Berkeley Hills Country Club

What Berkeley Hills Country Club does

Berkeley Hills Country Club is a member-owned private country club founded in 1964 and headquartered at 2300 Pond Road, Duluth, Georgia, in Gwinnett County approximately 30 minutes outside downtown Atlanta. The club operates a single-site asset built around an 18-hole championship golf course designed by Ron Kirby and Gary Player, supplemented by tennis and pickleball courts (eight dedicated pickleball courts, four hard courts, two Har-Tru clay courts), a 25-meter Junior Olympic pool with a Barracuda youth swim team, a fitness center, and three dining venues (The Main Grill, The Dogwood, The Veranda). The course was resurfaced with TifEagle Bermuda grass in 2022 and is a recognized host site for Georgia State Golf Association, Georgia PGA, and USGA championships. The racquet program was further formalized in June 2023 with the opening of a dedicated pickleball complex and partnerships with ALTA and USTA leagues.

The club generates revenue through five membership tiers (Full Golf, Corporate Golf, Senior Golf, Junior Golf for ages 21-29 and 30-35, and Sport Membership) plus event hosting for weddings, corporate meetings, and charity golf outings for groups of 15 to 250 guests. Pricing is not publicly disclosed; prospective members are directed to the Membership & Marketing Director (Mary Wearne) and sales occurs via a consultative direct-sales motion supported by member referrals, website inquiries, and golf-outing inquiries managed by the PGA Director of Golf. The club is member-owned with no parent company, no outside investment, and no public financials, and is led by General Manager Creig Matthieson, Director of Golf Keith Roberts (PGA), and Golf Course Superintendent Jack Willhite (GCSAA). Leadership also includes a Membership & Marketing Director, Food & Beverage Manager, Finance Manager, Office Manager, and Executive Chef, reflecting the diversified hospitality offering of a full-service private club.

Name

Berkeley Hills Country Club

Legal name

Berkeley Hills Country Club

Website

https://berkeleyhillscc.org

Company type

Private

Founded year

1964

Operating status

Operating

Headcount range

11–50 employees

Short description

Berkeley Hills Country Club is a member-owned private country club in Duluth, Georgia, serving affluent North Atlanta families with a championship 18-hole golf course, racquet sports, aquatics, fitness, dining, and event hosting since 1964.

Ownership category

akta.pro rank

Product category

Private Country Club

NAICS

Golf Courses and Country Clubs (71391), Fitness and Recreational Sports Centers (71394), Sports and Recreation Instruction (61162)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Golf Courses & Golf Facilities (MPAKAEAD)

akta.pro secondary industries

Club Sports Programs (EDALAIAB), Venue-Owned/Operated Event Organizers (In-House Promoters) (MPAKADAI)

Keywords

• Private country club
• Golf course memberships
• Racquet sports facilities
• Wedding and event venues
• Fitness and aquatics

Headquarters

HQ city

Duluth

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Membership Dues: The club generates revenue primarily through various membership categories including Full Golf, Corporate Golf, Senior Golf, Junior Golf (ages 21-29 and 30-35), and Sport Memberships. Members pay recurring dues for unlimited or limited access to club amenities including golf, tennis, pickleball, fitness, dining, and social events.
2. Event Hosting: Revenue from hosting weddings, receptions, corporate meetings, business events, and charity/corporate golf outings. The club specializes in events ranging from 15 to 250 guests with customized menus and catering services.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

Berkeley Hills Country Club operates a member-owned private country club in Duluth, Georgia, offering a championship 18-hole golf course co-designed by Ron Kirby and Gary Player, along with tennis, pickleball, aquatics, fitness, clubhouse dining, and event spaces for weddings and private/corporate functions. Memberships and event hosting are sold to individuals, families, and corporate members in the greater Atlanta metro area.

Product overview

Berkeley Hills Country Club is a member-owned private country club offering a portfolio of recreational and hospitality services centered around its championship 18-hole golf course designed by Ron Kirby and Gary Player. The club operates as a unified membership-based club with amenities including racquet sports (tennis and pickleball), aquatic facilities (Junior Olympic pool and swim team), fitness center, multiple dining venues (The Main Grill, The Dogwood, The Veranda), and event hosting for weddings and corporate functions. The club also provides golf instruction services and hosts the Barracuda Swim Team and Junior Summer Camp programs. Membership programs range from Full Golf to Sport Membership tiers, providing access to various combinations of facilities and services.

