Pro Ag Supply
Pro Ag Supply is a third-generation, family-owned agricultural supplier based in Aberdeen, South Dakota, selling proprietary liquid fertilizers (ProShot, Bio Pass), seed, spraying equipment, tanks, trailers, and pumps to farm operations across North and South Dakota, complemented by in-shop service, custom trailer builds, agronomy, and equipment financing.
- Company typePrivate
- Founded1984
- HeadquartersAberdeen, United States
- Headcount—
- GTM typeB2B
- OfferingHardware or Manufacturing
What Pro Ag Supply does
Pro Ag Supply is a privately held, family-owned agricultural supply and service company headquartered at 4750 6th Avenue SE in Aberdeen, South Dakota. Founded in 1984 by Dennis and Edna Stoebner, the business is now in its third generation of Stoebner family ownership following the 2024 addition of Collin and Dillon Stoebner. It sells fertilizer, seed, spraying equipment, tanks, seed tenders, trailers, pumps, fittings, and spray tips to farm operations primarily in North and South Dakota, with shipping available to anywhere in the U.S. via Cross Country Freight for applicable products such as UTV sprayers and Chemical Inductor Systems.
The company's core proprietary technology centers on its branded low-salt liquid fertilizer line — ProShot, ProShot II, ProShot Plus, ProShot with MicroCarb, and ProShot MCX — supported by the patent-pending Power Pass Technology and the Bio Pass microbial package, along with the Dura-Meter chemical meter integrated into its Chemical Inductor System. These products sit alongside distributed brands including Channel Seed, Demco, Top Air, F/S Manufacturing, Unverferth, Meridian, Banjo, TeeJet, Honda, Ace, and John Blue pumps. The business is differentiated less by the equipment it resells and more by the integration of in-shop service, custom spray trailer and drone trailer builds, agronomy consulting (soil testing, fertility recommendations, zone mapping), and a claimed largest-in-NE-South-Dakota parts inventory — capabilities that the company states are delivered by its multi-generational team of sales, service, and trucking staff.
Pro Ag Supply makes money through one-time product sales (new and used equipment, fertilizer, seed), professional services (in-shop repair, custom trailer set-ups, agronomy), and affiliate/referral financing revenue from AgDirect and John Deere Financial. Pricing is generally available on request, with example entry points such as a 56-gallon UTV sprayer starting at $3,640 and AgDirect financing available from $5,000 over 2–7 year terms. The go-to-market is sales-led, executed through walk-in customers, phone orders (605-225-9221), website contact forms, and a modest digital footprint across Facebook and X, targeting SMB agricultural operations in a defined regional corridor.
Pro Ag Supply firmographics
Firmographics- Name
- Pro Ag Supply
- Legal name
- Pro Ag Supply, Inc.
- Website
- https://proagsupply.com
- Company type
- Private
- Founded year
- 1984
- Operating status
- Operating
- Short description
- Pro Ag Supply is a third-generation, family-owned agricultural supplier based in Aberdeen, South Dakota, selling proprietary liquid fertilizers (ProShot, Bio Pass), seed, spraying equipment, tanks, trailers, and pumps to farm operations across North and South Dakota, complemented by in-shop service, custom trailer builds, agronomy, and equipment financing.
- Ownership category
- akta.pro rank
Pro Ag Supply industry classification
Industry- Product category
- Agricultural Supply and Equipment
- NAICS
- Nursery, Garden Center, and Farm Supply Retailers (444240), Lawn and Garden Equipment and Supplies Retailers (4442)
- SIC
- Farm Machinery & Equipment (3523), Agricultural Services (700), Wholesale-Machinery, Equipment & Supplies (5080)
- akta.pro primary industry
- Agronomy Advisory & Field Services (Retailer-Affiliated) (AFABAJAH)
- akta.pro secondary industries
- Fertilizer & Nutrient Retail (Dry, Liquid, Blends) (AFABAJAF), Plant Tissue, Soil & Water Sampling Coordination (Agronomy-Focused) (AFACABAH), Irrigation & Water Use Efficiency Agronomy (AFACABAF)
Keywords
Where Pro Ag Supply is headquartered
LocationHeadquarters
- HQ city
- Aberdeen
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Pro Ag Supply business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Agricultural Equipment and Parts Sales: Sale of sprayers (UTV, ATV), tanks, trailers, seed tenders, pumps, fittings, spray tips, and related equipment. Both new and used inventory available.
- Fertilizer and Seed Sales: Bulk fertilizers including ProShot line, other NPK formulations, micronutrients, soil amendments. Seed products including Channel seed varieties.
