Proroofing
ProRoofing is a family-owned, multi-state roofing contractor serving residential and commercial customers across Georgia, North Carolina, Alabama, and Texas, with integrated insurance-claim assistance and storm-damage repair as its core differentiation.
- Company typePrivate
- Founded-
- HeadquartersCumming, United States
- Headcount—
- GTM typeB2B and B2C
- OfferingServices
What Proroofing does
ProRoofing is a family-owned residential and commercial roofing contractor headquartered in Cumming, Georgia, with six regional offices across Georgia, North Carolina, Alabama, and Texas. The company installs and repairs roofing systems for homeowners and commercial property owners, covering asphalt shingles, GAF TimberSteel metal roofing, TPO, modified bitumen, EPDM, PVC, and various roof coatings. Its service offering is differentiated less by installation technology than by an integrated insurance-claims navigation capability: ProRoofing positions itself as both roofing and insurance experts, providing free roof inspections with video documentation, adjuster coordination, and end-to-end claim handling for storm- and hail-driven replacement work.
The company's revenue model is project-based and one-time in nature, with no disclosed recurring contract structure. Customers can finance projects of $500 to $200,000 through a partnership with the Enhancify marketplace, offering 0%-APR promotional financing and APRs starting at 7.99%. Pricing is quote-based and not publicly disclosed, and the company funnels demand through localized SEO landing pages, social media (YouTube, Facebook, Instagram), educational blog content, and direct field sales teams at each regional office. Customer acquisition emphasizes the dual roofing-insurance value proposition and a fast 1–2 day installation cycle, supported by GAF Master Elite certification (held by only 3% of contractors) and first-in-Georgia status on the GAF TimberSteel system.
ProRoofing is privately held, bootstrapped, and family-operated. Founder Cole Nickell and his relatives hold the principal operational roles (finance, operations, production). The company has no disclosed venture capital, debt funding, or parent company, and has not announced mergers, acquisitions, or public listing activity. Its expansion has been organic, multi-state, and concentrated in storm-prone Southeastern U.S. markets where insurance-driven roof replacement demand is structurally recurring.
Proroofing firmographics
Firmographics- Name
- Proroofing
- Legal name
- ProRoofing
- Website
- https://proroofing.com
- Company type
- Private
- Operating status
- Operating
- Short description
- ProRoofing is a family-owned, multi-state roofing contractor serving residential and commercial customers across Georgia, North Carolina, Alabama, and Texas, with integrated insurance-claim assistance and storm-damage repair as its core differentiation.
- Ownership category
- akta.pro rank
Proroofing industry classification
Industry- Product category
- Roofing Services
- NAICS
- Roofing Contractors (238160), Roofing Contractors (23816)
- SIC
- Asphalt Paving & Roofing Materials (2950)
- akta.pro primary industry
- Roof Installation & Replacement (HSAPAKAA)
- akta.pro secondary industries
- Roof Repair & Leak Remediation (HSAPAKAB), Roof Inspection, Preventive Maintenance & Tune-Ups (HSAGAKAH), Shingle Roof Repair & Replacement (Asphalt/Composite) (HSAGAKAB)
Keywords
Where Proroofing is headquartered
LocationHeadquarters
- HQ city
- Cumming
- HQ country
- United States
- HQ region
- North America
Offices6 records
Markets served
Proroofing business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Others
Revenue model
- Residential Roofing Installation and Repair: One-time revenue from residential roof installation, repair, and replacement services for homeowners. Services include roof inspections, repairs, full replacements, emergency repairs, and hail damage repairs.
- Commercial Roofing Services: Revenue from commercial property roof installation, repair, and replacement including TPO roofing, metal roofing, tile, slate, EPDM, PVC, mod-bit, roof coatings, and other commercial systems.
- Financing Services Partnership: Partnership with Enhancify financing marketplace to provide homeowners with financing options for roof projects, with funding ranging from $500 to $200,000, 0%-APR promotional financing, and APR starting at 7.99%.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Hybrid | Monthly | Financing through Enhancify - Request $500 to $200,000 in funding |
| Freemium | Pay-as-you-go | Free Roof Assessment |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels7 records
Proroofing product offering
Product offeringCore offering
ProRoofing installs, repairs, and replaces residential and commercial roofing systems, including asphalt shingles, GAF TimberSteel metal, TPO, modified bitumen, EPDM, PVC, and roof coatings. The company differentiates by pairing roofing work with hands-on insurance claims navigation, offering free roof inspections with video documentation, on-site adjuster coordination, and project financing through a partner marketplace across offices in Georgia, North Carolina, Alabama, and Texas.
Product overview
ProRoofing is a family-owned residential and commercial roofing company operating as a single unified service offering rather than a platform-plus-modules architecture. The core product portfolio consists of residential roofing services (inspections, repairs, replacements, emergency services, hail damage repair) and commercial roofing services (TPO, metal, tile, slate, EPDM, PVC, mod-bit, roof coatings, and other membrane systems). Residential customers can select from various asphalt shingle packages (GAF Timberline Natural Shadow, HDZ, Ultra HD) or GAF TimberSteel metal roofing with multiple color options. The company differentiates through its integrated insurance claims navigation service, offering free roof assessments, video documentation, adjuster coordination, and claim processing assistance. Financing is available through the Enhancify marketplace integration. ProRoofing serves Atlanta, Raleigh, Asheville, Birmingham, Huntsville, and Houston markets from five regional office locations.
