Regroupement Quebecois Des Residences Pour Aines

What Regroupement Quebecois Des Residences Pour Aines does

Regroupement québécois des résidences pour aînés (RQRA) is a Quebec-based non-profit membership association (organisme à but non lucratif) representing private residences for seniors (RPA) across the province. Founded prior to the current leadership era, the association is governed by Quebec law and headquartered at 425 Boulevard de Maisonneuve Ouest in downtown Montreal. Its primary constituents are approximately 800 member residences — owners and managers operating nearly 108,000 rental units and serving more than 150,000 seniors across Quebec — including both autonomous-living facilities and residences providing assistance and care for seniors experiencing loss of autonomy.

RQRA operates as the recognized industry voice ("LA VOIX DES RPA") for the Quebec private seniors' residence sector, providing member residences with regulatory advocacy, government relations, training programs (including a caregiver training program developed with the Fédération des centres de services scolaires du Québec and financially supported by the Quebec government), a quarterly magazine (L'Adresse), a podcast series (Les Balados du RQRA), and a dedicated recruitment platform (Emploi RPA). The association also curates a network of approximately 33 vetted partners offering exclusive negotiated pricing on operational inputs ranging from food procurement (GESPRA), insurance (La Turquoise), and telecommunications (Vidéotron) to workforce scheduling software (Agendrix), care management (SOFI, Domedic/XPILL), property management (RPA360), compliance reporting (ALIAS), and background checks (Mintz).

The business model is a recurring annual membership subscription supplemented by partner sponsorship and event revenue (annual congress, Classique de Vélo-Golf, Défi des Chefs, webinars). The organization is led by a team of approximately 13 staff under President and CEO Marc Fortin (appointed October 2021), who brings 30+ years of CPG and association leadership experience. RQRA's operational focus spans Quebec only, and its competitive positioning rests on collective bargaining scale, regulatory expertise, and a curated partner ecosystem rather than proprietary technology.

Name

Regroupement Quebecois Des Residences Pour Aines

Legal name

Regroupement québécois des résidences pour aînés (RQRA)

Website

https://rqra.qc.ca

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

11–50 employees

Short description

RQRA is a Quebec-based non-profit membership association representing approximately 800 private seniors' residences (RPA) managing nearly 108,000 rental units, providing advocacy, training, and exclusive partner deals to its members.

Ownership category

akta.pro rank

Product category

Senior Living Industry Association

NAICS

Professional Organizations (81392), Continuing Care Retirement Communities and Assisted Living Facilities for the Elderly (62331), Services for the Elderly and Persons with Disabilities (62412)

SIC

Services-Membership Organizations (8600), Services-Nursing & Personal Care Facilities (8050)

akta.pro primary industry

Continuing Care at Home (CCaH) / Virtual CCRC Programs (HLADAEAH)

akta.pro secondary industries

Licensed CNA/HHA Staffing & Credentialed Placement (HSABAMAH), 24/7 Rotating Shift In-Home Care (Multiple Caregivers) (HSABAHAA)

Keywords

• Senior residence association
• Membership advocacy services
• Eldercare industry group
• Seniors housing network
• Retirement residence training

Headquarters

HQ city

Montréal

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others, Infrastructure

Revenue model

1. Membership fees: RQRA generates revenue through annual membership fees from its 800 member residences and property owners. Members receive access to exclusive partner deals, training programs, industry studies, and advocacy services.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

RQRA is a non-profit membership association that represents approximately 800 private seniors' residences (RPA) in Quebec, managing nearly 108,000 rental units. It provides members with advocacy and government relations, exclusive negotiated partner discounts (food procurement, insurance, telecommunications, legal services, HR, pest management, construction, recruitment, and more), training programs for caregivers, legal services, publications including the quarterly L'Adresse magazine and Les Balados podcasts, and the Emploi RPA recruitment platform.

Product overview

RQRA is a non-profit association representing private seniors' residences (RPAs) in Quebec, serving approximately 800 member residences managing nearly 108,000 rental units. Rather than operating a single unified software product, RQRA provides membership services including advocacy, publications (L'Adresse magazine, podcasts), training programs, legal services, and a recruitment platform (Emploi RPA). RQRA's primary technology value lies in its ecosystem of vetted partner software solutions that members access through exclusive deals: RPA360 (integrated residence management), Agendrix (workforce scheduling), XPILL Pro/Solo (medication management), Octogone (food services), SOFI (care management), ALIAS (compliance reporting), Mintz (background checks), Global Crossing Immigration (international recruitment), and SOS-MÉDIC (medical alerts). These partner products form a complementary technology stack addressing operational, care, compliance, and HR needs of seniors' residences.

