SOUTHERN MOBILITY AND MEDICAL, LLC

What SOUTHERN MOBILITY AND MEDICAL, LLC does

Southern Mobility and Medical, LLC is a North Carolina-based durable medical equipment (DME) retailer founded in 2005, specializing in mobility products and orthopedic supports. The company operates from Raleigh, NC with a second showroom at Concord Mills, serving individual patients and caregivers across the region and, via a national repair network, across all 50 states. Core product lines include power wheelchairs, scooters, lift chairs, and back/knee braces sourced from major manufacturers including Pride, Golden, and Merits among at least seven authorized brand partnerships. Customer acquisition is patient-driven, with revenue mechanics reliant on insurance billing through Medicare, Medicaid, BCBS, and other commercial payers as well as cash-pay e-commerce transactions.

The business model is fundamentally a specialty retail-and-distribution operation with insurance reimbursement at its core. Operational capabilities include in-person consultations and fittings at the two showrooms, hand delivery within the local market, and a national 50-state repair footprint delivered through partnerships with WSR and Roadrunner Mobility. An e-commerce channel extends reach to cash-pay and out-of-region buyers without requiring additional physical infrastructure. The company holds ACHC accreditation and operates HIPAA-compliant workflows, both prerequisites for sustained Medicare/Medicaid billing and a meaningful compliance moat against new entrants.

Go-to-market combines local showroom presence for hands-on service with online sales and a multi-state service-partner network that monetizes equipment sold beyond the immediate geography. The firm does not develop proprietary technology or software; the value proposition rests on product breadth, regulatory credentials, patient-facing service, and the ability to navigate insurance reimbursement workflows. Competitive positioning is that of a focused regional specialist rather than a national chain, with depth in mobility and orthopedic categories substituting for scale.

Name

SOUTHERN MOBILITY AND MEDICAL, LLC

Legal name

Southern Mobility and Medical, LLC

Website

https://southernmobilityonline.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

1–10 employees

Short description

Southern Mobility and Medical, LLC is a North Carolina-based durable medical equipment retailer founded in 2005, supplying power wheelchairs, scooters, lift chairs, and orthopedic supports to individual patients via insurance billing and cash-pay channels across two showrooms and a national repair network.

Ownership category

akta.pro rank

Product category

Durable Medical Equipment

NAICS

Home Health Equipment Rental (532283), Electronic and Precision Equipment Repair and Maintenance (81121)

SIC

Wholesale-Medical, Dental & Hospital Equipment & Supplies (5047), Orthopedic, Prosthetic & Surgical Appliances & Supplies (3842)

akta.pro primary industry

Mobility Device Sales, Rental & Service (Wheelchairs, Scooters, Walkers) (HSABAKAC)

akta.pro secondary industries

Durable Medical Equipment (DME) Sales & Rentals (HSABAKAA), Equipment Installation, Maintenance, Repair & Sanitization Services (HSABAKAJ), Home Accessibility & Bathroom Safety DME (Grab Bars, Shower Chairs, Raised Toilets, Ramps) (HLAHAMAF), Medical & Mobility Device Leasing (Consumer) (FSAKANAJ)

Keywords

• Durable medical equipment
• Power wheelchairs
• Mobility scooters
• Orthopedic braces
• Home healthcare

Headquarters

HQ city

Raleigh

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales, Others, Infrastructure

Revenue model

1. Power Wheelchair and Scooter Sales: Sale of motorized mobility equipment including power chairs, scooters, and accessories. Equipment is often covered by insurance (Medicare, Medicaid, BCBS, Humana, UHC, Aetna) with patients potentially paying little or no out-of-pocket costs. Also available for direct purchase through online store or showrooms.
2. Repair and Service: Cash/credit card repair services for scooters, lift chairs, power chairs, and related equipment. Tech fee starts at $149 covering up to one hour of labor. Parts and additional labor billed separately. Expedited service available for urgent repairs.
3. Financing Revenue: Financing options available for customers purchasing equipment, allowing installment payments rather than full upfront payment.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels5 records

Core offering

Southern Mobility and Medical is a durable medical equipment (DME) retailer and provider that sells power wheelchairs, motorized scooters, lift chairs, back and knee braces, specialty beds, vehicle lifts, stair lifts, ramps, and related parts and accessories. The company handles insurance verification and paperwork coordination with physicians and Medicare, Medicaid, BCBS, Humana, UHC, and Aetna, with most patients paying little or no out-of-pocket cost. Equipment is delivered, assembled, and tested in-home by trained technicians, with repair services available across all 50 states through contracted networks.

