Radical Roots Llc

What Radical Roots Llc does

Radical Roots Herbs is a privately held, bootstrapped wellness company founded in 2018 by Dr. Chloe Weber, DACM, L.Ac, that formulates and sells Chinese herbal and full-spectrum hemp tinctures, capsules, and topical salves. The company operates a direct-to-consumer e-commerce business through a Shopify-powered website, with a secondary practitioner wholesale channel via Lhasa OMS. The company's core technical differentiator is a proprietary spagyric extraction method—an alchemical process using organic alcohol and distilled water to produce a full-spectrum extract—which it applies across a portfolio of approximately eight SKUs organized into Relief, Sleep, Calm, and Energy categories. Products are priced between $45 and $100 per unit, with pet wellness (Zen Zoo Tincture) and a hemp-free option (Flow State Capsules) included in the lineup.

Revenue is generated through three streams: one-time product sales via DTC e-commerce, professional consultation services with Dr. Weber priced at $225 for an initial one-hour Zoom session and $85 for follow-up appointments, and practitioner wholesale orders routed through Lhasa OMS. All products are third-party tested with Certificates of Analysis published on the website, and the company emphasizes its <0.3% THC compliance and biodynamic sourcing practices.

The go-to-market strategy is community-led and content-driven, built on founder credibility (Dr. Weber's DACM credentials), expert endorsements from biohacking podcasters including Dave Asprey (The Human Upgrade) and Nat Niddam, and editorial coverage in Wellness Mama and High Times. The company markets to health-conscious consumers seeking natural alternatives for pain, sleep, anxiety, and stress, with a secondary practitioner/pet-owner segment. Radical Roots operates with 1-10 employees from Boulder, Colorado, has no institutional investment, and reports a customer base in the thousands.

Name

Radical Roots Llc

Legal name

Radical Roots Herbs

Website

https://radicalrootsherbs.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

Radical Roots Herbs is a Boulder, Colorado-based DTC wellness company that formulates and sells Chinese herbal and full-spectrum hemp tinctures, capsules, and salves via Shopify e-commerce and practitioner wholesale, serving health-conscious consumers and pet owners.

Ownership category

akta.pro rank

Product category

Herbal Wellness Supplements

NAICS

Medicinal and Botanical Manufacturing (325411), Food (Health) Supplement Retailers (456191)

SIC

Medicinal Chemicals & Botanical Products (2833)

akta.pro primary industry

Herbal & Botanical Supplements (CRADAGAD)

akta.pro secondary industry

Botanical & Herbal Extracts (Adaptogens, Polyphenols, Essential Oils, Standardized Extracts) (AFAJAKAD)

Keywords

• Chinese herbal supplements
• Full-spectrum hemp tinctures
• Topical pain salves
• Herbal sleep support
• Pet hemp tinctures

Headquarters

HQ city

Boulder

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D

Revenue model

1. Product Sales (E-commerce): Direct-to-consumer sales of herbal tinctures, capsules, and topical salves through their Shopify e-commerce platform. Products include Topical Relief Salve ($60), Complete Spectrum Tonic ($100), Rest + Relax Tonic ($100), Zen Zoo Tincture ($45), AV-9 Tonic ($65), and various other formulations. Sales are one-time purchases with no subscription mentioned.
2. Consultation Services: Personalized Chinese herbal consultations with Dr. Chloe Weber via Zoom. Initial 1-hour consultation costs $225 with custom herbal formula creation. Follow-up 25-minute appointments cost $85 for ongoing support and formula adjustments.
3. Wholesale/Practitioner Sales: Wholesale products available for practitioners through Lhasa OMS distributor at special pricing for professionals.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

Radical Roots Herbs formulates, produces, and sells a small line of award-winning herbal wellness products that combine Traditional Chinese Medicine herbs with full-spectrum hemp, including topical salves, liquid tinctures, capsules, and immune support sprays. The company uses a proprietary spagyric (alchemical) extraction technique and complements product sales with personalized one-on-one herbal consultations conducted by founder Dr. Chloe Weber via Zoom, as well as a wholesale program for licensed practitioners.

Product overview

Radical Roots Herbs offers a line of award-winning herbal wellness products combining Traditional Chinese Medicine (TCM) with full-spectrum hemp. The product portfolio centers on five core tonics and tinctures: Topical Relief Salve (topical pain relief), Complete Spectrum Tonic (general wellness), Relief Remedy Tincture (pain support), Rest + Relax Tonic (sleep aid), and Remy's Revenge Tonic (neurological support). Additional offerings include Zen Zoo (pet wellness tincture), Flow State Capsules (non-hemp cognitive support), and AV-9 Tonic (immune support spray). All products utilize an alchemical spagyric extraction technique dating back 4,000 years to maximize bioavailability of herbs. Products are organized into four wellness categories: Relief, Sleep, Calm, and Energy. The company also offers practitioner consultations with Dr. Chloe Weber and wholesale options through Lhasa OMS.