Differentiator

Problem solved

Functional benefit

Products and services

• RQRA Membership
• L'Adresse Magazine
• Les Balados du RQRA
• Emploi RPA
• Caregiver (Préposé aux résidents) Training Program
• Legal Services for Members
• Government Relations and Advocacy Services

Quantifiable outcome

• 95% of residents report being satisfied with their RPA experience
• +1 more outcomes

Named customers1 record

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration15 records

Partnerships

34 partnerships are on record, tiered core and supporting.

• GESPRAcoreStrategic or Co-development PartnerGESPRA is a procurement group allowing RPAs to obtain the best costs for all food needs. Members benefit from negotiated pricing and annual allocations on purchases as well as nutritionist services for menu development. No account opening fees for RQRA members.
• TELUS SantécoreStrategic or Co-development PartnerTELUS Santé offers prevention mutuals allowing members to save up to 60% on CNESST contributions. Part of the RQRA partner network offering exclusive benefits to members.
• VisaviecoreChannel Partner/ Reseller/ DistributorVisavie is the first and largest network of housing advisors for seniors in Quebec and Ontario since 1988. RQRA members access exclusive customer experience training programs at no additional cost.
• First OnsitesupportingImplementation/ SI/ Consulting PartnerExpert in post-disaster recovery offering restoration and reconstruction services 24/7. RQRA members receive a free emergency intervention plan worth $250.
• SOS-MÉDICcoreStrategic or Co-development PartnerDivision of Groupe Sécurité Alarma offering 24/7 medical alert systems for seniors at home or traveling. Members receive minimum 10% discount on monitoring packages for residences and 10% discount for residents on monthly medical alert plans.
• Athos Services CommémoratifssupportingStrategic or Co-development PartnerFuneral services grouping including Urgel Bourgie, Lépine Cloutier, Les Espaces Memoria and Complexe Aeterna. Members receive up to 8% discount on pre-arrangements and 2% benefit for member residences.
• Gordon Food Service (GFS)supportingChannel Partner/ Reseller/ DistributorFood distribution specializing in the food sector for hotels, restaurants and institutions. Members receive 2 seasonal menus, food loss management support, and annual food show discounts.
• NespressosupportingChannel Partner/ Reseller/ DistributorProfessional coffee machines and capsules. Members receive up to 30% discount on professional machines with extended warranties and 8% discount on coffee capsules and accessories.
• La TurquoisecoreStrategic or Co-development PartnerExclusive insurance provider for RQRA's Sérénité Or program. Offers comprehensive insurance coverage for residences with free diagnosis.
• Philippe VoyersupportingStrategic or Co-development PartnerTraining programs on senior care for employees and managers of RPAs. Members receive up to 40% discount on annual training subscription programs.
• TCJ (Therrien Couture-Jolicoeur)supportingImplementation/ SI/ Consulting PartnerLegal services partner providing comprehensive legal services. Members receive 1 free hour of consultation and 10% discount on fees plus free property tax account review.
• MBM Gestion ParasitairesupportingChannel Partner/ Reseller/ DistributorPest management combining performance, education and environmental preservation. Members receive up to 5% discount on one-time treatments.
• PrudentsupportingImplementation/ SI/ Consulting PartnerFire prevention consulting established since 1994. Members receive 1.5% to 3% discount on PSI creation, 5% on fire prevention advisory fees, and free 24/7 emergency support line.
• TandemsupportingImplementation/ SI/ Consulting PartnerPost-disaster services with 80+ experts. Members receive emergency pricing list, free reconstruction estimate, and 24-hour preliminary report for insurance negotiation.
• Constructions HubsupportingImplementation/ SI/ Consulting PartnerConstruction company specializing in commercial, institutional and industrial projects. Members receive exclusive 3% discount on all construction, renovation or expansion projects.
• CistecsupportingTechnology or IntegrationBuilding technology specialist for security, telecommunications and energy management systems. Members receive preferential rates on construction expertise and customized solutions.
• Vidéotron AffairessupportingChannel Partner/ Reseller/ DistributorTelecommunications including wired and mobile telephony, internet connectivity, local and wide network. Members receive special pricing and 3 months free on dedicated channels and digital signage.
• Global Crossing ImmigrationsupportingChannel Partner/ Reseller/ DistributorImmigration and recruitment firm specializing in foreign candidate recruitment. Members receive preferential pricing starting at $4,000 per candidate including interviews and quality guarantee.
• TrustiisupportingTechnology or IntegrationBackground verification platform. Members receive 10 to 17% discount on base pricing for candidate background checks.
• Vérifications mondiales MintzsupportingTechnology or IntegrationBackground check services since 1922. Members receive no account opening fees and exclusive $30 pricing for Canadian criminal record checks including identity validation.
• Alias Ligne de signalementsupportingTechnology or IntegrationConfidential and anonymous reporting mechanism for workplace compliance. RQRA members receive simplified solution for Law 42 and Law 27 compliance at preferential rates.
• Aliments du QuébecsupportingStrategic or Co-development PartnerNon-profit promoting Quebec's agri-food industry. Members receive 15% discount on annual membership to the Aliments du Québec au menu program.
• BunzlsupportingChannel Partner/ Reseller/ DistributorCleaning and hygiene product solutions. Members receive up to 8% discount on purchases plus preferential pricing and free standardization.
• RONAsupportingChannel Partner/ Reseller/ DistributorHardware and building materials. Members receive 5 to 15% group discounts through RQRA account.
• Doyon DespréssupportingChannel Partner/ Reseller/ DistributorProfessional and residential kitchen equipment distributor. Members receive preferential pricing with 15% off glassware, 10% off dishes, 18% off accessories.
• L'Agence DistinctionsupportingChannel Partner/ Reseller/ DistributorEntertainment and cultural event services. Members receive 5% discount on shows.
• SOFIsupportingTechnology or IntegrationCare management software for senior residences. Members receive 6 months free upon signing a service agreement with no installation fees.
• UDATA (RPA360)supportingTechnology or IntegrationManagement software developer for RPAs. Members receive $300 savings on installation and integration fees.
• DomedicsupportingTechnology or IntegrationElectronic medication management and security. XPILL PRO: 10% off startup fees, 15% off training, 2 months free. XPILL SOLO: 1 free Android tablet and 12 months free.
• Basco Portes et FenêtressupportingChannel Partner/ Reseller/ DistributorDoor and window restoration and repair services. Members receive 5% discount on products and services.
• Team FactorysupportingStrategic or Co-development PartnerTeam training, coaching and technology solutions for team management. Members receive 50% exclusive discount on Team Factory software.
• RPAaVendre.comsupportingChannel Partner/ Reseller/ DistributorBrokerage for buying and selling senior residences. Members receive reduced commissions (4% external buyer, 3% internal buyer) and 10% discount on professional evaluations.
• OctogonesupportingTechnology or IntegrationIntegrated technology platform optimizing food service performance. Members receive full integration (~$3,000 value) and 50% discount on subscription fees for pilot project participants.
• AgendrixsupportingTechnology or IntegrationWorkforce scheduling software. Partner offering scheduling solutions specifically designed for senior residences to manage day and night shifts of caregivers and nurses.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Regional players

