Say Yes
Say Yes is a York, UK-based boutique Shopify Partner agency (1-10 employees) delivering strategy, UX/design, Liquid and Hydrogen headless development, and holistic CRO for mid-market and enterprise eCommerce brands.
- Company typePrivate
- Founded2024
- HeadquartersYork, United Kingdom
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Say Yes does
Say Yes Commerce Ltd is a UK-based boutique eCommerce agency headquartered in York with 1-10 employees, founded in 2024 (with founding management reporting 7+ years of relevant experience). The firm offers a full-stack service portfolio for Shopify and Shopify Plus brands spanning eCommerce Strategy, Discovery/UX/Design, native Liquid development, and headless Hydrogen builds. It is a Shopify Partner Agency, with the core technology stack comprising Shopify (Liquid), Shopify Hydrogen (the React-based headless framework), Sanity CMS, and Google Cloud-hosted Oxygen infrastructure, supplemented by Klaviyo, Hotjar, and Framer for marketing analytics, UX auditing, and prototyping respectively.
Say Yes positions itself around a 'storytelling-first' brand-building philosophy and a 'holistic CRO' methodology that emphasises the full customer journey (CLV, retention, cross-channel attribution, personalisation) rather than isolated A/B tests. The agency operates a hybrid GTM combining enterprise-consultative outreach, content-led inbound via an insights blog (covering GEO, AI shopping, headless commerce, and platform migrations), Shopify partner ecosystem referrals, and direct website enquiry with embedded Google Calendar scheduling. Revenue is generated through bespoke professional services engagements scoped as project-based or retainer builds, with no public pricing.
The agency's portfolio spans mid-market to enterprise brands across fashion/apparel (Samuel Windsor, 11 Degrees, Patta, MAAP, Kotn, Civilist, Nour Hammour), home/garden (Powersheds, Lick), music (Boiler Room), kitchen appliances (Boretti), food & beverage (Bols), and streetwear, including several headless Shopify Plus replatformings of 250,000+ URL catalogues with documented SEO and conversion outcomes. An announced 'Ventures' investment partnership programme signals an emerging pivot toward equity-aligned collaborations with founders, though it is described as 'coming soon'.
Say Yes firmographics
Firmographics- Name
- Say Yes
- Legal name
- Say Yes Commerce Ltd
- Website
- https://sayyes.co
- Company type
- Private
- Founded year
- 2024
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Say Yes is a York, UK-based boutique Shopify Partner agency (1-10 employees) delivering strategy, UX/design, Liquid and Hydrogen headless development, and holistic CRO for mid-market and enterprise eCommerce brands.
- Ownership category
- akta.pro rank
Where Say Yes is headquartered
LocationHeadquarters
- HQ city
- York
- HQ country
- United Kingdom
- HQ region
- Europe
Markets served
Say Yes business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- eCommerce Agency Services: Say Yes generates revenue through bespoke professional services engagements, including eCommerce strategy, UX and design, Shopify development, Hydrogen headless development, and holistic CRO. Services are project-based and likely scoped as retainers or fixed-fee engagements for brand website builds and replatforming projects.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Other | Custom project scoping — no public pricing tiers |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels8 records
Say Yes product offering
Product offeringCore offering
Say Yes is a boutique eCommerce agency that designs and builds elevated Shopify and Shopify Plus storefronts for established brands. Its offering spans eCommerce strategy, discovery and UX design, native Liquid development, headless Hydrogen development, Sanity CMS integration, and holistic conversion rate optimisation, delivered as bespoke project engagements for mid-market and enterprise eCommerce brands.
Product overview
Say Yes is an eCommerce agency offering a comprehensive suite of strategy, design, development, and marketing services rather than a single software product. The core service portfolio includes eCommerce Strategy (roadmap planning, market analysis, customer journey mapping), Discovery/UX & Design (research, information architecture, responsive design), Shopify Development (native Liquid and headless Hydrogen development), Holistic CRO (full-funnel conversion optimization), and extended capabilities including Performance Marketing & SEO, Content Production (photography, video, animation, 3D), Email & SMS Marketing, Social & Influencer Marketing, and Live & Social Shopping. The agency specializes in Shopify Plus and headless commerce architectures, utilizing Sanity CMS as the preferred content management system. Services are delivered as consultative partnerships rather than self-service software products.
Differentiator
Problem solved
Functional benefit
Products and services
- eCommerce Strategy Strategic planning service for eCommerce brands covering market analysis, business model refinement, customer journey mapping, revenue growth strategies, channel strategy and optimisation, technology and platform recommendations, KPI setting, and performance monitoring. Aimed at brands seeking sustainable, data-backed growth roadmaps.
- Discovery, UX & Design User experience research and interface design service covering discovery and research, UX strategy, information architecture, responsive UI design, prototyping, user testing, and design system documentation. Targeted at brands wanting engaging, conversion-oriented digital experiences.
- Shopify Development Full-stack Shopify development including native Liquid framework development, custom app development, API integrations, ongoing maintenance and support, performance optimisation, and security and compliance implementation. Built for brands on or migrating to Shopify and Shopify Plus.
- Hydrogen by Shopify Headless commerce development using Shopify's Hydrogen front-end framework built on React, paired with Sanity CMS and Oxygen hosting. Enables dynamic, fast-loading custom storefronts with server-side rendering, full design flexibility, and scalable architecture for enterprise-level performance.
- Holistic Conversion Rate Optimisation (CRO) Comprehensive CRO service optimising the entire customer journey, including CLV focus, retention and churn analysis, customer segmentation, cross-channel attribution, UX/UI optimisation, data-driven personalisation, feedback loops, multi-device strategies, and competitor benchmarking. For brands seeking full-funnel conversion improvement rather than micro-conversion tweaks.
