What Real Agency does

Real Agency, operated by PicMyPlace GmbH and headquartered in Vienna, Austria, is a B2B creative and digital services agency focused exclusively on real estate marketing. Founded in 2016 and rebranded from PicMyPlace to Real Agency in February 2023, the company serves Austrian real estate developers, brokers, investors, and a small number of boutique hospitality operators. Its service portfolio spans drone and aerial capture, real estate photography, branding and corporate identity, 3D architectural visualizations, 360-degree virtual tours, plan drawings, custom websites, social media and performance campaigns, brochures and banners, and film/video production. The firm is differentiated by its vertical specialization, end-to-end single-source delivery model, and a proprietary Apartment Finder tool with live data integrations to Justimmo and OnOffice broker software.

The company's underlying production stack combines professional drone operations (including FPV flights compliant with Austro Control regulations above 130m altitude), 360-degree photography, 3D scanning, and an AI-augmented rendering pipeline used to accelerate and refine 3D visualizations and video animations. Integration partnerships with Google Analytics, Google Remarketing, and Meta support performance campaign execution for clients. The business model is project-based professional services with custom quotations per engagement, deposits required before project commencement, and ancillary recurring revenue from website hosting and digital asset delivery. Pricing is not publicly disclosed; reference points include a basic project folder starting at approximately €1,200 and comprehensive Exposés in the €2,000-€4,000 range, while larger multi-deliverable projects (e.g., 185-unit and 229-unit developments) imply substantially higher total contract values. The company operates as a founder/management-owned private limited company with two Geschäftsführer (Nikolai Krinner and Nicolas Oberlik), no external funding, and a roster of approximately 40 named enterprise clients including BUWOG, S+B Gruppe, Soravia, Strabag, WINEGG, Engel & Völkers, EHL, and CBRE.

Name

Real Agency

Legal name

PicMyPlace GmbH

Website

https://realagency.at

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

11–50 employees

Short description

Real Agency is a Vienna-based B2B creative agency specializing exclusively in real estate marketing, serving Austrian developers, brokers, and investors with photography, drone capture, 3D visualization, virtual tours, branding, websites, and performance campaigns under a single-source delivery model.

Ownership category

akta.pro rank

Headquarters

HQ city

Vienna

HQ country

Austria

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Project-Based Creative Services: Custom project engagements for real estate marketing deliverables including visualizations, virtual tours, photography, drone footage, branding, websites, floor plans, brochures, banners, campaigns, and apartment finders. Clients receive individual proposals and pricing based on scope, volume, and complexity. The AGB confirms that pricing is agreed at contract signing and deposits are required before project commencement.
2. Website Hosting & Digital Asset Delivery: Real Agency provides hosting for client websites, virtual tours, and applications, making content available via online links. Availability is maintained daily 0–24h with no guaranteed uninterrupted uptime. This is an ancillary recurring revenue component tied to project delivery.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Real Agency is a full-service real estate marketing agency that provides developers, brokers, and investors with end-to-end marketing deliverables including 3D visualizations, 360-degree virtual tours, drone and FPV aerial footage, real estate photography, branding, custom apartment finder platforms, plan drawings, websites, social media and performance campaigns, brochures and banners, and film and video production. Engagements are project-based, scoped individually with custom proposals, and supported by ancillary website and virtual tour hosting services.

Product overview

Real Agency is a full-service real estate marketing agency offering a comprehensive portfolio of services that span from brand development and strategy through to digital and physical marketing materials. The core offering includes drone footage, real estate photography, branding, 3D visualizations, virtual tours, apartment finder platforms, plan drawings, websites, campaigns, brochures & banners, and film & video production. These services are designed to work together as an integrated marketing solution—branding establishes the visual identity, visualizations and photography create visual assets, virtual tours and apartment finders provide interactive digital experiences, while websites, campaigns, and print materials ensure multi-channel reach. The agency guides developers, brokers, and investors through every phase from concept development through marketing execution.