Differentiator
Problem solved
Functional benefit
Products and services
- Residential Roofing Services
Quantifiable outcome
- Most residential roof replacements completed in 1-2 days
- +2 more outcomes
Companies that use Proroofing
Customer profileNamed customers8 records
Segments3 records
Ideal customer profiles3 records
Proroofing technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Proroofing partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- GAFcoreProRoofing was selected by GAF as the first roofing company in Georgia to install the revolutionary TimberSteel metal roofing system. This partnership provides exclusive access to cutting-edge residential metal roofing technology with a 50-year warranty, installed in about half the time of traditional metal roofs.
- Roof & Solar Reform AllianceminorProRoofing is a member of the Roof & Solar Reform Alliance, an industry organization focused on promoting professionalism, consumer protection, and ethical standards in the roofing industry.
- Habitat For HumanityminorProRoofing has partnered with Habitat For Humanity to donate roofs for community housing projects, demonstrating corporate social responsibility and community engagement.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
Proroofing competitors and assessment
Company assessmentDirect peers
- Klaus Roofing Systems: Network of residential roofing contractors across the Eastern US. Direct peer to ProRoofing in offering roof replacement, repair, and storm damage services with a multi-region footprint.
- Bone Dry Roofing: Multi-state residential and commercial roofing contractor serving the Midwest and Southeast US. Directly comparable to ProRoofing in offering roof installation, repair, and storm damage services across multiple regional offices.
- Restoration Builders of America: Roofing and restoration contractor serving multiple states with residential and commercial roofing services. Direct peer to ProRoofing in storm damage repair and insurance-claim-driven roof replacement.
- Roofing Corp of America: Residential roofing roll-up platform operating across multiple US states. Comparable to ProRoofing as a multi-office residential roofing contractor focused on insurance claim-driven roof replacement.
Others
- Enhancify: Online financing marketplace that powers ProRoofing's customer financing options. Relevant as a key ecosystem partner enabling ProRoofing's $500-$200K project financing capability.
- GAF (Timberline, TimberSteel): Major North American roofing materials manufacturer and ProRoofing's key supply partner. Relevant as a critical input supplier and enabler of the company's exclusive TimberSteel installation rights.
Regional players
- Roofing Solutions LLC: Commercial and residential roofing contractor primarily serving Georgia and the Southeast. Direct regional peer to ProRoofing with comparable service offerings in the Atlanta market.
Broad incumbents
- Erie Home: National residential roofing and basement systems provider with multi-state operations. Comparable to ProRoofing in residential roof installation but with a larger national footprint and metal roofing focus.
- Power Home Remodeling: Large-scale exterior home remodeler offering roofing, siding, and windows across the Eastern US. Comparable to ProRoofing in residential roofing installation, though broader in scope.
Emerging players
- Mighty Dog Roofing: National residential roofing franchise with growing presence in the Southeast US. Comparable to ProRoofing in residential roof replacement and storm damage services, differentiated by franchise model.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Proroofing social profiles
Digital presenceProroofing compliance and trust
Trust signalCompliance2 records
Proroofing financial estimates
Financial estimateRevenue estimate
Valuation estimate
Proroofing leadership team
Management profileNumber of profiles
Profiles6 records
Proroofing funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Proroofing M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Proroofing
What does Proroofing do?
ProRoofing installs, repairs, and replaces residential and commercial roofing systems, including asphalt shingles, GAF TimberSteel metal, TPO, modified bitumen, EPDM, PVC, and roof coatings. The company differentiates by pairing roofing work with hands-on insurance claims navigation, offering free roof inspections with video documentation, on-site adjuster coordination, and project financing through a partner marketplace across offices in Georgia, North Carolina, Alabama, and Texas.
Is Proroofing a public or private company?
Proroofing is a private company. It is classified as family owned and is currently operating.
When was Proroofing founded?
Proroofing was founded in -1.
Where is Proroofing based?
Proroofing is headquartered in Cumming, United States, in the North America region.
How does Proroofing make money?
Three revenue lines are on record. Residential Roofing Installation and Repair is the primary driver. The others are commercial Roofing Services and financing Services Partnership.
Who are Proroofing's main competitors?
Direct peers on record are Klaus Roofing Systems, Bone Dry Roofing, Restoration Builders of America and Roofing Corp of America. Others are Enhancify and GAF (Timberline, TimberSteel). Roofing Solutions LLC is listed as a regional player. Broad incumbents are Erie Home and Power Home Remodeling. Mighty Dog Roofing is listed as an emerging player.
Does Proroofing have an API?
No public API is recorded for Proroofing.
What industry is Proroofing in?
Proroofing's product category is Roofing Services. Its primary akta.pro industry code is HSAPAKAA, Roof Installation & Replacement, with a secondary code of HSAPAKAB, Roof Repair & Leak Remediation. Its NAICS code is 238160 and its SIC code is 2950.