes more on technology and price than traditional full-service brokerage.
- Sotheby's International Realty: Luxury-focused residential real estate franchise with strong international referral network. Comparable in the luxury home segment, particularly for high-net-worth and relocation clients that CENTURY 21 Circle also targets.
Market position
Strengths1 record
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
CENTURY 21 Circle social profiles
Digital presenceCENTURY 21 Circle compliance and trust
Trust signalCompliance3 records
CENTURY 21 Circle financial estimates
Financial estimateRevenue estimate
Valuation estimate
CENTURY 21 Circle leadership team
Management profileNumber of profiles
CENTURY 21 Circle funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
CENTURY 21 Circle M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about CENTURY 21 Circle
What does CENTURY 21 Circle do?
CENTURY 21 Circle operates as a full-service real estate brokerage providing residential buyer and seller representation, commercial real estate brokerage, rental services, farm and ranch transactions, and property management across Illinois, Indiana, Michigan, and Florida. The firm complements core brokerage with corporate and employee relocation services, senior living transition programs, and integrated partner offerings including title, insurance, and moving concierge services delivered through its affiliated agent network.
Is CENTURY 21 Circle a public or private company?
CENTURY 21 Circle is a private company. It is classified as unknown and is currently operating.
When was CENTURY 21 Circle founded?
CENTURY 21 Circle was founded in -1. It employs 1,001 to 5,000 people.
Where is CENTURY 21 Circle based?
CENTURY 21 Circle is headquartered in Skokie, United States, in the North America region.
How does CENTURY 21 Circle make money?
Three revenue lines are on record. Real Estate Commission Revenue is the primary driver. The others are relocation Services Revenue and ancillary Services Revenue.
Who are CENTURY 21 Circle's main competitors?
Direct peers on record are Better Homes and Gardens Real Estate, Berkshire Hathaway HomeServices, Coldwell Banker, RE/MAX, Keller Williams Realty, HomeSmart and eXp Realty. Compass is listed as a broad incumbent. Emerging players are Redfin and Sotheby's International Realty.
Does CENTURY 21 Circle have an API?
No public API is recorded for CENTURY 21 Circle.
What industry is CENTURY 21 Circle in?
CENTURY 21 Circle's product category is Residential Real Estate Brokerage. Its primary akta.pro industry code is BPAJAAAA, Traditional Residential Brokerage (Existing Homes), with a secondary code of BPAJAAAE, Residential Investment Property Brokerage (SFR/Small Multifamily). Its NAICS code is 531210 and its SIC code is 6531.