Little Lion PR

What Little Lion PR does

Little Lion PR is a boutique public relations agency headquartered in Hackney, South Australia, founded in 2012 by Gabrielle Leonello. The firm specialises in communications and event publicity for corporate, luxury, lifestyle and community brands, with a documented client base spanning real estate (Realm Adelaide), luxury (TAG Heuer, Nespresso), performing arts (State Opera South Australia, Australian Dance Theatre, Adelaide Fashion Festival), entertainment (Gospo Collective, Amity Dry), government (Brand South Australia, Special Olympics National Games) and tourism (Mega Adventure). Service offerings cover media relations, digital publicity, sponsorship coordination, event management, corporate communications, social media management and campaign reporting, delivered on a project-based and retainer fee structure.

The agency is founder-led, with Gabrielle Leonello as Director bringing more than 20 years of PR experience across News Australia, Microsoft and Playstation. Little Lion PR maintains core media relationships with News Corp publications including The Advertiser and Sunday Mail, which have produced repeated front-page coverage for clients. An internship program run in partnership with the University of Adelaide serves as the firm's primary talent pipeline.

The business operates without external funding, headcount disclosure or product platform, generating revenue through professional service fees for events and ongoing client retainers. Geographic focus is Adelaide and South Australia with national delivery capability, distributed through direct sales, an Instagram presence (@littlelionpr), and a website portfolio that functions as social proof for new business.

Name

Little Lion PR

Legal name

Little Lion PR

Website

https://littlelion.com.au

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Short description

Little Lion PR is a boutique Adelaide-based public relations agency founded in 2012, serving corporate, luxury, lifestyle and community brands across Australia with media relations, event management, sponsorship coordination and corporate communications delivered on a project and retainer basis.

Ownership category

akta.pro rank

Product category

Public Relations Services

NAICS

Public Relations Agencies (541820), Public Relations Agencies (54182), Advertising, Public Relations, and Related Services (5418)

akta.pro industry

PRIMARYMPAAADAB

Consumer & Lifestyle PR

Media, Entertainment & Sports/Advertising, Marketing & PR Services/Public Relations & Communications Agencies

SECONDARYBPAFADAM

Social Media & Community Management (PR-led)

Business & Public Services/Marketing, Advertising & PR Services/Public Relations & Communications

Keywords

• Public relations services
• Event management
• Media relations
• Corporate communications
• Lifestyle brand PR

Headquarters

HQ city

Adelaide

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Public Relations Services: Professional PR services including media relations, event management, digital publicity, sponsorship coordination, and corporate communications delivered to corporate, luxury, lifestyle, and community brands. Revenue is generated through project-based fees and retainer agreements for ongoing client engagements.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Little Lion PR is a boutique public relations agency that delivers full-service communications and event management to corporate, luxury, lifestyle, and community brand clients. Core offerings span digital publicity, sponsorship coordination, corporate communications, event management, media relations, social media management, and campaign reporting. Revenue is generated through project-based fees and retainer agreements tailored to individual client needs.

Product overview

Little Lion PR is a service-based public relations agency offering a unified suite of communications and event management services rather than a software product platform. The agency's core offerings include digital services, publicity, sponsorship, communications, and events management. These services span event publicity, event management, corporate communications, stakeholder liaison and management, lifestyle and fashion PR, community event management and communications, social media management, digital marketing, and brand management. The company does not operate a modular software platform; instead, it delivers personalized PR services tailored to each client's needs across corporate, luxury, lifestyle, and community sectors.

