Rolight
Rolight is a privately held Dutch specialist distributor founded in 1983, headquartered in Enschede, selling 1,200+ SKUs of premium entertainment equipment (lighting, audio, video, truss, staging, power, effects) from 25+ brands to event production professionals, venues, and corporate organizers across the Benelux via its e-commerce store and consultative advisory.
- Company typePrivate
- Founded1983
- HeadquartersEnschede, Netherlands
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What Rolight does
Rolight is a privately held Dutch specialist distributor of professional entertainment equipment, founded in 1983 and headquartered in Enschede, Netherlands. The company sells lighting, audio, video, power-and-data distribution, truss/rigging, staging, effects, transport, cases, and consumables sourced from over 25 premium international brands — notably Prolyte (truss), Admiral Staging (staging), Shure (wireless audio), MA Lighting (consoles), Christie (projection), Elation (fixtures), LumenRadio (wireless DMX), MDG (fog/haze), MagicFX (effects), and Follow-Me (tracking). The catalog spans 1,200+ SKUs across product categories including control systems, fixtures, moving heads, IEM systems, projectors, switchpacks, and rigging hardware.
Rolight operates a hybrid go-to-market combining a B2B e-commerce webstore (rolight.nl) with consultative expert advisory, custom demonstrations, and certified training programs (MA Lighting and ELC). Pricing is publicly listed with trade discounts of roughly 10-22% off retail and free shipping over €100. Revenue mechanics are transactional one-time hardware sales with no recurring software component, supplemented by fee-bearing installation and project work showcased on a separate projects website. The company serves three primary segments: event production professionals and rental houses; venues and theaters; and corporate event organizers — all within a Benelux operating footprint. The firm runs with 11-50 employees, distributes exclusively via its own webstore, and is independently owned with no disclosed parent company, funding rounds, or acquisition activity.
Rolight firmographics
Firmographics- Name
- Rolight
- Legal name
- Rolight
- Website
- https://rolight.nl
- Company type
- Private
- Founded year
- 1983
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Rolight is a privately held Dutch specialist distributor founded in 1983, headquartered in Enschede, selling 1,200+ SKUs of premium entertainment equipment (lighting, audio, video, truss, staging, power, effects) from 25+ brands to event production professionals, venues, and corporate organizers across the Benelux via its e-commerce store and consultative advisory.
- Ownership category
- akta.pro rank
Rolight industry classification
Industry- Product category
- Professional Entertainment Equipment Distribution
- NAICS
- Electric Lighting Equipment Manufacturing (33513), Commercial, Industrial, and Institutional Electric Lighting Fixture Manufacturing (335132), Electric Lighting Equipment Manufacturing (3351)
- SIC
- Electric Lighting & Wiring Equipment (3640), Power, Distribution & Specialty Transformers (3612)
- akta.pro primary industry
- Lighting & Electrical Supplies for Home Distribution (CRAOAFAG)
- akta.pro secondary industries
- Industrial & Commercial Luminaires (High-bay, Low-bay, Troffers, Downlights) (IMAGAIAA), LED Drivers, Ballasts & Power Modules for Lighting (Constant-current/voltage drivers, ballasts, control gear) (IMAGAIAJ), Lighting & Power Rentals (Uplighting, Generators, Distribution) (HSACAFAE)
Keywords
Where Rolight is headquartered
LocationHeadquarters
- HQ city
- Enschede
- HQ country
- Netherlands
- HQ region
- Europe
Offices1 record
Markets served
Rolight business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Equipment and hardware sales: Rolight generates revenue primarily through the sale of professional entertainment hardware. Products are sold at fixed retail prices (with tiered trade discounts), both directly through their e-commerce webstore and via expert consultation. Revenue is one-time transactional per product, with no recurring software component. They offer free shipping on orders over €100.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard retail pricing with trade discount tiers |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels7 records
Rolight product offering
Product offeringCore offering
Rolight is a specialist B2B distributor supplying professional lighting, audio, video, truss/rigging, staging, power distribution, and special effects equipment to the entertainment industry. The company curates and resells products from over 25 premium brands including Prolyte, Admiral Staging, Christie, Shure, MA Lighting, Elation, LumenRadio, MDG, MagicFX, and StageSmarts, serving event production professionals, venues, theaters, and corporate event organizers across the Benelux region through an e-commerce webstore backed by expert advisory services.
