RWC Equipment Leasing, LLC

What RWC Equipment Leasing, LLC does

RWC Equipment Leasing, LLC is a privately held Florida LLC founded in 2014 by Bobby Carroll, Andrea Carroll, and Lisa Moore, who collectively bring 65 years of equipment supply and distribution experience. The company rents, leases, and lease-purchases portable industrial equipment used for material handling, processing, and storage, serving road builders, paving contractors, heavy civil contractors, environmental remediation specialists, aggregate producers, government agencies, and industrial/manufacturing customers throughout the contiguous United States (excluding Alaska and Hawaii). Operations are run from a Crystal River, FL headquarters with a 1-10 person team conducting sales-led, field-based engagement via phone consultation and on-site jobsite planning support.

The product portfolio spans seven equipment categories anchored by two flagship OEM lines: Masaba Magnum Telescoping Conveyors (130-190 ft, patented track technology) and Rapidmix Mobile Pugmill Plants (400-600 TPH, available in four volumetric and continuous-weigh variants). Supporting lines include portable radial stacking conveyors (up to 150 ft, 2,000 TPH), blending hoppers, feeder bins, truck unloaders, storage pigs (4,100 cu ft / 150-ton capacity), and portable silos (200-1,200 bbl). The Rapidmix line represents 20 years of OEM R&D and is positioned for soil cement, RCC, environmental remediation, and stabilization applications, with setup in under 3 hours and full transportability in a single load.

Revenue is generated through three primary streams — equipment rental (subscription-style monthly billing, e.g., storage pigs under $3,000/month), leasing (multi-year contracts with adjustable terms), and lease-to-purchase (with optional conversion to ownership). Pricing is quote-based, and the company actively markets IRS Section 179 deductions (up to $1,250,000 for 2025) to lower customer after-tax cost. Distribution is direct to enterprise customers, supplemented by a strategic partnership with Gulf Atlantic Industrial Equipment for parts, retrofits, and turnkey installations. The company has no disclosed AI, software, or API capabilities and competes primarily on equipment availability, OEM relationships, founder expertise, and flexible financing terms rather than digital differentiation.

Name

RWC Equipment Leasing, LLC

Legal name

RWC Equipment Leasing, LLC

Website

https://rwcequip.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

RWC Equipment Leasing rents, leases, and lease-purchases portable industrial equipment for material handling, processing, and storage, serving road builders, paving contractors, heavy civil, environmental remediation, mining, and government customers across the contiguous United States.

Ownership category

akta.pro rank

Product category

Industrial Equipment Leasing

NAICS

Construction, Mining, and Forestry Machinery and Equipment Rental and Leasing (532412), Commercial and Industrial Machinery and Equipment Rental and Leasing (5324), Construction, Transportation, Mining, and Forestry Machinery and Equipment Rental and Leasing (53241)

SIC

Services-Miscellaneous Equipment Rental & Leasing (7350), Services-Equipment Rental & Leasing, Nec (7359), General Industrial Machinery & Equipment, Nec (3569)

akta.pro primary industry

Material Handling Equipment Rental/Leasing (Forklifts, Telehandlers, Reach Trucks) (TLABAFAF)

akta.pro secondary industries

Cranes & Heavy Lifting Equipment Rental/Leasing (TLABAFAD), Lifting & Hoisting Rental & Leasing (IMAHAJAN)

Keywords

• Industrial equipment leasing
• Material handling equipment
• Portable conveyor rentals
• Mobile pugmill plants
• Construction equipment rentals

Headquarters

HQ city

Crystal River

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Equipment Rental: RWC provides rental equipment for short-term and long-term needs. Rental options allow companies to access portable industrial equipment without significant capital investment. Equipment includes portable conveyors, pugmills, storage pigs, and truck unloaders. Pricing starts under $3,000/month for storage pigs.
2. Equipment Leasing: Lease and lease-purchase options allow customers to obtain equipment with flexible financing and adjustable rental terms. Under IRS Section 179 guidelines, qualifying businesses may write off up to $1,250,000 of rental expenses. Lease payments are often treated as operating expenses for tax purposes.
3. Lease-to-Purchase: Customers have options to convert leased equipment into a purchase. This provides flexibility for customers who want to test equipment before buying or eventually own the equipment.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

RWC Equipment Leasing rents, leases, and lease-purchases portable industrial equipment for material handling, processing, and storage, including Masaba conveyors, Rapidmix mobile pugmill plants, blending hoppers, feeder bins, truck unloaders, storage pigs, and portable silos. The company pairs flexible financing terms with jobsite planning, field service, and technical support for contractors across the contiguous United States.

Product overview

RWC Equipment Leasing offers a comprehensive portfolio of portable industrial equipment for rental, leasing, and lease-purchase. The product lineup centers on material handling, processing, and storage equipment including Masaba Magnum Telescoping Conveyors, Portable Radial Stacking Conveyors, Portable Blending Hoppers, Portable Feeder Bins, Portable Truck Unloaders, Portable Storage Pigs, and Portable Silos. The company's Rapidmix mobile pugmill line includes four models (400C, 600C, 400CW, 600CW) producing 400-600 tons per hour of mixed materials using either volumetric measurement or continuous weigh technology. These products work together as an integrated system for construction, paving, mining, and environmental remediation projects, with equipment designed for portability and rapid deployment across the contiguous United States.