- Service and Customization: In-shop service, equipment repair, spray trailer set-ups, customization of sprayer and tank systems, parts replacement.
- Financing Services: Facilitates financing through AgDirect and John Deere Financial for equipment purchases, providing commission or referral-based revenue.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | UTV Sprayer - Base model |
| Other | Multi-year contract | AgDirect Financing |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels3 records
Pro Ag Supply product offering
Product offeringCore offering
Pro Ag Supply provides agronomy services and supplies fertilizer, seed, trailers, pumps, and liquid handling equipment for farming operations in North and South Dakota. The company sells its own proprietary ProShot fertilizer line, soil amendments, and Chemical Inductor System, alongside partner brands of sprayers, tanks, seed tenders, and pumps. It also provides in-shop equipment servicing, custom spray trailer builds, agronomy consulting, and financing facilitation through AgDirect and John Deere Financial.
Product overview
Pro Ag Supply is an agricultural supply company offering a comprehensive portfolio of products and services for farm operations. The core product lines include proprietary liquid fertilizers (ProShot, ProShot II, ProShot Plus, ProShot with MicroCarb, ProShot MCX, Bio Pass) alongside seeds (Channel Seed, Renovo, Heads Up) and application equipment (UTV Sprayers, ATV Sprayers, Chemical Inductor Systems). They also sell and service equipment from partner brands including Demco, Top Air, F/S Manufacturing sprayers; Ace Roto-Mold, Meridian, and Enduraplas tanks; Unverferth and Meridian seed tenders; Honda, Ace, and John Blue pumps; and various trailers (Duo Steer Wagon, Nurse Trailers, DOT Series). The company provides complementary services including spray trailer customization, drone trailer setup, agronomy consulting (soil testing, zone mapping), and financing through AgDirect and John Deere Financial.
Differentiator
Problem solved
Functional benefit
Products and services
- ProShot Liquid Fertilizer Line Pro Ag Supply's proprietary low-salt 6-24-6 liquid fertilizer high in orthophosphates, including affordable and micronutrient-enhanced variants, suited for in-furrow and foliar applications during planting.
- Bio Pass Biological Product Microbial package designed to work with liquid starter fertilizer for corn and wheat, enhancing nutrient uptake and early season growth.
- 98G Pelletized Limestone Pelletized limestone by Calcium Products for correcting and maintaining soil pH to maximize crop yield.
- SO4 Sulfur Product Sulfur product by Calcium Products that releases sulfur to match plant needs and increases corn yield.
- ContaiN Nitrogen Management Nitrogen management product with urease inhibitor (NBPT) for reducing nitrogen loss due to volatilization.
- Channel Seed Seed brand offering corn and soybean varieties with germplasm, herbicide resistance, and insect control traits.
- Renovo Cover Crop Cover crop seed products for soil health and crop rotation systems.
- Heads Up Seed Treatment Seed treatment product applied to seed before planting.
- UTV Sprayer 56 gallon 12-volt sprayer designed for UTV beds, featuring Shurflo pump, adjustable handgun, and multiple boom options (3.5ft, 5ft, 12ft), starting at $3,640.
- ATV Sprayer 24 gallon sprayer with wrap-around tank design for ATVs, featuring TeeJet valves and Hypro adjustable handgun.
- Chemical Inductor System Venturi-based chemical transfer system with metered manifold for accurate chemical loading from totes or dry flowables into sprayers, equipped with the proprietary Dura-Meter chemical meter.
- Demco Sprayers Field sprayers, booms, and tractor-mounted tanks (150-600 gallon) for agricultural crop management systems distributed by Pro Ag Supply.
- F/S Manufacturing Sprayers Agricultural sprayers manufactured by F/S Manufacturing and sold and serviced by Pro Ag Supply.
- Top Air Sprayers Top Air sprayer products for agricultural applications distributed by Pro Ag Supply.
- Poly and Stainless Steel Tanks Portfolio of tanks for agricultural liquid storage and containment, including Ace Roto-Mold polyethylene tanks, Meridian 304L stainless steel flat bottom tanks, and Enduraplas reinforced storage tanks.
- Seed Tenders Seed tender portfolio for bulk seed handling during planting, including Unverferth Seed Runner bulk tanks and Seed Pro bulk box carriers, and Meridian Seed Express and Seed Titan models.
- Trailers Trailer portfolio including Duo Steer 4-wheel steer wagons for strip till machines, planters, and field cultivators; Nurse Trailers for water, fertilizer, and chemical transport; and DOT Series compliant nurse trailers.