Product overview
Rolight is a Dutch specialist distributor of high-quality lighting, video, and audio equipment for the entertainment industry. The company operates as a broad portfolio distributor offering equipment from premium international brands (Prolyte, Shure, MA Lighting, Christie, Elation, MDG, MagicFX, and others) organized across major product categories: lighting control systems (sturing) including DMX and software; comprehensive lighting fixtures ranging from spots and washes to moving heads and effects; professional audio solutions with wireless systems and microphones; video projection and display equipment; power and data distribution infrastructure; stage construction and transport equipment; extensive Prolyte truss systems in multiple series with rigging hardware; special effects including haze and fog; protective cases and racks; and consumables. The company also provides training services for lighting control systems (MA Lighting, ELC). Rolight positions itself as serving professionals who need dynamic sustainable lighting, audio, and video solutions for events and entertainment venues.
Differentiator
Problem solved
Functional benefit
Products and services
- Lighting Control Systems
Companies that use Rolight
Customer profileSegments3 records
Ideal customer profiles3 records
Rolight technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Rolight partnerships and signals
Strategic signalPartnerships
15 partnerships are on record, tiered core and major.
- ProlytecoreProlyte is a leading manufacturer of aluminum truss systems and is described by Rolight as 'marktleider in de fabricatie van truss' (market leader in truss fabrication). Rolight stocks an extensive range of Prolyte truss products including E, X, H, and S series with various configurations (ladder, triangle, square, rectangle) and lengths. Prolyte's CCS4, CCS6, and CCS7 conische koppeling (conical coupling) systems ensure quality and compatibility. Rolight carries over 650 Prolyte truss products.
- Admiral StagingcoreAdmiral Staging is a key brand partner supplying professional staging, transport, rigging, and cable management solutions. Products include podium systems, stage decks, lifting towers, ballet towers, lifting wheels, truss dollies, stage carts, and cable guides. Admiral Staging is prominently featured as a top brand on Rolight's homepage.
- MA LightingcoreMA Lighting is a leading manufacturer of professional lighting control consoles and software (grandMA3). Rolight is an authorized training provider for MA Lighting products, offering MA & ELC training workshops to customers.
- ChristiecoreChristie is a manufacturer of professional projectors and display solutions. Rolight stocks Christie products including the 4K13-HS projector (listed at €31,685) and offers related accessories such as lenses and mounting solutions.
- ShurecoreShure is a leading manufacturer of professional wireless audio systems. Rolight distributes Shure products including Axient Digital, QLXD, SLXD+, and ULXD wireless systems, as well as PSM300 in-ear monitoring solutions.
- ElationcoreElation is a manufacturer of professional lighting fixtures. Rolight stocks a wide range of Elation products including the Pulse Panel FX, SŌL I Blinder, Fuze Teatro, and KL Fresnel IP-rated fixtures.
- LumenRadiocoreLumenRadio specializes in wireless DMX solutions for professional lighting control. Rolight features LumenRadio products prominently on their homepage banner and is an authorized distributor.
- MDGcoreMDG is a manufacturer of professional haze and fog generators. Rolight stocks MDG products including the ATMe AR CPS hazer (listed at €6,562.97) and the ME series fog machines, featured on the homepage banner.
- MagicFXcoreMagicFX (Magic FX Pro) produces special effects equipment including confetti machines, CO2 jets, flame machines, and stadium blowers. Rolight is an authorized distributor and features MagicFX products on their homepage banner.
- StageSmartsmajorStageSmarts is a manufacturer of professional rack-based power distribution solutions. Rolight stocks StageSmarts products including the C72TV rack base unit (listed at €22,995).
- Look SolutionsmajorLook Solutions manufactures professional fog and haze machines. Rolight features Look Solutions (Look) products including the Look Boa 64 (listed at €2,802.15) on their homepage as a top choice.
- PortmanmajorPortman Lights produces professional stage lighting fixtures including the AMULET haloLED silver reflectors (listed at €1,395). Portman is featured as a top brand on Rolight's homepage.
- FantekmajorFantek is a manufacturer of professional lifting equipment including fork lift stands. Rolight stocks Fantek products including the FT5023LS vorklift statief loadsense (listed at €2,186.80).
- ELC LightingmajorELC Lighting is a manufacturer of professional lighting control and power solutions. Rolight is an authorized training provider for ELC products alongside MA Lighting.
- Follow-MemajorFollow-Me is a camera-based follow-spot tracking system. The Follow-Me Delta2 system is featured prominently on Rolight's homepage and in their product catalog.
