What Property Webmasters does

Property Webmasters is a UK-based digital agency and proptech provider founded in 2006 that designs websites, runs digital marketing campaigns, and integrates CRM and property portal feeds exclusively for estate agents and property developers. The company operates from Hartlepool with a team of 10-20 staff led by founder and CEO Jamie Arthur, and reports serving more than 500 clients across 50+ countries, with named enterprise relationships including Sotheby's International Realty, Coldwell Banker, Century 21, Chestertons, and members of the LeadingRE network.

The company's core technology stack consists of a templated website platform (AgentPlus, launchable in as little as three days from £125/month) and bespoke website builds starting at approximately £10,000, both backed by integrations with 20+ property CRMs (PropertyBase under exclusive global partnership, Reapit, PropSpace, Apimo, CASAFARI, EPIC Agent, Vebra, Alto, Dezrez, Jupix, Street CRM, Vaultea, Resales Online, Inmobalia, Expert Agent) and major property portals (Rightmove, Zoopla, JamesEdition, A Place in the Sun, Idealista). The platform supports automated two-way listing syndication, secure CMS administration, multilingual and multi-currency presentation, and plug-in AI tooling (image enhancement, 3D walkthroughs, call transcription, AI chatbot templates, SearchGPT-style content optimization).

Revenue is generated through four streams: monthly subscription licensing of the AgentPlus template, one-off custom website design and development projects (typically £10,000+ over multi-month engagements), recurring digital marketing retainers spanning SEO, PPC, social media, email, and new-development marketing, and a commission-share programme (notably via the Propuno partnership) that aligns the company to overseas buyer transactions. Go-to-market is sales-led and high-touch, combining direct enterprise field sales with self-serve template onboarding and a network of GTM referral partnerships including LeadingRE, JamesEdition, A Place in the Sun, and propuno. The company is privately held with no external institutional investors disclosed in the source material.

Name

Property Webmasters

Legal name

Property Webmasters

Website

https://propertywebmasters.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

11–50 employees

Short description

Property Webmasters is a UK-based digital agency and proptech provider that designs websites, runs digital marketing, and integrates 20+ property CRM and portal feeds exclusively for estate agents and property developers across 50+ countries.

Ownership category

akta.pro rank

Product category

Real Estate Marketing Platform

NAICS

Advertising Agencies (541810)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Real Estate Referral Networks (Agents, Brokers & Lead Gen) (FSAEAMAF)

akta.pro secondary industry

New Development & Project Marketing (Pre-Construction Sales) (FSAEAJAE)

Keywords

• Estate agent websites
• Property marketing services
• Real estate SEO
• Property CRM integrations
• Lead generation websites

Headquarters

HQ city

Hartlepool

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure, Supply Chain

Revenue model

1. Website Template Licensing: Template-based estate agent website platform licensed on a monthly subscription basis, providing core technology for displaying properties, CRM integration, and lead generation.
2. Custom Website Design & Development: Bespoke website design and development projects for estate agents and property developers. Custom projects start from approximately £10,000 depending on scope, with advanced functionality and integrations.
3. Digital Marketing Services: Additional services including SEO, PPC, social media marketing, email marketing, and new development marketing provided as ongoing retainer or project-based engagements.
4. Commission Share Programme: Revenue share programme for estate agents and developers who are 'brilliant at selling' but lack buyer enquiries, particularly for new build properties.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

Property Webmasters designs, builds and markets lead-generating property websites for estate agents, property developers and property portals, integrating them with 20+ property CRMs and portals for automated listing synchronisation. The company also delivers ongoing digital marketing services (SEO, PPC, social media, email, new development marketing, HubSpot for Real Estate) and licenses a template-based website platform (AgentPlus) that can be deployed in as little as three days.

