Set The Stage, Inc.
Set The Stage, Inc. is a US franchisor operating a 37-location North American network that delivers home staging, turnkey furnishing packages, and design consultations for residential, commercial, and rental properties through independently owned franchisees.
- Company typePrivate
- Founded2021
- HeadquartersSandy Hook, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What Set The Stage, Inc. does
Set The Stage, Inc. is a US-based franchisor headquartered in Sandy, Utah, that operates a national home staging and furnishing franchise network across North America. Founded in 2021, the company scaled from a single staging location to 37 franchise locations by 2024, and serves residential and commercial property use cases including vacant home staging, model and parade home staging, short-term and vacation rental furnishing, office, student housing, and senior living spaces. Service delivery is performed by independently owned and operated franchisees who provide consultations, curation, delivery, assembly, and installation directly in client properties.
The company's core technology consists of proprietary staging systems, onboarding playbooks, and operational processes refined over five-plus years, alongside a parallel national network of distribution studios that aggregate purchasing volume to deliver wholesale furniture and decor pricing. Its product portfolio is organized around two anchors (Home Staging Services and turnkey Furnishing Packages) plus add-on Pre-Listing and Love Your Space Consultations, with a wholesale channel that supplies interior designers. The Set The Stage mark is registered as a brand identity asset.
The business model combines one-time franchise fees ($59,500), recurring royalties (6% of franchisee revenue), and a marketing fee (2%) from the franchise network with service and product revenue generated by franchisees in their local territories; the network benefits from sales to home sellers, builders, property investors, interior designers, and several other verticals. The home office team of 11-50 employees supports franchisees with training, vendor relations, fulfillment, marketing, and onboarding functions.
Set The Stage, Inc. firmographics
Firmographics- Name
- Set The Stage, Inc.
- Legal name
- Set The Stage, Inc.
- Website
- https://wesetthestage.com
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Set The Stage, Inc. is a US franchisor operating a 37-location North American network that delivers home staging, turnkey furnishing packages, and design consultations for residential, commercial, and rental properties through independently owned franchisees.
- Ownership category
- akta.pro rank
Set The Stage, Inc. industry classification
Industry- Product category
- Home Staging Services
- NAICS
- Interior Design Services (54141)
- SIC
- Retail-Home Furniture, Furnishings & Equipment Stores (5700)
- akta.pro primary industry
- Home Staging & Pre-Listing Organization (HSAFAFAJ)
- akta.pro secondary industry
- Corporate, Event & Staging Furniture Rental (Short-Term) (CRAIAOAG)
Keywords
Where Set The Stage, Inc. is headquartered
LocationHeadquarters
- HQ city
- Sandy Hook
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Set The Stage, Inc. business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Supply Chain, Technology or R&D
Revenue model
- Home Staging Services: Core staging services for vacant homes, including furniture arrangement, decor styling, and space transformation to appeal to potential buyers. Services include Pre-Listing Consultations and staging execution for properties being sold.
- Furniture & Decor Sales: Sale of professionally curated furnishing packages for various property types including model homes, vacation homes, short-term rentals, apartments, office spaces, student housing, and senior living. The company leverages wholesale buying power to offer competitive pricing.
- Design Consultations: Pre-Listing Consultations and Love Your Space Consultations providing expert guidance on home preparation, space planning, vision boards, and affordable furnishing solutions. Consultations can be standalone or paired with staging/furnishing services.
- Wholesale Furniture to Interior Designers: Interior designers can access the company's national network of distribution studios and wholesale buying power, enabling high-volume discounted pricing on favorite brands with streamlined ordering and receiving.
- Franchise Fees & Royalties: The company generates revenue through franchise fees ($59,500 initial fee), royalties (6% of franchisee revenue), and marketing fees (2%) from its franchise network. Total investment range for franchisees is $159,000-$275,000.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Multi-year contract | Franchise fee for new franchise owners |
| Subscription | Monthly | Ongoing franchise royalties |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels6 records
Set The Stage, Inc. product offering
Product offeringCore offering
Set The Stage, Inc. provides professional home staging services that transform vacant properties into market-ready spaces using professionally trained design teams and curated furnishings. The company also offers turnkey furnishing packages for model homes, short-term rentals, office spaces, senior living, student housing, and vacation homes, leveraging a national distribution network with wholesale buying power for competitive pricing. Pre-listing and design consultations, along with a wholesale furniture program for interior designers, round out the service portfolio.
Product overview
Set The Stage, Inc. operates as a home staging and furnishing franchise company offering a unified suite of services centered around two core offerings: Home Staging Services and Furnishing Packages. Home Staging Services transform vacant properties into market-ready spaces using professionally trained design teams and modern furnishings. Furnishing Packages provide complete turnkey solutions across multiple segments including Model Homes, Short-Term Rentals, Office Spaces, Senior Living, Student Housing, and Vacation Homes, with an integrated Wholesale Furniture program offering discounted pricing through the company's national distribution network. Add-on consultation services including Pre-Listing Consultations and Love Your Space Consultations support both staging and furnishing offerings, creating a comprehensive ecosystem for home sellers, builders, property investors, and interior designers.
Differentiator
Problem solved
Functional benefit
Products and services
- Home Staging Services Professional home staging service that transforms vacant homes into inviting, market-ready properties by strategically arranging furniture, decor, and styling to appeal to potential buyers. Includes consultation, furniture arrangement, decor styling, delivery, assembly, and installation directly in clients' homes.
