Security Reps
Security Reps is a commissioned manufacturer's representative firm that connects security technology vendors with healthcare, education, and transportation end-users across seven Southeast US states, providing design, implementation, and post-sale support through six regional representatives.
- Company typePrivate
- Founded2003
- HeadquartersOrange City, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Security Reps does
Security Reps (legal entity The Security Reps Firm, LLC) is a manufacturer's representative firm founded in 2003 by David Tonsberg and headquartered in New Smyrna Beach, Florida. The firm connects security technology manufacturers with end-user organizations in three vertical markets—healthcare, education, and transportation—across seven Southeast US states (Florida, Georgia, South Carolina, North Carolina, Tennessee, Alabama, and Mississippi), served by six regional field representatives. Security Reps earns 100% commission on closed sales, functioning as an outsourced sales arm that generates leads, qualifies opportunities, designs custom solutions, and manages implementation for the manufacturers it represents.
The company's product portfolio spans IP camera networks, video management systems (VMS), access control (keycard, biometric, OSDP/Wiegand), emergency lockdown systems, perimeter security, vape detection, and specialized solutions such as pharmacy surveillance and infant security tags. Technical staff are factory-trained across partner lines including Paige Datacom (extended-reach cabling), Cambium Networks (enterprise wireless), and leading surveillance and access control manufacturers, enabling design, troubleshooting, and post-sale support rather than transactional resale. Differentiated offerings include HIPAA-compliant healthcare security, TSA-compliant transportation security, and Clery Act-aware campus security, delivered through a four-step Discover-Design-Implement-Support process.
The go-to-market combines inbound content marketing (blog, free compliance checklists, free 30-minute assessments) with consultative regional field sales. Documented outcomes include a 60% reduction in medication loss and $27K first-year savings at Memorial Regional Hospital, 50% faster incident response and 40% fewer false alarms at Piedmont Regional Airport with 73 unified cameras, and 30% cost savings versus rip-and-replace on Riverside University's 200+ camera upgrade. The firm claims a 75% close rate when the founder controls the sale, attributed to client trust in objective, multi-vendor recommendations.
Security Reps firmographics
Firmographics- Name
- Security Reps
- Legal name
- The Security Reps Firm, LLC
- Website
- https://securityreps.com
- Company type
- Private
- Founded year
- 2003
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Security Reps is a commissioned manufacturer's representative firm that connects security technology vendors with healthcare, education, and transportation end-users across seven Southeast US states, providing design, implementation, and post-sale support through six regional representatives.
- Ownership category
- akta.pro rank
Security Reps industry classification
Industry- Product category
- Commercial Security Systems Integration
- NAICS
- Security Systems Services (except Locksmiths) (561621), Security Systems Services (56162)
- SIC
- Services-Detective, Guard & Armored Car Services (7381)
- akta.pro primary industry
- Security Systems Monitoring & Dispatch (SOC/Remote Guarding) (IMAIAEAF)
Keywords
Where Security Reps is headquartered
LocationHeadquarters
- HQ city
- Orange City
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Security Reps business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D, Others
Revenue model
- Manufacturer Sales Commission: Security Reps operates as manufacturer sales representatives working on 100% commission. They are hired by product manufacturers to help scale, build relationships, and sell products within specific territories. Revenue comes from commissions paid by manufacturers on closed sales.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free initial security assessment |
| Other | Multi-year contract | Custom proposals with transparent pricing |
Go-to-market motion2 records
Distribution channels1 record
Marketing channels4 records
Security Reps product offering
Product offeringCore offering
Security Reps is a manufacturer's representative firm that connects security technology manufacturers with end-user organizations across healthcare, education, and transportation verticals in the Southeast US. The firm operates on 100% commission from the manufacturers it represents, providing consultative system design, installation management, factory-trained technical support, and ongoing post-sale service across IP cameras, video management systems, access control, networking, and perimeter security.
Product overview
Security Reps is a manufacturer security representative firm serving healthcare, education, and transportation organizations across the Southeast. The company offers a portfolio of security solutions including healthcare security (HIPAA-compliant surveillance, access control, pharmacy security, medication theft prevention), education security (campus IP camera networks, visitor management, emergency lockdown, vape detection), and transportation security (TSA-compliant surveillance, perimeter security, access control). The core offering is a consultative approach combining multiple product categories—IP cameras, access control systems, video management systems, emergency response systems, and specialized detection systems—designed and integrated by factory-trained technical staff. Solutions are sourced from multiple manufacturer partners to provide objective recommendations tailored to client needs rather than pushing a single product line.
Differentiator
Problem solved
Functional benefit
Products and services
- Healthcare Security Solutions
- Education Security Solutions
- Transportation Security Solutions
Quantifiable outcome
- 60% reduction in medication loss at Memorial Regional Hospital with $27K first-year savings and 8-month system payback
- +2 more outcomes
Companies that use Security Reps
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
Security Reps technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability5 records
Feature2 records
Security Reps partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core.
