RM Homes
RM Homes is a privately-held, Puyallup-based homebuilder founded in 1998 that develops and sells new single-family homes across multiple communities in the greater Puget Sound region of Washington State, serving entry-level to luxury buyers.
- Company typePrivate
- Founded1998
- HeadquartersPuyallup, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What RM Homes does
RM Homes is a privately-held residential homebuilder headquartered in Puyallup, Washington, founded by Ryan McGowan in 1998. The company develops and sells newly constructed single-family homes across multiple named communities in the greater Puget Sound region, with active or announced projects in Bellevue, Kenmore, Sammamish, Covington, Renton, Mukilteo, Woodinville, and Redmond. Since founding, Ryan McGowan and his team have built over 3,000 homes in the Puget Sound area, operating as a small, founder-led builder with 11-50 employees and hands-on quality control via a "framewalk" review of each floor plan.
The company's product spans three tiers: a standard tier with the "Exceptional Finishes are our Standard" package (hard surface flooring, slab quartz countertops, soft-close Huntwood cabinets, stainless steel appliances, central A/C, fully landscaped yards, EV charging outlets, smart thermostats) included in base pricing; a Luxe Line tier adding upgraded appliances (Jenn Air Rise, Thermador), covered outdoor living, extensive tile, and custom closet built-ins; and a McGowan Signature luxury sub-brand where each home is custom-designed for its specific lot. Floor plans range from 2,697 to 4,599 sq.ft. with prices from $799,950 to over $2.85M. A "We Buy Land & Homes" acquisition program purchases raw land, ready-to-build lots, and existing homes as-is in Snohomish, King, and Pierce counties. Customer care and warranty services are handled through a partnership with Cascade Builders Services.
RM Homes operates a direct-to-consumer go-to-market via model homes, weekend open houses (Saturday/Sunday 12-5pm), broker keybox tours, and a multi-channel digital presence (rmhomes.com, Facebook, Instagram, YouTube) plus content marketing (blog, video gallery, virtual tours). A preferred lender relationship with Jim Trout (US Bank/PNC) provides financing for buyers. Pricing is per-unit, with move-in-ready packages available bundling refrigerator, washer/dryer, and window blinds at no additional cost. The company is privately held with no disclosed outside investors, no public revenue figures, and no software, API, or AI-based product offerings.
RM Homes firmographics
Firmographics- Name
- RM Homes
- Legal name
- RM Homes
- Website
- https://rmhomes.com
- Company type
- Private
- Founded year
- 1998
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- RM Homes is a privately-held, Puyallup-based homebuilder founded in 1998 that develops and sells new single-family homes across multiple communities in the greater Puget Sound region of Washington State, serving entry-level to luxury buyers.
- Ownership category
- akta.pro rank
RM Homes industry classification
Industry- Product category
- Residential Homebuilding
- NAICS
- New Housing For-Sale Builders (236117), Residential Building Construction (23611)
- akta.pro primary industry
- Custom Home Building (IMAFABAC)
- akta.pro secondary industries
- Residential Luxury / High-End Home Construction (IMAFABAJ), Spec Home / Production Homebuilding (Tract & Volume Builders) (IMAFABAD)
Keywords
Where RM Homes is headquartered
LocationHeadquarters
- HQ city
- Puyallup
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
RM Homes business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales
Revenue model
- New Home Sales: One-time sale of newly constructed residential homes to individual buyers. Revenue is generated per home sold with prices ranging from approximately $800,000 to $2.85M depending on community, size, and finish level. Move-in ready packages available with refrigerator, washer/dryer, and window blinds included.
- Land Acquisition: Purchase of raw land and ready-to-build lots from landowners in Snohomish, King, and Pierce Counties for development into new home communities.
- Home Purchase Program: Direct purchase of existing homes from sellers who want flexibility with closing timelines. Extended closing periods available. Purchases homes as-is without renovation requirements.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Shadow Creek - Entry level new homes in Covington |
| Unit Pricing | Pay-as-you-go | East Creek Village - Move-in ready homes in Kenmore |
| Unit Pricing | Pay-as-you-go | The Grove at Beaver Lake - Luxury homes in Sammamish |
| Unit Pricing | Pay-as-you-go | McGowan Signature - Custom luxury homes |
| Unit Pricing | Pay-as-you-go | Cedars at the Highlands - Premium homes in Renton |
| Unit Pricing | Pay-as-you-go | Floor Plan Pricing Range |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels7 records
RM Homes product offering
Product offeringCore offering
RM Homes builds and sells newly constructed single-family homes in residential communities across the greater Puget Sound region of Washington State. Homes are offered in multiple tiers — standard "Exceptional Finishes" included, upgraded "Luxe Line" finishes, and custom "McGowan Signature" luxury designs — with prices ranging from approximately $799,950 to over $2.8M. The company also purchases raw land, ready-to-build lots, and existing homes from sellers for development and resale.
