Regency Living
Regency Living (Ambassador Regency Ltd.) is a UK private developer and operator of residential park bungalow communities across 28 sites in 11 counties, serving downsizers and retirees aged 45+ with BS3632-built homes, Home Part Exchange, Assisted Move, and recurring site fees.
- Company typePrivate
- Founded2023
- HeadquartersFareham, United Kingdom
- Headcount51–100
- GTM typeB2C
- OfferingHardware or Manufacturing
What Regency Living does
Regency Living (legally Ambassador Regency Ltd.) is a UK-based private developer and operator of residential park bungalow communities, targeting individuals and couples aged 45 and over who are downsizing, semi-retiring, or seeking low-maintenance single-storey living. The company operates from its headquarters in Fareham (Hampshire) and runs 28 developments across 11 UK counties — Cornwall, Devon, Dorset, Essex, Gloucestershire, Hampshire, Kent, Lancashire, Norfolk, Nottinghamshire, and Rutland — housing 1,600+ residents. Its portfolio includes 16+ named home models (The Abingdon, The Anniversary, The Avanti, The Bella Vista, The Breckland, The Colorado, The Cranborne, The Horizon, The Image, The Majestic, The Middleton, The Residence, The Residence Plus, The Sofia, The Sonata, The Sonnet, and others), ranging from approximately 480 sq ft to 1,100 sq ft and priced from £150,000 to £600,000 depending on size, specification, and plot location. All homes are built to BS3632 British residential standards with a 10-year warranty and delivered fully furnished. The company solves specific pain points for downsizers: removal of stamp duty, Council Tax Band A rating (for single occupancy), and dedicated sales processes — most notably its Home Part Exchange scheme (with completion in as little as 28 days) and Assisted Move scheme, both designed to remove friction from the chained property sale.
Regency's revenue model combines one-time home sales with recurring monthly site fees paid by residents for the ground on which their park bungalow sits. The go-to-market is primarily direct-to-consumer via on-site sales advisors at each development, supported by website enquiries, property portal listings on Rightmove and Zoopla, and structured open events and showdays. Distribution is multi-channel: company website, content marketing (blog articles on downsizing and lifestyle locations), email newsletters via EmailOctopus, social media, and paid digital advertising (Google AdWords and Facebook/Meta). The operating model is asset-light from a corporate perspective — Regency Living focuses on development and resident experience while Ambassador Investment Management (AIM) provides financial oversight, strategic operational, and investment management expertise as operating partner.
The company's leadership is staffed with senior executives drawn from major UK housebuilders: CEO David Gaffney (board/executive experience at Miller Homes, Persimmon Homes, and Bellway Homes, with prior portfolio oversight exceeding £3 billion), Finance Director Martyn Flood (Chartered Accountant, ex-Regional Finance Director at national housebuilders, joined 2024), Sales & Marketing Director Tim Simmons (joined November 2023 from Humberts Estate Agents where he rose from Junior Negotiator to CEO in 21 years), Operations & Development Director Chelsey Le Fevre, Interim Managing Director Ryan Johnson (12+ years in holiday and residential parks), and HR Director Samantha Trott (30+ years HR leadership). Partnerships span property portals (Rightmove, Zoopla), industry partners (Quickmove Properties for Part Exchange execution, Foundry Living), and operational vendors (Ground Control for grounds maintenance, Park Home Care for maintenance packages), alongside a charitable partnership with the New Forest Trust.
Regency Living firmographics
Firmographics- Name
- Regency Living
- Legal name
- Ambassador Regency Ltd.
- Website
- https://regency-living.com
- Company type
- Private
- Founded year
- 2023
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Regency Living (Ambassador Regency Ltd.) is a UK private developer and operator of residential park bungalow communities across 28 sites in 11 counties, serving downsizers and retirees aged 45+ with BS3632-built homes, Home Part Exchange, Assisted Move, and recurring site fees.
- Ownership category
- akta.pro rank
Regency Living industry classification
Industry- Product category
- Residential Park Homes
- NAICS
- Manufactured (Mobile) Home Dealers (459930), New Housing For-Sale Builders (236117), Residential Property Managers (531311), Lessors of Real Estate (5311)
- SIC
- Retail-Mobile Home Dealers (5271), Real Estate Dealers (For Their Own Account) (6532), Land Subdividers & Developers (No Cemeteries) (6552), Real Estate Agents & Managers (For Others) (6531)
- akta.pro primary industry
- Manufactured Housing / Mobile Home Park Management (BPAJAFAG)
- akta.pro secondary industry
- Independent Living Real Estate Owners/Operators (REITs & Management Companies) (HLADAAAG)
Keywords
Where Regency Living is headquartered
LocationHeadquarters
- HQ city
- Fareham
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Regency Living business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Park Bungalow Sales: Regency Living sells residential Park Bungalows to buyers who own the home outright while paying monthly site fees for the ground. Homes range from approximately £150,000 to £600,000 depending on size, specification, and location.
