Silk Laundry
Silk Laundry is an Australian designer brand, founded in 2015, that designs, manufactures, and sells premium silk apparel and accessories directly to fashion-conscious consumers via its e-commerce site, boutiques, and wholesale partners including Nordstrom.
- Company typePrivate
- Founded2015
- HeadquartersWest Burleigh, Australia
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Silk Laundry does
Silk Laundry is an Australian designer brand founded in 2015 and headquartered in West Burleigh, Australia, specializing in premium silk apparel and accessories. The company's core product is a broad assortment of silk garments — dresses, tops, shirts, pants, blazers, shorts, skirts, knitwear, and outerwear — built on multiple proprietary silk fabric types including silk twill, habotai, mesh, satin, chiffon, jersey, silk-cotton, and silk-wool blends. Its signature innovation is a 19MM Hammered Silk finish marketed under the 'Lasso' line, alongside signature pieces such as the Boyfriend Shirt. The brand also operates an annual Art Prize (2026 theme: Sacred Earth), a content Journal, and a sustainability-focused 'Our Makers' manufacturing program.
The business operates a hybrid go-to-market model combining direct-to-consumer e-commerce through silklaundry.com, owned retail boutiques, B2B wholesale, and a Try Before You Buy concierge service delivered through a technology partnership with Mirra (up to 5 items, 3-day home trial). The company sells primarily to fashion-conscious consumers seeking premium, versatile silk clothing for everyday, occasion, bridal, and professional use, with a horizontal segmentation approach. Pricing is positioned in the mid-to-premium band based on third-party shopping coverage.
Silk Laundry's most significant recent commercial move was a wholesale partnership with Nordstrom announced 2025-03-21, placing it as one of six trending new brands for the US Spring 2025 season alongside Dôen, Derek Lam 10 Crosby, Cult Gaia, Solid & Striped, and Jessica Rich. The company serves markets in Oceania (Australia) and North America (USA) and remains privately held with 11-50 employees. No revenue, funding, or ownership data is publicly disclosed in the source material.
Silk Laundry firmographics
Firmographics- Name
- Silk Laundry
- Website
- https://silklaundry.com.au
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Silk Laundry is an Australian designer brand, founded in 2015, that designs, manufactures, and sells premium silk apparel and accessories directly to fashion-conscious consumers via its e-commerce site, boutiques, and wholesale partners including Nordstrom.
- Ownership category
- akta.pro rank
Silk Laundry industry classification
Industry- Product category
- Premium Silk Apparel
- NAICS
- Apparel Manufacturing (315), Apparel Accessories and Other Apparel Manufacturing (31599), Apparel Knitting Mills (3151), Broadwoven Fabric Mills (313210)
- SIC
- Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300), Broadwoven Fabric Mills, Man Made Fiber & Silk (2221), Women's, Misses', And Juniors Outerwear (2330), Retail-Women's Clothing Stores (5621)
- akta.pro primary industry
- Woven Fabrics (CRAAAMAB)
- akta.pro secondary industry
- Cold-Weather Accessories Manufacturing (Thermal Sets/Arm & Leg Warmers) (IMAOAFAJ)
Keywords
Where Silk Laundry is headquartered
LocationHeadquarters
- HQ city
- West Burleigh
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
Silk Laundry business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Direct E-commerce Sales: The company sells directly to consumers through its website silklaundry.com, offering its full range of silk apparel and accessories.
- Retail Boutique Sales: Physical boutique stores selling directly to consumers in-person.
- Wholesale to Retail Partners: Products sold through third-party retail partners such as Nordstrom, where Silk Laundry is featured as one of the trending new fashion brands for spring 2025.
Go-to-market motion2 records
Distribution channels4 records
Marketing channels4 records
Silk Laundry product offering
Product offeringCore offering
Silk Laundry designs, manufactures, and sells premium silk clothing and accessories including dresses, tops, shirts, pants, blazers, shorts, skirts, knitwear, outerwear, and accessories. The brand serves fashion-conscious consumers seeking versatile, sustainably crafted silk garments for everyday wear, occasionwear, and bridal use, distributing through direct e-commerce, owned boutiques, and wholesale partnerships.
Product overview
Silk Laundry is a fashion brand specializing in thoughtfully crafted designer silk clothing and accessories. The product portfolio includes a comprehensive range of silk garments organized by category (Dresses, Tops, Shirts, Pants, Blazers, Shorts, Skirts, Knitwear, Outerwear, Accessories) and by fabric type (Silk Twill, Silk Habotai, Silk Mesh, Silk Satin, Silk Chiffon, Jersey & Knit, Silk Cotton, Silk Wool). Notable signature pieces include the Boyfriend Shirt, Hammered Silk pieces (Relaxed Blazer Lasso, Bias Cut Pants Lasso, Boyfriend Shirt Lasso), and Cotton Silk Round Shirt Lasso. The brand releases seasonal collections including Sugar & Dust, Uniform, Lunar New Year, Wonderland, and edit collections such as Modern '90s, Monochrome, Occasionwear, and Iconic Silk Laundry. Services include Try at Home Concierge for try-before-you-buy and Private Styling appointments. The brand also runs an annual Art Prize initiative.
Differentiator
Problem solved
Functional benefit
Products and services
- Dresses Silk dresses in various silhouettes and fabric types including silk satin, hammered silk, and silk chiffon, offered to fashion-conscious consumers seeking premium occasionwear and everyday dresses.
- Tops Silk tops including tank tops, blouses, and casual styles in various silk weaves for everyday and occasionwear.
- Shirts Silk shirts including the signature Boyfriend Shirt, Cotton Silk Round Shirt, and Hammered Boyfriend Shirt Lasso, designed for everyday wear.
