Sembot

What Sembot does

Sembot is a MarTech SaaS provider of AI-driven tools for managing product advertising, product feeds, and performance marketing campaigns across Google Ads, Microsoft Advertising, and Meta Ads. The company operates a unified cloud-based platform that connects to advertising accounts via OAuth2 and offers modular capabilities including Product Feed Optimiser, Campaign Generator, Competitors Price Monitoring, Visibility Monitor, and Marketer AI, a conversational assistant that automates routine marketing tasks. The platform extends to a ChatGPT Plugin and a Comparison Shopping Services (CSS) product that can reduce Google Shopping margin by up to 20%.

The company serves three primary segments: e-commerce merchants (typically SMBs under 1M EUR in revenue), brands seeking branded CSS presence, and performance marketing agencies serving multiple clients. Revenue is generated through a tiered subscription model starting at 75 EUR/month for self-service, with Active Service at 159 EUR/month, All-in-One managed service at 449 EUR/month, and CSS add-ons ranging from free to 444 EUR/month depending on branding variant. Distribution is primarily product-led through a 14-day free trial at app.sembot.com, supplemented by enterprise sales consultation for large accounts and a White Label CSS channel for agencies.

Sembot maintains a dual-entity structure with Sembot Ltd. as the UK primary headquarters in London and Sembot Sp. z o.o. in Rzeszów, Poland. The company holds Google Partner 2025, Microsoft Advertising Partner 2025, and Google CSS Partner 2024 certifications, and self-identifies as the largest Microsoft Partner in Poland. The platform is available in English, Polish, and German, and is reported to be trusted by over 1,000 e-commerce businesses and 200+ performance agencies.

Name

Sembot

Legal name

Sembot Sp. z o.o. / Sembot Ltd.

Website

https://sembot.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

Sembot is an AI-driven MarTech SaaS platform that automates product feed management, campaign generation, and performance marketing across Google, Microsoft, and Meta Ads for SMB e-commerce merchants, brands, and performance marketing agencies.

Ownership category

akta.pro rank

Product category

Marketing Automation Software

NAICS

Media Buying Agencies (54183), Media Buying Agencies (541830)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Search Engine Marketing (SEM) / Paid Search (PPC) (BPAFACAA)

akta.pro secondary industries

SEO/SEM & Performance Marketing Tools (BPAMALAM), Paid Search (SEM) Media Buying (BPAFABAC), Digital Performance Marketing (SEM, Paid Social, Programmatic) (BPAFAAAD), Search Engine Marketing (SEM) / Paid Search (PPC) Management (MPAAACAB), Lead Generation & Performance Media (B2B/B2C) (MPAAACAK)

Keywords

• Performance marketing automation
• Product feed optimization
• Campaign management software
• Competitor price monitoring
• Comparison shopping services

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations

Revenue model

1. SaaS Platform Subscription (Self Service): Monthly subscription for access to Sembot Suite platform features including Product Feed Optimiser, Campaign Generator, Price Monitor, Visibility Monitor, and ChatGPT plugin. Pricing starts at 75 EUR/month. Users configure their own subscription plan by adjusting sliders for number of components.
2. Active Service: Platform access plus 2 hours of monthly operational support per month. Includes online meet with account manager, monthly reports. Starting at 159 EUR/month in addition to platform subscription.
3. All-in-One Service: Full-service managed advertising solution where Sembot team handles all platform tools including setup, optimisation, and automation of campaigns across Google Ads, Meta Ads, and Microsoft Advertising. Includes automated reports and alerts. Starting at 449 EUR/month plus platform subscription.
4. CSS (Comparison Shopping Services): Three variants: Sembot CSS (free with subscription), Brand CSS at 264 EUR/month + 609 EUR setup (or 189 EUR/month with existing subscription), White Label CSS at 444 EUR/month + 1209 EUR setup (or 369 EUR/month with subscription).

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels8 records

Core offering

Sembot provides an AI-driven SaaS platform that automates performance marketing campaigns across Google Ads, Microsoft Advertising, and Meta Ads via OAuth2 integrations. The platform bundles product feed optimization, automated campaign generation, competitor price monitoring, SERP visibility tracking, and a conversational Marketer AI assistant. It also offers Comparison Shopping Services (CSS) that can eliminate up to 20% of Google Shopping margin, plus tiered managed services for full-service execution.

Product overview

Sembot is a unified AI-driven SaaS platform for performance marketing automation, combining core platform technology with modular tools and managed service options. The core Sembot Platform provides the foundation for campaign automation across Google Ads, Microsoft Advertising, and Meta Ads. Key modules include Product Feed Optimiser (for feed management), Campaign Generator (for ad creation), Visibility Monitor (for SERP tracking), Competitors Price Monitoring (for competitive pricing), and Marketer AI (conversational AI assistant). The Sembot ChatGPT Plugin extends functionality to ChatGPT for conversational data analysis. CSS (Comparison Shopping Services) module helps reduce Google Shopping costs by up to 20%. Service tiers range from Self Service (user-managed) to Active Service (assisted management) to All-in-One (fully managed campaigns) and Agency Service (enterprise custom). The platform is available in English, Polish, and German.

