Produce Team
Produce Team is a vertically integrated producer and supplier of greenhouse-grown fresh vegetables—cucumbers, peppers, tomatoes, and squash—cultivated on 240 hectares in Mexico and distributed across North America to enterprise retailers including Walmart, HEB, Trader Joe's, HelloFresh, and GreenChef.
- Company typePrivate
- Founded2010
- HeadquartersMcallen, United States
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What Produce Team does
Produce Team is a vertically integrated producer and supplier of greenhouse-grown fresh vegetables, founded in 2010 and operating from dual headquarters in León, Guanajuato, Mexico (regional HQ) and McAllen, Texas, USA (warehouse and distribution). The company cultivates 240 hectares of greenhouses in Mexico, producing cucumbers (English, American, Mini Persian), peppers (Yellow, Orange, Red, Green, Mini Sweet), tomatoes (Bola/Beefsteak, Cherry, Heirloom, Medley, Roma, TOV/Uva/Grape), and ancillary crops (Yellow Squash, Zucchini, Carrots). Its core capability is end-to-end supply chain management spanning seed selection, cultivation, packaging, logistics, and delivery to retail shelves.
The company sells primarily on a quote-based B2B basis to enterprise retail and food-service customers across North America, with named customers including HEB, Walmart, Trader Joe's, HelloFresh, and GreenChef. Distribution is direct via field sales and established commercial partnerships, supported by participation in industry trade shows (GreenTech Americas, Viva Fresh, PMA, Southern Exposure, GPFS, Foro Nacional de Agricultura Orgánica, Expo Agroalimentaria). The firm also markets through its website, newsletter, lifestyle/recipe content (Tzatziki PT, Salmon Minis, Oven Baked Romas), and bilingual English/Spanish operations.
Produce Team is a privately held, founder/owner-operated business with no disclosed institutional investors, funding rounds, or parent company. Revenue, ownership specifics, and financial details are not publicly disclosed. The firm operates with 11–50 employees, and pricing is not transparent—buyers must request quotes via email or WhatsApp. Value proposition centers on sustainable agriculture, worker welfare, integrated quality control, and reliable year-round supply to major North American retailers.
Produce Team firmographics
Firmographics- Name
- Produce Team
- Legal name
- Produce teams
- Website
- https://produceteam.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Produce Team is a vertically integrated producer and supplier of greenhouse-grown fresh vegetables—cucumbers, peppers, tomatoes, and squash—cultivated on 240 hectares in Mexico and distributed across North America to enterprise retailers including Walmart, HEB, Trader Joe's, HelloFresh, and GreenChef.
- Ownership category
- akta.pro rank
Produce Team industry classification
Industry- Product category
- Fresh Produce
- NAICS
- Food Crops Grown Under Cover (11141), Vegetable and Melon Farming (11121)
- SIC
- Agricultural Production-Crops (100)
- akta.pro primary industry
- Greenhouse Vegetable Production (Tomatoes, Cucumbers, Peppers, Leafy Greens) (AFAGAHAA)
- akta.pro secondary industries
- Fresh Produce Distribution (CRAOABAB), Cucurbit & Melon Farming (Cucumbers, Squash, Pumpkins, Watermelon, Cantaloupe) (AFAGADAF)
Keywords
Where Produce Team is headquartered
LocationHeadquarters
- HQ city
- Mcallen
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Produce Team business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales
Revenue model
- Fresh Produce Sales: Sale of greenhouse-grown vegetables including cucumbers, peppers, and tomatoes to retailers and supermarkets across North America.
- Commercial Collaboration Services: Marketing and business development services for farmers including sales expertise, quality control, packaging, and logistics coordination. The company serves as an integral marketing tool for agricultural businesses.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Business-to-business pricing |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels4 records
Produce Team product offering
Product offeringCore offering
Produce Team cultivates and distributes greenhouse-grown fresh vegetables — cucumbers, peppers, tomatoes, squash, zucchini, and carrots — from 240 hectares of controlled-environment greenhouses in Mexico to retailers, supermarkets, and food-service customers across North America. The company also provides commercial-collaboration services (marketing, sales, logistics, packaging, and quality control) for agricultural producers.
Product overview
Produce Team is an agricultural company specializing in fresh vegetable production, operating 240 hectares of greenhouses in Mexico with distribution to homes and supermarkets across North America. Their core product portfolio consists of fresh produce categories including cucumbers (English/European, American, Mini Persian varieties), peppers (Yellow, Orange, Red, Green, Mini Sweet varieties), tomatoes (Bola/Beefsteak, Cherry, Heirloom, Medley, Roma, TOV, Grape varieties), and additional crops (Yellow Squash, Zucchini, Carrots). The company offers comprehensive business services including packing, warehousing, logistics, and sales support for retailers and supermarkets. They also provide recipe content (Tzatziki PT, Salmon Minis, Oven Baked Romas) to promote product usage, and offer sustainable packaging alternatives alongside various presentation options from retail to bulk formats.
Differentiator
Problem solved
Functional benefit
Brands
- Lifestyle PT: A lifestyle section featuring recipes using Produce Team products, including Tzatziki PT, Salmon Minis, and Oven Baked Romos recipes.
