What Imprev does

Imprev is a Bellevue, Washington-based digital marketing software company that has served real estate firms since 2001 with automated listing creation and marketing tools. The company operates with 11-50 employees and targets real estate brokerages, teams, and individual agents as its core customer segments, helping them produce marketing assets for property listings without manual design or copy work.

The aggregated source material positions Imprev's listing automation capability within a broader native-AI real estate marketing platform (marketed under the RISE brand), which bundles automated listing creation with AI-assisted follow-up drafting, CMA presentations, behavior-triggered email marketing, MLS-triggered advertising on Google and Meta, a real estate CRM, and an ADA/RESO-compliant website builder. AI features described include SmartMatch listing recommendations, generative copy for ads and follow-ups, and an AI assistant that surfaces opportunities and drafts communications for agents. Underlying AI model vendors, training data, and benchmarks are not disclosed.

Imprev operates a sales-led SaaS model with quote-based annual subscriptions sold primarily through "Talk to an Expert" and "Book a Demo" motions to brokerage decision-makers, supplemented by a Partner Integration program for ecosystem distribution. Pricing is not publicly disclosed. Historical capital formation consisted of roughly $1.59 million in cumulative revenue-based financing from Lighter Capital across five tranches between 2015 and 2017; no subsequent funding rounds, ownership structure, leadership changes, or M&A activity are documented in the provided source material, leaving the company's post-2017 trajectory and current ownership as a data gap.

Name

Imprev

Legal name

MoxiWorks

Website

https://imprev.com

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

11–50 employees

Short description

Imprev is a Bellevue-based digital marketing SaaS company, founded in 2001 and operating with 11-50 employees, that provides automated listing creation and marketing tools for real estate brokerages, teams, and agents.

Ownership category

akta.pro rank

Headquarters

HQ city

Bellevue

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Real estate marketing SaaS platform subscription: Platform delivered to brokerages, teams, and agents as an integrated suite of AI-powered marketing, CRM, presentation, advertising, email, and website tools. Pricing is quote-based ("Talk to an Expert", "Book a Demo"), implying recurring SaaS contracts typical of the segment, though exact pricing is not publicly disclosed.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

Imprev is a digital marketing company that helps real estate firms create automated listings. Its platform combines a native-AI relationship engine with presentation, email, CRM, advertising, and website tools into a single connected suite sold to brokerages, teams, and agents. The offering automates listing marketing, lead follow-up, and cross-channel campaigns to help real estate professionals find, win, and close more deals.

Product overview

The offering is a single native-AI real estate marketing platform with a platform-plus-modules architecture. RISE is the core native-AI relationship engine that orchestrates the agent workflow, and it sits alongside dedicated modules: the CMA Presentation Platform (MoxiPresent) for CMAs and listing presentations, the Email Marketing Platform for behavior-triggered nurture and SmartMatch listing recommendations, the Advertising Platform for MLS-triggered Google and Meta campaigns with AI-powered writing support, the Real Estate CRM for contact and pipeline management, the Real Estate Marketing hub that bundles CMAs, listing marketing, branding, and email, and the Website Builder for ADA- and RESO-compliant agent and brokerage sites. Together they form a connected platform "trusted by 400,000+ agents at brokerages that lead the market."

Differentiator

Problem solved

Functional benefit

Brands

• RISE: Native-AI Real Estate Marketing Platform; marketed as 'RISE by MoxiWorks', described as the native-AI real estate marketing software built to find, win, and close more deals.

Products and services

• RISE Native-AI real estate marketing software (relationship engine) that helps agents find opportunities, draft follow-ups, and close more deals; bundles email marketing automation, presentations and CMAs, CRM management, and social media integrations. Targeted at brokerages, teams, and individual agents.
• CMA Presentation Platform (MoxiPresent) Comparative Market Analysis and presentation tooling covering CMAs, buyer tours, property reviews, recruitment decks, open house guides, and listing presentations; cited with 3.5x sold listings for agents using MoxiPresent. For real estate agents, teams, and brokerages.
• Email Marketing Platform Email marketing for real estate featuring behavior-triggered emails, SmartMatch listing recommendations, branded email templates, engagement tracking, and agent activity reporting. For real estate agents and brokerages.
• Advertising Platform Self-serve ad builder with MLS-triggered ad automation, Google and Meta advertising (including Native Meta lead forms), display and search ads, location-based audience targeting, pre-designed templates, real-time reporting, and AI-powered writing support. For real estate brokerages, teams, and agents.
• Real Estate CRM CRM purpose-built for real estate with automated follow-up reminders, contact database, pipeline tracking, activity timelines, and smart filters and tagging. For real estate agents and brokerages.
• Website Builder Real estate website builder offering pre-built agent sites, an easy drag-and-drop editor, mobile + SEO ready sites, and ADA + RESO compliant output. For real estate agents and brokerages.

Named customers10 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability7 records

Feature4 records

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Emerging players

• ActivePipe: ActivePipe is an AI-powered email and lead nurturing platform built specifically for real estate agents and brokerages. It overlaps with Imprev's email marketing, behavior-triggered automation, and SmartMatch-style recommendation modules.
• BombBomb: BombBomb provides video email and messaging tools used heavily by real estate agents and teams for client nurturing. It addresses a narrower use case than Imprev's full suite but competes for the same agent-level engagement budget.

Direct peers

• BoomTown: BoomTown offers a real estate lead generation, CRM, and marketing automation platform sold to brokerages and teams. Its brokerage-wide sales motion and integrated marketing tools make it a directly comparable alternative to Imprev's offering.
• Real Geeks: Real Geeks provides IDX real estate websites, a built-in CRM, and lead generation tools targeting agents and teams. It overlaps with Imprev's website builder, CRM, and automated listing marketing modules for individual agents and small teams.
• Ylopo: Ylopo is a real estate marketing platform combining AI-driven lead generation, IDX websites, and CRM. It is comparable to Imprev in its use of AI-assisted marketing automation and brokerage/team targeting.
• iHomefinder: iHomefinder offers IDX real estate websites, CRM, and marketing tools for agents and brokerages. Its MLS-integrated marketing and website modules overlap with Imprev's listing-driven website and advertising offerings.
• Inside Real Estate (kvCORE): Inside Real Estate's kvCORE platform provides CRM, lead generation, marketing automation, and IDX websites for real estate brokerages. It competes head-to-head with Imprev in brokerage-wide marketing and CRM suites targeting the same broker buyer.
• CINC (Constellation1): CINC provides real estate lead generation websites, CRM, and marketing automation for agents, teams, and brokerages. Its MLS-driven listing marketing and brokerage sales motion position it as a directly comparable peer to Imprev.
• Lofty: Lofty (formerly Chime) is an AI-driven CRM and marketing platform purpose-built for real estate brokerages, teams, and agents. It directly overlaps Imprev's core offering of CRM, lead nurturing, advertising automation, and AI-assisted agent workflows for the same brokerage buyer.
• Follow Up Boss: Follow Up Boss is a real estate CRM focused on lead routing, pipeline management, and integration with marketing and lead sources. It targets many of the same agent and team buyers and overlaps with Imprev's CRM and email automation modules.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/imprevinc
• LinkedInlinkedin.com/company/imprev
• Instagraminstagram.com/moxiworks/%20
• Xx.com/imprevinc

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds5 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Imprev