SMSReflex

What SMSReflex does

SMSReflex is a privately held French SaaS company founded in 2019 and headquartered in Paris that operates an SMS marketing, notification, and authentication platform. The platform enables businesses to send one-way SMS campaigns for acquisition and loyalty, manage contact lists, automate transactional notifications, implement OTP-based two-factor authentication via API, and conduct bidirectional conversational messaging through its Time2Chat service. Its technical foundation is an SMS gateway with API infrastructure for programmatic sending, real-time delivery statistics and acknowledgments, dynamic OTP management, and ARCEP-compliant dedicated business numbers in the 09 3X XX range.

The company monetizes primarily through tiered monthly subscription plans priced at €9, €29, and €99 for 180, 600, and 2,200 SMS credits respectively, with credits that do not roll over between months. Additional revenue streams include Time2Chat phone number rentals at €15/month, per-message fees of €0.078, and 24-hour conversation sessions at €0.122. The go-to-market combines a self-serve SaaS platform at app.smsreflex.com with a sales-assisted motion for enterprise, high-volume, and custom API projects.

The customer base is horizontal and fragmented: the company describes 110 clients, 800,000 SMS sent per month, and 12,000 lines of code developed internally, and targets small and medium businesses, local enterprises (healthcare, retail, services), and developers requiring OTP and notification API integration. SMSReflex has no disclosed external funding and operates with a team of 1–10 employees.

Name

SMSReflex

Legal name

SMS Reflex

Website

https://smsreflex.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

SMSReflex is a privately held Paris-based SaaS company that provides an SMS marketing, transactional notification, OTP authentication, and bidirectional conversational messaging platform for small and medium businesses, local enterprises, and developers globally.

Ownership category

akta.pro rank

Product category

Communications Platform as a Service (CPaaS)

NAICS

Advertising Agencies (54181), Direct Mail Advertising (54186), Wired and Wireless Telecommunications (except Satellite) (5171)

SIC

Services-Advertising (7310), Services-Prepackaged Software (7372), Telegraph & Other Message Communications (4822)

akta.pro industry

PRIMARYBPAMACAF

SMS/RCS Messaging Platforms

Business & Public Services/Web, Mobile & Digital Platforms/Messaging, Voice/Video & Communication Apps

SECONDARYMPAAAIAB

SMS/MMS & Messaging Marketing Services (Text, RCS, WhatsApp/OTT)

Media, Entertainment & Sports/Advertising, Marketing & PR Services/Direct Marketing (CRM, Email/SMS, Loyalty)

SECONDARYBPAFAAAJ

Direct Marketing, CRM & Lifecycle (Email, SMS, Loyalty)

Business & Public Services/Marketing, Advertising & PR Services/Full-Service Advertising Agencies

Keywords

• SMS marketing platform
• Conversational messaging service
• OTP authentication API
• Transactional SMS notifications
• Developer SMS API

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Infrastructure, Personnel, Marketing or Sales, Operations

Revenue model

1. SMS Credit Plans: Monthly subscription plans with prepaid SMS credits (180, 600, or 2200 credits per month depending on tier). Credits are consumed per SMS sent. Credits do not roll over between months.
2. Time2Chat Services: Revenue from phone number rental (15€/month), per-message pricing (0.078€/SMS), and 24-hour conversation session packages (0.122€ per session).
3. API Access: API access is included with premium plans, allowing developers to integrate SMS functionality into their applications for automated messaging.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels4 records

Core offering

SMSReflex provides a cloud-based SMS communications platform that enables businesses to run SMS marketing campaigns, send transactional notifications, perform OTP-based user authentication, and integrate SMS functionality into their own applications via API. The platform also offers Time2Chat, a bidirectional conversational SMS service operating over ARCEP-compliant dedicated business numbers with 24-hour unlimited message sessions. Delivery is via a self-serve SaaS portal and developer API, with tiered monthly subscription plans based on prepaid SMS credits.

