Sunsoil
Sunsoil is a Vermont-based, employee-owned wellness company founded in 2015 that produces USDA-certified organic CBD oils, gummies, softgels, and CBD-free vitamins and supplements, selling direct-to-consumer through its website with a Subscribe & Save subscription program and a small wholesale channel serving health-conscious US consumers, pet owners, and families.
- Company typePrivate
- Founded2015
- HeadquartersHardwick, United States
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What Sunsoil does
Sunsoil is a Vermont-based, employee-owned consumer wellness company founded in 2015 that produces USDA-certified organic CBD products and CBD-free vitamins and supplements for direct-to-consumer and wholesale channels in the United States. The core product portfolio comprises three CBD format families — full-spectrum CBD Oil Drops (Regular Strength 20mg/mL and Extra Strength 40mg/mL in multiple flavors), CBD Gummies (Classic and functional varieties covering Sleep, Calm, Recovery, and Immunity), and CBD Softgels/Vegan Capsules (20mg per serving) — supplemented by a pet-friendly CBD oil and a growing CBD-free line that includes multivitamins (Women's, Men's, Kids'), functional mushroom gummies (Lion's Mane, 7 Species Blend), and adaptogenic blends (Better Sleep, Calm, Recovery, Immune Boost, Energy Boost, Vitamin D3).
The company's underlying technology centers on vertically integrated organic agriculture and proprietary extraction: Sunsoil custom-breeds hemp seeds suited to Vermont's climate (producing plants up to eight feet tall), uses hand harvesting at peak maturity, and employs a lipid infusion extraction process using coconut oil, heat, and pressure to derive CBD, a method the company positions as superior to CO2 and ethanol extraction. Operations are cGMP-compliant, FDA-registered, USDA National Organic Program certified, and every batch is tested at three independent ISO-accredited labs. The business model is direct-to-consumer e-commerce through sunsoil.com with a Subscribe & Save subscription program offering 20% recurring discounts, plus a B2B wholesale program for retailers. Pricing is positioned at approximately 5 cents per mg of CBD for one-time purchases (4 cents with subscription), substantially below competitor pricing according to company materials. The company ships within the continental United States within five business days, with free shipping on orders of $75 or more. Customer segments are health-conscious adult consumers, pet owners, and families, with no enterprise or institutional customers disclosed.
Sunsoil firmographics
Firmographics- Name
- Sunsoil
- Legal name
- Sunsoil
- Website
- https://sunsoil.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Sunsoil is a Vermont-based, employee-owned wellness company founded in 2015 that produces USDA-certified organic CBD oils, gummies, softgels, and CBD-free vitamins and supplements, selling direct-to-consumer through its website with a Subscribe & Save subscription program and a small wholesale channel serving health-conscious US consumers, pet owners, and families.
- Ownership category
- akta.pro rank
Sunsoil industry classification
Industry- Product category
- Organic CBD and Wellness Supplements
- NAICS
- Food (Health) Supplement Retailers (456191)
- SIC
- Medicinal Chemicals & Botanical Products (2833)
- akta.pro primary industry
- CBD/Hemp Wellness & Supplements Retail (CRANAHAC)
- akta.pro secondary industry
- CBD/Hemp Specialty Stores (Tinctures, Oils, Edibles) (CRANAHAA)
Keywords
Where Sunsoil is headquartered
LocationHeadquarters
- HQ city
- Hardwick
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Sunsoil business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Direct Product Sales: Sunsoil generates revenue through direct-to-consumer sales of CBD products and vitamins/supplements via their e-commerce website. Products are sold in one-time purchases or subscription models with 20% recurring savings.
- Wholesale/B2B: The company maintains a wholesale program for retailers and B2B partners interested in carrying Sunsoil products.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | One-time purchase pricing for CBD products |
| Subscription | Monthly | Subscribe & Save subscription model |
| Unit Pricing | Pay-as-you-go | Shipping costs |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels3 records
Sunsoil product offering
Product offeringCore offering
Sunsoil produces and sells USDA certified organic, full-spectrum CBD products and CBD-free functional supplements directly to consumers. Its core offerings include CBD oil drops, CBD gummies, CBD softgels/capsules, pet CBD oil, and a growing line of CBD-free mushroom, adaptogenic, and vitamin gummies, all manufactured in Vermont from proprietary seed-bred hemp.
Product overview
Sunsoil is a Vermont-based CBD and wellness company offering a unified portfolio of organic hemp-derived products and CBD-free supplements. The core product line consists of three CBD format types: full-spectrum CBD Oil Drops (Regular and Extra Strength, multiple flavors), CBD Gummies (Classic and Functional varieties), and CBD Capsules/Softgels. Supplementing the CBD range are functional mushroom gummies (Lion's Mane, 7 Species Mushroom Blend) and adaptogenic formulations (Better Sleep, Calm, Recovery, Immune Boost). The vitamin line includes gender-specific multivitamins (Women's, Men's, Kid's), Vitamin D3, and Energy Boost gummies. All products are USDA certified organic, vegan, and gluten-free, with a focus on minimal, traceable ingredients.
