What Hush & Hush does

Hush & Hush is a Jupiter, Florida-based wellness and beauty company that manufactures and sells nutritional supplements and ingestible skincare products through a direct-to-consumer e-commerce model. Founded by Dr. Marc Ronert, a cosmetic and reconstructive plastic surgeon, the company operates under the legal entity Ronert Wellness LLC and maintains a 1-10 person employee base. The product portfolio addresses four primary consumer concerns: hair health (DeeplyRooted), anti-aging and longevity (TimeCapsule), targeted skin concerns (a SkinCapsule line spanning CLEAR+, BRIGHTEN+, and HYDRATE+), and gut and general wellness nutrition (PlantYourDay, ShieldUp). A topical DeeplyRooted sub-brand with serum, shampoo, conditioner, and accessories extends the hair system, while curated bundles and a founder-authored book, Age Later, round out the offering.

The formulation approach emphasizes proprietary ingredient complexes built on 19 patented compounds, third-party clinical studies, and physician-formulated blends combining Clean Clinical Vitamins with botanical extracts. Core differentiators cited in clinical study results include 91% improved hair growth at three months for DeeplyRooted, 100% skin clarity improvement for SkinCapsule CLEAR+, and 95% radiance improvement for SkinCapsule BRIGHTEN+, with studies published in peer-reviewed dermatology journals. The technology stack is a vertically integrated DTC configuration: Shopify for the storefront, Recharge for subscription billing, Judge.me for verified reviews, Quiz Kit for product recommendation, and a multi-processor payments stack including Stripe, PayPal, Amazon Pay, Klarna, and Affirm.

Revenue is generated predominantly through DTC e-commerce on the company's own domain, split between one-time purchases and subscriptions with 15-25% recurring discounts across monthly, 3-month, and 6-month billing cycles. Pricing spans $19-$150 per product, with core supplements clustered at $45-$75 one-time and $38-$63 monthly subscription. The company supplements DTC sales with a wholesale channel serving retailers, spas, and professional offices and an affiliate referral program. Target consumer segments (hair health seekers, skin-conscious buyers, gut-health-focused consumers, longevity-minded buyers) are addressed through a horizontal use-case segmentation approach, with no enterprise anchor customers and a long-tail individual consumer base.

Name

Hush & Hush

Legal name

Ronert Wellness LLC

Website

https://hushandhush.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

Hush & Hush is a Jupiter, Florida-based DTC wellness brand selling physician-formulated nutritional supplements and ingestible skincare products addressing hair, anti-aging, skin, and gut concerns primarily through its Shopify e-commerce site with subscriptions, supplemented by wholesale and affiliate channels.

Ownership category

akta.pro rank

Product category

Nutritional Supplements

NAICS

Food (Health) Supplement Retailers (456191), Cosmetics, Beauty Supplies, and Perfume Retailers (456120), Drugs and Druggists' Sundries Merchant Wholesalers (42421)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844), Medicinal Chemicals & Botanical Products (2833)

akta.pro primary industry

Functional Foods & Supplement Formats (Gummies, Chews, Powders, Shots) (CRADAGAI)

akta.pro secondary industries

Healthy Aging & Cognitive Support Supplements (CRADAGAM), Facial Skincare (Cleansers, Toners, Moisturizers) (CRABAAAA)

Keywords

• Nutritional supplements
• Hair health supplements
• Ingestible skincare
• Anti-aging wellness
• Beauty-from-within

Headquarters

HQ city

Jupiter

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Personnel, Technology or R&D, Operations

Revenue model

1. Direct Product Sales: The primary revenue stream is direct-to-consumer sales of supplements and wellness products through the company's e-commerce website. Products are sold as one-time purchases or through subscription programs with tiered billing frequencies (monthly, 3-month, 6-month). Subscription model offers 15-25% discounts to encourage recurring revenue.
2. Direct Product Sales (One-time): One-time purchase option for all products, allowing customers to buy without subscription commitment. Individual product prices range from $20-$150.
3. Wholesale/B2B: Wholesale distribution to retailers, spas, and professional offices. Partners receive access to marketing materials, training, and 20% back in free marketing materials.
4. Affiliate Program: Referral-based affiliate marketing program generating revenue through partner referrals and commissions.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Hush & Hush manufactures and sells physician-formulated nutritional supplements and beauty products under its own brand through direct-to-consumer e-commerce. The core portfolio includes supplements for hair health (DeeplyRooted), ingestible skincare (SkinCapsule CLEAR+, BRIGHTEN+, HYDRATE+), longevity/anti-aging (TimeCapsule), gut health (PlantYourDay), and immunity (ShieldUp), supplemented by a topical DeeplyRooted hair care line. Products are sold one-time or via subscription with tiered discounts of 15–25%.