Differentiator

Problem solved

Functional benefit

Products and services

• Championship 18-Hole Golf Course Member-access 18-hole championship golf course designed by Ron Kirby and Gary Player, featuring TifEagle Bermuda grass greens maintained by a state-of-the-art irrigation system. Used by club members and for hosted golf outings and tournaments.
• Golf Practice Facilities Driving range and practice facilities supporting member warm-up, lessons, and club-fitting activities.
• Tennis and Pickleball Facilities Tennis and pickleball courts, lessons, leagues, and junior programming operated by the Director of Racquet Sports. Used by club members and junior summer-camp participants.
• Aquatic Center and Barracuda Swim Team Aquatic center with competition pool used for lap swim, swim lessons, and the Barracuda youth swim team, supervised by the Aquatics Director. Open to club members and program participants.
• Fitness Center Member-access fitness center offering equipment and personal training overseen by the Fitness Director.
• Clubhouse Dining Member-facing clubhouse dining and bar service, including à la carte and banquet offerings, led by the Executive Chef and the Food and Beverage Director.
• Weddings and Social Events Hosting service for weddings, ceremonies, receptions, rehearsal dinners, bridal showers, and baby showers using the club's indoor and outdoor event spaces with club-provided catering. Open to members and outside clients.
• Corporate and Group Golf Outings Bookable golf outings, tournaments, and corporate events for local businesses, associations, and groups using the championship course and clubhouse facilities.
• Junior Tennis, Swim, and Golf Summer Camp Seasonal summer camp for juniors combining tennis, swim, and golf instruction at the club's facilities. Open to members' children and outside participants.
• Golf Instruction and Member Tournaments Individual and group golf lessons plus member tournament programming delivered by the Director of Golf and Head Golf Professional.
• Club Memberships Ongoing club memberships in categories including Full Golf and Athletic/Social tiers, sold to individuals, families, and corporate members for recurring access to all club amenities.

Named customers1 record

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Two partnerships are on record, tiered core.

• ALTA (American Lawn Tennis Association)coreStrategic or Co-development PartnerBerkeley Hills Country Club hosts ALTA league teams, offering members the opportunity to compete in an engaging and supportive tennis league environment. The club provides facilities and coordination for ALTA league matches and events.
• USTA (United States Tennis Association)coreStrategic or Co-development PartnerBerkeley Hills Country Club hosts USTA league teams, offering members competitive tennis opportunities through the national league structure. The club provides facilities for league matches and tournaments sanctioned by the USTA.

Scale indicators2 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• St Ives Country Club: Private member-owned club in Johns Creek, GA, offering golf, tennis and aquatics. Comparable suburban Atlanta private club competing for the same member households.
• The River Club: Private member club in Suwanee, GA, with a 18-hole championship course and full club amenities. Comparable member-owned private club serving the same Gwinnett/I-85 corridor.
• East Lake Golf Club: Member-owned private club in Atlanta with a Donald Ross-designed championship course and host venue for the PGA Tour's Tour Championship. Comparable private-club model with prestigious tournament pedigree.
• Druid Hills Golf Club: Historic private member-owned golf club in metro Atlanta. Comparable as a long-established Atlanta-area private golf club, though located closer to intown Atlanta.
• Sugarloaf Country Club: Private member-owned club in Duluth, GA, with a 27-hole Greg Norman-designed course, tennis and aquatics. Direct peer located only minutes from Berkeley Hills, sharing the Gwinnett County catchment.
• Atlanta Athletic Club: Premier member-owned private country club in Johns Creek, GA, with two 18-hole championship courses, extensive racquet sports, aquatics and dining. Directly comparable private full-service club serving the same affluent North Atlanta catchment.
• Standard Club: Member-owned private club in Johns Creek, GA, with a championship golf course designed by Arthur Hills and extensive racquet, fitness and aquatics facilities. Comparable full-service private club in North Atlanta.
• Cherokee Town and Club: Member-owned private country club in north Atlanta with two 18-hole courses, racquet sports and aquatics. Closely comparable full-service private club serving overlapping affluent Atlanta suburbs.
• Country Club of the South: Private member club in Johns Creek, GA, with a Jack Nicklaus-designed 18-hole course, tennis and aquatics. Direct competitor for Full Golf memberships in the same North Atlanta submarket.
• Peachtree Golf Club: Historic member-owned private golf club in Brookhaven, GA, with a single championship 18-hole course. Comparable as an established Atlanta private club focused on championship-caliber golf.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/berkeleyhillscc
• Facebookfacebook.com/BerkeleyHillsCountryClub
• LinkedInlinkedin.com/company/berkeley-hills-country-club

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Berkeley Hills Country Club