- Agricultural Pumps Pump portfolio including Honda 2-inch chemical-resistant transfer pumps, Ace Pumps, and John Blue Company agricultural pumps for ground application, hydraulic application, irrigation injection, and sprayer systems.
- Banjo Fittings Banjo fittings and plumbing components for liquid handling systems distributed by Pro Ag Supply.
- Spray Tips and Nozzles Spray tips and nozzles from TeeJet for precision application distributed by Pro Ag Supply.
- Storage Bins Storage bins for agricultural product storage distributed by Pro Ag Supply.
- Spray Trailer Set-ups Customizable spray trailer building service including tank selection and plumbing with Banjo parts, performed in Pro Ag Supply's shop.
- Drone Trailer Plumbing Services Drone trailer plumbing services and resources for connecting with custom drone applicators.
- Agronomy Services Agronomy services including soil testing, fertility recommendations, seed and fertilizer scripts, and zone mapping for farm customers.
- Financing Services Financing facilitation through AgDirect and John Deere Financial, offering competitive rates, flexible terms (2-7 years, up to 10-year term on pivots, delayed payments up to one year), and purchase/lease/refinance options for ag equipment, seed, and fertilizer.
Quantifiable outcome
- Sulfur (SO4) increases corn yield by 15.4 bushels/acre (averaged over 67 trials across the Midwest)
- +1 more outcomes
Companies that use Pro Ag Supply
Customer profileNamed customers6 records
Segments1 record
Ideal customer profiles1 record
Pro Ag Supply technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Pro Ag Supply partnerships and signals
Strategic signalPartnerships
21 partnerships are on record, tiered core and minor.
- Channel SeedcorePro Ag Supply offers Channel seed products, featuring industry leading germplasm, herbicide resistance, and trait innovations. Channel is priced to value with focus on maximizing income opportunity.
- The AndersonscoreProvider of fertilizer products including those with Power Pass technology. Pro Ag distributes their liquid fertilizers and soil amendments.
- BanjocoreSupplier of fittings and plumbing components used in custom spray trailer builds and liquid handling systems.
- Den Hartog Industries (Ace Roto-Mold)coreSupplier of plastic tanks including Ace H2O Water Only Tanks, cone bottom tanks, fuel tanks, and various agricultural storage solutions.
- DemcocorePro Ag sells, services, and delivers Demco field sprayers, booms, and tractor mounted tanks. Includes lawn & garden sprayers and three-point sprayers (150-600 gallon).
- Meridian ManufacturingcoreSupplier of stainless steel tanks for liquid fertilizer storage and seed tenders including Seed Express and Seed Titan models.
- UnverferthcoreProvider of Seed Runner bulk tank seed tenders and Seed Pro bulk box carriers for seed handling operations.
- AgDirectcoreAgricultural financing partner offering competitive financing, leasing, and refinancing of ag equipment. Offers flexible payment terms including delayed payments up to one year.
- John Deere FinancialcoreFinancing partner providing lines of credit for seed, seed treatment, and fertilizer purchases. Offers flexible finance options.
- Corteva (Stoller)minorProvider of fertilizer and crop protection products distributed by Pro Ag.
- Pivot BiominorProvider of biological nitrogen products for soil fertility.
- Ace PumpscoreSupplier of agricultural pumping solutions for chemical application and sprayer systems.
- John Blue CompanycoreSupplier of agricultural pumps since 1886 including ground application, hydraulic application, irrigation injection, and sprayer pumps.
- F/S ManufacturingcoreSupplier of sprayer equipment sold and serviced by Pro Ag.
- Top Air SprayerscoreSupplier of air sprayer equipment for agricultural applications.
- Grain BossminorProvider of grain handling equipment solutions.
- CopperheadminorSupplier of agricultural equipment products.
- Micro-TrakminorSupplier of electronic monitoring and control products for agricultural equipment.
- TeeJetcoreSupplier of spray tips, nozzles, and spray control products for precision application.
- BW FusionminorProvider of fertilizer products and solutions.
- Calcium ProductsminorSupplier of 98G pelletized limestone for soil pH correction and SO4 sulfur products for crop nutrition.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Pro Ag Supply competitors and assessment
Company assessmentDirect peers
- Agtegra: Farmer-owned ag retailer/cooperative headquartered in Aberdeen, SD — virtually the same geographic footprint as Pro Ag Supply. Offers fertilizer, crop protection, seed, agronomy services, and equipment distribution across the Dakotas, mirroring Pro Ag's core inputs-plus-services retail model.
