Recoreo
Recoreo Ltd is a London-based bootstrapped company operating Gym Geek, a freemium smart-calorie-counter mobile app that uses a proprietary adaptive model to personalize users' calorie goals, alongside a content website attracting over one million monthly visitors.
- Company typePrivate
- Founded2017
- HeadquartersLondon, United Kingdom
- Headcount1–10
- GTM typeB2C
- OfferingSoftware
What Recoreo does
Recoreo Ltd is a London-based, bootstrapped digital health company founded in 2017 that operates a portfolio of online consumer health and fitness brands. Its primary product is Gym Geek, a mobile calorie counter application launched in June 2025 that uses a proprietary statistical model called Smart Calorie Adjustments™ to adapt each user's Total Daily Energy Expenditure (TDEE) targets to their observed weight changes, rather than relying on static population-average formulas. The company also operates gymgeek.com, a companion content site offering free calorie-deficit and macro calculators that draws over one million monthly visitors and serves as a top-of-funnel acquisition channel for the mobile app.
The Gym Geek app is built on Expo/React Native/TypeScript with a Node.js/GraphQL backend and uses SQLite with the Drizzle ORM for persistence; the website is built with React/Razzle/TypeScript and styled with Tailwind, backed by a Headless WordPress CMS. AI features are powered by OpenAI APIs — text vector embeddings enhance search across a 3.8-million-item food database, and chat completions interpret free-text meal descriptions into logged entries. Both the app and the website share a single GraphQL server, containerized in Docker on Kubernetes, with a bespoke search retrieval and ranking layer built on SQLite FTS5.
Recoreo operates a freemium distribution model: the Gym Geek app is free to download via the Apple App Store and Google Play Store (rated 4.8 stars) and the website tools are free. No premium tier, subscription price, or monetization mechanics are publicly disclosed, although the company self-describes as profitable. As of the latest reporting, the app has supported 400,000+ users in weight-management efforts since its June 2025 launch, and the company is hiring its first engineers, with a roadmapped product pipeline that includes Apple Health and Google Health integrations, cross-device user authentication, automated food database pipelines, and an AI-powered Insights tab.
Recoreo firmographics
Firmographics- Name
- Recoreo
- Legal name
- Recoreo Ltd
- Website
- https://recoreo.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Recoreo Ltd is a London-based bootstrapped company operating Gym Geek, a freemium smart-calorie-counter mobile app that uses a proprietary adaptive model to personalize users' calorie goals, alongside a content website attracting over one million monthly visitors.
- Ownership category
- akta.pro rank
Recoreo industry classification
Industry- Product category
- Calorie Tracking and Weight Management Software
- NAICS
- Health and Personal Care Retailers (456)
- akta.pro primary industry
- Fitness Trackers (CRACAIAB)
- akta.pro secondary industries
- Weight Management & Behavior Change Education (EDAAAHAF), Hydration, Nutrition & Metabolic Tracking Devices (Smart Bottles, Breath/Metabolic Analyzers) (CRACAQAI)
Keywords
Where Recoreo is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices2 records
Markets served
Recoreo business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations
Revenue model
- Mobile App Distribution: Freemium mobile app model - free to download with basic functionality. App launched June 2025. Specific premium features or subscription tiers not publicly disclosed.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free mobile app with basic tracking functionality |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels3 records
Recoreo product offering
Product offeringCore offering
Recoreo operates online health and fitness brands, with the flagship being Gym Geek — a smart calorie counter mobile app launched in June 2025 that uses a proprietary Smart Calorie Adjustments™ statistical model to adapt calorie goals to each user's metabolism. The app features a 3.8 million item food database, barcode scanning, AI-enhanced search and natural language meal interpretation, and calorie/macro tracking. The companion gymgeek.com website provides free calorie deficit and macro calculators plus expert weight loss and exercise guides, attracting over 1 million monthly visitors.
Product overview
Recoreo operates a portfolio of online health and fitness brands. The primary offering is Gym Geek — a smart calorie counter mobile app launched in June 2025 that adapts to users' unique metabolism using Smart Calorie Adjustments™. The companion gymgeek.com website provides free calorie and macro calculator tools alongside expert content. Both products work together: the app serves mobile users tracking calories daily, while the website attracts users through free tools and educational content, driving conversions to the mobile app.
Differentiator
Problem solved
Functional benefit
Brands
- Gym Geek: The Smart Calorie Counter app that adapts to users' unique metabolism using Smart Calorie Adjustments technology. Features barcode scanning, 3.8 million item food database, and calorie/macro tracking.
