Union Productions

What Union Productions does

Union Productions (legal entity: The Union Productions) is a strategy-led video production company founded in 2011 by Dustin Schultz in Hartford, Connecticut. The firm creates brand video campaigns, product explainers, OTT ads, TV commercials, testimonial films, and recruitment content primarily for healthcare, wellness, and health-technology brands, with a stated secondary practice in legal and industrial clients. It operates across five U.S. creative hubs — New York, Boston, San Francisco, Los Angeles, and its Connecticut headquarters — and serves an enterprise client base that includes Pfizer, Walgreens, Cedars Sinai, Yale Health, Canon Medical Systems, Siemens, K Health, Jabra Enhance, Ribbon Health, Little Spoon, Jefferson Radiology, and BASS Medical Group.

The company's core product is its three-step "Brand Video Method": a $3,000 strategy engagement (three 90-minute workshops, brand/messaging deep dive, video strategy and distribution plan, and two creative concepts), followed by full video production averaging $50,000–$200,000 per project over an 8–10 week timeline, and an optional cloud-based searchable video asset library called Toolbelt. Toolbelt, priced at $199/month, organizes all footage from a production into a searchable, tagged library that clients can use across future channels — effectively converting a one-time production into a recurring content utility. Underlying technology is cloud-based video asset management and distribution with multi-platform export capabilities.

Union Productions monetizes through a hybrid of professional services revenue (project fees ranging from $10,000 to $300,000+) and a nascent subscription stream from Toolbelt. Go-to-market is direct enterprise engagement via website inquiries, referrals, and case study showcases, supplemented by industry credibility from three Emmy Awards, three Telly Awards, and DesignRush third-party listing. With 1–10 employees and founder ownership, the business operates as a lean, specialist production studio targeting marketing teams at large healthcare and wellness brands rather than competing on volume against generalist agencies.

Name

Union Productions

Legal name

The Union Productions

Website

https://theunionproductions.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

1–10 employees

Short description

Union Productions is a strategy-led video production firm founded in 2011 that creates brand video campaigns, OTT ads, product explainers, and testimonial content for healthcare, wellness, and health-technology enterprise brands across five US creative markets.

Ownership category

akta.pro rank

Product category

Video Production Services

NAICS

Motion Picture and Video Production (51211)

SIC

Services-Motion Picture & Video Tape Production (7812), Services-Advertising (7310)

akta.pro primary industry

Content Production (Video, Design, Copy, Studio) (BPAFAAAF)

Keywords

• Healthcare video production
• Brand video strategy
• OTT advertising campaigns
• Video asset management
• Wellness brand marketing

Headquarters

HQ city

Hartford

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Video Strategy Services: Initial strategy engagement providing brand workshops, video strategy development, and creative concepts. Priced at $3,000 for a 2-week engagement.
2. Full Video Production: Complete video campaign production including scripting, filming, editing, and delivery. Average pricing $50k-$200k with 8-10 week timeline.
3. Video Library Subscription: Monthly subscription for searchable video asset library, content tagging, organization, team usage reports, and easy export formats. $199/month.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Union Productions is a strategy-led video production company that creates brand videos, product explainers, testimonials, OTT campaigns, TV commercials, and recruitment videos for health, wellness, and technology brands. It bundles creative strategy, full-service production, and a recurring Video Library (Toolbelt) subscription into a three-step Brand Video Method, with strategy engagements at $3,000, production at $50,000-$200,000, and the library at $199/month.

Product overview

Union Productions is a video production company specializing in health and wellness marketing that combines creative agency thinking with expert video production. The company operates a three-step methodology called the Brand Video Method: Step 1 - Strategy ($3,000) defines video strategy and creative concepts; Step 2 - Production ($50k-$200k) executes full video campaign production; and Step 3 - Video Library/Toolbelt ($199/month) provides ongoing content management. Core offerings include commercials, brand videos, product explainers, testimonials, OTT campaigns, TV campaigns, recruitment videos, and social media content across healthcare, technology, finance, and wellness sectors.

