Halo Tiles & Bathrooms

What Halo Tiles & Bathrooms does

Halo Tiles & Bathrooms is an Irish family-owned retailer and distributor of tiles, bathroom products, sanitary ware, and wood flooring, founded in 1972 by Tom Doyle as Tom Doyle Supplies in Camolin, Co. Wexford, and now led by Managing Director Patrick Doyle. The company operates three owned showrooms — the flagship Camolin/Wexford Centre of Excellence, the Midleton/Cork showroom (open since 1993), and a newly opened Sandyford/Dublin showroom (2025/2026) — supplemented by a nationwide Irish stockist network and an e-commerce platform (halotiles.ie) offering 48-hour nationwide delivery and free click-and-collect. The product portfolio spans wall/floor/outdoor tiles (including Slim Series ultra-slim porcelain and Halo Pave outdoor paving), full bathroom suites (baths, showers, sanitary ware, vanity units, heated towel rails, illuminated/Bluetooth mirrors), and engineered and laminate wood flooring, with premium collections distributed exclusively from international brands such as Mutina, Salvatori, Casalgrande Padana, Living Ceramics, La Pietra Compattata, Cotto d'Este, Veniston, and New Terracotta. The commercial business unit, led by a Commercial Director and dedicated Specification Director (Angela Fogarty), provides technical specification, estimation, and after-sales support to architects, developers, and designers across hospitality (e.g., Davenport Hotel/Bask Spa), residential developments (Woodlands Grove, Brickfield Square), and trade channels. Revenue is generated through one-time product sales to retail consumers and trade professionals, plus project-based commercial specification services. The company has no disclosed funding, no parent company, and no public equity listing, operating as a privately held, family-controlled enterprise.

Name

Halo Tiles & Bathrooms

Legal name

Halo Tiles & Bathrooms

Website

https://halotiles.ie

Company type

Private

Founded year

1972

Operating status

Operating

Headcount range

11–50 employees

Short description

Halo Tiles & Bathrooms is an Irish family-owned retailer and distributor of tiles, bathroom products, sanitary ware, and wood flooring, founded in 1972 and operating three showrooms across Wexford, Cork, and Dublin alongside a nationwide stockist and e-commerce network serving residential homeowners, trade professionals, and commercial developers in Ireland.

Ownership category

akta.pro rank

Product category

Tile & Bathroom Retail

NAICS

Floor Covering Retailers (449121), Home Centers (444110)

SIC

Retail-Furniture Stores (5712), Wholesale-Hardware & Plumbing & Heating Equipment & Supplies (5070)

akta.pro primary industry

Bath Fixtures & Wellness (Showers, Tubs, Steam, Saunas) Showrooms (CRAIAFAD)

akta.pro secondary industries

Plumbing Fixtures & Faucets Showrooms (CRAIAFAC), Commercial/Builder Kitchen & Bath Showrooms (Trade-Focused) (CRAIAFAK), Laminate Flooring Retail (CRAIAGAC)

Keywords

• Tile retail
• Bathroom fixtures
• Porcelain tiles
• Sanitary ware
• Commercial tile specification

Headquarters

HQ city

Wexford

HQ country

Ireland

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Retail Product Sales: One-time product sales of tiles (wall, floor, outdoor), bathroom fixtures (baths, showers, sanitary ware, furniture, accessories), and wood/laminate flooring through showrooms and e-commerce platform. Revenue generated per transaction with no recurring component.
2. Commercial Specification Services: Project-based commercial specification services for architects, developers, and designers specifying tiles and sanitary ware for commercial projects. Includes consultation, technical specification, estimation, and after-sales support.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

Halo Tiles & Bathrooms is an Irish retailer supplying wall, floor and outdoor tiles, bathroom fixtures and sanitary ware, wood/laminate flooring, and premium international tile brands to consumers and commercial customers. Products are sold through three owned showrooms (Camolin, Midleton, Sandyford), an e-commerce platform at halotiles.ie, and a nationwide stockist network with 48-hour delivery. A dedicated commercial team provides specification, estimation and after-sales services for architects, developers and designers working on hospitality, residential development and retail projects.

Product overview

Halo Tiles & Bathrooms is an Irish-owned company supplying premium tiles, bathrooms, and sanitary wares across Ireland for over 50 years. The product portfolio centers on tiles (wall, floor, outdoor), bathroom products, and wood flooring, supported by showrooms and online shopping. Tiles include subway/metro, marble effect, stone effect, wood effect, brick effect, pattern tiles, and the Slim Series ultra-slim porcelain range. Bathroom offerings encompass baths, showers, sanitary ware, vanity units, heated towel rails, and mirrors (including Bluetooth-enabled options). Wood flooring features engineered timber and laminate options in herringbone and plank formats. Premium collections from international brands (Mutina, Salvatori, Living Ceramics, La Pietra Compattata, Casalgrande Padana) target high-end projects. Commercial services provide specification support for architects and developers. Products are available online with 48-hour nationwide delivery or via three showrooms (Camolin, Midleton, Sandyford).