Product overview
RM Homes is a Puyallup-based, privately-held homebuilder founded by Ryan McGowan in 1998, operating in the greater Puget Sound area with a focus on the greater Eastside/Bellevue region. The company operates as a single unified homebuilding offering — constructing and selling new residential homes across multiple named communities and sub-brands. The core product is move-in ready and under-construction single-family homes sold directly to buyers. The portfolio includes standard communities (East Creek Village, Shadow Creek, Cedars at the Highlands, Mukilteo View) with the company's signature 'Exceptional Finishes are our Standard' package, a higher-end 'Luxe Line' tier featuring upgraded appliances and finishes at communities like East Creek Village and Cedars at the Highlands, and a premium custom-quality 'McGowan Signature' sub-brand where each home is individually designed for its lot. The company also offers a land/home purchasing program and uses a preferred lender partnership for financing. Nine distinct floor plans (2,697–4,599 sq.ft.) are offered across communities, with pricing from approximately $799,950 to over $4 million. No software, API, or AI-based products are offered.
Differentiator
Problem solved
Functional benefit
Brands
- McGowan Signature: Luxury custom-designed residences from RM Homes. Each McGowan Signature home is custom-designed by the team for the lot and neighborhood, each one completely unique. Features include custom millwork, extended hardwood floors, Thermador appliances, spa bathrooms with heated tile floors, and hand-selected lighting throughout.
Products and services
- East Creek Village A 5-lot new home community in Kenmore, WA featuring move-in ready homes of 3,023 or 3,921 sq.ft. with 4-5 bedrooms, Luxe Line finishes, and views over a wetlands reserve. Priced from $1,849,950. Targeted at families seeking new construction in the Northshore School District.
- The Grove at Beaver Lake A 3-home enclave in Sammamish, WA on the Beaver Lake Plateau, featuring 4,273 sq.ft. luxury homes with Luxe Line finishes on large lots. Priced from $2,499,950. Located in the Issaquah School District.
- Shadow Creek An 8-lot cul-de-sac community in Covington, WA featuring 2,697-3,070 sq.ft. homes with 4 bedrooms, 3 baths, bonus room, main-level bedroom, and 2- or 3-car garages. Priced from $799,950, with move-in-ready packages available including refrigerator, washer/dryer, and window blinds. Entry-level offering in the Kent School District.
- McGowan Signature Homes A luxury custom-quality home line from RM Homes where each home is custom-designed for its specific lot and neighborhood. Features include Thermador appliances, Bellmont cabinets, custom millwork, spa bathrooms with heated tile floors, and covered outdoor living. Homes range from 3,903-4,610 sq.ft. with prices from $2,849,950. Targeted at high-net-worth luxury buyers.
- Cedars at the Highlands A 2-home community in Renton, WA on 15,000+ sq.ft. lots backing to open space. Featuring 3,824-4,081 sq.ft. plans with 5 bedrooms, 4.5 bathrooms, guest suite, JennAir Rise appliances, and Luxe Line finishes. Priced around $2M. Located in the Issaquah School District including Liberty High School.
- Mukilteo View A 2-home new construction community above historic Old Town Mukilteo with Puget Sound and Olympic Mountain views. Each home features 4,599 sq.ft. with 6 bedrooms, 4.5 bathrooms, bonus room, and custom-designed view decks. Targeted at luxury buyers seeking premium view properties.
- Floor Plans (2,697–4,599 sq.ft.) Nine distinct floor plans ranging from 2,697 to 4,599 sq.ft., offered across RM Homes communities. Plans include 2- and 3-car garage options, main-level guest suites, bonus rooms, and spa primary bathrooms. Standard, Luxe Line, and Signature finish packages available per plan and community.
- We Buy Land & Homes Program A land and home acquisition program allowing landowners to sell raw land, ready-to-build lots, or existing homes directly to RM Homes. The company purchases homes as-is with extended closing timelines, targeting Snohomish, King, and Pierce counties, and the greater Eastside area including Newcastle, Bellevue, Kirkland, and Woodinville.
