Servimaq Chile

What Servimaq Chile does

Servimaq Chile operates an authorized multi-brand automotive dealership and service network in southern Chile, legally constituted as Automotriz Cordillera S.A. and part of the Grupo Americar conglomerate. The company retails new vehicles across 14 international brands (MG, Volkswagen, Honda, Subaru, DFSK, Volvo, Jeep, RAM, Fiat, Kia, Geely, and others) and used vehicles through the Clicar joint venture, which Servimaq formed with three Americar sister dealerships (Salazar Israel, Portillo, Coseche) to consolidate the largest used-car stock in Chile at 3,000+ vehicles. Operations span 5 cities with 10+ branches and 6 dedicated workshops, with the principal footprint in Puerto Montt, Osorno, and Concepción. The General Manager is Mauricio Fuenzalida Espinoza.

The company earns revenue through a mix of one-time new and used vehicle sales at list price (with promotional bonuses ranging from $200,000 to $6,600,000 CLP), recurring technical service and parts revenue with tiered maintenance discounts (5–20%), and transaction-based financing commissions on credit products originated through three core partners — Sociedad de Créditos Automotrices, Forum Servicios Financieros, and Santander Consumer — alongside nine total financial and nine insurance partners. The go-to-market blends physical dealership branches, an e-commerce site with WebPay-backed online reservations (a $200,000 CLP deposit), contact-center sales (*8200 and 600 085 0020), and WhatsApp-driven engagement. Customer base is overwhelmingly retail — individual vehicle buyers in southern Chile — with a secondary commercial segment for fleet and pickup/SUV buyers.

No proprietary technology platform is disclosed; the technology stack consists of a standard dealership e-commerce front end with marketing and analytics integrations (Google Analytics, Microsoft Clarity, VWO A/B testing, Meta/TikTok/Google/Microsoft advertising pixels) and payment processing via Transbank's WebPay. Service operations rely on manufacturer-specified diagnostic equipment and brand-certified technicians. Distribution is purely domestic (Chile), with geographic restrictions excluding the Zona Franca from promotional campaigns.

Name

Servimaq Chile

Legal name

Automotriz Cordillera S.A.

Website

https://servimaq.cl

Company type

Private

Founded year

1986

Operating status

Operating

Headcount range

51–100 employees

Short description

Servimaq Chile operates an authorized multi-brand automotive dealership and service network in Chile, retailing new and used vehicles across 10+ branches in 5 cities while providing certified technical service, parts, financing, and insurance coordination for retail and commercial buyers.

Ownership category

akta.pro rank

Headquarters

HQ city

Osorno

HQ country

Chile

HQ region

Latin America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel

Revenue model

1. New Vehicle Sales: Sale of new motor vehicles from authorized dealer franchises representing 14 brands including MG, Volkswagen, Honda, Subaru, DFSK, Volvo, Jeep, RAM, Fiat, Kia, and Geely. Revenue generated from vehicle sales at list prices with promotional bonuses.
2. Used Vehicle Sales: Sale of pre-owned vehicles through the Clicar brand, a joint used car dealership formed with Salazar Israel, Portillo, and Coseche. The company markets over 3,000 used vehicles with mechanical coverage.
3. Parts and Accessories Sales: Sale of genuine parts and accessories for all represented vehicle brands. Offers up to 25% discount on selected parts.
4. Technical Service and Maintenance: Authorized technical service, repair, maintenance, dent removal, and painting services for motor vehicles. Services include oil changes, safety inspections, and preventive maintenance with discounts up to 20%.
5. Financing Commissions: Facilitates vehicle financing through multiple financial partners including Sociedad de Créditos Automotrices S.A, Forum Servicios Financieros S.A, and Santander Consumer Ltda. Earns commissions on credit products including Crédito Inteligente, Compra Inteligente Maxx, and conventional credit.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Servimaq Chile is an authorized multi-brand automotive dealership group operating under the legal entity Automotriz Cordillera S.A. It retails new vehicles from 14 international brands (MG, Volkswagen, Honda, Subaru, DFSK, Volvo, Jeep, RAM, Fiat, Kia, Geely and others) and used/semi-new vehicles through the Clicar joint venture. The company provides brand-certified technical maintenance and repair services, genuine parts and accessories, vehicle financing facilitation through 9 partner financial institutions, and insurance partnerships across 5 cities with 10+ branches and 6 workshops in southern Chile.

Product overview

Servimaq Chile operates as an authorized multi-brand automotive dealership and service center network. The core offering consists of new vehicle sales across 14 international brands (MG, Volkswagen, Honda, Subaru, DFSK, Volvo, Jeep, RAM, Fiat, Kia, Geely, and others) and used/semi-new vehicle sales through the Clicar brand—a joint venture with Salazar Israel, Portillo, and Coseche. The company provides a full post-sale ecosystem including brand-certified technical service, maintenance scheduling via online portals, genuine parts and accessories sales, and financing solutions through 9 partnered financial institutions. Servimaq also offers complimentary online vehicle valuation and collaborates with 9 insurance providers. The business operates across 5 cities with more than 10 branches and 6 dedicated workshops, serving retail consumers and businesses seeking vehicle purchases, maintenance, and related automotive services.