Product overview

Hush & Hush is a physician-formulated wellness supplement brand delivering clinically proven ingestible skincare and beauty-from-within products. The core portfolio centers on supplements addressing hair health (DeeplyRooted), skin aging (TimeCapsule), and targeted skin concerns (SkinCapsule product line including CLEAR+, BRIGHTEN+, and HYDRATE+ variants), complemented by gut health and fitness support (PlantYourDay) and immunity boosting (ShieldUp). The products follow a holistic wellness philosophy where beauty is addressed from within through synergistic ingredient complexes including patented compounds, adaptogens, marine collagen, and Clean Clinical Vitamins. A topical DeeplyRooted sub-brand extends the hair wellness system with serum, shampoo, conditioner, and accessories, while curated bundles (Best Sellers Duo, DeeplyRooted bundles, Skin Saving Sets) and the Age Later educational book round out the offering. All products are designed to work synergistically as part of a comprehensive daily wellness routine.

Differentiator

Problem solved

Functional benefit

Products and services

• DeeplyRooted Hair Health Supplement Clinically-proven hair health supplement formulated with vitamins, minerals, botanicals, and patented ingredients (including the proprietary HAIR HEALTH COMPLEX with Biotin, Ashwagandha, Pumpkin Seed Oil, Korean Ginseng, and polypeptide complexes) to nourish the scalp from within, reduce shedding, and promote fuller-looking hair; physician-formulated with over 15 years of cellular research.
• TimeCapsule Longevity Supplement Daily anti-aging supplement combining antioxidant and anti-inflammatory ingredients to defend against signs of aging from sun exposure, pollution, blue light, and environmental stressors; contains Clean Clinical Vitamins and the proprietary TIME REVERSE COMPLEX with marine collagen, amino acid blend, borage and fish oil complex, turmeric, arginine HCL, hyaluronic acid, and allicin.
• SkinCapsule CLEAR+ Acne-targeting supplement with 10 natural ingredients addressing hormonal imbalances, inflammation, and excess oil production at the cellular level; features the proprietary CLARIFYING COMPLEX with turmeric, artichoke, dandelion, burdock, red panax ginseng, and echinacea purpurea; clinically proven for skin clarity (100% improvement) and oil regulation (85%).
• SkinCapsule BRIGHTEN+ Skin brightening supplement reducing dark spots, age spots, and sun spots through Vitamin C from acerola cherry, zinc, and the proprietary SkinAx2 BRIGHTENING COMPLEX (grape seed extract, melon fruit, ascorbic acid, zinc citrate); clinically proven to improve skin radiance (95%) and brightness of complexion (85%) after 60 days.
• SkinCapsule HYDRATE+ Hydrating skin supplement infused with vegan hyaluronic acid targeting fine lines and wrinkles from within for smoother, more radiant, age-defying complexion.
• PlantYourDay Vegan Protein & Supergreens Powder All-in-one vegan protein and supergreens powder combining over 30 ingredients including organic pumpkin and pea protein, probiotics, prebiotics, and digestive enzymes; supports gut health, sustained energy, and whole-body wellness.
• ShieldUp Immunity Support Supplement Immunity support supplement designed to strengthen natural defenses with adaptogens and phytonutrients for daily resilience against stress and environmental aggressors.
• DeeplyRooted Hair Serum Topical hair serum for scalp hydration and nourishment that works synergistically with the DeeplyRooted supplement to support a healthier scalp environment for hair growth.
• DeeplyRooted Shampoo Scalp exfoliation shampoo designed to cleanse and prepare the scalp for optimal hair health when used with the DeeplyRooted supplement routine.
• DeeplyRooted Conditioner Deep conditioning treatment providing intense hydration for hair as part of the DeeplyRooted Complete System for comprehensive hair wellness.
• Age Later Book Educational book authored by Dr. Marc Ronert on science-backed approaches to longevity and wellness, complementing the Hush & Hush supplement philosophy and extending brand authority in the anti-aging space.

Quantifiable outcome

• 91% of subjects reported improved overall hair growth after 3 months
• +7 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature5 records

Partnerships

14 partnerships are on record, tiered core and minor.

