Property Developer Network

What Property Developer Network does

Property Developer Network (PDN) is an Australian property development education and networking organization founded in 2012 by Rob Flux and headquartered in Brisbane. PDN operates as a community-led platform serving aspiring and active property developers, delivering monthly in-person meetups across five Australian cities (Brisbane, Sydney, Melbourne, Adelaide, Perth), virtual attendance via Zoom, and a content archive of recorded events and weekly Sunday Sessions exceeding 250 episodes. Its product portfolio centers on a $227.27/year annual membership that unlocks meetup access, event recordings, a discount supplier network (including the Ambassador Card bundle), and the Development Sites Australia off-market deal marketplace, layered with a 12-month Property Development Formula mentoring program delivered in Fast Track and Inner Circle tiers, a free 7 Step Formula lead-magnet course, and ancillary tools such as the QwikFeaso Excel-based feasibility calculator and Pricefinder data subscription.

The business model is multi-stream and primarily subscription-/cohort-based. Revenue is generated from annual memberships (subscription recurring), the Property Development Formula education program (12-month commitment, application-gated, with payment plans), one-time QwikFeaso software licenses, and pass-through subscriptions to third-party tools such as Pricefinder. Marketing and distribution are community-led and event-driven, supported by Facebook groups (including the DSDH Deal Hunters group), YouTube, LinkedIn, weekly Property Pulse articles, and an Ontraport-managed email and CRM stack, with an n8n-powered Dev-Bot chatbot handling inbound customer support. PDN is founder-owned and bootstrapped, with a small operational team (1-10 employees) anchored by Rob Flux as primary educator alongside a stable of named mentors and coaches (Martin Garner, Ben Davis, Kim Fergusson, Simon Caruso, Megan Hodge).

Name

Property Developer Network

Legal name

Property Developer Network

Website

https://developernetwork.com.au

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Short description

Property Developer Network is a Brisbane-based, founder-led Australian property development education and networking organization, operating monthly meetups across five cities and delivering annual memberships, a 12-month Property Development Formula mentoring program, and developer tools to a 37,500-member community.

Ownership category

akta.pro rank

Headquarters

HQ city

Brisbane

HQ country

Australia

HQ region

Oceania

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Annual Membership Subscriptions: Recurring annual subscription model providing access to monthly meetup events, recorded content, discount supplier network, and member-only benefits. Priced at $227.27 per year (AUD $250 including GST) with the ability to cancel anytime.
2. Property Development Formula Education Program: 12-month formal mentoring and coaching program with two tiers: Fast Track (group mentoring) and Inner Circle (1-on-1 mentoring with direct hotline). Application-based enrollment with pricing discussed during application call.
3. QwikFeaso Software: One-time purchase of Excel-based feasibility calculator for property developers. Valued at $500, currently offered at $136.36 (AUD $150 including GST).
4. Pricefinder Subscription: Monthly subscription to property data software at $110 per month on a month-to-month contract, offered as a partner product to members.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

Property Developer Network provides property development education, networking events, memberships, software tools and supplier discounts across Australia. The business anchors on an annual subscription membership that grants access to monthly in-person meetups in five major cities (Brisbane, Sydney, Melbourne, Adelaide, Perth), a content archive of past events, exclusive trade-level supplier discounts, and development site deal access. Supplementary paid offerings include the 12-month Property Development Formula mentoring program and the QwikFeaso Excel feasibility calculator.

Product overview

Property Developer Network operates as a multi-platform education and networking ecosystem for Australian property developers. The core offering consists of monthly meetup events held across five Australian cities (Brisbane, Sydney, Melbourne, Adelaide, Perth) and virtual attendance options via Zoom, combined with an annual membership providing access to event recordings, discount suppliers, and development site deals. The product portfolio is anchored by the Property Development Formula—a 12-month formal education and mentoring program—alongside supplementary offerings including QwikFeaso (a feasibility calculator), Sunday Sessions (weekly live content), Property Pulse (weekly articles), and the 7 Step Formula (free introductory course). The Discount Suppliers Portal and Development Sites Australia marketplace extend member benefits. All offerings are supported by Dev-Bot, an n8n-powered AI chatbot for customer support.

Differentiator

Problem solved

Functional benefit

Brands

• Property Development Formula: 12-month formal education, mentoring and coaching program for property developers, led by Rob Flux and supported by a team of mentors and coaches.
• Property Pulse
• PDN Annual Membership
• QwikFeaso
• Sunday Sessions
• Discount Suppliers

