Up Digital

What Up Digital does

Up Digital is an AI-first marketing agency operating under the legal entity Digilab Group LLC, headquartered in Miami with a secondary office in New York. The firm serves 50+ brands across enterprise (Supermicro, Bayer, Four Seasons, Sephora, Ritz-Carlton, Mauboussin, Villeroy & Boch), high-growth startups (Savants AI, Pongbot, Quadratic AI), local businesses (med spas, real estate professionals), and non-profits (Gateway Counseling). Service offerings span six core categories: AI SEO (including optimization for Google SGE, ChatGPT, and Perplexity), social media management, paid advertising on Meta and Google, web design and development on Next.js/React/Shopify/WordPress, branding and visual identity, and custom AI assistants plus automations. The agency distinguishes itself from traditional agencies by embedding AI tools across every service line rather than treating them as add-ons.

The technology stack is built entirely on third-party AI platforms: Claude (Anthropic) as the foundation for the five proprietary AI operators, with Midjourney for visual content, Runway ML for video, and GPT-4o supporting content generation. A RAG pipeline grounds custom AI assistants on client business data, and the AI Operators (Maya as full-stack growth strategist, Alex as outbound operator, Zara as social growth engine, Nova as client concierge, Max as content factory) are sold as monthly subscriptions at $1,000–$5,000 per operator. Web development is delivered on Next.js/React with AI-assisted coding via Cursor or Claude. The firm also integrates standard martech tooling — HubSpot, Klaviyo, ActiveCampaign, Buffer, Twilio, Make/Zapier — across client engagements.

The business model is a hybrid of recurring retainers and project-based fees. SEO, social media, paid ads, and AI operator subscriptions are sold on month-to-month retainers ($1,500–$5,000/mo), while web development, branding, and ad-hoc AI builds are priced as one-time projects ($3,000–$20,000). Distribution combines a free marketing audit as the top-of-funnel lead magnet, a self-serve PLG motion for AI Employees, sales-led enterprise motion for Fortune 500 and luxury clients, and event-driven GTM via exclusive networking at Miami Tech Week and Brickell. The company is bootstrapped, founder-led by Maria Gorn, and headquartered in the U.S. with no disclosed funding rounds or external investors.

Name

Up Digital

Legal name

Digilab Group LLC

Website

https://helloupdigital.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Up Digital is an AI-first marketing agency serving 50+ brands across enterprise, startup, local business, and non-profit segments with SEO, paid ads, social media, web design, branding, and custom AI assistants, operating from Miami and New York.

Ownership category

akta.pro rank

Product category

Digital Marketing Services

NAICS

Media Buying Agencies (54183), Public Relations Agencies (541820), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Marketing Automation Platforms & Services (BPAFAFAC)

akta.pro secondary industries

Performance Marketing Automation & Bid Management Services (MPAAACAM), AI Application Enablement Platforms (Copilot/Agent Frameworks, SDKs) (HDAEANAJ)

Keywords

• AI marketing services
• Digital marketing agency
• SEO optimization services
• Paid media management
• Custom AI assistants

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. SEO Services: Monthly retainer-based SEO services with tiered packages (Starter $1,500/mo, Growth $2,500/mo, Authority $4,000/mo). Includes technical SEO, on-page optimization, content creation, link building, and AI search optimization.
2. Social Media Management: Ongoing social media management services starting at $2,000-$2,500/mo for content strategy and scripts, with full production packages from $4,000-$5,000/mo. Includes organic content creation, influencer collaborations, and platform management.
3. Meta & Google Ads Management: Paid advertising management with services starting at $2,000/mo plus ad spend. Full-funnel strategy, creative production, audience targeting, and continuous optimization.
4. Web Design & Development: One-time project-based pricing for websites from $3,000-$15,000+ depending on complexity. Includes custom Next.js/React builds, WordPress, Shopify, and custom AI integrations.
5. Branding Services: Brand identity and visual identity projects priced from $4,000-$20,000 depending on scope. Includes logo design, brand guidelines, collateral, and photography direction.
6. AI Assistants & Automations: Custom AI assistant services with one-time build ($3,000-$10,000) plus monthly retainer ($1,000-$5,000/mo). Includes audit services ($500-$1,500 one-time). AI operators priced individually: Maya ($2,500-$5,000/mo), Alex ($1,500-$3,000/mo), Nova ($1,000-$2,500/mo), Max ($2,000-$4,000/mo).
7. Non-Profit Management: Specialized marketing services for non-profits including Google Ad Grants management, donor acquisition, and community growth at special pricing tiers.