- Performance Marketing & SEO
Quantifiable outcome
- Preserved SEO rankings for a client migrating 250,000+ URLs from Magento to Shopify, with organic traffic growing 45% by the third month post-migration
- +7 more outcomes
Companies that use Say Yes
Customer profileNamed customers11 records
Segments3 records
Ideal customer profiles3 records
Say Yes technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability6 records
Feature5 records
Say Yes partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core, extended and minor.
- Shopify PluscoreSay Yes is a Shopify Partner Agency specialising in Shopify Plus implementations. The agency builds on Shopify's native Liquid framework and Shopify Plus infrastructure, offering replatforming, custom theme development, and ongoing store management. Shopify Plus is the primary platform underpinning the agency's core service offering.
- Hydrogen by ShopifycoreSay Yes is a specialist in Shopify's Hydrogen headless commerce framework, using it to build custom, fast-loading, dynamic storefronts for brands requiring greater creative freedom and performance. Hydrogen is presented as a key technical capability on the agency's services page.
- SanitycoreSanity is used as the headless CMS integrated with Shopify for content-rich eCommerce builds. Say Yes references Sanity as enabling full flexibility and control over content management, tailored editing experiences, and scalable content operations. Used for Powersheds, 11 Degrees, Kotn, and other headless client projects.
- KlaviyoextendedKlaviyo is referenced as an email and marketing automation integration for Shopify stores. Say Yes mentions it in the context of advanced customer segmentation and personalised communication strategies for brands like MAAP.
- GoogleextendedGoogle Calendar is used for scheduling client intro calls (embedded links on the website). Google Analytics and related Google Workspace tools are referenced in the context of user behaviour analysis, UX auditing, and data-driven CRO. Google appears as a technology partner logo on the website.
- HotjarextendedHotjar is used by Say Yes for UX auditing and user behaviour analysis during the replatforming process, helping identify friction points and inform site redesign decisions.
- FramerextendedFramer is used by Say Yes for website prototyping and design. The agency's own website is built on Framer.
- Blink SEOminorBlink SEO is a specialist Shopify SEO agency referenced as a co-author on an insights article about product data structure and AI shopping ('ChatGPT understands your products better than you do'). This represents a content co-development partnership between the two agencies.
- Google (Oxygen Hosting)extendedShopify's Oxygen hosting solution, powered by Google Cloud, is referenced as part of the Hydrogen headless architecture, enabling globally distributed, fast-loading storefronts with background preloading.
Scale indicators2 records
Recent moves6 records
Expansion highlights6 records
Say Yes competitors and assessment
Company assessmentDirect peers
- Eastside Co: UK-based Shopify Plus agency covering design, build, and CRO; comparable in service mix and target customer profile though broader team size.
- Vervaunt: UK Shopify Plus growth agency focused on replatforming, CRO, and retention; directly comparable on CRO-led methodology and Shopify Plus specialism.
- OuterBox: US-based Shopify Plus and eCommerce agency with similar design-build-CRO service mix; comparable in mid-market/enterprise replatform positioning.
- We Make Websites: UK-based Shopify Plus agency with comparable mid-market and enterprise replatforming work; the closest geographic and capability peer to Say Yes, including headless commerce and CRO-adjacent services.
- The Code Company: Shopify Plus and headless commerce agency with a similar mix of replatforming, design, and CRO work for established brands.
- Koto: London-based brand and digital design agency with significant Shopify Plus and headless commerce practice; comparable on storytelling-led, design-first Shopify builds for global brands.
- Underwaterpistol: Shopify Plus design and development agency with a comparable boutique, storytelling-led positioning and similar client verticals.
Broad incumbents
- Blue Acorn iCIMS: Large US-based digital commerce agency with significant Shopify Plus and Adobe Commerce practices; competes for the same enterprise replatform briefs at much larger scale.
- Dept: Large global digital agency with a Shopify practice; overlaps in eCommerce strategy and replatforming but at much greater scale and with a broader service portfolio.
Emerging players
- Tinloof: Boutique agency with strong Shopify Hydrogen / Next.js headless commerce specialism; comparable technical depth on Hydrogen builds though smaller scale.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Say Yes social profiles
Digital presenceSay Yes financial estimates
Financial estimateRevenue estimate
Valuation estimate
Say Yes leadership team
Management profileNumber of profiles
Profiles3 records
Say Yes funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Say Yes M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Say Yes
What does Say Yes do?
Say Yes is a boutique eCommerce agency that designs and builds elevated Shopify and Shopify Plus storefronts for established brands. Its offering spans eCommerce strategy, discovery and UX design, native Liquid development, headless Hydrogen development, Sanity CMS integration, and holistic conversion rate optimisation, delivered as bespoke project engagements for mid-market and enterprise eCommerce brands.
Is Say Yes a public or private company?
Say Yes is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Say Yes founded?
Say Yes was founded in 2024. It employs 1 to 10 people.
Where is Say Yes based?
Say Yes is headquartered in York, United Kingdom, in the Europe region.
How does Say Yes make money?
One revenue line is on record: eCommerce Agency Services.
Who are Say Yes's main competitors?
Direct peers on record are Eastside Co, Vervaunt, OuterBox, We Make Websites, The Code Company, Koto and Underwaterpistol. Broad incumbents are Blue Acorn iCIMS and Dept. Tinloof is listed as an emerging player.
Does Say Yes have an API?
No public API is recorded for Say Yes.