Product overview

Southern Mobility and Medical is a durable medical equipment (DME) provider specializing in mobility solutions. The core product portfolio centers on power wheelchairs and motorized scooters, complemented by orthopedic braces (back and knee), lift chairs, specialty beds, vehicle lifts, stair lifts, and ramps. The company also offers related accessories, parts, cold therapy recovery products, repair services, and short-term rentals. The product ecosystem is organized around the primary mobility device (power chair or scooter), with supporting add-ons including vehicle transportation lifts, home accessibility equipment (ramps, stair lifts), and comfort products (lift chairs, beds). The company is an authorized provider for major manufacturers including Pride Mobility (Jazzy), Golden Technologies, Merits Health Products, Harmar, and others, offering products across multiple brand portfolios through both insurance billing and direct purchase channels.

Differentiator

Problem solved

Functional benefit

Products and services

• Power Chairs Electric-powered wheelchairs for individuals with mobility limitations, available in standard and heavy-duty configurations to accommodate different weight capacities and usage needs. Covered by Medicare, Medicaid, and private insurance for eligible patients.
• Scooters Motorized mobility scooters for indoor and outdoor use, including travel/portable, folding, lightweight, and heavy-duty models for individuals who need mobility assistance.
• Back Braces Orthopedic spinal support devices for pain relief and injury recovery, including the Discovery 10 and Evotec MAX models with various support levels. Covered by most insurance plans.
• Knee Braces Orthopedic knee support devices for chronic pain and injury recovery, covered by most insurance plans including Medicare, Medicaid, and private insurers.
• Lift Chairs Power reclining chairs with lifting mechanism to assist users in standing up, available in 3-position and infinite position configurations. Insurance may cover lift mechanism portion only.
• Specialty Beds Specialty hospital and adjustable beds for home healthcare, including Transfer Master and Golden brand beds.
• Vehicle Lifts Vehicle-mounted lifts for transporting mobility equipment, including exterior lifts, interior lifts, truck lifts, and portable lifts for scooters and power chairs.
• Stair Lifts Chair lifts for traversing stairs, enabling mobility between floors in multi-story homes.
• Ramps Portable and vehicle-accessible ramps for wheelchair and scooter access, including PVI Ramps brand.
• Cold Therapy Systems Recirculating cold water therapy devices for post-operative pain relief and recovery, available for weekly/monthly rental or purchase.
• Repair Services Cash/credit card maintenance and repair services for scooters, lift chairs, and power chairs, with tech fee starting at $149 covering up to one hour of labor. Available nationally through contracted service networks.
• Equipment Rentals Short-term rental options for scooters, power chairs, lift chairs, and recovery equipment for temporary mobility needs.

Quantifiable outcome

• Most people pay little or no money out of pocket for power wheelchairs and braces when covered by insurance
• +1 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

17 partnerships are on record, tiered core, minor and major.