Products and services
- Cucumbers (Pepino)
Quantifiable outcome
- 240 hectares of controlled greenhouse cultivation ensuring consistent product quality and supply
Companies that use Produce Team
Customer profileNamed customers5 records
Segments3 records
Ideal customer profiles3 records
Produce Team technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Produce Team partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and major.
- HEBcoreHEB is a major supermarket chain that stocks Produce Team's fresh vegetables including cucumbers, peppers, and tomatoes. The partnership enables Produce Team's products to reach hundreds of thousands of households across Texas and Mexico.
- Trader Joe'scoreTrader Joe's stocks Produce Team products as part of their specialty grocery offerings, bringing fresh greenhouse-grown vegetables to health-conscious consumers.
- WalmartcoreWalmart serves as a major retail distribution partner for Produce Team, providing wide market access across North America for their fresh produce.
- HelloFreshmajorHelloFresh sources fresh ingredients including vegetables from Produce Team for their meal kit delivery service, serving health-conscious consumers across North America.
- GreenChefmajorGreenChef, the organic meal kit company, sources Produce Team's fresh organic vegetables for their subscription meal kit deliveries.
Scale indicators3 records
Recent moves4 records
Expansion highlights5 records
Produce Team competitors and assessment
Company assessmentDirect peers
- Mastronardi Produce: One of North America's largest greenhouse-grown vegetable producers (SUNSET brand), specializing in tomatoes, peppers, and cucumbers. Directly comparable to Produce Team in product mix, greenhouse production model, and North American retail distribution.
- Village Farms International: Public greenhouse operator producing tomatoes, peppers, and cucumbers under controlled-environment agriculture with North American retail and foodservice distribution. Closely comparable business model, crop mix, and customer base.
- Lipman Family Farms: One of North America's largest field-grown and greenhouse tomato/vegetable producers, supplying major retailers and foodservice. Comparable scale and customer overlap in supermarket and meal-kit channels.
- Windset Farms: Family-owned Canadian greenhouse operator producing tomatoes, peppers, cucumbers, and specialty lettuces for North American retailers. Closely comparable controlled-environment agriculture model and retail distribution focus.
- NatureSweet: Leading greenhouse-grown tomato and pepper brand in North America, including Cherubs and Glorys lines. Comparable greenhouse model, premium branded positioning, and major retailer relationships.
- Pure Flavor: North American greenhouse grower of tomatoes, peppers, cucumbers, and other vegetables with vertically integrated packing and distribution. Comparable controlled-environment cultivation, product mix, and retail/ foodservice channels.
Broad incumbents
- Driscoll's: Largest berry producer in North America with extensive retail relationships across the same supermarket channels Produce Team serves. Different primary product (berries vs. vegetables) but comparable grower-to-retail integrated supply chain model.
- Grimmway Farms: Largest carrot producer in North America and a major diversified fresh vegetable supplier to retailers including Walmart and Trader Joe's. Comparable retail customer base and produce category, though field-grown rather than greenhouse.
- Bonduelle Group: Global leader in packaged and fresh vegetables, including greenhouse-grown produce distributed across North America. Broader portfolio and scale than Produce Team, but overlapping categories (tomatoes, cucumbers, peppers).
Regional players
- D'Arrigo California (Andy Boy): Western U.S. grower of vegetables including peppers, broccoli, and leafy greens. Comparable in vegetable mix and branded retail positioning but focused on U.S. West Coast production rather than Mexico-cross-border model.
Market position
Strengths2 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Produce Team social profiles
Digital presenceProduce Team financial estimates
Financial estimateRevenue estimate
Valuation estimate
Produce Team leadership team
Management profileNumber of profiles
Produce Team funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Produce Team M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Produce Team
What does Produce Team do?
Produce Team cultivates and distributes greenhouse-grown fresh vegetables — cucumbers, peppers, tomatoes, squash, zucchini, and carrots — from 240 hectares of controlled-environment greenhouses in Mexico to retailers, supermarkets, and food-service customers across North America. The company also provides commercial-collaboration services (marketing, sales, logistics, packaging, and quality control) for agricultural producers.
Is Produce Team a public or private company?
Produce Team is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Produce Team founded?
Produce Team was founded in 2010. It employs 11 to 50 people.
Where is Produce Team based?
Produce Team is headquartered in Mcallen, United States, in the North America region.
How does Produce Team make money?
Two revenue lines are on record. Fresh Produce Sales are the primary driver. The others are commercial Collaboration Services.
Who are Produce Team's main competitors?
Direct peers on record are Mastronardi Produce, Village Farms International, Lipman Family Farms, Windset Farms, NatureSweet and Pure Flavor. Broad incumbents are Driscoll's, Grimmway Farms and Bonduelle Group. D'Arrigo California (Andy Boy) is listed as a regional player.
Does Produce Team have an API?
No public API is recorded for Produce Team.
What industry is Produce Team in?
Produce Team's product category is Fresh Produce. Its primary akta.pro industry code is AFAGAHAA, Greenhouse Vegetable Production (Tomatoes, Cucumbers, Peppers, Leafy Greens), with a secondary code of CRAOABAB, Fresh Produce Distribution. Its NAICS code is 11141 and its SIC code is 100.