Products and services
- Gym Geek Mobile App A smart calorie counter mobile app for individual consumers that uses the proprietary Smart Calorie Adjustments™ statistical model to adapt daily calorie goals to each user's unique metabolism. Features include a 3.8 million item food database, barcode scanning, AI-powered natural language meal interpretation via OpenAI, and one-tap calorie/macro tracking. Distributed via the Apple App Store and Google Play Store under a freemium model.
- gymgeek.com Website
Quantifiable outcome
- 400,000+ users have used the app to lose, maintain or gain weight since June 2025 launch
- +3 more outcomes
Companies that use Recoreo
Customer profileNamed customers2 records
Segments1 record
Ideal customer profiles1 record
Recoreo technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
AI capability3 records
Feature4 records
Recoreo partnerships and signals
Strategic signalScale indicators6 records
Recent moves6 records
Expansion highlights6 records
Recoreo competitors and assessment
Company assessmentDirect peers
- Lose It!: Calorie counting and weight loss app with barcode scanning, food database, and goal tracking. Direct competitor in the consumer weight management space with a similar freemium mobile app model.
- FatSecret: Free calorie counter and food diary platform with a community and large food database. Competes with Gym Geek on free calorie and macro tracking for weight loss and weight management users.
- Noom: Subscription-based weight management app combining calorie tracking with coaching and behavior change programs. Competes for the same weight management user, with a much heavier paid/coaching component.
- Cronometer: Nutrition tracking app focused on detailed micronutrient and calorie tracking, with a verified food database. Competes with Gym Geek in the calorie counter and weight management category, particularly with more analytical users.
- Lifesum: Subscription nutrition and health tracking app with meal plans, calorie counting, and macro tracking. Competes with Gym Geek on personalized calorie tracking and weight management for consumers.
- MyNetDiary: Calorie counter and food diary app with a large verified food database and macro tracking. Overlaps with Gym Geek on calorie counting, food database search, and adaptive tracking use cases.
- MyFitnessPal: The dominant calorie-counting and nutrition tracking app, with hundreds of millions of users. Directly competes with Gym Geek on calorie/macro tracking, food database, and weight management positioning.
Emerging players
- MacroFactor: Subscription macro and calorie tracking app notable for its adaptive TDEE algorithm that updates calorie and macro targets based on user data. Closest conceptual competitor to Gym Geek's Smart Calorie Adjustments™ approach.
Broad incumbents
- WW (Weight Watchers): Long-established weight management brand now offering a digital app with food tracking and coaching. A broader incumbent competing in the same weight management category but with a much wider program-based offering.
- Apple Health: Default health and activity tracking platform on iOS, integrating activity, nutrition, and weight data from third-party apps. A potential platform risk and distribution channel for Gym Geek's planned Apple Health integration.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Recoreo social profiles
Digital presenceRecoreo financial estimates
Financial estimateRevenue estimate
Valuation estimate
Recoreo leadership team
Management profileNumber of profiles
Profiles1 record
Recoreo funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Recoreo M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Recoreo
What does Recoreo do?
Recoreo operates online health and fitness brands, with the flagship being Gym Geek — a smart calorie counter mobile app launched in June 2025 that uses a proprietary Smart Calorie Adjustments™ statistical model to adapt calorie goals to each user's metabolism. The app features a 3.8 million item food database, barcode scanning, AI-enhanced search and natural language meal interpretation, and calorie/macro tracking. The companion gymgeek.com website provides free calorie deficit and macro calculators plus expert weight loss and exercise guides, attracting over 1 million monthly visitors.
Is Recoreo a public or private company?
Recoreo is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Recoreo founded?
Recoreo was founded in 2017. It employs 1 to 10 people.
Where is Recoreo based?
Recoreo is headquartered in London, United Kingdom, in the Europe region.
How does Recoreo make money?
One revenue line is on record: mobile App Distribution.
Who are Recoreo's main competitors?
Direct peers on record are Lose It!, FatSecret, Noom, Cronometer, Lifesum, MyNetDiary and MyFitnessPal. MacroFactor is listed as an emerging player. Broad incumbents are WW (Weight Watchers) and Apple Health.
Does Recoreo have an API?
No public API is recorded for Recoreo.
What industry is Recoreo in?
Recoreo's product category is Calorie Tracking and Weight Management Software. Its primary akta.pro industry code is CRACAIAB, Fitness Trackers, with a secondary code of EDAAAHAF, Weight Management & Behavior Change Education. Its NAICS code is 456.