Rebel Agency

Name

Rebel Agency

Legal name

Rebel Radio Network Pty Ltd

Website

https://rebelagency.com.au

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

11–50 employees

Short description

Rebel Agency is a Gold Coast, Australia-based full-service digital marketing agency that provides web development, SEO, paid advertising, branding, graphic design, photography, and radio advertising to small and medium businesses in Queensland, backed by the Rebel Radio Network.

Ownership category

akta.pro rank

Product category

Digital Marketing Services

NAICS

Advertising Agencies (541810)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Integrated Full-Service Creative Agencies (MPAAAAAA)

Keywords

• Digital marketing services
• Web development agency
• Search engine optimization
• Social media advertising
• Branding and graphic design

Headquarters

HQ city

Helensvale

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Digital Marketing Services: Comprehensive digital marketing agency services including web development, SEO, Google advertising, social media advertising, branding, graphic design, photography and video production. Services are offered with a dedicated account manager model and a 12-month payment plan option.
2. Website Development: Custom website design and development services, with promotional pricing starting from $99 as indicated by 'Websites from $99' offering.
3. Branding Packages: Brand development services including logo design, brand overhauls, and the 'Big Brand Make Over Package' aimed at democratizing branding for businesses of all sizes.
4. Radio Advertising: Integrated radio advertising services through affiliated stations Rebel FM and The Breeze, offering combined digital and traditional media reach.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels9 records

Core offering

Rebel Agency is a full-service digital marketing agency that designs and builds websites, manages SEO and paid advertising campaigns (Google and social), produces branding and graphic design assets, and delivers photography, video, and radio advertising for businesses. It packages these capabilities into programs such as the 90 Day Lead Accelerator and Digital Makeover Packages, with entry-level offers including websites from $99 and free digital audits.

Product overview

Rebel Agency is a full-service digital marketing agency offering a comprehensive suite of marketing and branding services. The agency provides an integrated portfolio combining digital services (web development, SEO, Google Advertising, Social Media Advertising) with creative services (branding, graphic design, photography & video, logo design) and traditional media (radio advertising via Rebel FM and The Breeze). Core services are offered alongside promotional packages including the 90 Day Lead Accelerator and entry-level website options starting at $99. The agency also provides a free digital audit service to evaluate website performance and marketing effectiveness.

Differentiator

Problem solved

Functional benefit

Products and services

• Web Development Design and build of business websites, with entry-level sites from $99, targeting Gold Coast small and mid-sized businesses needing an online presence.
• Search Engine Optimisation (SEO) Ongoing SEO service covering technical, on-page and content optimization to improve organic search visibility for client websites.
• Google Advertising Paid search campaign management on the Google Ads platform, delivered as a managed service by the agency's paid media team.
• Social Media Advertising Paid social campaign management across platforms such as Meta, managed as part of the agency's paid media offering.
• Branding Brand strategy and identity development services for businesses seeking brand differentiation in the Gold Coast market.
• Graphic Design On-demand graphic design services supporting marketing collateral, digital assets, and brand campaigns.
• Photography and Video Photography and video production services for marketing campaigns and brand content, including radio advertising creative.
• Radio Advertising Radio media buying on Rebel Radio Network stations and broadcast creative production, leveraged through the agency's parent Rebel Connect relationship.

Quantifiable outcome

• Job listing received 397 click throughs at just 64c per click for Silkwood recruitment campaign
• +2 more outcomes

Named customers26 records

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Five partnerships are on record, tiered notable, core and support.

• Jack Beasley FoundationnotableGTM or Marketing Partner · 1 September 2023Charitable foundation for whom Rebel Agency built a complete digital presence including website redesign. The partnership created a new digital home for the foundation showcasing their 'One Moment' Education Program and events.
• Rebel FMcoreStrategic or Co-development PartnerIconic Gold Coast radio station that is part of the Rebel Radio Network. Rebel Agency is backed by Rebel FM and leverages the station's reach and brand recognition for marketing services. Radio reaches over 80% of Australians weekly according to Commercial Radio Australia.
• The BreezecoreStrategic or Co-development PartnerGold Coast radio station affiliated with Rebel Agency through Rebel Radio Network. Provides additional media reach and advertising opportunities for clients seeking to combine digital marketing with traditional radio exposure.
• Rebel Radio NetworkcoreOthersParent company operating commercial radio stations throughout Australia. Rebel Agency is a subsidiary of Rebel Connect, which is operated by the same visionaries behind the Rebel Radio Network (Cheryl and Aaron Jowitt). ABN 89 007 013 096.
• Makeadentleadership.com.ausupportImplementation/ SI/ Consulting PartnerLeadership development partner that works with Rebel Agency's management and staff on leadership skills development. Shelley Holmes at Makeadent helps develop the agency team as leaders as part of internal capacity building.

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• WebFX: Large US-headquartered digital marketing agency offering SEO, paid media, web design, and content for SMB and mid-market—much larger scale incumbent in the same service categories Rebel competes in.
• LYFE Marketing: US digital marketing agency specializing in social media management, PPC, and SEO for small businesses—similar SMB-tilted service mix, though primarily serving US clients rather than competing directly in Australia.
• Thrive Internet Marketing Agency: US-based full-service digital marketing agency providing web design, SEO, PPC, and social media advertising to SMBs—broader-scope incumbent with overlapping service lines and target customers.

Direct peers

• Salt & Shein: Sydney-based Australian digital marketing agency offering SEO, Google Ads, social media, and content marketing to SMBs—similar full-service digital marketing agency targeting Australian small businesses.
• Bamboo Nine: Australian digital marketing agency providing web design, SEO, Google Ads, and social media marketing—comparable Australian SMB-focused digital agency with overlapping services.
• Studio Hawk: Melbourne-based Australian agency focused on SEO services with supporting web development and content—comparable SMB-tilted offering and Australian market focus, particularly overlapping on Rebel's SEO and content services.
• Soup Agency: Sydney-based Australian agency offering web design, SEO, Google Ads, and social media marketing for SMBs—closely comparable full-service digital agency model targeting small business clients.
• EWeb Marketing: Australian digital agency offering web design, SEO, Google Ads, and social media marketing to SMBs—similar service portfolio and customer segment to Rebel Agency with overlapping Australian market positioning.
• Online Marketing Gurus (OMG): Australian digital marketing agency specializing in SEO, Google Ads, Facebook/Instagram ads, and web development for SMB and mid-market clients—overlapping services, customer base, and channel strategy with Rebel Agency.
• King Kong Digital: Australian full-service digital marketing agency based in Brisbane/Melbourne offering web development, SEO, Google Ads, and Facebook advertising primarily to SMBs—directly comparable service mix and target customer profile to Rebel Agency.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/RebeldigitalAustralia
• LinkedInlinkedin.com/company/rebel-digital-australia
• Instagraminstagram.com/rebelagency_australia

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rebel Agency