Differentiator

Problem solved

Functional benefit

Products and services

• Digital Publicity Digital PR and online publicity service that generates media coverage and online awareness for corporate, luxury, lifestyle, and community brand clients through digital channels and online media placement.
• Sponsorship Coordination Sponsorship identification, coordination, and management service delivered to brands seeking to align with events, talent, or causes, including the launch of partnership campaigns such as the TAG Heuer X BMC Racing partnership.
• Corporate Communications Strategic corporate communications service for business clients including stakeholder liaison and management, brand management, and corporate messaging support.
• Event Management Full event management service covering event publicity, event run sheet preparation, RSVP management, VIP launches, media lunches, opening ceremonies, and on-the-day coordination.
• Media Relations Media relations service including media list management, media pitching, and media releases to secure print, broadcast, and online coverage for clients.
• Social Media Management Social media management and content service for lifestyle, fashion, food and beverage brands requiring consumer-focused engagement and brand awareness on social channels.
• Community and Campaign PR National campaign and community event PR for non-profits, charities, and government organizations including campaign reporting and public awareness campaign management.
• Lifestyle and Fashion PR Specialized PR service for lifestyle, fashion, and luxury brands covering brand awareness campaigns, premium media placement, and exclusive event promotion.

Quantifiable outcome

• Millions of dollars worth of publicity generated annually for national community campaigns
• +3 more outcomes

Named customers16 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered minor and core.

• University of AdelaideminorOthersLittle Lion PR runs an internship program that offers practical industry experience to university students. The program can be accredited towards students' degrees and provides opportunities to apply theoretical knowledge in a professional PR environment. Alumni include students from university programs who have subsequently secured employment in the industry.
• News Corp AustraliacoreStrategic or Co-development PartnerGabrielle Leonello previously worked in the corporate team at News Australia. The agency maintains strong relationships with News Corp publications including The Advertiser and Sunday Mail, generating significant media coverage for clients including front-page stories for Special Olympics National Games and other clients.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• FleishmanHillard: Global communications agency with established Australian presence delivering media relations, brand marketing, event publicity and corporate communications. Comparable to Little Lion PR across core service lines and target client profile, though operating at network scale with far larger headcount and broader geographic footprint.
• Bastion: Australian integrated communications agency offering PR, brand marketing, event publicity and digital communications to enterprise clients. Comparable to Little Lion PR through overlapping PR and event service lines and Australian enterprise/government client base, though operating as a larger integrated agency.
• Edelman: Largest independent global PR firm with Australian offices providing media relations, brand marketing, crisis communications and event publicity to enterprise clients. Directly comparable service offering to Little Lion PR, though serving multinational clients at significantly larger scale and budget.
• Ogilvy PR: Global advertising and PR network with Australian offices providing brand communications, media relations, event publicity and influencer marketing. Comparable to Little Lion PR through overlapping PR services and shared enterprise client targets, though operating as part of a much larger integrated agency.
• Weber Shandwick: Global communications agency with Australian operations delivering media relations, brand storytelling and event publicity. Comparable to Little Lion PR through core PR service offerings and enterprise/government client base, though at substantially larger scale.
• Porter Novelli: Global PR network with Australian operations offering corporate communications, brand marketing and event publicity across multiple verticals. Comparable as a full-service PR provider competing for the same enterprise and government clients as Little Lion PR, though at significantly larger scale and broader geographic reach.
• Hill+Knowlton Strategies: Global public relations agency with Australian operations delivering media relations, corporate communications, event publicity and stakeholder engagement. Comparable to Little Lion PR across core service capabilities, though serving a broader client base at network scale.

Direct peers

• One Green Bean: Australian PR and communications agency specializing in consumer, lifestyle and purpose-led brands, with services spanning media relations, event publicity and influencer engagement. Directly comparable to Little Lion PR in target verticals, boutique positioning and consumer/lifestyle client focus.
• Thinkerbell: Australian-founded creative, PR and brand marketing agency offering media relations, event publicity and integrated communications to enterprise and consumer clients. Comparable to Little Lion PR as an Australian boutique-style firm competing for similar brand and consumer marketing budgets, though with broader creative and paid media capabilities.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/p/B7-89UdDPZQ
• Xx.com/littlelionpr
• Facebookfacebook.com/littlelionPR
• LinkedInlinkedin.com/company/littlelionpr

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Little Lion PR