Ratchet Industries

What Ratchet Industries does

Ratchet Industries is a privately held, full-service marketing agency founded in 2011 and headquartered in Brownsburg, Indiana. The firm operates as a "Complete Cycle Marketing Agency" with a 3-person team (Justin, Cody, and Creative Director Zach Sipes) positioned around a 6-step methodology spanning objectives discovery, needs analysis, design, implementation, reach analysis, and refocus/expansion. Its core service portfolio includes design (print, labels, video, logo), strategy development, web design (Wix, WordPress, Squarespace), analytics, SEO (organic and paid), video production, and vehicle wrap design.

The agency's technology stack is conventional for a small creative firm: Wix, WordPress, and Squarespace for website builds; Adobe Photoshop and Illustrator for design; and unspecified third-party customer engagement tracking tools for analytics. There is no proprietary software, no AI/ML capabilities, no API offerings, and no app product. The firm operates from a single Brownsburg, IN office (554 Pit Rd. Ste 100) and markets itself via a Wix-hosted website, Facebook, and YouTube.

Revenue mechanics are quote-based project and retainer arrangements sold via direct, consultative sales — phone (317-282-0874), email ([email protected]), and in-person at the Brownsburg office. Target segments are New Ventures seeking launch partners and Established Corporations seeking brand consistency, primarily non-enterprise SMBs across diverse verticals (automotive, cannabis modular, clean rooms, intermodal shipping, racing software, LED lighting, outdoor retail, restoration, carpet cleaning). The company has raised no external institutional capital and is founder-operated, with no parent entity, subsidiaries, M&A history, or IP portfolio disclosed.

Name

Ratchet Industries

Legal name

Ratchet Industries

Website

https://ratchetindustries.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

1–10 employees

Short description

Ratchet Industries is a privately held, 3-person full-service marketing agency in Brownsburg, Indiana, founded in 2011, delivering design, web, SEO, video, analytics, and vehicle wrap services primarily to SMB and non-enterprise clients across diverse verticals.

Ownership category

akta.pro rank

Headquarters

HQ city

Brownsburg

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Marketing Services: Full-service marketing agency providing design, strategy, web design, and analytics services to businesses. Services appear to be project-based or retainer arrangements.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Ratchet Industries is a complete cycle marketing agency that provides design, strategy, web design, analytics, SEO, video production, and vehicle wrap services to businesses. The agency follows a six-step process (Hear objectives, Find the need, Design, Implement, Analyze the Reach, Refocus & Expand) to deliver custom-tailored marketing solutions that drive customer engagement and brand consistency.

Product overview

Ratchet Industries is a complete cycle marketing agency offering an integrated suite of professional services. The core offerings include Design Services, Strategy Services, Web Design Services, Analytics Services, SEO Services, Video Production, and Vehicle Wrap Design. These services work together as a complete cycle marketing approach where the agency listens to client objectives, analyzes needs, develops custom strategies, implements across multiple channels, and continuously tracks and optimizes results. The agency differentiates itself through design-first philosophy combined with strategy development to transform business concepts into market-ready outcomes.

Differentiator

Problem solved

Functional benefit

Products and services

• Design Services Multi-format design services spanning print media, product labels, video production, and logo development, delivered by a team where every member is a designer.
• Strategy Services Business strategy consulting that works with clients to develop marketing and growth strategies that propel their business forward.
• Web Design Services Custom website development using platforms including Wix, WordPress, Squarespace, and BigCommerce to bring businesses online.
• Analytics Services Data tracking and analysis across products, websites, ads, and social media to inform ongoing marketing strategy adjustments.
• SEO Services Search engine optimization covering both organic and paid SEO strategies for client websites and digital properties.
• Video Production Video production services including promotional videos, interviews, and portfolio development content for client brands.
• Vehicle Wrap Design Custom vehicle wrap design and fleet graphic services for marketing and brand visibility on vans and other commercial vehicles.

Named customers10 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Direct peers

• KlientBoost: Digital marketing agency offering web design, SEO, and paid media services. Similar SMB-focused positioning and integrated service model as Ratchet Industries.
• Higher Visibility: SEO and digital marketing agency serving SMBs and mid-market clients. Comparable in blending SEO, web design, and analytics services for non-enterprise customers.
• Straight North: Full-service digital marketing agency offering web design, SEO, and analytics primarily to B2B and mid-market clients. Overlaps with Ratchet in providing integrated marketing services to growing businesses.
• SmartSites: Digital marketing agency focused on web design, SEO, and PPC for SMBs. Directly competes in the same Wix/WordPress-based web build and SEO services segment that Ratchet serves.
• WebFX: Full-service digital marketing agency offering SEO, web design, analytics, and content marketing to SMB and mid-market clients. Directly comparable to Ratchet's web design, SEO, and analytics offerings, though at a much larger scale.
• Disruptive Advertising: Digital marketing agency delivering SEO, paid media, web design, and analytics to mid-market and SMB customers. Comparable service mix and target customer profile to Ratchet Industries.
• LYFE Marketing: Digital marketing agency providing social media, SEO, web design, and video production to SMBs. Closely comparable to Ratchet's integrated service offering and SMB customer focus.
• Thrive Internet Marketing Agency: Digital marketing agency providing web design, SEO, social media, and video production to SMBs. Overlaps with Ratchet on the integrated web/SEO/video bundle for non-enterprise clients.

Broad incumbents

• Coalition Technologies: Established full-service digital agency offering web design, SEO, and branding. Comparable in web/SEO/branding mix but operates at a larger scale than Ratchet's three-person team.
• Power Digital Marketing: Larger, growth-focused digital marketing agency operating well beyond SMB. Comparable on the core service set (web, SEO, analytics, content) but at a markedly larger scale and with mid-market/enterprise tilt.

Market position

Strengths3 records

Weaknesses4 records

Competitive moat2 records

Key risks6 records

Key highlights5 records

Customer concentration

• YouTubeyoutube.com/channel/UCOsxHx5mlV1NIHWA32Z8UMQ?view_as=subscriber
• Facebookfacebook.com/ratchetindustries
• LinkedInlinkedin.com/company/ratchet-industries

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ratchet Industries