Quantifiable outcome
- 3,000+ homes built in Puget Sound area since 1998
- +2 more outcomes
Companies that use RM Homes
Customer profileSegments2 records
Ideal customer profiles2 records
RM Homes technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
RM Homes partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Cascade Builders ServicescorePartnered with Cascade Builders Services to provide exceptional customer care and warranty services to homeowners. Manages all customer care requests through online portal at www.cascadebuilderservices.com. Homeowners can make warranty requests and manage customer care through the portal. Contact: [email protected] or 888-429-5468.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
RM Homes competitors and assessment
Company assessmentDirect peers
- Conner Homes: Conner Homes is a Washington state homebuilder with a long local track record building single-family homes and communities in the Puget Sound area. Comparable as a regional private builder competing in similar Eastside school district submarkets.
- MainVue Homes: MainVue Homes is a Bellevue, WA-based production homebuilder focused on luxury modern homes in the Puget Sound region. Directly comparable as a similarly sized, locally rooted builder serving overlapping Seattle Eastside submarkets with move-in ready specifications.
Broad incumbents
- Shea Homes: Shea Homes is a long-established Western U.S. luxury homebuilder (now part of Tri Pointe Homes) with active Washington state communities. Comparable as a luxury-segment competitor with similar product positioning to RM Homes' McGowan Signature tier.
- Taylor Morrison: Taylor Morrison is a top-five U.S. homebuilder with active communities in the Pacific Northwest. Comparable as a broad-line national competitor serving first-time through luxury buyers in similar Puget Sound submarkets.
- D.R. Horton: D.R. Horton is the largest U.S. homebuilder by volume with extensive operations in the Pacific Northwest, including entry-level and move-up product. Comparable as a competitor offering scale-driven value pricing in the same Puget Sound submarkets.
- Lennar: Lennar is one of the largest U.S. homebuilders with active communities across the Puget Sound region. Comparable as a national incumbent competing on Everything's Included inclusions and price efficiency.
- Tri Pointe Homes: Tri Pointe Homes is a national homebuilder with a meaningful Pacific Northwest presence following its acquisition of Winchester Homes and other regional brands. Comparable as a premium/luxury-focused builder competing for similar move-up and luxury buyers in Puget Sound.
- KB Home: KB Home is a national homebuilder with Pacific Northwest operations emphasizing ENERGY STAR and included features. Comparable as a builder competing on included-finishes value proposition in the entry-level and move-up segments.
- PulteGroup: PulteGroup operates Centex, Pulte, and Del Webb brands with a presence in the Seattle/Puget Sound market. Comparable as a multi-brand national builder serving first-time, move-up, and active adult buyers in the same region.
- Toll Brothers: Toll Brothers is the largest U.S. luxury homebuilder with active communities in Washington state, including the Puget Sound region. Comparable as a competitor targeting the premium and luxury move-up buyer with overlapping product tiers.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
RM Homes social profiles
Digital presenceRM Homes financial estimates
Financial estimateRevenue estimate
Valuation estimate
RM Homes leadership team
Management profileNumber of profiles
Profiles1 record
RM Homes funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
RM Homes M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about RM Homes
What does RM Homes do?
RM Homes builds and sells newly constructed single-family homes in residential communities across the greater Puget Sound region of Washington State. Homes are offered in multiple tiers — standard "Exceptional Finishes" included, upgraded "Luxe Line" finishes, and custom "McGowan Signature" luxury designs — with prices ranging from approximately $799,950 to over $2.8M. The company also purchases raw land, ready-to-build lots, and existing homes from sellers for development and resale.
Is RM Homes a public or private company?
RM Homes is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was RM Homes founded?
RM Homes was founded in 1998. It employs 11 to 50 people.
Where is RM Homes based?
RM Homes is headquartered in Puyallup, United States, in the North America region.
How does RM Homes make money?
Three revenue lines are on record. New Home Sales are the primary driver. The others are land Acquisition and home Purchase Program.
Who are RM Homes's main competitors?
Direct peers on record are Conner Homes and MainVue Homes. Broad incumbents are Shea Homes, Taylor Morrison, D.R. Horton, Lennar, Tri Pointe Homes, KB Home, PulteGroup and Toll Brothers.
Does RM Homes have an API?
No public API is recorded for RM Homes.
What industry is RM Homes in?
RM Homes's product category is Residential Homebuilding. Its primary akta.pro industry code is IMAFABAC, Custom Home Building, with a secondary code of IMAFABAJ, Residential Luxury / High-End Home Construction. Its NAICS code is 236117.