- Pants Silk pants and trousers including the Hammered Bias Cut Pants Lasso, designed for versatile styling.
- Blazers Relaxed blazers in hammered silk and other silk weaves, including the Hammered Relaxed Blazer Lasso, for professional and polished styling.
- Skirts Silk skirts in various lengths and styles for everyday and occasionwear.
- Shorts Silk shorts for casual and occasionwear.
- Knitwear Knitwear pieces including silk wool blends and jersey knit styles, displayed under the Wool Capsule collection.
- Outerwear Coats and jackets in silk and silk blends.
- Accessories Silk accessories complementing the clothing collection.
- Gift Cards Gift cards available for purchase on the Silk Laundry website.
- Bridal Collection Silk bridal wear and wedding attire for brides and bridal parties.
- Try at Home Concierge Try before you buy concierge service allowing customers to select up to 5 items, try them at home for 3 days, and return unwanted items with a $15 restocking fee if all items are returned. Operated via Mirra technology platform.
- Private Styling Personal styling appointments at Silk Laundry boutiques for tailored fashion advice.
Companies that use Silk Laundry
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles4 records
Silk Laundry technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Silk Laundry partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- NordstromcoreNordstrom launched Silk Laundry as one of six new trending fashion brands for spring 2025. The partnership aligns with Nordstrom's strategy to enhance customer experience with exclusive sales and rewards programs. Silk Laundry is featured alongside other popular names like Dôen, Derek Lam 10 Crosby, Cult Gaia, Solid & Striped, and Jessica Rich.
Scale indicators2 records
Recent moves6 records
Expansion highlights6 records
Silk Laundry competitors and assessment
Company assessmentDirect peers
- Dôen: Contemporary women's brand carried at Nordstrom and explicitly co-featured with Silk Laundry in the Spring 2025 launch. Comparable premium DTC + wholesale model and customer demographic.
- LilySilk: Online specialty retailer focused almost exclusively on silk apparel, bedding, and accessories. Closest direct competitor to Silk Laundry given the shared silk-first positioning and DTC-led model.
- Cult Gaia: Contemporary women's fashion brand co-featured with Silk Laundry in Nordstrom's Spring 2025 lineup. Comparable premium positioning, department-store distribution, and occasion-leaning assortment.
- Lunya: Premium DTC brand built around silk-based sleepwear and elevated essentials. Comparable to Silk Laundry on premium silk materials, direct-to-consumer distribution, and female-skewing customer base.
- Cuyana: Premium essentials and womenswear brand with a 'fewer, better things' philosophy. Comparable to Silk Laundry on DTC-led premium positioning, sustainability narrative, and capsule-style collections.
- Solid & Striped: Contemporary fashion and swimwear brand co-featured with Silk Laundry in Nordstrom's Spring 2025 launch. Comparable premium price point, female customer, and multi-channel DTC plus wholesale structure.
- AYR (All Year Round): Contemporary women's apparel brand operating DTC and select wholesale with a premium-but-wearable price point. Comparable to Silk Laundry on target customer, channel mix, and premium positioning.
- L'Agence: Contemporary women's fashion brand offering premium silk pieces, blouses, and tailoring across DTC and department stores (including Nordstrom). Direct competitor for Silk Laundry's silk shirt and tailored categories.
- Sleeper: Silk and natural-fiber focused contemporary label spanning sleepwear, ready-to-wear, and occasionwear. Directly comparable to Silk Laundry's silk-first, occasion-and-everyday crossover assortment.
Broad incumbents
- Equipment (silk shirting heritage brand): Heritage silk shirt brand with deep wholesale presence at premium department stores. Functions as a broader incumbent in the silk shirting category where Silk Laundry competes with its signature Boyfriend Shirt.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Silk Laundry social profiles
Digital presenceSilk Laundry financial estimates
Financial estimateRevenue estimate
Valuation estimate
Silk Laundry leadership team
Management profileNumber of profiles
Silk Laundry funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Silk Laundry M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Silk Laundry
What does Silk Laundry do?
Silk Laundry designs, manufactures, and sells premium silk clothing and accessories including dresses, tops, shirts, pants, blazers, shorts, skirts, knitwear, outerwear, and accessories. The brand serves fashion-conscious consumers seeking versatile, sustainably crafted silk garments for everyday wear, occasionwear, and bridal use, distributing through direct e-commerce, owned boutiques, and wholesale partnerships.
Is Silk Laundry a public or private company?
Silk Laundry is a private company. It is classified as unknown and is currently operating.
When was Silk Laundry founded?
Silk Laundry was founded in 2015. It employs 11 to 50 people.
Where is Silk Laundry based?
Silk Laundry is headquartered in West Burleigh, Australia, in the Oceania region.
How does Silk Laundry make money?
Three revenue lines are on record. Direct E-commerce Sales are the primary driver. The others are retail Boutique Sales and wholesale to Retail Partners.
Who are Silk Laundry's main competitors?
Direct peers on record are Dôen, LilySilk, Cult Gaia, Lunya, Cuyana, Solid & Striped, AYR (All Year Round), L'Agence and Sleeper. Equipment (silk shirting heritage brand) is listed as a broad incumbent.
Does Silk Laundry have an API?
No public API is recorded for Silk Laundry.
What industry is Silk Laundry in?
Silk Laundry's product category is Premium Silk Apparel. Its primary akta.pro industry code is CRAAAMAB, Woven Fabrics, with a secondary code of IMAOAFAJ, Cold-Weather Accessories Manufacturing (Thermal Sets/Arm & Leg Warmers). Its NAICS code is 315 and its SIC code is 2300.