Winvn

What Winvn does

WinVN INT is a Vietnamese OEM/ODM manufacturer of natural pet products founded in 2018 by Mark Ton and headquartered in Ho Chi Minh City, with manufacturing operations in Gia Lai (1,500 m² facility) and warehousing in Binh Duong. The company produces coffee wood chews as its flagship line alongside loofah toys, hemp toys, cat scratchers, coco coir products, and pet beds, with a proprietary chemical-free drying process for coffee wood developed in partnership with a research institute in Can Tho and verified by an in-house QC laboratory. Annual production capacity is reported at 5–6 million units, with cumulative shipments exceeding 25 million pet toys by 2024 across 40+ countries.

The business model centers on low-MOQ contract manufacturing (starting at 50 units) with value-added services including laser engraving ($0.05–$0.15 per piece), custom stickers, and bespoke packaging (200-unit MOQ). Go-to-market relies on Alibaba (Gold Supplier status since 2007, 18 years on platform), Amazon's Service Provider Network, and direct outreach to international distributors. The customer base is a long tail of Amazon sellers, Etsy sellers, BestBuy vendors, and overseas distributors rather than large enterprise anchors. In 2022 the company extended upstream into consumer retail with the Petami sub-brand, signaling a margin-capture move beyond pure OEM economics. There is no disclosed external funding; capital structure is internally financed.

Name

Winvn

Legal name

WinVN INT

Website

https://winvnint.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

WinVN INT is a Vietnamese OEM/ODM manufacturer of natural pet toys and accessories (coffee wood chews, loofah, hemp, coco coir) serving Amazon and Etsy sellers, BestBuy vendors, and distributors across 40+ countries, with the Petami consumer sub-brand and proprietary chemical-free drying process.

Ownership category

akta.pro rank

Product category

Natural Pet Product OEM Manufacturing

NAICS

Animal Food Manufacturing (3111)

akta.pro primary industry

Custom & Private-Label Pet Food Manufacturing (AFADAFAO)

akta.pro secondary industry

Pet Care & Pet Supplies DTC (CRAFACAH)

Keywords

• OEM pet products
• Natural pet chews
• Coffee wood chews
• Private label manufacturing
• Eco-friendly pet toys

Headquarters

HQ city

Ho Chi Minh City

HQ country

Vietnam

HQ region

Asia

Offices3 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. OEM/ODM Manufacturing: Winvn manufactures natural pet products (coffee wood chews, loofah toys, hemp toys, cat scratchers, coco coir products, pet beds) for global brands under their own brand or private label. Revenue comes from product sales with customization services including logo engraving, custom packaging, and design. They operate on a per-unit pricing model with MOQ starting at 50 units.
2. Customization Services: Additional revenue streams from customization including laser engraving (from $0.05-0.15 per piece), custom stickers and tags (from $0.10-0.15 per piece), and custom printed packaging boxes (MOQ ~200 pieces).

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

WinVN is an OEM/ODM manufacturer and exporter of natural pet products from Vietnam. The company produces coffee wood chews, loofah toys, hemp toys, cat scratchers, coco coir products, and pet beds for global pet brands under private label. They offer end-to-end custom manufacturing including product design, laser engraving, custom packaging, and visual content support for marketing, serving Amazon sellers, BestBuy vendors, and Etsy sellers who resell WinVN's products under their own brands.

Product overview

WINVN is an OEM Natural Pet Products Manufacturer & Exporter from Vietnam offering a portfolio of natural, eco-friendly pet products. The product line centers on six core offerings: Coffee Wood Chew (the flagship product made from 20-25 year old coffee trees), Loofah Pet Toys, Hemp Pet Toys, Cat Scratcher, Coco Coir Products, and Pet Bed. The company also operates a sub-brand called Petami (launched 2022) to represent its vision as a recognized Vietnamese brand globally. Beyond product sales, WINVN provides comprehensive OEM/ODM manufacturing services enabling global pet brands to customize products with logos, labels, packaging, and laser engraving. All products are manufactured in Vietnam (factory in Gia Lai, warehouse in Binh Duong) and exported to 40+ countries worldwide.

Differentiator

Problem solved

Functional benefit

Brands

• Petami: A Vietnamese brand created to expand sustainability vision beyond coffee wood, aiming to be recognized by the global pet community.