- Hefty Seed: Family-founded regional seed and crop inputs retailer serving the upper Midwest and Great Plains out of South Dakota. Directly comparable as a family-owned ag retail brand with proprietary branded seed (Weathermax) and inputs, competing for the same Dakota farmer customer.
Broad incumbents
- Wilbur-Ellis: Large U.S. ag inputs distributor with branded proprietary crop protection and fertilizer products plus agronomy services. Comparable as an inputs-plus-agronomy retailer competing for share of independent and chain retailer relationships with manufacturer suppliers.
- Nutrien Ag Solutions: Largest crop input retailer in North America (Loveland Products, Dyna-Gro seed, etc.). Sets the competitive ceiling on agronomy services, proprietary branded fertilizer, and digital tools against which mid-market retailers like Pro Ag must differentiate.
- CHS Inc. Largest U.S. farmer-owned ag co-op, with fertilizer, crop nutrients, agronomy, and farm-supply wholesale and retail. Operates an expansive retail/wholesale network that competes for the same upstream suppliers (The Andersons, etc.) and downstream farmer customers as Pro Ag.
- Helena Agri-Enterprises: National ag inputs distributor and agronomy service provider offering proprietary branded crop protection and specialty fertilizer products. Comparable because it bundles proprietary chemistry with retailer-affiliated agronomy advisory, similar to Pro Ag's ProShot-plus-agronomy stack.
- WinField United (Land O'Lakes): Crop inputs and agronomy brand owned by Land O'Lakes, distributing proprietary seed (CROPLAN) and crop protection through a national retail network. Comparable as a branded-input-plus-agronomy retailer that competes for grower mindshare across the Midwest.
- GROWMARK: Regional U.S. ag co-op system providing fertilizer, seed, crop protection, and agronomy to farmer-members in the Midwest. Comparable in its farmer-owned, retailer-affiliated agronomy-and-inputs model with multi-state reach.
- J.R. Simplot (Simplot Grower Solutions): Diversified agribusiness whose Grower Solutions arm supplies fertilizer, crop protection, seed, and agronomy services across the western U.S. Comparable in vertically integrated fertilizer plus retail inputs distribution.
Others
- Heartland Ag Systems / Equipment Manufacturers: Adjacent equipment and liquid-handling solutions providers that Pro Ag competes with at the systems level for custom spray-trailer and fertilizer application business. Useful as a comparable on the custom-fabrication side of Pro Ag's business.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Pro Ag Supply social profiles
Digital presencePro Ag Supply financial estimates
Financial estimateRevenue estimate
Valuation estimate
Pro Ag Supply leadership team
Management profileNumber of profiles
Profiles8 records
Pro Ag Supply funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Pro Ag Supply M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Pro Ag Supply
What does Pro Ag Supply do?
Pro Ag Supply provides agronomy services and supplies fertilizer, seed, trailers, pumps, and liquid handling equipment for farming operations in North and South Dakota. The company sells its own proprietary ProShot fertilizer line, soil amendments, and Chemical Inductor System, alongside partner brands of sprayers, tanks, seed tenders, and pumps. It also provides in-shop equipment servicing, custom spray trailer builds, agronomy consulting, and financing facilitation through AgDirect and John Deere Financial.
Is Pro Ag Supply a public or private company?
Pro Ag Supply is a private company. It is classified as family owned and is currently operating.
When was Pro Ag Supply founded?
Pro Ag Supply was founded in 1984.
Where is Pro Ag Supply based?
Pro Ag Supply is headquartered in Aberdeen, United States, in the North America region.
How does Pro Ag Supply make money?
Four revenue lines are on record. Agricultural Equipment and Parts Sales are the primary driver. The others are fertilizer and Seed Sales, service and Customization and financing Services.
Who are Pro Ag Supply's main competitors?
Direct peers on record are Agtegra and Hefty Seed. Broad incumbents are Wilbur-Ellis, Nutrien Ag Solutions, CHS Inc., Helena Agri-Enterprises, WinField United (Land O'Lakes), GROWMARK and J.R. Simplot (Simplot Grower Solutions). Heartland Ag Systems / Equipment Manufacturers is listed as an others.
Does Pro Ag Supply have an API?
No public API is recorded for Pro Ag Supply.
What industry is Pro Ag Supply in?
Pro Ag Supply's product category is Agricultural Supply and Equipment. Its primary akta.pro industry code is AFABAJAH, Agronomy Advisory & Field Services (Retailer-Affiliated), with a secondary code of AFABAJAF, Fertilizer & Nutrient Retail (Dry, Liquid, Blends). Its NAICS code is 444240 and its SIC code is 3523.