- Furnishing Packages
Quantifiable outcome
- 81% of buyers say home staging makes it easier to visualize the property as their own (National Association of Realtors)
- +2 more outcomes
Companies that use Set The Stage, Inc.
Customer profileNamed customers5 records
Segments11 records
Ideal customer profiles5 records
Set The Stage, Inc. technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Set The Stage, Inc. partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- Good Things Utah (ABC4)coreSet The Stage has been featured on ABC4's Good Things Utah program, showcasing home staging and refurbishing tips. This media partnership provides exposure to local Utah audiences interested in real estate and home improvement.
- Real Estate Essentials (ABC4)corePartnership with ABC4's Real Estate Essentials segment positions Set The Stage as an industry expert in home staging and furnishing for the real estate market in Utah.
- Salt Lake Parade of HomescoreAnnual home showcasing event where Set The Stage provides staging services for participating builders, gaining visibility among industry professionals and home buyers.
- Utah Valley Parade of HomescoreRegional parade of homes event where Set The Stage stages participating model homes, building relationships with builders and showcasing staging capabilities.
- Northern Wasatch Parade of HomescoreNorthern Wasatch area parade of homes partnership providing Set The Stage with opportunities to stage showcase homes and connect with regional builders and realtors.
- Sage Creek Moab ResortminorPartnership with Sage Creek Moab Resort for vacation home furnishing and staging services, potentially serving as a reference account for vacation rental property staging.
Scale indicators4 records
Recent moves10 records
Expansion highlights6 records
Set The Stage, Inc. competitors and assessment
Company assessmentDirect peers
- CORT: National furniture rental company with a home staging division offering short-term furniture rental for staged properties. Closely comparable on the staging furniture rental business model.
- Real Staging: Regional home staging company focused on vacant property staging for real estate listings. Directly comparable service offering in residential staging.
- Showhomes: Established home staging franchise network offering vacant-home staging and model home merchandising. Most comparable franchise-system competitor to Set The Stage in residential property staging.
- Roomservice Home Staging: Residential home staging company providing vacant-property staging, design, and furnishing across multiple US markets. Direct competitor in home staging services.
- Décorating Den Interiors: Franchise-based home furnishings and interior decorating service. Comparable franchise model delivering in-home design consultations and curated furnishing packages to homeowners.
Emerging players
- Havenly: Online interior design service matching consumers with designers for room-by-room packages. Overlaps with SET's Love Your Space / consultation offerings through a virtual delivery model.
- Decorilla: Online interior design marketplace offering consultations and 3D renderings. Comparable end-customer use case (refreshing spaces) via digital rather than physical furnishing.
- Modsy: Online interior design platform offering virtual room renderings and design packages. Emerging alternative competing for design and refresh-clients through a digital-first model.
Broad incumbents
- Wayfair: Mass-market online home furnishings retailer with a B2B/contract division serving property managers, builders, and stagers. Adjacent in wholesale buying and property-furnishing channels.
- West Elm: National home furnishings retailer with in-store and contract/trade services plus design consultations. Broad incumbent in the same furnishings + design-services space as SET's retail side.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Set The Stage, Inc. social profiles
Digital presenceSet The Stage, Inc. compliance and trust
Trust signalCompliance2 records
Set The Stage, Inc. financial estimates
Financial estimateRevenue estimate
Valuation estimate
Set The Stage, Inc. leadership team
Management profileNumber of profiles
Profiles11 records
Set The Stage, Inc. funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Set The Stage, Inc. M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Set The Stage, Inc.
What does Set The Stage, Inc. do?
Set The Stage, Inc. provides professional home staging services that transform vacant properties into market-ready spaces using professionally trained design teams and curated furnishings. The company also offers turnkey furnishing packages for model homes, short-term rentals, office spaces, senior living, student housing, and vacation homes, leveraging a national distribution network with wholesale buying power for competitive pricing. Pre-listing and design consultations, along with a wholesale furniture program for interior designers, round out the service portfolio.
Is Set The Stage, Inc. a public or private company?
Set The Stage, Inc. is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Set The Stage, Inc. founded?
Set The Stage, Inc. was founded in 2021. It employs 11 to 50 people.
Where is Set The Stage, Inc. based?
Set The Stage, Inc. is headquartered in Sandy Hook, United States, in the North America region.
How does Set The Stage, Inc. make money?
Five revenue lines are on record. Home Staging Services are the primary driver. The others are furniture & Decor Sales, design Consultations, wholesale Furniture to Interior Designers and franchise Fees & Royalties.
Who are Set The Stage, Inc.'s main competitors?
Direct peers on record are CORT, Real Staging, Showhomes, Roomservice Home Staging and Décorating Den Interiors. Emerging players are Havenly, Decorilla and Modsy. Broad incumbents are Wayfair and West Elm.
Does Set The Stage, Inc. have an API?
No public API is recorded for Set The Stage, Inc..
What industry is Set The Stage, Inc. in?
Set The Stage, Inc.'s product category is Home Staging Services. Its primary akta.pro industry code is HSAFAFAJ, Home Staging & Pre-Listing Organization, with a secondary code of CRAIAOAG, Corporate, Event & Staging Furniture Rental (Short-Term). Its NAICS code is 54141 and its SIC code is 5700.