Products and services

• PDN Annual Membership Annual membership priced at AUD $250/year that grants access to all monthly in-person and virtual meetup events across Brisbane, Sydney, Melbourne, Adelaide and Perth; full archive of recorded event content; 2-day early access to Development Sites Australia deals; the 'Ask Rob Anything' sessions; and an exclusive discount supplier portal bundled with the Ambassador Card providing discounts at 2,000+ businesses nationwide.
• Property Development Formula 12-month formal education, mentoring and coaching program delivered by Rob Flux and the PDF mentor/coach team. Available in two tiers: Fast Track (group mentoring with weekly group mentoring calls and monthly group coaching calls) and Inner Circle (everything in Fast Track plus 12 x 1-on-1 mentoring sessions, a direct hotline to mentor and coach, and an exclusive Inner Circle dinner). Includes 3-day bootcamp, lifetime access to course materials, unlimited 1-on-1 coaching, all live events access, 12 self-paced course modules, and a 1-year software bundle.
• QwikFeaso One-time perpetual-license Microsoft Excel add-in for small to medium property developers that performs feasibility calculations and construction cost modeling. Pre-configured with development strategies, fully customizable with up to 20 custom development strategies and associated typical costs, and integrates with BMT Quantity Surveyors construction pricing data. Priced at AUD $150 (valued at $500).
• Monthly Meetup Events Monthly networking events held in Brisbane, Sydney, Melbourne, Adelaide and Perth featuring industry expert presentations, real deal case studies from community members, and masterminding sessions. Each event can be attended casually on a pay-per-event basis, in person, or virtually via Zoom.
• No or Low Money Down (Short Course) 10-week live course taught by Rob Flux over Zoom covering strategies for taking on property development projects with limited personal capital. Includes weekly new content and open Q&A sessions where students can analyze their own situations.
• Discount Suppliers Portal Verified supplier discount program available to PDN annual members covering building materials, tiles, flooring, appliances, kitchens, bathrooms, paint, staging, surveying, and interior design services. Bundled with Ambassador Card providing access to 2,000+ businesses nationwide.
• Development Sites Australia Development site marketplace platform where PDN members can list their properties and browse curated on-market and off-market development sites. Members can joint venture with experienced developers and receive 2-day early access to new listings.

Quantifiable outcome

• Members have left day jobs to become full-time property developers after joining the community
• +1 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

AI capability2 records

Feature2 records

Partnerships

Eleven partnerships are on record, tiered core and minor.

• Development Sites AustraliacoreStrategic or Co-development PartnerIntegrated development site marketplace where members can submit deals to find buyers, browse curated off-market deals, and potentially joint venture with experienced developers. Members get 2-day early access to new listings.
• Ambassador CardcoreOthersPremier member benefits program bundled with annual PDN membership providing access to discounts with over 2,000 businesses nationally including accommodation, dining, shopping, financial services, insurance, and entertainment.
• National TilesminorChannel Partner/ Reseller/ DistributorTile supplier offering exclusive discounts to PDN members for flooring and tile products across QLD, NSW, VIC, SA, NT, TAS, WA, and ACT locations.
• Appliances OnlineminorChannel Partner/ Reseller/ DistributorOnline appliance retailer trusted by over 1,000,000 customers, offering exclusive member discounts on major brand appliances nationwide.
• PricefinderminorGTM or Marketing PartnerProperty data software subscription offered to PDN members at discounted rate of $110/month. Essential tool for property research and deal analysis included in Property Development Formula program.
• ArchistarminorGTM or Marketing PartnerProperty development analysis software included in Property Development Formula program as part of 1-year Essential Software Bundle (valued at $5,682) for feasibility and site analysis.
• Builder's Discount WarehouseminorChannel Partner/ Reseller/ DistributorBuilding supplies provider offering exclusive discounts to PDN members on bathroom fixtures, kitchen appliances, and flooring materials in QLD.
• Harvey Norman CommercialminorChannel Partner/ Reseller/ DistributorCommercial appliance supplier providing exclusive member pricing on quality products for development projects in QLD.
• Carpet CallminorChannel Partner/ Reseller/ DistributorAustralia's largest independent flooring retailer offering exclusive member discounts on carpet, rugs, timber, laminate, and vinyl flooring across QLD, NSW, and VIC.
• iiStudio (Instant Interiors Studio)minorChannel Partner/ Reseller/ DistributorInterior design solutions studio providing PDN members with ready-to-use finishes schedules and trade pricing for cohesive, high-quality interiors at reduced costs.
• Praedium PartnersminorChannel Partner/ Reseller/ DistributorFinancial advisory and accounting firm with 60+ years combined experience offering integrated accounting, advisory, and tax strategy services to PDN members in NSW and QLD.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• OpenCorp: Australian property investment firm that bundles education, deal access, and joint-venture opportunities for retail investors. Comparable combination of education, deal flow, and community positioning.
• BiggerPockets: The largest real estate investing community in the US, offering memberships, forums, podcasts, events, and education for real estate investors and developers. Closest international analog to PDN's community-led, content-and-education monetized networking model.
• Propertyology: Australian property investment research, education, and advisory firm that combines market research content with education and coaching offerings for property investors and developers.
• Hotspotting (Terry Ryder): Australian property research, media, and education brand focused on identifying investment-grade locations. Targets the same aspiring property investor and developer audience as PDN through research-driven content.
• Positive Real Estate (Margaret Lomas): Australian property investment education, coaching, and mentoring business serving novice and intermediate investors/developers. Directly comparable education-and-coaching business model.
• Real Estate Investar: Australian property research, data, and investor education platform serving a similar investor/developer audience. Comparable business model combining subscription data tools with educational content for property investors.
• Property Update (Michael Yardney): Long-running Australian property investment education, research, and community brand built around Michael Yardney's profile. Operates in the same content, community, and education niche as PDN.

Broad incumbents

• Domain Group: Major Australian property portal and data business (domain.com.au). Adjacent incumbent with overlapping audience of property investors and developers and potential partner/competitor dynamics for content and data distribution.
• REA Group: Australia's dominant property listings portal (realestate.com.au) with broader consumer property data, advertising, and ancillary services. Adjacent ecosystem player whose developer audience and data assets overlap with PDN's community.

Emerging players

• OpenAgent: Australian real estate agent comparison and lead-generation marketplace. Operates adjacent to PDN by servicing buyers/sellers in the property transaction funnel, partially overlapping on developer-acquisition stage.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeproperty-developer-network.ontraport.com/tl/7
• Facebookproperty-developer-network.ontraport.com/tl/4
• LinkedInlinkedin.com/company/propertydevelopernetwork

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Property Developer Network