Differentiator

Problem solved

Functional benefit

Brands

• Complete Spectrum Tonic: Premium full-spectrum hemp extract designed to support mind and body balance, relaxation, and daily calm.
• Remy's Revenge Tonic
• AV-9 Tonic
• Topical Relief Salve
• Zen Zoo Tincture
• Rest + Relax Tonic
• Flow State Capsules

Products and services

• Topical Relief Salve A topical salve priced at $60 that combines Chinese herbs with full-spectrum hemp to target muscle tension, joint discomfort, and everyday aches, designed for fast absorption and localized pain and inflammation relief.
• Complete Spectrum Tonic A premium full-spectrum hemp extract tincture priced at $100 that supports whole-body balance, relaxation, and calm, and serves as the brand's flagship general-wellness hemp tonic.
• Relief Remedy Tincture A fast-acting herbal pain relief tonic priced at $100 that blends ancient Chinese herbs with full-spectrum hemp oil to ease tension, support recovery, and build natural body resilience.
• Zen Zoo Tincture A full-spectrum hemp tincture priced at $45 made with human-grade, spagyric-extracted ingredients to support calm, balanced wellness, and enhanced mobility in pets at any life stage.
• Rest + Relax Tonic A Chinese-herb-based sleep and relaxation tonic priced at $100 that promotes calm, eases tension, and supports restful sleep for navigating daily stress.
• Flow State Capsules (No Hemp) Pure Chinese herb capsules priced at $60 inspired by the Xiao Yao San formula, supporting mental clarity, digestive health, hormonal balance, and inner harmony without hemp.
• Remy's Revenge Tonic A neurological support tonic blending Traditional Chinese Medicine with full-spectrum hemp, created to support neurological health, calm, and overall wellness, and inspired by founder Dr. Chloe Weber's journey supporting her son Remy.
• AV-9 Tonic An immune support spray priced at $65 featuring silver, MSM, and Cellfood, delivering essential minerals and electrolytes to help fight infections, reduce inflammation, and support the body's natural defenses.
• Personalized Chinese Herbal Consultation A remote one-on-one Chinese herbal consultation service with founder Dr. Chloe Weber, conducted over Zoom via Calendly, consisting of a 60-minute initial assessment with a custom herbal formula ($225) and 25-minute follow-up appointments for progress tracking and formula adjustments ($85).

Quantifiable outcome

• Results available in as little as one week
• +1 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature3 records

Partnerships

Three partnerships are on record, tiered minor and core.

• Dave Asprey (Human Upgrade Podcast)minorGTM or Marketing Partner · 1 September 2023Dave Asprey, host of The Human Upgrade Podcast and founder of Bulletproof, has recommended Radical Roots products on his show. He praised the unique combination of Chinese herbs with hemp and noted he could 'really feel the difference' with these herbs.
• Lhasa OMScoreChannel Partner/ Reseller/ DistributorLhasa OMS serves as the wholesale distributor for Radical Roots products to practitioners. Health professionals can register through Lhasa OMS to access special pricing for resale or recommendation to their patients.
• Spring Wind Herb CompanycoreOthersSpring Wind Herb Company is the supplier of Chinese herbs for Radical Roots products. They are renowned worldwide for having the cleanest herbs available on the market, providing high-quality ingredients for the product formulations.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• WTHN: WTHN sells curated Traditional Chinese Medicine products (acupuncture-inspired kits, herbal formulas) DTC. Both brands blend TCM expertise with a modern DTC wellness aesthetic, making WTHN the closest direct comparable.
• Sunsoil: Sunsoil is a vertically-integrated CBD brand producing full-spectrum hemp tinctures at accessible price points. Comparable as a direct hemp extract / tincture peer with similar product format and DTC-first distribution.
• Moon Juice: Moon Juice sells adaptogen and herbal blends (tonics, powders, capsules) at premium DTC pricing. Comparable as a premium herbal-wellness brand with similar price points, target consumer, and founder-led brand identity.
• Elix Wellness: Elix offers personalized Chinese herbal formulas for hormonal and women's health delivered DTC. It overlaps directly with Radical Roots in TCM-herbal formulation, DTC positioning, and personalized consultation model.
• Prima: Prima is a premium CBD wellness brand for skincare and ingestibles with a clean, design-led DTC presence. Comparable as a premium-positioned hemp-CBD brand targeting wellness-conscious consumers via Shopify DTC.
• Care/of: Care/of offers personalized vitamin/supplement packs with a quiz-driven subscription model. Comparable in the DTC personalized supplements space with overlap in consultation-driven, herbal-adjacent wellness.

Broad incumbents

• Herb Pharm: Herb Pharm is an established herbal extracts manufacturer selling liquid herbal tinctures through health food and practitioner channels. Comparable as a long-standing botanical extraction brand with a practitioner/wholesale distribution footprint.
• CV Sciences (PlusCBDOil): CV Sciences produces PlusCBDOil, a major hemp-derived CBD brand sold through retail and practitioner channels. Comparable as a publicly-traded scaled competitor in the same ingredient/category with practitioner distribution.
• Standard Process: Standard Process is a whole-food supplement company that sells primarily through health practitioners. Comparable via its practitioner-channel GTM and whole-food/herbal product philosophy.
• Charlotte's Web: Charlotte's Web is the leading full-spectrum hemp/CBD wellness brand with broad retail distribution. Comparable as the dominant scaled player in the same hemp extract / tincture category Radical Roots occupies.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xtwitter.com/radicalrootsherbs
• Instagraminstagram.com/radicalrootsherbs
• LinkedInlinkedin.com/company/radicalroots

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Radical Roots Llc