Product overview

SMSReflex is a French SMS marketing and communication SaaS platform consisting of three main product offerings: (1) the SMSReflex Platform for bulk SMS marketing campaigns and transactional messaging, (2) Time2Chat for bidirectional 24-hour conversational SMS sessions using dedicated business numbers, and (3) the SMS API for developer integration. Additional features include SMS Premium delivery, OTP authentication, and real-time notifications and alerts. The platform is offered through tiered subscription plans (180, 600, and 2,200 SMS credit packages) with optional API access on higher tiers.

Differentiator

Problem solved

Functional benefit

Brands

• Time2Chat: A bidirectional SMS messaging service launched in France for enterprise-customer conversations, offering unlimited messaging during 24-hour sessions with dedicated business numbers (09 3X XX range).

Products and services

• SMSReflex Platform SMSReflex is a French SMS marketing and communication platform delivered as a SaaS solution. It enables businesses to send SMS campaigns for acquisition, loyalty, and authentication purposes, featuring campaign management, real-time statistics, delivery receipts, and online platform access.
• Time2Chat Time2Chat is a bidirectional conversational SMS messaging service launched in France, enabling businesses to engage in unlimited SMS conversations with customers during 24-hour sessions. It uses dedicated non-surcharged business numbers in the 09 3X XX range that are compliant with ARCEP regulations.
• SMS API A comprehensive SMS API library allowing developers to fully integrate SMS functionality into their own architecture for automated SMS sending, OTP generation, real-time notifications, and message tagging for transactional correlation.

Quantifiable outcome

• SMS open rates exceed 90-98%, significantly higher than email marketing's 20-30% open rates
• +3 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Scale indicators6 records

Recent moves3 records

Expansion highlights4 records

Direct peers

• Brevo: French-headquartered (Paris) multichannel marketing platform offering SMS campaigns, transactional messaging, and CRM/lifecycle tools. Closely comparable to SMSReflex in geography, SMB target market, and combined marketing + transactional messaging positioning.
• MessageBird (Bird): Amsterdam-headquartered omnichannel CPaaS platform with SMS, WhatsApp, and conversational messaging products. Comparable in offering bidirectional conversational messaging similar to SMSReflex's Time2Chat.
• ClickSend: Australia-based global SMS marketing and communications platform with API, bulk SMS, and transactional messaging. Comparable in its PLG/self-serve SMB offering and developer API.
• Sinch: Sweden-based CPaaS provider with strong SMS messaging, conversational messaging, and authentication offerings. Directly comparable in product (bulk SMS, OTP, notifications) and target enterprise developers.
• Plivo: Cloud communications platform offering SMS APIs and voice solutions for developers and enterprises. Comparable in its API-first SMS, OTP, and notification focus at SMB/developer price points.
• Infobip: Croatia-based global CPaaS with SMS messaging, OTP, notifications, and conversational messaging solutions. Comparable across nearly all SMSReflex use cases at global scale.

Broad incumbents

• Vonage (Ericsson): Acquired by Ericsson; offers CPaaS APIs including SMS, voice, and messaging. Comparable as an SMS API and notification provider but bundled into a much broader telecom and UC portfolio.
• Twilio: Global CPaaS leader providing programmable SMS, voice, and messaging APIs. Comparable in offering SMS API and OTP capabilities but operates at massive scale and across many channels beyond SMSReflex's scope.

Regional players

• OVHcloud SMS (OVH): French cloud and telecom provider offering an SMS API and messaging services primarily to French and European customers. Comparable as a regional SMS platform targeting SMBs and developers in the same geography.
• Sarbacane: French email and SMS marketing platform targeting SMBs with campaigns, automation, and CRM features. Comparable as a French SMB-focused marketing tool that includes SMS as a core channel.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/smsreflex
• LinkedInlinkedin.com/company/smsreflex

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SMSReflex