Pricing tiers

Go-to-market motion4 records

Distribution channels4 records

Marketing channels8 records

Core offering

Up Digital is an AI-first digital marketing agency that sells recurring and project-based marketing services to businesses. Core offerings include AI-powered SEO (ranking on Google, ChatGPT, Perplexity, and AI Overviews), social media management across TikTok/Instagram/LinkedIn/YouTube, paid advertising on Meta and Google, custom AI assistants/operators (Maya, Alex, Zara, Nova, Max) deployed on Claude/OpenAI, web design and development on Next.js/Shopify/WordPress, branding and visual identity, PR and press, event management, and non-profit marketing including Google Ad Grants management. The agency combines licensed human experts with autonomous AI agents running 24/7.

Product overview

Up Digital is an AI-first marketing agency offering a portfolio of interconnected marketing services powered by AI and executed by certified experts. The core offerings include AI SEO (ranking on Google, ChatGPT, Perplexity, and AI Overviews), Social Media Marketing (TikTok, Instagram, LinkedIn, YouTube), Meta & Google Ads (UGC-first creative, full-funnel strategy), AI Assistants & Automations (custom AI operators — Maya, Alex, Zara, Nova, Max — deployed on Claude/OpenAI, running 24/7), Web Design & Development (Next.js, Shopify, WordPress), Non-Profit Management, Branding & Visual Identity, PR & Press, and Event Management. These services are offered both independently and as an integrated full-stack marketing solution, with AI embedded across every service line.

Differentiator

Problem solved

Functional benefit

Products and services

• AI SEO AI SEO service that ranks brands on Google, ChatGPT, Perplexity, and Google AI Overviews. Covers technical SEO, on-page optimization, content strategy, link building, local SEO, and llms.txt implementation for AI search platforms. Sold as tiered monthly subscriptions ($1,500–$4,000/mo).
• Social Media Marketing Organic social media management across TikTok, Instagram, LinkedIn, and YouTube. Includes content strategy, creative video production, influencer collaboration, community management, and performance reporting. Monthly subscription starting at $2,000–$2,500/mo for content strategy with full production packages from $4,000–$5,000/mo.
• Meta & Google Ads Paid advertising management across Meta (Facebook, Instagram), TikTok, and Google. Covers full-funnel strategy, UGC-first creative production, audience targeting, A/B testing, and continuous ROAS-driven optimization with autonomous AI agents monitoring performance. Starting at $2,000/mo plus ad spend.
• AI Assistants & Automations Custom AI assistants deployed on Claude and OpenAI, trained on client business data, operating 24/7. Includes five specialized AI operators — Maya (full-stack growth strategist), Alex (outbound growth operator), Zara (social growth engine), Nova (client concierge), and Max (content factory) — plus custom AI system builds ($3,000–$10,000 one-time) and AI audits ($500–$1,500). Monthly retainers from $1,000–$5,000 per operator.
• Web Design & Development Website design and development across Next.js/React, Shopify/WooCommerce, and WordPress/Squarespace. Includes custom AI integrations, UX design, SEO foundation, mobile-first responsive build, and CRO setup. Project-based pricing from $3,000–$15,000+.
• Non-Profit Management Purpose-driven marketing for non-profits including donor acquisition campaigns, Google Ad Grants management, grant-ready brand storytelling, SEO, social media, email campaigns, and fundraising landing pages. Priced at special non-profit rates.
• Branding & Visual Identity Full brand identity services including brand positioning, logo design, visual identity systems, brand guidelines, tone of voice, copywriting, marketing collateral, and brand photography direction. Project-based pricing from $4,000–$20,000 depending on scope.
• PR & Press Media relations and earned coverage service pitching to Forbes, Business Insider, and Entrepreneur, including article writing, HARO/Qwoted monitoring, press release writing and distribution, podcast booking, and award submissions. Starting from $2,000/month.
• Event Management Full-service event production in Miami and New York including venue sourcing, speaker and sponsor coordination, guest list and CRM management, email invitations and reminders, on-site production and AV, and post-event reporting.

Quantifiable outcome

• 320% average organic traffic increase for SEO clients
• +8 more outcomes

Named customers16 records

Segments6 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration18 records

AI capability11 records

Feature4 records

Partnerships

Eight partnerships are on record, tiered minor and core.