Differentiator

Problem solved

Functional benefit

Products and services

• Drone Footage Aerial photography and videography using professional drones, including FPV flights and ACG-compliant operations above 130m altitude, to showcase real estate properties from elevated perspectives, document construction progress, and produce spectacular marketing visuals for developers, brokers, and investors.
• Real Estate Photography Professional interior and exterior photography of real estate assets that captures the uniqueness and appeal of properties to attract potential buyers and tenants, delivered to real estate developers, brokers, and investors.
• Branding Brand creation and development services including logo design, corporate identity, naming, communication strategy, content strategy, and copywriting that establish an unmistakable brand image emotionally appealing to the target audience of a real estate project.
• Architectural Visualizations High-quality 3D renderings and architectural visualizations that transform properties into visual masterpieces, using AI to accelerate production and produce photorealistic representation of projects before construction completion for developers, brokers, and investors.
• Virtual Tours Interactive 360-degree virtual tours with integrated floor plans, 3D models, and informational overlays that enable prospective buyers to navigate through properties digitally anytime and anywhere, delivered to developers, brokers, and investors.
• Apartment Finder A bespoke property search platform with advanced filters (size, price, outdoor spaces, features), 3D navigator, VR tours, data integration with broker software (Justimmo, OnOffice), sun-position analysis, and neighbourhood overviews that enables buyers to filter available units in real time.
• Plan Drawings Sales-oriented floor plans and site plans in 2D and 3D formats produced to brand standards via precise 3D scanning and measurement, providing accurate spatial insights into real estate projects for marketing and sales materials.
• Real Estate Websites Custom website design and development for real estate projects and companies featuring bespoke designs that represent properties professionally, with optional ongoing hosting as a managed service.
• Social Media and Performance Campaigns Tailor-made social media and performance marketing campaigns that place real estate projects in the spotlight through creative and targeted strategies, turning audience attention into qualified buyer inquiries for developers, brokers, and investors.
• Brochures and Banners Print materials for offline real estate marketing presence including simple project folders (starting at approximately €1,200), comprehensive exposés with text and graphics (typically €2,000 to €4,000), flyers, construction site banners, and facade mirrors.
• Film and Video Production Professional video production including property films, AI-supported cinematic animations, and construction site documentation for comprehensive real estate marketing campaigns.

Quantifiable outcome

• Park in Sicht: Majority of 50 apartments sold within a short timeframe after marketing launch
• +2 more outcomes

Named customers18 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability3 records

Feature5 records

Scale indicators10 records

Recent moves7 records

Expansion highlights5 records

Emerging players

• Real Geeks: US-based real estate marketing platform providing websites, IDX, CRM, and lead generation for real estate agents. Operates in adjacent real estate marketing technology space with similar target audience of brokers and agents, competing for the same marketing budget pool.
• Spotahome: Spanish mid-to-long-term rental platform that emphasizes high-quality property visualization, photography, and digital presentation. Comparable in prioritizing premium property presentation for real estate consumers, though Spotahome is a digital marketplace while Real Agency is a services agency serving the supply side.

Direct peers

• Matterport: US-based 3D capture and virtual tour platform widely used across real estate. Competes directly in the 3D scanning, virtual tour, and immersive property presentation space that Real Agency serves, with Matterport operating a platform model while Real Agency delivers integrated agency services around similar outputs.
• Archilogic: Swiss real estate 3D visualization and digital twin platform. Directly comparable to Real Agency in delivering 3D visualization and interactive property experiences for real estate clients, though Archilogic leans toward platform/SaaS while Real Agency is a full-service creative agency that wraps visualization in broader marketing execution.

Broad incumbents

• Engel & Völkers: German-headquartered global real estate franchise with significant Austrian presence. While primarily a brokerage, Engel & Völkers maintains substantial in-house marketing capabilities and competes with agencies like Real Agency for premium real estate marketing execution, particularly in luxury segments.
• Imprev: US-based real estate marketing automation platform providing design centers, virtual tours, and marketing automation for brokerages and franchises. Adjacent to Real Agency's services but focused on automation and SaaS rather than bespoke creative agency work for individual developments.
• Property Webmasters: Canadian real estate marketing platform offering websites, CRM, and lead-generation tools. Comparable in serving real estate professionals with marketing infrastructure, though more productized and self-serve than Real Agency's bespoke agency model.

Regional players

• Realsee: Chinese real estate visualization and VR technology company under KE Holdings (Beike). Operates in the same 3D visualization and virtual tour space as Real Agency but primarily serves the Chinese market rather than competing in DACH.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/realagency.official
• LinkedInlinkedin.com/company/realagency-official
• Instagraminstagram.com/realagency.official

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Real Agency