• Fédération de la santé et des services sociaux (FSSS–CSN): Quebec-based federation representing health and social services workers, including those staffing RPAs. While representing labor rather than operators, FSSS shapes the same regulatory and workforce environment that RQRA operates in.

Direct peers

• Ontario Retirement Communities Association (ORCA): Ontario's principal trade association for retirement residences and senior living operators, structurally analogous to RQRA — same member base (private retirement/seniors' residences), same advocacy + member-benefit model, just at provincial scale in Ontario.
• BC Care Providers Association: Trade association representing independent and chain operators of seniors' care and assisted living in British Columbia; comparable function to RQRA in providing advocacy, workforce, and member-services for private residential care operators.
• Association des établissements privés conventionnés (AEPC): Quebec association of private healthcare establishments operating under specific government agreements; peer to RQRA in serving private facility operators navigating Quebec-specific regulation and reimbursement frameworks.

Broad incumbents

• Canadian Association for Long Term Care (CALTC): National voice for long-term care providers across Canada; comparable trade-association function to RQRA for an overlapping (though broader) provider constituency, including private retirement residences.
• HealthCareCAN: National association for Canadian healthcare organizations, including continuing care and seniors' services. Operates at a broader, national scope than RQRA but with overlapping advocacy, policy research, and member-service functions.
• AdvantageAge Ontario: Ontario-wide non-profit association serving municipal/non-profit long-term care and seniors' services operators; broader constituency than RQRA but similarly delivers advocacy, member resources, and training to senior residential care providers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/rqra.qc.ca
• LinkedInlinkedin.com/company/rqra-association
• Instagraminstagram.com/rqra_insta
• Xx.com/RQRAqc

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Regroupement Quebecois Des Residences Pour Aines