• Padel X MiamiminorGTM or Marketing Partner · 31 October 2024Pongbot sponsored Padel X Miami's Halloween tournament where Up Digital executed brand activation. Mimi Kanon (104K followers) served as event organizer and brand ambassador. Partnership generated $0 ad spend but massive organic reach at exclusive padel courts.
• Avant GallerycoreStrategic or Co-development Partner · 18 April 2024Avant Gallery at Brickell City Center serves as the exclusive venue for Up Digital's networking events including the launch party and Miami Tech Week. The partnership positions Up Digital at Miami's most prestigious event venue, attracting Fortune 500 executives and high-profile attendees.
• Influencer Partners (13 deals)minorGTM or Marketing PartnerPongbot influencer campaign activated 13 influencer partners across 3 months with combined reach of 200K+ followers. Featured partners include Isabela Miro (102K followers, 3-month deal), Isidora (57.7K followers, 5-month deal), and Rahul Khatwani (52K followers, 5-month ambassador contract).
• Admitly Partner UniversitiesminorStrategic or Co-development PartnerAdmitly (branded by Up Digital) maintains partnerships with Stanford, Harvard, Cornell, Yale, NYU, UCLA plus NAFSA, NACAC, and global education affiliates for university admissions platform.
• Bester CaviarminorGTM or Marketing PartnerBester Caviar sponsored the Brickell Business Networking launch event, providing premium caviar that reinforced the luxury positioning of the event and brand.
• World Red EyeminorGTM or Marketing PartnerWorld Red Eye photography coverage documented Up Digital's Miami launch event and subsequent events, providing PR-quality imagery for press coverage and social media.
• Claude / AnthropiccoreTechnology or IntegrationClaude AI platform serves as the foundation for Up Digital's proprietary AI Employees - Maya, Alex, Zara, Nova, and Max operators are deployed on Claude with custom training and CRM integrations.
• @ChatGPT TricksminorGTM or Marketing PartnerInfluencer collaboration with @ChatGPT Tricks (1M+ followers) for Quadratic AI B2B TikTok campaign - contributed to 1M+ total views on the platform.

Scale indicators13 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Klientboost: Klientboost specializes in PPC management, landing page design, and conversion rate optimization. Both firms compete for paid advertising budgets with performance-based retention models and small specialist teams.
• Single Grain: Single Grain is a digital marketing agency offering SEO, paid ads, content marketing, and CRO services for SaaS and enterprise brands. Both agencies serve a similar mid-market to enterprise client mix and compete directly on SEO, paid media, and growth strategy engagements.
• Siege Media: Siege Media is an SEO and content marketing agency emphasizing measurable organic growth for enterprise and DTC brands. Both compete for SEO retainers and content-led growth mandates; Siege's similar results-driven positioning makes it a close comparable.
• Disruptive Advertising: Disruptive Advertising focuses on paid media, SEO, and lifecycle marketing audits with a similar boutique-agency model. Competes directly with Up Digital on Meta/Google Ads retainers and free audit lead magnets.
• NinjaPromo: NinjaPromo is a digital marketing agency covering SEO, paid ads, social media, branding, and PR with a subscription-based service model. Both agencies offer a multi-service subscription stack with month-to-month contracts targeting similar SMB-to-mid-market clients.
• Coalition Technologies: Coalition Technologies is a full-service digital agency offering SEO, web design, PPC, and branding with similar boutique scale. Competes for the same multi-service retainers and project-based engagements across ecommerce and mid-market clients.
• SmartSites: SmartSites is a digital marketing agency providing SEO, web design, PPC, and social media services. Comparable in service breadth, target market, and pricing tier to Up Digital.

Broad incumbents

• Jellyfish: Jellyfish is a global digital marketing agency inside the Brandtech Group offering media, creative, and analytics. It competes with Up Digital for enterprise marketing budgets but operates at a much larger scale across many service areas.

Emerging players

• Pencil (formerly Smartzer / Pencil AI creative): Pencil is an AI-powered creative and ad copy platform that automates paid social creative production, overlapping with Up Digital's Max AI Content Factory and Midjourney-based creative workflows.
• 11x.ai: 11x.ai sells autonomous AI sales reps that handle outbound prospecting, similar to Up Digital's Alex operator. Competes for the same AI-driven outbound and lead generation budget at a software-only layer rather than agency-plus-AI.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/helloupdigital
• Instagraminstagram.com/helloupdigital
• Facebookfacebook.com/helloupdigital

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Up Digital