Differentiator

Problem solved

Functional benefit

Brands

• Sembot Suite: AI-driven platform for automating online marketing tasks, providing support comparable to top-performance agencies.
• Marketer AI
• All-In-One Service
• Active Service
• Sembot CSS
• Brand CSS
• White Label CSS
• Sembot ChatGPT Plugin
• Sembot AI

Products and services

• Sembot Platform AI-driven SaaS platform that automates and optimizes online marketing campaigns across Google Ads, Microsoft Advertising, and Meta Ads. Combines Product Feed Optimiser, Campaign Generator, Visibility Monitor, Competitors Price Monitoring, and Marketer AI into a single subscription starting at 75 EUR/month.
• Sembot CSS (Comparison Shopping Service) Comparison Shopping Service sold in three variants — Sembot CSS (branded by Sembot, free with subscription), Brand CSS (264 EUR/month + 609 EUR setup, or 189 EUR/month with subscription), and White Label CSS for agencies (444 EUR/month + 1209 EUR setup, or 369 EUR/month with subscription). Can eliminate up to 20% of Google Shopping margin.
• All-in-One Service Fully managed marketing service where the Sembot team handles setup, optimization, and automation of campaigns across Google Ads, Meta Ads, and Microsoft Advertising. Includes automated reports, alerts, and product feed optimization. Starting at 449 EUR/month plus platform subscription with no commission on ad spend.
• Active Service Self-service platform subscription supplemented with 2 hours of monthly operational support from an account manager, online meetings, and monthly reports. Starting at 159 EUR/month in addition to platform subscription.
• Agency Service Customized enterprise offering governed by a separate contract, providing individual key account management, performance specialists, and advanced e-commerce strategy for agencies and large advertisers managing campaign and product feed setup and optimization.

Quantifiable outcome

• Average increase in conversion rate by 45%
• +4 more outcomes

Named customers8 records

Segments7 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

AI capability6 records

Feature7 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• GooglecoreTechnology or IntegrationSembot integrates with Google Ads and Google Merchant Center through OAuth2 protocol. The platform accesses user accounts to create and manage campaigns on the Google Network. As a Google Partner 2025 and Google CSS Partner 2024, Sembot maintains certified status with Google for advertising platform integrations.
• Microsoft AdvertisingcoreTechnology or IntegrationSembot integrates with Microsoft Advertising platform enabling campaign management on Bing and Microsoft advertising network. As the self-described largest Microsoft Partner in Poland, Sembot offers specialized expertise in Microsoft advertising campaigns targeting corporate users, office employees, and LinkedIn-based audience targeting.
• Meta AdscoreTechnology or IntegrationSembot integrates with Meta Ads platform enabling campaign management on Facebook and Instagram advertising networks. Supports Advantage+ Shopping campaigns and Dynamic Product Remarketing campaigns.
• OpenAI (ChatGPT)coreTechnology or IntegrationSembot offers a ChatGPT Plugin that integrates with OpenAI's ChatGPT platform. Users can connect their Sembot account to share performance data (clicks, costs, conversion data) with ChatGPT for natural language analysis. User must explicitly consent to data sharing with OpenAI.
• Stripe Inc.minorOthersStripe is used as the online payment processor for credit and debit card transactions. Sembot processes all credit card payments through Stripe.
• GetResponse S.A.minorOthersGetResponse is used for sending marketing mailings and email communications to customers and prospects.
• Google Inc.minorOthersGoogle Workspace is used for internal company productivity and collaboration tools.

Scale indicators7 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Optmyzr: Optmyzr is a direct competitor offering PPC and SEM management software for Google Ads, Microsoft Advertising, and other platforms. Highly comparable to Sembot in serving agencies and e-commerce advertisers with bid management, campaign automation, and reporting tools.
• Adalysis: Adalysis is a PPC management and automation tool focused on Google Ads optimization, audit, and reporting. Directly comparable to Sembot's Campaign Generator and Visibility Monitor features for performance marketers and agencies.
• Marin Software: Marin Software provides cross-channel paid search and social campaign management, with deep integrations into Google, Microsoft, and Meta Ads. Comparable to Sembot as a multi-channel performance marketing platform serving advertisers and agencies.
• Shape.io (by Shopbox): Shape.io (now part of Shopbox) provides product feed management and Google Shopping automation. Closely comparable to Sembot's Product Feed Optimiser and CSS offerings for e-commerce advertisers.
• Skai (formerly Kenshoo): Skai is an enterprise-grade omnichannel marketing platform covering paid search, social, and retail media. Comparable to Sembot at the higher end of the market, with stronger enterprise focus and broader channel coverage.
• Acquisio: Acquisio provides PPC bid and budget management, campaign automation, and AI-driven optimization across Google, Microsoft, and Meta Ads. Directly comparable to Sembot for SMBs and agencies seeking multi-channel ad management.
• WordStream (by LocaliQ): WordStream provides PPC management tools for Google Ads and Microsoft Advertising, targeting SMB advertisers. Direct competitor to Sembot in the lower-end SMB performance marketing tooling segment.
• Adzooma: Adzooma is a UK-based PPC management and optimization platform for Google Ads and Microsoft Advertising. Direct competitor to Sembot in the European SMB and agency segment, with similar AI-driven automation positioning.

Emerging players

• Triple Whale: Triple Whale is an e-commerce-focused analytics and attribution platform with adjacent capabilities in ad optimization. Comparable audience (DTC e-commerce) and partial overlap with Sembot's performance reporting and optimization features.
• Northbeam: Northbeam provides cross-channel attribution and marketing analytics for e-commerce brands. Adjacent to Sembot in serving e-commerce advertisers with performance insights and budget optimization.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCkFbm1boNcOHutK63CqMLUw
• Facebookfacebook.com/sembot.English
• LinkedInlinkedin.com/company/sembot

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sembot