Differentiator

Problem solved

Functional benefit

Brands

• Clicar: Joint used-vehicle dealership network with nationwide coverage, formed by Servimaq, Salazar Israel, Coseche, and Portillo, advertising the largest used-car stock in Chile.

Products and services

• New Vehicle Sales

Quantifiable outcome

• 3,000+ used vehicles in stock under Clicar brand
• +2 more outcomes

Named customers5 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

Partnerships

14 partnerships are on record, tiered core, major and minor.

• Grupo AmericarcoreStrategic or Co-development PartnerServimaq is part of the Americar Group, a major Chilean automotive conglomerate that includes Salazar Israel, Portillo, Coseche, WiGo Motors, Carflex, and Clicar. The group created Clicar as a joint venture for used vehicles, combining the largest used car inventory in Chile with 3,000+ vehicles.
• ClicarcoreStrategic or Co-development PartnerClicar is a joint venture concessionaire for used vehicles formed by Servimaq, Salazar Israel, Portillo, and Coseche. It positions itself as the used car dealer with the largest stock in Chile (3,000+ vehicles), all inspected with mechanical coverage.
• Transbank (WebPay)majorTechnology or IntegrationPayment processing partner enabling credit and debit card transactions. WebPay system used for online reservations with $200,000 CLP deposits. Only Chilean-issued cards affiliated with Transbank are accepted.
• MG (Automotriz Particular)coreChannel Partner/ Reseller/ DistributorAuthorized dealer franchise for MG brand vehicles. Multiple models available including MG ZS from $9,990,000 CLP.
• Volkswagen Group ChilecoreChannel Partner/ Reseller/ DistributorAuthorized dealer franchise for Volkswagen brand vehicles. Models include T-Cross, Tera, Atlas, and others with liquidation promotions.
• Kia Motors ChilecoreChannel Partner/ Reseller/ DistributorAuthorized dealer franchise for Kia brand vehicles. Full lineup including Morning, Sonet, Sportage, Sorento, Carnival, EV5, EV6, EV9, Frontier, and Tasman with various financing promotions.
• Honda ChilemajorChannel Partner/ Reseller/ DistributorAuthorized dealer franchise for Honda brand vehicles including CR-V Hybrid models.
• Subaru ChilemajorChannel Partner/ Reseller/ DistributorAuthorized dealer franchise for Subaru brand vehicles including Forester with up to $3,500,000 CLP bonus promotions.
• Volvo Car ChilemajorChannel Partner/ Reseller/ DistributorAuthorized dealer franchise for Volvo brand vehicles including EX30 Hybrid Intelligent model.
• Jeep ChilemajorChannel Partner/ Reseller/ Distributor
• RAM Trucks ChilemajorChannel Partner/ Reseller/ Distributor
• Fiat ChileminorChannel Partner/ Reseller/ Distributor
• Geely Auto ChilemajorChannel Partner/ Reseller/ Distributor
• DFSK ChilemajorChannel Partner/ Reseller/ Distributor

Scale indicators10 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Derco: Chile's largest multi-brand automotive retailer representing Mazda, Suzuki, Renault, Citroën, Chery, and JAC. Directly comparable authorized-dealer, financing, service, and parts business model across Chile.
• Salazar Israel: Sister dealership brand under Grupo Americar and Clicar joint-venture partner. Operating in adjacent Chilean territories with overlapping brands, making it a same-group comparable peer.
• Gildemeister: Chilean multi-brand automotive distributor representing Hyundai, Peugeot, and RAM. Closely comparable authorized multi-brand dealership model with financing and service integration.
• Kaufmann: Major Chilean automotive group representing Mercedes-Benz, Jeep, and RAM franchises. Direct overlap on Jeep/RAM franchises creates head-to-head competition with Servimaq for the same OEM relationships.
• Astara (formerly Inchcape Chile): International automotive distributor and retailer with Chilean multi-brand operations. Comparable business model of representing multiple OEMs with authorized sales, service, and parts operations.
• Coseche: Sister dealership brand under Grupo Americar and Clicar joint-venture partner. Direct peer offering used and new vehicles within the same parent group's footprint.

Emerging players

• Kavak: Mexico-based used-vehicle e-commerce platform expanding across Latin America. Comparable used-car remarketing and digital retail model that competes for used-car demand in Chile.

Broad incumbents

• CarMax: US-based used-vehicle retailer with integrated reconditioning, financing, and extended service contracts. Comparable used-car integrated retail and service model applicable to Clicar's positioning.
• Lithia Motors: Largest US multi-brand automotive retailer with integrated F&I, service, and parts. Comparable integrated dealership business model at much larger scale, useful for benchmarking unit economics.

Others

• Copart: Global online vehicle auction and remarketing platform. Comparable as a used-vehicle liquidation channel that influences Chilean used-car pricing and supply-side dynamics.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/servimaq.chile
• Instagraminstagram.com/servimaq_chile
• LinkedInlinkedin.com/company/servimaq-chile

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Servimaq Chile