• ShopifycoreTechnology or IntegrationE-commerce platform powering the Hush & Hush website. Shopify hosts the online store, processes payments, provides analytics, and enables personalized advertising features. All customer data flows through Shopify's infrastructure for order fulfillment, payment processing, and customer account management.
• StripecoreTechnology or IntegrationPayment processing partner for credit/debit card transactions. Handles secure payment processing for all online purchases on the e-commerce platform.
• PayPalcoreTechnology or IntegrationPayment processing partner enabling customers to pay via PayPal accounts. Alternative payment method for customer convenience.
• RechargecoreTechnology or IntegrationSubscription management platform powering recurring billing, subscription modifications, and customer subscription portal access. Enables automated subscription renewals with customizable billing intervals.
• Judge.mecoreTechnology or IntegrationProduct review platform displaying customer reviews, ratings, and testimonials on product pages. Collects and showcases verified customer reviews with photos and videos.
• Google AnalyticscoreTechnology or IntegrationWeb analytics service tracking user behavior, traffic sources, conversion metrics, and marketing campaign performance across the website.
• Facebook (Meta)coreGTM or Marketing PartnerSocial media platform for brand presence, advertising, and customer engagement. Enables social login authentication and social sharing features. Used for targeted advertising through Facebook Ads, Custom Audiences, and Remarketing.
• InstagramcoreGTM or Marketing PartnerVisual social media platform for brand awareness, product showcase, and influencer marketing. Part of Meta's advertising ecosystem for targeted campaigns.
• PinterestminorGTM or Marketing PartnerVisual discovery platform for product pinning and brand awareness. Used for organic content distribution and paid advertising.
• TikTokminorGTM or Marketing PartnerShort-form video platform for brand awareness and reaching younger demographics through organic content and paid advertising.
• YouTubeminorGTM or Marketing PartnerVideo platform for product tutorials, educational content, and brand storytelling. Integrated for video content optimization and social sharing.
• GooglecoreGTM or Marketing PartnerDigital advertising partner for Google Ads, Search, Display, and Remarketing campaigns. Google Maps API integration for location-based services. Analytics and Tag Manager for tracking.
• Image SkincarecoreStrategic or Co-development PartnerRelated brand under the same parent company (Ronert Wellness). Image Skincare is a professional skincare line that complements Hush & Hush's ingestible wellness products. Both brands are part of the same corporate family.
• Age Later BookminorStrategic or Co-development PartnerHealth and wellness book also sold on the Hush & Hush website, authored by Dr. Marc Ronert, the brand founder. Extends the brand's authority in longevity and anti-aging education.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Care/of: Care/of is a personalized DTC vitamin and supplement subscription brand using a quiz-based onboarding similar to Hush & Hush's product recommendation quiz. Both brands share the DTC subscription model with health-conscious, wellness-focused consumers.
• Hum Nutrition: Hum Nutrition is a direct competitor in the beauty-from-within supplement category with ingestible products for skin, hair, and nails sold via DTC subscription. Both brands target female health-conscious consumers seeking clean, clinically-backed formulations across multiple beauty verticals.
• Ritual Vitamins: Ritual is a DTC supplement brand offering subscription vitamins with transparent ingredient sourcing and clinical backing. Comparable to Hush & Hush in DTC-first subscription model, clean-label positioning, and direct-to-consumer marketing approach.
• Viviscal: Viviscal is a direct hair growth supplement competitor with clinically-tested formulations and marine complex ingredients. It competes with Hush & Hush's DeeplyRooted for the same hair thinning consumer and is sold through similar DTC and professional salon channels.
• Moon Juice: Moon Juice is a beauty-from-within supplement competitor offering ingestible beauty, gut health, and adaptogen products. Both brands occupy the premium ingestible beauty category with celebrity/influencer-driven marketing and similar pricing tiers.
• Nutrafol: Nutrafol is a direct competitor in ingestible hair growth supplements, with physician-formulated, clinically-tested products targeting the same hair thinning/quality customer segment as Hush & Hush's DeeplyRooted line. Both brands compete on clinical credibility and natural ingredient positioning at premium subscription price points.

Emerging players

• Vegamour: Vegamour is a plant-based hair wellness brand offering ingestible supplements and topical serums for hair growth. Comparable to Hush & Hush's DeeplyRooted line in combining internal supplements with topical hair care products for holistic hair health.
• Sports Research: Sports Research is a DTC supplement brand with product overlap in hair/skin/nail and wellness verticals. Similar premium-positioning, third-party-tested formulations, and Amazon + DTC distribution model to Hush & Hush.

Others

• Image Skincare: Image Skincare is a sister brand under Ronert Wellness LLC, the same parent company as Hush & Hush. It offers professional topical skincare sold through spas and estheticians, providing a strategic channel for Hush & Hush supplements via cross-selling and brand ecosystem leverage.

Broad incumbents

• Olly: Olly is a broad wellness supplement brand (P&G-owned) offering beauty, sleep, immunity, and multivitamin products. It competes with Hush & Hush in the ingestible beauty space but at mass-market price points with much larger distribution and marketing budgets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/hushandhush
• Instagraminstagram.com/hushandhush
• YouTubeyoutube.com/hushandhush
• Pinterestpinterest.com/hushandhush
• TikToktiktok.com/@hushandhush
• LinkedInlinkedin.com/company/hushandhush

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hush & Hush