- Site/Ground Fees: Monthly site fees paid by residents for the ground on which their Park Bungalow sits. These fees vary by development and cover upkeep of common areas. Site fees are payable on all Regency Living developments.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Entry-level homes (480-630 sq ft) from £150,000 to £210,000 |
| Unit Pricing | Pay-as-you-go | Mid-range homes (800-900 sq ft) from £220,000 to £325,000 |
| Unit Pricing | Pay-as-you-go | Premium/large homes (900-1,100 sq ft) from £330,000 to £600,000 |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels7 records
Regency Living product offering
Product offeringCore offering
Regency Living develops, sells, and operates single-storey residential park bungalows built to BS3632 standards across 28+ UK communities in premium coastal and countryside locations, targeting buyers aged 45 and over. In addition to outright home sales, the company offers a Home Part Exchange scheme (guaranteed buyback of the buyer's existing home, with completions possible in as little as 28 days) and an Assisted Move scheme (contributions toward estate agent and legal fees). Purchasers pay monthly site/ground fees in addition to the one-time home purchase price.
Product overview
Regency Living operates as a residential park bungalow developer offering a portfolio of 45+ named home types (The Abingdon, The Anniversary, The Avanti, The Bella Vista, The Breckland, The Colorado, The Cranborne, The Horizon, The Image, The Majestic, The Middleton, The Residence, The Residence Plus, The Sofia, The Sonata, The Sonnet, and others) across 28+ developments in the UK including Cornwall, Devon, Dorset, Essex, Hampshire, Kent, Lancashire, Norfolk, Nottinghamshire, and Rutland. The core offering is single-storey park bungalow homes built to BS3632 residential standards, targeted at downsizers aged 45 and over. The portfolio includes both the residential park bungalow product line and supplementary services — Home Part Exchange (guaranteed buyback of existing property) and Assisted Move (supported open-market sale with fee contributions) — designed to remove friction from the buying and selling process. Developments range from 9.5 to 20+ acres with varying resident capacities, and homes are sold fully furnished with price points ranging from approximately £150,000 to £600,000 depending on location, size, and specification.
Differentiator
Problem solved
Functional benefit
Products and services
- Residential Park Bungalows Single-storey residential park bungalows built to BS3632 British residential standards, delivered fully furnished, with shaker-style kitchens, vaulted ceilings, en-suite bathrooms, walk-in wardrobes, and modern electric fireplaces. Homes range from approximately 480 to 1,100 sq ft across 45+ named models (including The Abingdon, Anniversary, Avanti, Bella Vista, Breckland, Colorado, Cranborne, Horizon, Image, Majestic, Middleton, Residence, Residence Plus, Sofia, Sonata, Sonnet, and others), are sold with a 10-year warranty, and are priced from approximately £150,000 to £600,000 depending on size, specification, and location. Homes are sold to buyers aged 45 and over who own the home outright while paying monthly site fees for the ground.
- Home Part Exchange A scheme whereby Regency Living buys the customer's existing home at market value (based on two local estate agent valuations), guaranteeing a sale and potentially paying a cash surplus directly to the homeowner upon completion of the new park bungalow purchase. Transactions can complete in as little as 28 days, removing the chain and uncertainty of the traditional property sales process for downsizers.
- Assisted Move A supported open-market selling service in which Regency Living contributes up to 1% + VAT toward estate agent fees and up to £1,000 toward legal fees, helping homeowners sell their existing property on the open market while purchasing a park bungalow.
- Dolbeare Court A 9.5-acre park bungalow development in Landrake, Saltash, Cornwall, with 33 residents. Prices from £165,000. Located within reach of local village amenities (1.5 miles away) and offering countryside walks.
- Forest Edge Court A 20-acre park bungalow development in Thetford, Norfolk, nestled within Thetford Forest. Residents are aged 45+ with up to two pets welcome. Healthcare and supermarkets are within 6 miles.
- Redhill Court A 20-acre park bungalow development on the outskirts of Watton, Norfolk, with 148 residents. Walking distance to town amenities including a supermarket, GP surgery, pharmacy, and post office.
- Reculver Court A 12-acre coastal park bungalow development in Herne Bay, Kent. Amenities include an on-site swimming pool and coffee lounge. Prices from £295,000. Historic attractions nearby include Reculver Towers.
- Christchurch Marina Court A 2+ acre park bungalow development near Christchurch, Dorset, situated near the natural harbour. Features include proximity to the New Forest, Blue Flag beaches of Bournemouth, and a £25,000 incentive bundle offer. Prices from £325,000.
- Solent Grange An 8.9-acre coastal park bungalow development in Milford-on-Sea, Hampshire, near the Solent. Approximately 75% of residents have dogs. The beach is within short walking distance. Premium plots reach up to £600,000 with entry from £350,000.
- Oakwood Court An 11-acre park bungalow development in Bordon, Hampshire, combining town location with countryside setting. Nearby Hogmoor Enclosure and Alice Holt Forest offer walking opportunities. Prices from £185,000.
- Meadowlands Court An 11-acre park bungalow development in Bude, Cornwall, comprising 70 pet-friendly park bungalows near Widemouth Bay beaches and Bude Canal. Three miles from town centre amenities.