Differentiator

Problem solved

Functional benefit

Products and services

• Tiles (Wall, Floor, Outdoor)

Quantifiable outcome

• Nationwide delivery within 48 hours
• +2 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Nine partnerships are on record, tiered minor, premium and core.

• Sandyford Business DistrictminorGTM or Marketing Partner · 1 January 2025Local business networking organisation in Sandyford, Dublin. Halo Tiles recently joined and is looking to collaborate with the district. Visit from Alan Shortt (Sandyford Business District representative) to new showroom in July 2025.
• Casalgrande PadanapremiumOthersItalian tile manufacturer producing advanced ceramic materials with strong focus on innovation and environment. Their ecological solutions for flooring and coverings meet creative and technological requirements from architecture and design. Halo Tiles distributes their full range in Ireland.
• MutinapremiumOthersItalian tile brand derived from collaboration among top designers worldwide, bringing creativity to ceramic tiles. Collection features unique textures, colours, and bold designs. High quality products inspired by architectural and design elements.
• La Pietra CompattatapremiumOthersEco-friendly tile brand that transforms waste from Italy's stone quarries (quartz, granite, porphyry) into hard surface material with advanced technical performance. Unique new surface suitable for interior and exterior residential and commercial use.
• Living CeramicspremiumOthersSpanish ceramic brand providing unique solutions for interior design and architecture. Products respond to today's requirements, adapt to users' needs, and align with new trends. Creates life and inspiration for homes and public spaces.
• SalvatoricoreOthersAward-winning Italian design company specialising in natural stone. Fuses old-fashioned craftsmanship with contemporary design. Their Lithoverde collection is the world's first recycled stone texture. Won 'Best Renewable Product' award at Architecture and Building Expo 2025.
• VenistonpremiumOthersTerrazzo innovation brand combining advanced technology with environmentally responsible practices. Uses recycled materials to reduce waste and promote eco-conscious design. Aligns with modern construction demands for architects and designers.
• New TerracottapremiumOthersPortuguese ceramic project makers of handmade tiles in human-scale factory. Artistic project blending technology, craftsmanship, and experimentation. Fuses ancient techniques with contemporary aesthetics to bring new dimension to modern design.
• Cotto d'EstepremiumOthersItalian brand constantly experimenting with new high-quality raw materials, methodologies and processes. Creates original colours, quality finishes and effects inspired by nature. Strong focus on Research and Development for devising new production methods and innovative product lines.

Scale indicators6 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Tile Mountain: UK online-first tile specialist that has expanded into showrooms; directly competes on tile assortment depth and e-commerce convenience for cross-border Irish customers.
• Porcelain Superstore: UK online specialist in premium porcelain tiles with curated designer ranges; directly overlaps Halo's premium tile positioning.
• Victorian Plumbing: Large UK online bathroom retailer covering baths, showers, sanitary ware and tiles; directly comparable on the bathroom side of Halo's portfolio at much larger scale.
• Fired Earth: UK premium tile and bathroom retailer with curated designer ranges; competes in the same premium design-led segment that Halo serves via its European brand partnerships.
• Topps Tiles: UK's largest specialist tile retailer with omnichannel showrooms and trade account focus; mirrors Halo's model of tile-led showrooms plus complementary ranges at scale.
• Burlington Bathrooms: UK premium traditional bathroom brand/retailer; comparable on the sanitary ware and bathroom showroom side of Halo's business with showroom-led distribution.
• Walls and Floors: UK online tile and bathroom retailer offering large catalogue and nationwide delivery; comparable online-first GTM competing for Irish online buyers.
• Tile Style: Irish tile and bathroom retailer with multiple showrooms; directly comparable Irish-headquartered competitor targeting the same residential and trade customer base.

Broad incumbents

• B&Q: UK/Ireland home improvement mass-market retailer with broad tile and bathroom ranges; competes on convenience and price rather than Halo's premium specialist positioning.
• Woodie's: Ireland's largest DIY and home improvement chain; broader assortment than Halo but competes for the same Irish DIY and trade customer on basic tile and bathroom categories.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/halotiles
• Instagraminstagram.com/halotilesbathrooms
• TikToktiktok.com/@halotilesandbathrooms
• Xx.com/halotiles

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Halo Tiles & Bathrooms