Differentiator

Problem solved

Functional benefit

Products and services

• Video Strategy Package A 2-week creative strategy engagement priced at $3,000 that includes three 90-minute workshops, brand and audience deep-dive, video strategy and distribution plan, and two creative concepts, with no commitment to production. Intended for enterprise marketing teams evaluating a video campaign direction.
• Full Video Production End-to-end video campaign production including scripting, filming, editing, and delivery with a dedicated director and team, typically an 8-10 week engagement at $50,000-$200,000 average (budget options from $10k to $300k+). For healthcare, wellness, and technology brands needing brand videos, OTT campaigns, TV commercials, testimonials, and product explainers.
• Video Library Subscription (Toolbelt) Monthly $199 subscription to the Toolbelt searchable cloud-based video asset library, including content tagging, organization, team usage reports, and multi-platform export formats. Enables clients to search and download footage for reuse across channels.
• OTT Advertising Campaigns Over-the-top video advertising campaigns for streaming platforms, including split-screen concepts and performance-optimized ad formats such as the Complete Sleep "Sleep Simply" campaign.
• Brand & Culture Campaigns Video campaigns focused on employer branding, talent recruitment, and internal culture messaging, exemplified by the Shipman & Goodwin "It's Personal" brand and culture campaign.
• Testimonial Campaigns Documentary-style testimonial video campaigns featuring customer stories and real-world impact narratives, such as the Canon Medical Systems "Mobile Cancer Screening" testimonial.
• Product Explainer Films Strategic product-focused brand videos designed to explain and promote specific products or services, used for homepage content and supporting marketing materials, such as the Cedars Sinai Connect telemedicine launch film.
• Recruitment Campaigns Values-driven video recruitment series for talent acquisition, typically distributed on LinkedIn and career pages, such as the Ribbon Health campaign that drove a 500% increase in LinkedIn traffic to the career page.

Quantifiable outcome

• Complete Sleep campaign: video outperformed still image ads by 40%+
• +3 more outcomes

Named customers15 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Four partnerships are on record, tiered core and minor.

• The Boston GlobecoreGTM or Marketing PartnerCo-partnership with Pfizer "Dear Scientist" campaign where Boston Globe found stories and Union handled full production and post-production. Campaign connected real families to Pfizer scientists through documentary-style video content.
• ComcastminorChannel Partner/ Reseller/ DistributorTV campaign distribution partner for BASS Medical "Brentwood" TV campaign. Comcast served as the broadcast distribution channel for commercials created by Union.
• K-HealthcoreTechnology or IntegrationTechnology partner alongside Cedars Sinai for the Cedars Sinai Connect telemedicine launch video campaign. K-Health provided the technology platform while Union produced video marketing content.
• NUOVO AgencyminorStrategic or Co-development PartnerCreative partnership on MDExam GLP-1 launch where NUOVO branded and launched the company and partnered with Union for video strategy and production.

Scale indicators2 records

Expansion highlights4 records

Direct peers

• Thinkmojo: Brand video and animation studio focused on tech and health-tech companies. Directly comparable for its strategy-led approach to product explainers, recruitment videos, and OTT campaigns.
• Epipheo: Explainer video studio producing animated and live-action brand content for B2B and tech marketers. Overlaps Union's explainer, brand video, and recruitment offerings with a similar strategy-first methodology.
• Casual Films: Global video production company producing brand, recruitment, and internal-culture content for enterprises. Comparable model of dedicated creative teams delivering multi-platform deliverables for Fortune 500 clients.
• Lemonlight: On-demand video production marketplace producing brand, explainer, and social video for marketers across industries. Comparable to Union as a strategy-plus-production video partner serving enterprise marketing teams with tiered offerings.
• StudioPMG: Healthcare-specialized creative agency producing video, digital, and branded content for hospitals, health systems, and pharma. Most direct vertical peer to Union's healthcare-systems and pharma practice.
• Demo Duck: Specialist explainer and brand video production company serving B2B and tech clients. Closely aligned to Union's product-explainer and testimonial work for health-tech and enterprise customers.
• Sandwich Video: Award-winning creative video production company producing brand campaigns, commercials, and social content for tech and consumer brands. Comparable in creative caliber and use of humor/storytelling for measurable outcomes.
• Wavelength Creative: B2B and healthcare-focused video production studio producing brand, product, and customer-story content. Matches Union's vertical emphasis on health and wellness clients and similar project budget range.

Others

• Real Chemistry (formerly W2O/Patients & Purpose): Healthcare-focused marketing and communications firm producing branded video and patient storytelling content. Adjacent incumbent competing for the same hospital, payer, and pharma video budgets as Union.

Broad incumbents

• Klick Health: Large independent healthcare marketing agency offering video, media, and full-service brand work for pharma and health-tech. Overlaps Union's healthcare focus but operates at much larger scale and scope.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/The-Union-Productions-193964140643275
• LinkedInlinkedin.com/company/union-productions

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Union Productions