Product overview

Property Webmasters is a proptech and digital marketing company that provides a unified platform combining website design, lead generation, and CRM integrations specifically for estate agents and property developers. The core product portfolio consists of three interconnected areas: (1) Website Design services — including custom and template-based estate agent websites (AgentPlus Platform), property developer websites, and property portal websites; (2) Digital Marketing modules — encompassing SEO for Estate Agents, PPC Advertising, Social Media Marketing, Email Marketing, New Development Marketing, and HubSpot for Real Estate; and (3) CRM and Portal Integrations — connecting to over 15 property CRM platforms (including PropSpace, Reapit, Apimo, CASAFARI, EPIC Agent, Expert Agent, PropertyBase, Vebra, Alto, Dezrez, Street CRM, and others) and major property portals (Rightmove, Zoopla, A Place in the Sun, JamesEdition, Idealista). Supporting sub-products include BOOM content production, CommVersion live chat, Propuno overseas marketing, ConversePop video conversion, and EPIC Agent CRM. The company operates exclusively in real estate, serving 500+ clients across 50+ countries, with a focus on generating more leads and sales for estate agencies.

Differentiator

Problem solved

Functional benefit

Products and services

• AgentPlus Platform Template-driven website platform for estate agents offering licensed website templates with core technology for displaying properties, CRM integration, and lead generation. Launchable in as little as three days.
• Estate Agent Website Design Custom and template-based website design services specifically built for estate agencies. Websites are conversion-optimised, mobile-friendly, and integrated with CRM systems for automated property listing feeds.
• Property Developer Website Design Website design services tailored for property developers, including new development marketing websites with dedicated functionality for showcasing development projects.
• Property Portal Website Design Website design services for property portal operators, enabling multi-agency listings, property search functionality, and portal management features.
• Digital Marketing Comprehensive digital marketing services for estate agents and property developers encompassing SEO, PPC, social media, email marketing, and new development marketing.
• SEO for Estate Agents Search engine optimisation campaigns designed specifically for estate agents to increase organic visibility in Google, attract high-intent property leads, and generate long-term website traffic through keyword targeting, content optimisation, and local SEO.
• PPC Advertising Pay-per-click advertising services using Google Ads and Bing Ads for estate agents and property developers. Targeted campaigns reach motivated buyers and sellers at the exact moment they search for property.
• Social Media Marketing Social media marketing and advertising services across Facebook, Instagram, LinkedIn, YouTube, and TikTok for estate agents. Includes content creation, targeted advertising campaigns, and social media management.
• Email Marketing Email marketing services for estate agents including newsletter campaigns, property alerts, automated email sequences for lead nurturing, and campaign performance analysis.
• New Development Marketing Specialised marketing services for new property developments including digital advertising, engaging content, targeted promotion, and launch phase awareness building to attract potential buyers.
• HubSpot for Real Estate HubSpot CRM integration and marketing automation services tailored for real estate agencies, including lead generation, marketing automation, sales pipeline management, and CRM setup.
• Commission Share Programme Partnership programme for estate agents and developers who are good at selling but lack buyer enquiries. Provides access to a wide range of properties including new builds, with commission-based revenue sharing.

Quantifiable outcome

• 500+ clients served across 50+ countries
• +5 more outcomes

Named customers7 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration42 records

AI capability15 records

Feature4 records

Partnerships

Eleven partnerships are on record, tiered core and minor.