Quantifiable outcome
- Transactions can complete in as little as 28 days with Part Exchange scheme
- +2 more outcomes
Companies that use Regency Living
Customer profileNamed customers4 records
Segments2 records
Ideal customer profiles2 records
Regency Living technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Regency Living partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and minor.
- RightmovecoreProperty listings and visibility on Rightmove, one of the UK's largest property portals, driving enquiries and sales for Regency Living developments.
- ZooplacoreProperty listings and visibility on Zoopla property portal, providing additional exposure for Regency Living developments.
- TrustpilotminorCustomer review and reputation platform used by Regency Living to build credibility with prospective buyers.
- Quickmove PropertiescorePartner in the park home and residential mobility sector, supporting the Part Exchange and Assisted Move schemes.
- Foundry LivingcoreIndustry partner within the residential park home sector.
- New Forest TrustminorCharitable partnership supporting protection of natural landscapes in the New Forest area where some Regency Living developments are located.
- Ground ControlminorExternal partner for grounds maintenance and environmental management services at developments.
- Park Home CareminorMaintenance services partner offering Premier Plus maintenance packages for residents (included in incentive bundles at some developments).
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Regency Living competitors and assessment
Company assessmentDirect peers
- Audley Group: Audley Group operates premium retirement villages across the UK. While positioned more upscale than Regency Living, it targets the same downsizer and retiree customer and competes for similar countryside and coastal locations.
- Churchill Retirement Living: Churchill Retirement Living develops and operates independent retirement living apartments across the UK. It competes for the same over-60 customer pool as Regency Living, though with apartment rather than park bungalow product.
- Wyldecrest Parks: Wyldecrest Parks is one of the UK's largest mobile and park home operators with a multi-site portfolio. It is a direct competitor to Regency Living in the residential park home segment, serving downsizers and over-50s with similar site-licence-based communities.
- Pegasus Homes: Pegasus Homes is a UK developer specialising in retirement and later-living communities. It overlaps with Regency Living in the over-45 housing segment with a community-led operating model.
- Inspired Villages: Inspired Villages is a UK operator of later-living communities backed by private equity (Terra Firma). It targets a similar downsizer demographic with integrated community amenities and is a close competitor in the over-45 / retirement living category.
- McCarthy & Stone (now Avant / Same-Day Homeownership): McCarthy & Stone is the UK's largest builder of retirement properties. It targets the same downsizer demographic as Regency Living, though its core product is leasehold apartments rather than park bungalows, putting it in adjacent rather than fully overlapping territory.
- Beechcroft: Beechcroft develops and manages luxury retirement housing in desirable southern England locations. It targets the upscale end of the same downsizer demographic that Regency Living serves with its premium park bungalow product.
- Pemberton Park Homes: Pemberton is a UK manufacturer and operator of park homes. It competes with Regency Living on the supply side of the park home market with similar BS3632-spec product.
- Tingdene Homes: Tingdene designs, manufactures, and operates park homes and park home communities across the UK. It competes head-to-head with Regency Living in both the supply of park bungalow product and the operation of multi-site residential parks.
Broad incumbents
- Anchor Hanover: Anchor Hanover is one of the UK's largest not-for-profit providers of housing and care for older people. While not-for-profit and broader in scope, it competes for the same over-55 retirement housing customer as Regency Living.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Regency Living social profiles
Digital presenceRegency Living financial estimates
Financial estimateRevenue estimate
Valuation estimate
Regency Living leadership team
Management profileNumber of profiles
Profiles6 records
Regency Living funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Regency Living M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Regency Living
What does Regency Living do?
Regency Living develops, sells, and operates single-storey residential park bungalows built to BS3632 standards across 28+ UK communities in premium coastal and countryside locations, targeting buyers aged 45 and over. In addition to outright home sales, the company offers a Home Part Exchange scheme (guaranteed buyback of the buyer's existing home, with completions possible in as little as 28 days) and an Assisted Move scheme (contributions toward estate agent and legal fees). Purchasers pay monthly site/ground fees in addition to the one-time home purchase price.
Is Regency Living a public or private company?
Regency Living is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Regency Living founded?
Regency Living was founded in 2023. It employs 51 to 100 people.
Where is Regency Living based?
Regency Living is headquartered in Fareham, United Kingdom, in the Europe region.
How does Regency Living make money?
Two revenue lines are on record. Park Bungalow Sales are the primary driver. The others are site/Ground Fees.
Who are Regency Living's main competitors?
Direct peers on record are Audley Group, Churchill Retirement Living, Wyldecrest Parks, Pegasus Homes, Inspired Villages, McCarthy & Stone (now Avant / Same-Day Homeownership), Beechcroft, Pemberton Park Homes and Tingdene Homes. Anchor Hanover is listed as a broad incumbent.
Does Regency Living have an API?
No public API is recorded for Regency Living.
What industry is Regency Living in?
Regency Living's product category is Residential Park Homes. Its primary akta.pro industry code is BPAJAFAG, Manufactured Housing / Mobile Home Park Management, with a secondary code of HLADAAAG, Independent Living Real Estate Owners/Operators (REITs & Management Companies). Its NAICS code is 459930 and its SIC code is 5271.