• Pride Mobility (Jazzy)coreChannel Partner/ Reseller/ DistributorAuthorized provider for Pride Mobility products including Jazzy power wheelchairs. Pride Mobility is one of the 7 major brands offered by Southern Mobility.
• Merits Health ProductscoreChannel Partner/ Reseller/ DistributorAuthorized provider for Merits Health Products, a major manufacturer of power wheelchairs and mobility equipment.
• Golden Technologies ProductscoreChannel Partner/ Reseller/ DistributorAuthorized provider and #1 dealer for Golden Technologies Products including lift chairs and power chairs.
• ActiveCare Medical ProductsminorChannel Partner/ Reseller/ DistributorAuthorized provider for ActiveCare Medical Products mobility equipment.
• IMC HeartwayminorChannel Partner/ Reseller/ DistributorAuthorized provider for IMC Heartway mobility products.
• PaceSaver ProductsminorChannel Partner/ Reseller/ DistributorAuthorized provider for PaceSaver mobility products.
• Blue Chip MedicalminorChannel Partner/ Reseller/ DistributorAuthorized provider for Blue Chip Medical products.
• Battery OutletminorChannel Partner/ Reseller/ DistributorAuthorized provider for Battery Outlet battery products for mobility equipment.
• PVI RampsminorChannel Partner/ Reseller/ DistributorAuthorized provider for PVI Ramps, vehicle accessibility ramps.
• Wheelchair and Scooter Repairs (WSR)coreImplementation/ SI/ Consulting PartnerOne of two nationally recognized repair companies contracted to provide repair services. WSR is accredited and follows all insurance guidelines. Network of agents throughout all 50 states.
• Roadrunner MobilitycoreImplementation/ SI/ Consulting PartnerOne of two nationally recognized repair companies contracted to provide repair services. Accredited and follows all insurance guidelines. Network of agents throughout all 50 states.
• MedicarecoreOthersMedicare is accepted and coverage is verified in advance. Most power mobility devices and certain braces may be covered with little to no out-of-pocket cost for eligible beneficiaries.
• Medicaid of NCcoreOthersMedicaid of North Carolina is accepted. Coverage verified in advance to determine options for beneficiaries.
• BCBS (Blue Cross Blue Shield)coreOthersBCBS preferred provider status. Works with BCBS, Anthem BCBS, Empire BCBS, and Partners Blue plans. Coverage and benefits verified in advance.
• HumanamajorOthersHumana insurance accepted. Coverage verified in advance for power mobility equipment and braces.
• United Health CaremajorOthersUnited Health Care insurance accepted. Coverage verified in advance for equipment eligibility.
• AetnamajorOthersAetna insurance accepted. Coverage verified in advance for braces and mobility equipment.

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Numotion: Numotion is one of the largest U.S. providers of complex rehabilitation mobility equipment (power wheelchairs, custom seating) and serves a similar referral-driven, insurance-billed customer base across all 50 states, making it the most direct national peer.
• 101 Mobility: 101 Mobility is a franchised provider of stair lifts, vehicle lifts, ramps, and residential accessibility equipment — overlapping with Southern Mobility's home-accessibility add-on lines (stair lifts, ramps, vehicle lifts) and insurance/private-pay mix.
• Hoveround: Hoveround manufactures and sells power wheelchairs and scooters direct to Medicare-eligible patients via phone, online, and showroom channels — a closer peer than large distributors because of its power-mobility focus and insurance-driven GTM.
• National Seating & Mobility (NSM): NSM is a national complex rehab and mobility DME provider with a clinician/ATP-led model serving patients referred by physicians — directly comparable to Southern Mobility on power wheelchair distribution, insurance billing, and home delivery.

Broad incumbents

• Pride Mobility Products: Pride Mobility (Jazzy) is a leading OEM of power wheelchairs and scooters and a core brand partner of Southern Mobility. It is a peer as well as a supplier — increasingly selling direct to consumers and through national dealers.
• Invacare Corporation: Invacare is a global DME manufacturer and distributor of power wheelchairs, scooters, and home medical equipment, serving similar Medicare/insurance-reimbursed channels and competing for dealer relationships.
• Drive DeVilbiss Healthcare: Drive is a large manufacturer and distributor of DME including power chairs, scooters, and beds — both a brand carried by Southern Mobility and a broader incumbent that competes on breadth of product and DME distribution scale.

Regional players

• Accessible Systems (a LifeWise Renovations company): Accessible Systems is a regional home-accessibility provider installing stair lifts, ramps, and grab bars — comparable to Southern Mobility's home-accessibility add-on product lines but focused on installation rather than retail equipment sales.

Emerging players

• Scootaround (Scootaround Inc.): Scootaround rents and sells mobility scooters and power chairs, often in travel and short-term-recovery contexts — comparable on the scooter/power-chair product line and rental/insurance billing, but smaller in long-term home equipment.

Others

• CareCredit (Synchrony): CareCredit is the dominant healthcare-focused consumer financing product used by DME retailers. It is an enabler/ecosystem participant rather than a competitor, and parallels Southern Mobility's in-house financing and 0%-interest installment options for mobility equipment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/sdannenberg37
• Facebookfacebook.com/SouthernMobilityNC
• Instagraminstagram.com/southern_mobility
• LinkedInlinkedin.com/company/southern-mobility

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SOUTHERN MOBILITY AND MEDICAL, LLC