- Paige DatacomcoreExtended cable solutions partner providing power cameras and devices over distances traditional PoE cannot reach with proven extended-reach cabling technology. Security Reps is factory-trained on Paige Datacom products including hybrid OSDP/Wiegand cabling solutions.
- Cambium NetworkscoreWireless connectivity partner providing enterprise-grade wireless solutions for facilities where cabling is not practical or cost-effective. Security Reps is factory-trained on Cambium Networks products.
- Leading Surveillance ManufacturerscoreIP cameras, video management systems, and analytics platforms from leading industry brands. Security Reps represents multiple surveillance manufacturers enabling objective recommendations based on specific client needs.
- Access Control ProviderscoreKeycard systems, biometric readers, and visitor management platform partners. Solutions support both cloud-based and on-premises access control systems with OSDP and Wiegand protocol compatibility.
Scale indicators8 records
Recent moves5 records
Expansion highlights5 records
Security Reps competitors and assessment
Company assessmentRegional players
- Koorsen Fire & Security: Regional integrator with strong Midwest/Southeast presence offering security systems, fire alarm, and access control to commercial clients; similar vertical mix and multi-vendor approach as Security Reps but with company-owned service crews.
Broad incumbents
- Securitas: Global security services provider combining guarding, electronic security systems integration, and monitoring; competes in the same healthcare/education/transportation verticals as Security Reps but at enterprise scale.
- Convergint Technologies: One of the largest North American security systems integrators, serving healthcare, education, and transportation verticals with a multi-vendor approach similar to Security Reps but at vastly greater national scale and with direct installation crews.
- Vector Security: National security systems integrator and monitoring provider covering commercial verticals including healthcare and education; competes for the same enterprise RFPs as Security Reps with broader geographic reach.
- ADI Global Distribution: Largest wholesale distributor of low-voltage security products including IP cameras, access control, and intrusion systems; represents many of the same manufacturer lines Security Reps sells and could disintermediate regional reps over time.
- WESCO / Anixter: Global distributor and solutions provider for network infrastructure, security, and low-voltage systems; competes at the supply-chain level and could pressure regional reps by tightening direct manufacturer-to-integrator relationships.
Direct peers
- Security-Net: Network of independent security systems integrators with multi-vendor portfolios serving healthcare, education, and government end markets—directly comparable business model to Security Reps with national rather than regional coverage.
- PSA Security Network: Cooperative of independent security systems integrators; shares Security Reps' multi-manufacturer representation model and serves overlapping verticals (healthcare, education), but operates as a buying group rather than a regional rep.
- Security 101: Franchise-based commercial security systems integrator with a multi-vendor approach serving healthcare, education, and other verticals; structurally analogous to Security Reps but operating as a franchise network across multiple US regions.
- Sonitrol: Provider of verified audio-intrusion detection and integrated security systems to schools, healthcare, and commercial facilities; comparable vertical focus and recurring revenue model, though typically operates through a franchise dealer network.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Security Reps social profiles
Digital presenceSecurity Reps compliance and trust
Trust signalCompliance2 records
Security Reps financial estimates
Financial estimateRevenue estimate
Valuation estimate
Security Reps leadership team
Management profileNumber of profiles
Profiles6 records
Security Reps funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Security Reps M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Security Reps
What does Security Reps do?
Security Reps is a manufacturer's representative firm that connects security technology manufacturers with end-user organizations across healthcare, education, and transportation verticals in the Southeast US. The firm operates on 100% commission from the manufacturers it represents, providing consultative system design, installation management, factory-trained technical support, and ongoing post-sale service across IP cameras, video management systems, access control, networking, and perimeter security.
Is Security Reps a public or private company?
Security Reps is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Security Reps founded?
Security Reps was founded in 2003. It employs 1 to 10 people.
Where is Security Reps based?
Security Reps is headquartered in Orange City, United States, in the North America region.
How does Security Reps make money?
One revenue line is on record: manufacturer Sales Commission.
Who are Security Reps's main competitors?
Koorsen Fire & Security is listed as a regional player. Broad incumbents are Securitas, Convergint Technologies, Vector Security, ADI Global Distribution and WESCO / Anixter. Direct peers are Security-Net, PSA Security Network, Security 101 and Sonitrol.
Does Security Reps have an API?
No public API is recorded for Security Reps.
What industry is Security Reps in?
Security Reps's product category is Commercial Security Systems Integration. Its primary akta.pro industry code is IMAIAEAF, Security Systems Monitoring & Dispatch (SOC/Remote Guarding). Its NAICS code is 561621 and its SIC code is 7381.