Products and services

• Coffee Wood Chew Natural chew toys made from 20-25 year old coffee trees no longer producing beans, manufactured using a proprietary chemical-free drying process. Available in various sizes including Basic and Gorilla (XL) variants, with optional cotton/hemp rope attachments. MOQ from 50 pcs with free OEM sample ready in 7 days.
• Loofah Pet Toys Biodegradable chew and play toys handcrafted from natural loofahs aged 6-9 months, sourced from western provinces of Vietnam. Available in shapes including Mouse, Duck, Bone, Rabbit, Teddy Bear, Cat, and Fish. OEM/ODM available.
• Hemp Pet Toys Eco-friendly toys made from 100% natural hemp fibers. Product line includes Hemp Ball, Hemp Ball with Rope, Hemp Mouse, Hemp Ring, Hemp Ring Chain Toy, Carrot Hemp Toys, Hemp Ball with Double Ended String, and Hemp-Wrapped Catnip Stick.
• Cat Scratcher Eco-friendly scratch boards and posts made from high-density recycled carton. Products include Basic Scratcher, Shape L, Round Drive, Circle with Shadow, Assembled Cat House, Sofa, Flower Cat Scratchboard, 2-Tier Round Cat Scratching Table, and Fish-Shaped Cat Scratcher.
• Coco Coir Products Natural substrate and bedding made from 100% coconut coir. Product line includes Coco Coir Chew Toys, Coconut Fiber Pads, Fine Coco Litter, and Coco Coir Ball.
• Pet Bed Eco-friendly, handcrafted pet beds made from 100% natural materials including loofah and solid wood. Products include Loofah Mat Pet Bed, 1-Tier Pet Bed, and 2-Tier Pet Bed.
• OEM/ODM Services Full original equipment manufacturing and original design manufacturing services including custom logos, labels, packaging design, laser engraving on wood/bamboo surfaces, and eco-friendly packaging options. MOQ starts from 50 units with flexible options for small and large businesses. Production time: 25-30 working days for OEM/ODM orders.

Quantifiable outcome

• Over 25 million pet toys sold in 2024
• +3 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Two partnerships are on record, tiered core.

• PetamicoreOEM/ Whitelabel/ Licensing Partner · 1 January 2022Petami is Winvn's own consumer brand created to establish a Vietnamese brand recognized by the global pet community. The brand extends Winvn's sustainability vision beyond coffee wood to other natural pet products.
• Research Institute in Can ThocoreStrategic or Co-development Partner · 1 January 2018Partnership with research institute in Can Tho for scientific analysis of coffee wood's internal structure. This collaboration led to the development of the proprietary chemical-free drying process and discovery that only wood from 20+ year old coffee trees is suitable for durable pet chews.

Scale indicators9 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• KONG Company: Global premium pet chew-toy brand specializing in durable rubber chew products. Comparable to WinVN's flagship coffee wood chew line, where both brands compete for the same natural, durable chew-toy demand from dog owners.
• Multipet International: Pet toy and accessories manufacturer producing chew toys, plush, and novelty items for global pet brands. Overlaps with WinVN's product breadth across toys and accessories.
• West Paw Design: Eco-friendly dog toy and pet bed manufacturer using safe, durable, and sustainable materials (including recycled and natural fibers). Comparable to WinVN's natural materials product philosophy.
• Nylabone: Major pet chew-toy brand owned by Central Garden & Pet. Directly competes with WinVN's coffee wood chews in the long-lasting dog chew category, particularly in mass retail and pet specialty channels.
• Pet Star: One of the largest pet product OEMs globally, based in China, serving global brands with pet toys and accessories. Closest direct competitor to WinVN's OEM/ODM operating model at scale.
• Planet Dog: Eco-friendly dog toy and accessory brand emphasizing natural and recycled materials. Comparable to WinVN's sustainable, plant-based product positioning across hemp, loofah, and coffee wood lines.
• JW Pet: Pet toy manufacturer offering chew toys, cat toys, and small-animal products with broad retail distribution. Directly comparable to WinVN's product mix in chew toys and cat scratchers.
• Earth Animal: Natural pet products brand focused on sustainability, wellness, and eco-friendly materials. Overlaps with WinVN's natural materials thesis across toys, chews, and accessories.

Broad incumbents

• Hartz: Established US pet products conglomerate offering toys, treats, grooming, and accessories across price points. Provides a broad-incumbent comparison point for WinVN's mass-market retail ambitions.
• Petmate: Large US-based pet products manufacturer (Doskocil) producing toys, beds, carriers, and accessories across a broad portfolio. Operates in the same category as WinVN but at significantly larger scale and with deeper retail penetration.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@WINVNINTCOLTD
• Facebookfacebook.com/coffeewoodchewfordog
• LinkedInlinkedin.com/company/winvn-int-company-limited
• Xx.com/Saga20969085

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Winvn