Scale indicators2 records
Recent moves6 records
Expansion highlights4 records
Rolight competitors and assessment
Company assessmentOthers
- Elation Professional: US-based manufacturer of professional entertainment lighting fixtures carried by Rolight. Elation is a brand-participant in Rolight's catalog and could bypass distribution with its own European sales channels, but its primary role here is supplier, not direct competitor.
- MA Lighting International: German manufacturer of grandMA lighting-control consoles and software distributed by Rolight. MA is an ecosystem participant rather than direct competitor — Rolight is one of its authorized Benelux distributors and co-training providers, but MA also sells direct globally and competes at the console layer.
- Shure: US manufacturer of professional wireless audio systems (Axient Digital, QLXD, ULXD, PSM) stocked by Rolight. Shure is a key supplier and co-brands training opportunities with Rolight, but is not itself a distributor competing in Rolight's product categories.
Direct peers
- FACE: Benelux-focused distributor of pro audio, lighting, and event technology equipment. FACE overlaps directly with Rolight's product categories, customer segments (production companies, venues, integrators), and the same hybrid online-plus-advisory distribution model in the Dutch and Belgian markets.
- AED group: Belgian specialist distributor of professional lighting, audio, and rigging equipment. AED distributes many of the same premium brands (e.g., Prolyte, MA Lighting) and competes head-to-head with Rolight across the Benelux and broader European entertainment technology market.
- HighLite International: Netherlands-based entertainment lighting manufacturer and distributor with overlapping brand portfolio and customer base. HighLite competes with Rolight both as a stocking distributor in the Benelux and as an OEM of entertainment fixtures that compete against Elation/MA-sourced alternatives.
Broad incumbents
- HARMAN Professional Solutions: Broadline professional audio, lighting, video, and control vendor serving venues, broadcasters, and enterprise customers. HARMAN offers integrated solutions that compete with Rolight's role as an aggregator, particularly for fixed-install venue customers, though its portfolio is much wider.
- Production Resource Group (PRG): Global provider of entertainment production services and equipment supply across lighting, audio, video, and rigging. While services-led rather than pure distribution, PRG overlaps with Rolight in supplying the same premium-brand fixtures and consoles to large-scale tours and venues.
Regional players
- Thomann: Germany-headquartered retailer and distributor of music, lighting, and event equipment with a similar catalog breadth and trade-pricing model. Thomann dominates the DACH market but does not directly contest Rolight in Benelux, making it a regional rather than direct competitor.
- Music Store professional: German retailer and distributor of music, lighting, and event technology gear with overlapping product breadth. Music Store does not directly contest Rolight's Benelux base, positioning it as a regional competitor with similar trade-discount and free-shipping dynamics.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Rolight social profiles
Digital presenceRolight financial estimates
Financial estimateRevenue estimate
Valuation estimate
Rolight leadership team
Management profileNumber of profiles
Rolight funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Rolight M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Rolight
What does Rolight do?
Rolight is a specialist B2B distributor supplying professional lighting, audio, video, truss/rigging, staging, power distribution, and special effects equipment to the entertainment industry. The company curates and resells products from over 25 premium brands including Prolyte, Admiral Staging, Christie, Shure, MA Lighting, Elation, LumenRadio, MDG, MagicFX, and StageSmarts, serving event production professionals, venues, theaters, and corporate event organizers across the Benelux region through an e-commerce webstore backed by expert advisory services.
Is Rolight a public or private company?
Rolight is a private company. It is classified as unknown and is currently operating.
When was Rolight founded?
Rolight was founded in 1983. It employs 11 to 50 people.
Where is Rolight based?
Rolight is headquartered in Enschede, Netherlands, in the Europe region.
How does Rolight make money?
One revenue line is on record: equipment and hardware sales.
Who are Rolight's main competitors?
Others on record are Elation Professional, MA Lighting International and Shure. Direct peers are FACE, AED group and HighLite International. Broad incumbents are HARMAN Professional Solutions and Production Resource Group (PRG). Regional players are Thomann and Music Store professional.
Does Rolight have an API?
No public API is recorded for Rolight.
What industry is Rolight in?
Rolight's product category is Professional Entertainment Equipment Distribution. Its primary akta.pro industry code is CRAOAFAG, Lighting & Electrical Supplies for Home Distribution, with a secondary code of IMAGAIAA, Industrial & Commercial Luminaires (High-bay, Low-bay, Troffers, Downlights). Its NAICS code is 33513 and its SIC code is 3640.