AG PSYCHOLOGY ASSOCIATES, PC

What AG PSYCHOLOGY ASSOCIATES, PC does

AG Psychology Associates, PC is a privately held professional corporation founded in 2014 by Dr. Anne Guinta, Psy.D., operating a single-location psychotherapy practice in Western Springs, Illinois. The practice delivers in-person and scheduled therapy services to children, adolescents, adults, families, and couples through a team of 14 licensed clinicians (Psy.D., LCPC, LCSW, LSW) employing evidence-based modalities including CBT, trauma-focused CBT, play therapy, ERP for OCD, psychodynamic techniques, and mindfulness. Services span individual therapy, family therapy, couples therapy, parenting support, and group workshops, with school-based collaboration for IEP/504 accommodations and specialized support for LGBTQ+ youth and behavioral issues.

The business operates on a direct-to-consumer model with appointment-based scheduling via phone and email. Revenue is generated primarily through insurance billings to Blue Cross Blue Shield PPO and BlueChoice, with operational assistance for out-of-network clients. There is no proprietary technology platform, app, or digital product; service delivery is conducted in-person at the Western Springs office. The practice differentiates through a collaborative clinician model that treats the family unit, partnerships with the Pediatric Specialists Network (PSN) and Get Grit Get Great, and a content-light, referral-driven marketing approach anchored on the agpsychology.com website.

The company is bootstrapped, founder-owned, and shows no evidence of external institutional investment, M&A activity, or geographic expansion. Strategic positioning is consistent with a mature, mid-sized suburban group practice rather than a scaling platform, with headcount growth and partnership-based service-line extensions (e.g., the 2022 Grit Clinic for youth athletes) serving as the primary expansion vectors.

Name

AG PSYCHOLOGY ASSOCIATES, PC

Legal name

AG Psychology Associates, PC

Website

https://agpsychology.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

AG Psychology Associates, PC is a privately held, founder-owned psychotherapy practice in Western Springs, Illinois, employing 14 licensed clinicians to deliver in-person individual, family, couples, and group therapy to children, adolescents, adults, and families, billed primarily through Blue Cross Blue Shield PPO and BlueChoice.

Ownership category

akta.pro rank

Product category

Outpatient Psychotherapy and Mental Health Services

NAICS

Offices of Mental Health Practitioners (except Physicians) (621330), Outpatient Mental Health and Substance Abuse Centers (621420)

SIC

Services-Specialty Outpatient Facilities, Nec (8093)

akta.pro primary industry

Outpatient Mental Health Clinics & Counseling Centers (HLAFACAA)

Keywords

• Psychotherapy services
• Mental health counseling
• Child adolescent therapy
• Family couples counseling
• Evidence-based therapy

Headquarters

HQ city

Western Springs

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Therapy Services: Insurance-based psychotherapy services billed through Blue Cross Blue Shield PPO and BlueChoice. Also assists clients with out-of-network benefits determination. Services include individual therapy, family therapy, couples therapy, and group workshops.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

AG Psychology Associates, PC is a private psychology practice that provides psychotherapy and mental health counseling services to children, adolescents, adults, families, and couples. Services are delivered in person at the Western Springs, Illinois office by a multidisciplinary team of licensed clinicians, with revenue generated through insurance reimbursement (BCBS PPO and BlueChoice) and out-of-network billing.

Product overview

AG Psychology Associates, PC is a private psychology practice offering a comprehensive suite of mental health services rather than a software product. The practice provides individual Therapy Services including Child & Adolescent Services, Adult Therapy, Family Therapy, Parenting Support, Couples Therapy, and Groups & Workshops. Services are delivered by a team of licensed psychologists, clinical social workers, professional counselors, and therapists who work collaboratively to support the mental health needs of children, adolescents, adults, families, and couples in the Western Springs, Illinois community.

Differentiator

Problem solved

Functional benefit

Products and services

• Therapy Services Comprehensive psychotherapy services delivered by a multidisciplinary team of licensed clinicians to children, adolescents, adults, families, and couples, addressing mental health concerns including anxiety, depression, ADHD, trauma, and life transitions.
• Child & Adolescent Services
• Adult Therapy
• Family Therapy
• Parenting Support
• Couples Therapy
• Groups & Workshops

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered minor and core.

• Get Grit Get GreatminorStrategic or Co-development Partner · 1 January 2022Dr. Guinta joined the Get Grit Get Great program in 2022, which is dedicated to teaching mental strategies of grit to optimize performance in high pressure competitive sports. She collaborates to build upon their Grit Clinic curriculum rooted in empirical research to foster skills associated with grit.
• Pediatric Specialists Network (PSN)coreStrategic or Co-development PartnerAG Psychology Associates is a member of the Pediatric Specialists Network (PSN), which provides a unique opportunity for local specialists in various fields (pediatricians, psychologists, psychiatrists, OTs, PTs, learning specialists, etc.) to come together and integrate their knowledge, expertise, and most updated research in the field of pediatrics to guide their practices.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Headspace Health (Ginger / Headspace Care): Digital mental health platform offering on-demand therapy and coaching covered by many insurance plans. Comparable as an insurance-based outpatient mental health provider competing for the same suburban Illinois consumer wallet share.
• Talkiatry: Outpatient psychiatry and therapy provider with in-person and virtual offerings in Illinois. Comparable as an insurance-based, multi-clinician mental health practice serving similar demographic segments with a hybrid delivery model.
• BetterHelp: Largest direct-to-consumer online therapy network with licensed counselors. Comparable as a D2C outpatient therapy provider competing for self-pay and out-of-network clients in the same Chicagoland market.
• Talkspace: Online therapy platform with licensed therapists accepting insurance. Comparable as an insurance-billed outpatient therapy provider competing for the same patient demographic in Illinois via virtual delivery.
• Lifestance Health: Large outpatient mental health platform operating clinics across the U.S., including Illinois. Directly comparable as a multi-provider outpatient therapy group serving children, adolescents, adults, families, and couples with insurance-based billing.
• Northwestern Medicine Behavioral Health: Hospital-affiliated outpatient behavioral health service in the Chicago suburbs. Comparable as a multi-clinician, insurance-based outpatient mental health provider with strong referral pathways and pediatric-adjacent services.

Emerging players

• Brightside Health: Insurance-covered online therapy and psychiatry platform focused on anxiety and depression. Comparable as an outpatient mental health provider serving similar presenting conditions through a mix of therapy and medication management.

Direct peers

• Growing Self (Chicago): Chicago-based group therapy practice offering individual, couples, family, and child therapy with insurance participation. Directly comparable outpatient therapy model serving the same Chicago metro market.
• Behavioral Health Care Associates: Multi-provider outpatient psychology and counseling practice in the Chicago suburbs. Directly comparable as a group private practice offering child, adolescent, adult, family, and couples therapy with insurance billing.
• The Center for Psychological Services (Chicago suburbs): Suburban Chicago outpatient psychology group practice. Comparable as a multi-clinician private practice providing therapy and assessment to children, adults, and families in the Western Springs / Chicagoland catchment area.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/ag-psychology-associates-pc

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AG PSYCHOLOGY ASSOCIATES, PC