• JamesEditioncoreGTM or Marketing Partner · 1 January 2024Strategic partnership giving Property Webmasters clients complimentary basic subscription to advertise on JamesEdition's luxury property marketplace. Enables seamless portal integration with real-time listing updates and access to a high-net-worth international buyer audience.
• PropertyBasecoreTechnology or IntegrationExclusive partnership providing Property Webmasters clients with full PropertyBase CRM-to-website integration including client activity tracking, live chat, digital market valuations, portal syndication, members area, newsletter signup, news/blog management, multi-currency and language translation. Property Webmasters is described as the go-to company for all PropertyBase CRM website integrations globally.
• Leading Real Estate Companies of the World (LeadingRE)coreGTM or Marketing PartnerGlobal network partnership connecting Property Webmasters with 550 independent residential brokerages in 70 countries, 135,000 sales associates, and 1.1 million global transactions. Provides global connections, education, technology, and corporate relocation services to member agencies.
• EPIC Agent CRMcoreTechnology or IntegrationPartnership with EPIC Agent CRM — a cloud solution designed to bolt onto AgentPlus to synchronise property inventory with websites while providing CRM facilities. Includes AgentPlus integration, zero implementation cost, award-winning support, and pay-as-you-go licensing.
• propunocoreGTM or Marketing PartnerExclusive overseas property buying and marketing service partnership. propuno is free for approved estate agents and works on commission split when buyers proceed with a purchase. Provides digital market valuations, property catalogue creation, marketing automation, SMS and CRM integration, and property alerts. Property Webmasters helped develop the propuno platform.
• A Place in the SunminorGTM or Marketing PartnerPartnership with the UK's leading overseas property portal reaching approximately 4 million visitors per year. Enables website advertising, listing advertising, lead generation, brand awareness, exhibitions, magazine advertising, and A Place in the Sun Currency referral programme for commission on currency deals.
• BOOMminorGTM or Marketing PartnerContent production partnership providing fast delivery of property photography, floor plans, and virtual tours. BOOM's network includes photographers worldwide delivering assets in 48 hours post-produced and ready for upload.
• ADS MarketingminorGTM or Marketing PartnerInternational marketing partnership specialising in photography, video, drone photography, and magazine design/printing/distribution for the real estate industry. Founded in 2008 with offices in Spain and abroad.
• ReapitcoreTechnology or IntegrationIntegration with Reapit, the leading full-service business technology provider for estate agencies for 25 years. Serves residential estate agents in the UK, Ireland, Australia, and Denmark with enterprise-grade security infrastructure.
• PropSpacecoreTechnology or IntegrationPreferred CRM integration partnership in the Middle East with PropSpace, one of the biggest property CRM companies in the Middle East including Dubai and Abu Dhabi. Property Webmasters is a leading PropSpace website feed integration specialist with seamless bidirectional sync for listings and enquiries.
• Vebra (now Alto/Vebra)coreTechnology or IntegrationLongstanding integration with Vebra CRM for estate agent website data feed integration. Property Webmasters has years of experience implementing Vebra feeds to power the back end of real estate websites, with properties automatically syncing from Vebra CRM to the website.

Scale indicators9 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Real Geeks: Real Geeks provides IDX-based real estate websites, CRM, and lead generation tools for estate agents. Directly comparable to Property Webmasters in serving residential agents with website + lead-gen bundles.
• Luxury Presence: Luxury Presence builds premium websites and digital marketing services for luxury real estate agents and brokerages. Comparable in serving high-end brands (e.g., Sotheby's/Coldwell Banker) with bespoke website design + marketing.
• Agent Image: Agent Image designs real estate websites and provides branding/marketing services for agents and brokerages. Direct peer in custom estate agent web design and digital marketing.
• Placester: Placester provides real estate websites, CRM, and marketing tools primarily for residential agents and brokerages. Overlaps significantly with Property Webmasters' AgentPlus-style offering.
• Zurple: Zurple is a real estate CRM and predictive lead-generation platform for agents and brokers. Comparable in combining CRM-driven lead nurturing with AI-style scoring for estate agents.
• iHomefinder: iHomefinder provides IDX property search, MLS integration, and lead-capture tools for real estate websites. Comparable as a technology layer powering real estate agent websites.
• WolfNet Technologies: WolfNet provides IDX/MLS data feeds and real estate website technology for agents and brokers. Comparable technology integration stack to Property Webmasters' CRM/portal feed business.
• Bold Trail: Bold Trail (formerly AgentPro247) offers all-in-one CRM, IDX websites, and lead generation for real estate teams. Comparable in combining templated real estate websites with marketing automation.
• REW (Real Estate Webmasters): REW is a real estate digital marketing agency offering website design, SEO, and lead generation for agents and brokerages. Closest direct peer in name, scope, and go-to-market model.

Emerging players

• PropertySimple: PropertySimple offers AI-powered social media marketing and listing ads for real estate agents. Comparable as a digital marketing specialist serving estate agents, though narrower in scope.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/propwebmasters
• LinkedInlinkedin.com/company/property-webmasters

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Property Webmasters