Differentiator

Problem solved

Functional benefit

Products and services

• Masaba Magnum Telescoping Conveyors Telescoping conveyors ranging from 130 to 190 feet in length with patented track technology providing constant positive traction. Eliminate danger of cable breakage and uncontrolled roll back; feature folding axles, swing axle undercarriage, self-contained auxiliary pumps, and PLC with color touchscreen. Designed for contractors in construction, paving, mining, and aggregate operations.
• Portable Radial Stacking Conveyors Stockpiling conveyors available up to 150 feet long with capacities up to 2,000 TPH. Feature hydraulic folding and raise/lower for fast field setup, heavy-duty lagged head and self-cleaning wing tail pulleys, Class II drive, 3-ply belting, onboard counterweight, and robust lattice frame construction for durable material handling.
• Portable Blending Hoppers Cold feed bins available with 2-5 bins in various configurations for rock, gravel, sand, and recycled materials. Feature heavy-duty wide flange beam triple-axle chassis with collection conveyors in 24-48 inch widths for portable blending applications.
• Portable Feeder Bins

Quantifiable outcome

• Preserves 20-30% more liquidity on average for clients
• +3 more outcomes

Named customers6 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Three partnerships are on record, tiered core.

• Gulf Atlantic Industrial EquipmentcoreStrategic or Co-development Partner · 15 January 2018Partnership with Gulf Atlantic Industrial Equipment, a 30+ year industrial equipment dealer and parts distributor. Gulf Atlantic provides new equipment, parts, retrofits, fabrications, and turnkey installations. They stock thousands of parts ready to ship. This partnership enables customers to streamline both lease and purchase of equipment, parts, and components through a coordinated end-to-end solution. The relationship provides fast, reliable access to wear parts, spares, and critical components needed to maintain equipment at jobsites.
• MasabacoreTechnology or Integration · 15 January 2018RWC partners with Masaba, a leading equipment manufacturer with nearly 60 years of experience in portable conveyor design and manufacture. Masaba Magnum Telescoping Conveyors feature patented track technology and are recognized as industry-leading telescoping conveyors.
• RapidmixcoreTechnology or Integration · 15 January 2018RWC is a leading provider of Rapidmix mobile pugmill plants, representing the culmination of 20 years of research and development in mobile continuous mixing technology. Rapidmix plants deliver most accurate, reliable, and powerful mobile continuous mixing technology available.

Scale indicators6 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Astec Industries: Astec manufactures asphalt, paving, and material-handling equipment used by the same contractor base RWC serves. While primarily an OEM, Astec's dealer and rental network overlaps with RWC's portable plant and silo offerings.
• Masaba: Masaba is the manufacturer of the Magnum telescoping conveyors and other portable aggregate-handling equipment that RWC rents. While primarily an OEM, Masaba also operates a direct sales and rental channel that competes with RWC for the same end customers.
• Sunbelt Rentals: Sunbelt Rentals operates one of the largest equipment rental fleets in the U.S. with significant exposure to paving, road-building, and infrastructure customers. Its specialty construction division competes with RWC for portable material-handling and processing equipment contracts.
• United Rentals: United Rentals is the largest equipment rental company in North America with a broad fleet spanning aerial, earthmoving, and specialty material-handling equipment. While it does not focus on portable pugmills, its scale and breadth make it a competitor for many of RWC's contractor customers.
• Terex Corporation: Terex manufactures and sells materials processing and lifting equipment (conveyors, crushing, screening) and has a dealer-rental channel that competes for the same portable aggregate-processing projects as RWC.
• Caterpillar (Cat Rental): Caterpillar's Cat Rental network rents heavy and specialty construction equipment across the U.S. and competes with RWC for road-building, paving, and aggregate contractor business through its dealer network.
• Rapidmix: Rapidmix manufactures the mobile continuous-mixing pugmill plants that are a flagship RWC rental line. As the OEM, Rapidmix can sell or rent directly to contractors, competing head-to-head with RWC on large soil-cement and RCC projects.

Direct peers

• Superior Industries: Superior Industries manufactures and supplies portable and stationary material-handling equipment including conveyors, feed systems, and processing plants that are directly substitutable for RWC's Masaba and Rapidmix offerings.
• Gulf Atlantic Industrial Equipment: Gulf Atlantic is a 30+ year industrial equipment dealer and parts distributor that is both RWC's strategic partner and a direct competitor in the portable material-handling and processing equipment market. The overlap in product lines (conveyors, hoppers, silos, pugmills) makes it the most directly comparable peer.

Emerging players

• EquipmentShare: EquipmentShare is a tech-enabled equipment rental and fleet management platform expanding into specialty construction equipment. Its technology-first model and contractor focus put it in direct competition for the same paving and infrastructure customer wallet share.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about RWC Equipment Leasing, LLC