Rebel Soul Collective

What Rebel Soul Collective does

Rebel Soul Collective is a woman-owned direct-to-consumer apparel brand headquartered and operating out of Los Angeles, California (with a Santa Fe Springs mailing footprint). The company designs, manufactures, and sells graphic t-shirts, crop tops, crop tanks, and trucker hats featuring bold, statement-driven empowering messaging organized around themed collections (Strong Women, Bet On Yourself, Protect Your Energy, Raising Hell, Cowgirl). All products are made, printed, and shipped from Los Angeles using in-house screen-printing and direct-to-garment printing techniques on heavyweight materials including 6.5oz 100% cotton tees and 9.7oz 95% organic cotton/5% elastane ribbed tanks.

The core technology is a Shopify e-commerce storefront serving as the primary sales channel, supplemented by a Faire wholesale marketplace partnership that distributes to boutique retailers. Pricing is unit-based at $26-$52 per item, with a Flash Bundle discount program offering 2 items for $50 or 3 items for $70 to monetize overstock and discontinued inventory. Shipping is offered worldwide with flat rates ($6 US, $15 international under $100) and free shipping on orders above $60.

The primary customer is women seeking empowering, statement-making apparel with a rebellious brand identity; secondary segments include festival/event attendees and wholesale boutique buyers. The brand markets through Instagram paid social, organic sharing features on product pages, and an email VIP list for drops and restocks. Geographic reach is global, with documented customers in the United States, France, the United Kingdom, and Canada, and 95% of 699 reviews rated five stars. The company is privately held, founder-led, and has no disclosed external funding.

Name

Rebel Soul Collective

Legal name

Rebel Soul Collective

Website

https://rebelsoulco.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Rebel Soul Collective is a woman-owned Los Angeles-based direct-to-consumer apparel brand that designs, manufactures, and sells screen-printed graphic tees, crop tanks, and trucker hats with empowering, statement-driven messaging through Shopify and Faire wholesale to women globally.

Ownership category

akta.pro rank

Product category

Women's Graphic Apparel

NAICS

Clothing and Clothing Accessories Retailers (458110), Apparel Accessories and Other Apparel Manufacturing (3159), Clothing and Clothing Accessories Merchant Wholesalers (424350)

SIC

Retail-Apparel & Accessory Stores (5600), Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300), Wholesale-Apparel, Piece Goods & Notions (5130)

akta.pro primary industry

Sustainable / Ethical Apparel & Accessories Wholesale (CRAOADAJ)

akta.pro secondary industry

Branded Merchandise & Promotional Apparel Wholesale (CRAOADAI)

Keywords

• Graphic apparel
• Screen printed tees
• Crop tank tops
• Trucker hats
• Usa made clothing

Headquarters

HQ city

Santa Fe Springs

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel

Revenue model

1. Direct Product Sales: One-time purchase model for apparel including graphic tees, crop tanks, trucker hats, and accessories sold directly to consumers through their e-commerce store
2. Wholesale: Wholesale distribution through Faire marketplace for retailers and bulk orders

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Rebel Soul Collective sells direct-to-consumer graphic apparel and accessories — including oversized graphic tees, cropped tanks, baby tees, and trucker hats — featuring bold, statement-driven, empowering messaging. Products are designed, screen-printed or direct-to-garment printed, and shipped from Los Angeles, CA using heavyweight 100% cotton and organic cotton/elastane blends. The brand also offers discounted Flash Bundles (randomly curated multi-item packages) and wholesale distribution through Faire.

Product overview

Rebel Soul Collective is a Los Angeles-based direct-to-consumer apparel brand operating on Shopify. The product portfolio centers on graphic t-shirts, cropped tops/tanks, and trucker hats featuring bold, empowering messaging. Products are manufactured domestically in Los Angeles, CA, using screen-printing and direct-to-garment printing techniques. The brand offers a mix of unisex oversized graphic tees (6.5oz 100% cotton) and women's-specific styles including 90's baby tees and heavyweight ribbed crop tanks (9.7oz, 95% organic cotton/5% elastane). Accessories include structured foam trucker hats. Flash Bundles provide discounted randomly curated multi-item packages. Products are organized into themed collections (Strong Women, Bet On Yourself, Protect Your Energy, Raising Hell, Cowgirl) reflecting the brand's empowering messaging.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• 95% 5-star review rate from 699 reviews
• +1 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• FaireminorChannel Partner/ Reseller/ DistributorWholesale distribution partnership through Faire marketplace, allowing retailers to purchase Rebel Soul Collective products for resale.

Scale indicators2 records

Recent moves5 records

Expansion highlights6 records

Direct peers

• Good hYOUman: Direct-to-consumer apparel brand selling empowering, message-driven graphic tees and accessories for women. Closest comparable peer: same D2C model, similar empowerment-themed product line, and similar founder-led brand positioning around confidence and self-expression.
• Junk Food Clothing: Vintage-inspired graphic apparel brand specializing in screen-printed tees with band, pop culture, and statement graphics. Comparable on graphic tee product category, screen printing production technique, and women's apparel focus.
• The Giving Keys: Purpose-driven, made-in-USA accessories brand selling stamped jewelry and apparel with empowering messages. Comparable on empowerment messaging, USA-based production, woman-owned brand identity, and lifestyle-as-product positioning.
• Daydreamer: Los Angeles-based vintage-inspired graphic apparel brand with bold messaging and screen-printed tees. Comparable on product construction, vintage wash aesthetic, women-focused graphic apparel positioning, and SoCal-influenced lifestyle branding.
• Johnny Cupcakes: Founder-led apparel brand built on cult brand identity and lifestyle messaging. Comparable on founder-driven brand storytelling, t-shirt-centered product line, and cult-following D2C model.

Broad incumbents

• Outdoor Voices: DTC women-focused apparel brand with cult following and lifestyle-driven marketing. Comparable on founder-led brand storytelling, women-centric positioning, social media-driven marketing, and Shopify-powered D2C operations, though focused on activewear.
• Society6: Online marketplace for artist-designed apparel, accessories, and home goods. Comparable on graphic apparel product line, D2C e-commerce platform structure, and artist/designer-driven creative positioning.
• Alternative Apparel: Larger sustainable apparel basics brand with broader assortment beyond statement graphics. Comparable on ethical/sustainable positioning, soft eco-fabrication focus, and wholesale + D2C distribution model, though broader in category scope.
• PACT: Established organic cotton apparel brand with D2C and wholesale channels. Comparable on organic cotton sourcing, ethical manufacturing positioning, and D2C apparel focus, though broader in product category (basics, kids, bedding).
• Free People: Established women's bohemian lifestyle apparel brand with D2C e-commerce and wholesale. Comparable on women's empowerment/individuality messaging, boutique aesthetic, and multi-channel retail distribution including wholesale to boutiques.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/rebel-soul-collective

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rebel Soul Collective