Differentiator
Problem solved
Functional benefit
Products and services
- CBD Oil Drops Full-spectrum CBD oil drops made with Vermont-grown organic hemp and MCT oil, available in Regular Strength (20mg CBD per 1mL) and Extra Strength (40mg CBD per 1mL), in Unflavored, Cinnamon, and Peppermint flavors. Designed for adult consumers seeking daily wellness and targeted CBD dosing.
- CBD Gummies USDA certified organic full-spectrum CBD gummies with 20mg CBD per serving, available in Classic (Mixed Berry, Cinnamon, Lemonade) and Functional varieties (Sleep with ashwagandha, Calm with passionflower, Recovery with turmeric/ginger, Immunity with elderberry/echinacea). Targeted at adult consumers preferring a gummy format for stress, sleep, recovery, and immune support.
- CBD Softgels
Quantifiable outcome
- Products ship within one business day
- +3 more outcomes
Companies that use Sunsoil
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
Sunsoil technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Sunsoil partnerships and signals
Strategic signalScale indicators4 records
Recent moves7 records
Expansion highlights5 records
Sunsoil competitors and assessment
Company assessmentDirect peers
- CBDistillery: Large-scale CBD brand offering full-spectrum and isolate tinctures, gummies, capsules, and topicals at competitive per-milligram pricing. Direct competitor on value, format breadth, and DTC/wholesale omnichannel.
- Joy Organics: Family-founded, USDA-organic CBD brand selling tinctures, gummies, softgels and topicals DTC with broad-spectrum formulations. Comparable to Sunsoil on premium organic positioning and family/values-driven brand narrative.
- Charlotte's Web Holdings: One of the most established US full-spectrum CBD wellness brands, offering tinctures, gummies, capsules and topicals through DTC and wholesale. Directly comparable to Sunsoil on product mix, USDA-organic-adjacent positioning, and wellness consumer target.
- Medterra: Sells CBD oils, capsules, gummies and topicals with an emphasis on third-party testing and seed-to-shelf traceability. Operates both DTC and major retail distribution, similar in compliance posture and product breadth to Sunsoil.
- Lazarus Naturals: Vertically integrated, value-priced CBD brand selling tinctures, capsules, and topicals direct-to-consumer with an emphasis on accessibility and potency pricing. Closely matches Sunsoil's cost-leadership and full-spectrum positioning.
- Cornbread Hemp: USDA-certified organic, Kentucky-grown full-spectrum CBD brand sold direct-to-consumer with a focus on clean ingredients and wellness storytelling. Strongest like-for-like peer to Sunsoil on organic certification and rural-farming heritage.
- NuLeaf Naturals: DTC-focused full-spectrum CBD oil and capsule brand with a tight SKU strategy and organic hemp sourcing. Comparable to Sunsoil's minimalist, organic-leaning product philosophy and e-commerce-first GTM.
Emerging players
- Highline Wellness: DTC CBD brand offering tinctures, gummies, capsules and topicals with a focus on functional use cases like sleep, calm, and recovery. Comparable to Sunsoil's functional gummies positioning but with a younger brand and less vertical integration.
Broad incumbents
- cbdMD: Public CBD wellness company with a broad portfolio across tinctures, gummies, topicals, and pet products distributed via DTC and major retail. Comparable on category and product breadth, but operates at a much larger scale and broader SKU mix than Sunsoil.
- Elixinol: Globally distributed CBD and hemp-derived wellness brand with a portfolio of oils, capsules and skincare across DTC and retail channels. Comparable on full-spectrum product philosophy and international regulatory experience.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Sunsoil social profiles
Digital presenceSunsoil compliance and trust
Trust signalCompliance3 records
Sunsoil financial estimates
Financial estimateRevenue estimate
Valuation estimate
Sunsoil leadership team
Management profileNumber of profiles
Profiles4 records
Sunsoil funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Sunsoil M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Sunsoil
What does Sunsoil do?
Sunsoil produces and sells USDA certified organic, full-spectrum CBD products and CBD-free functional supplements directly to consumers. Its core offerings include CBD oil drops, CBD gummies, CBD softgels/capsules, pet CBD oil, and a growing line of CBD-free mushroom, adaptogenic, and vitamin gummies, all manufactured in Vermont from proprietary seed-bred hemp.
Is Sunsoil a public or private company?
Sunsoil is a private company. It is classified as management employee owned and is currently operating.
When was Sunsoil founded?
Sunsoil was founded in 2015. It employs 1 to 10 people.
Where is Sunsoil based?
Sunsoil is headquartered in Hardwick, United States, in the North America region.
How does Sunsoil make money?
Two revenue lines are on record. Direct Product Sales are the primary driver. The others are wholesale/B2B.
Who are Sunsoil's main competitors?
Direct peers on record are CBDistillery, Joy Organics, Charlotte's Web Holdings, Medterra, Lazarus Naturals, Cornbread Hemp and NuLeaf Naturals. Highline Wellness is listed as an emerging player. Broad incumbents are cbdMD and Elixinol.
Does Sunsoil have an API?
No public API is recorded for Sunsoil.
What industry is Sunsoil in?
Sunsoil's product category is Organic CBD and Wellness Supplements. Its primary akta.pro industry code is CRANAHAC, CBD/Hemp Wellness & Supplements Retail, with a secondary code of CRANAHAA, CBD/Hemp Specialty Stores (Tinctures, Oils, Edibles). Its NAICS code is 456191 and its SIC code is 2833.