SOHFIT BY SOHRAB KHUSHRUSHAHI

What SOHFIT BY SOHRAB KHUSHRUSHAHI does

SOHFIT BY SOHRAB KHUSHRUSHAHI is a Mumbai-headquartered, founder-led fitness coaching business operating as SOHFIT Health And Wellness LLP, founded in 2017 by former corporate lawyer Sohrab Khushrushahi. The company delivers structured strength, conditioning, running, and HYROX race-prep programs to a global community of 25,000+ members across 70+ cities and 32+ countries, serving individual consumers from beginners to advanced athletes as well as a nascent corporate wellness segment. The product portfolio spans the flagship 40 Day Challenge (now in its 8th year), the year-round BUILD Program, Virtual Personal Training, Virtual Strength Camps, Personalised Fitness Plans with multi-tier coaching including direct founder access, the Run Series, the Burn Program, and the Strength Program, supplemented by in-person bootcamps at SOHFIT HQ in Bandra and satellite Mumbai venues.

The underlying technology stack centers on a proprietary SOHFIT App for workout delivery, demo videos, progress tracking, and leaderboards, combined with scheduled Zoom live sessions for real-time coaching and coach-moderated WhatsApp groups as the primary community and accountability layer. The app integrates with Strava, Garmin, and Apple Watch for activity data, and uses Google Forms and social login (Facebook, Google) for onboarding. Content is structured into time-bound batch programs (21 days to 12 months) with tiered pricing ranging from INR 1,000 trial sessions to INR 1,68,000 for 6-month founder-led plans, creating a mix of low-friction entry SKUs and high-value personalization tiers.

The business model is predominantly B2C subscription and pay-as-you-go program sales delivered through the app and community channels, with a secondary B2B revenue stream from Corporate Wellness Programs and a brand-extension CPG line (The Func. Lab, launched 2024) for protein and hydration products. Distribution is digital-first and self-serve via the SOHFIT App and WhatsApp globally, with a physical retail footprint concentrated in Mumbai (SOHFIT HQ, Mahalaxmi, St. Stanislaus, Raghuvanshi Mills). The company is bootstrapped, privately held, and structured as an Indian Limited Liability Partnership with no disclosed institutional funding or acquisition history.

Name

SOHFIT BY SOHRAB KHUSHRUSHAHI

Legal name

SOHFIT Health And Wellness LLP

Website

https://sohfit.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

SOHFIT is a Mumbai-headquartered, founder-led fitness coaching business delivering structured online strength, conditioning, running, and HYROX programs to 25,000+ members across 70+ cities via its proprietary app, WhatsApp communities, and live Zoom sessions, supplemented by in-person bootcamps at SOHFIT HQ in Bandra.

Ownership category

akta.pro rank

Product category

Online Fitness Coaching

NAICS

Diet and Weight Reducing Centers (812191)

akta.pro primary industry

HIIT & Circuit Bootcamps (HSADABAA)

akta.pro secondary industry

Strength & Conditioning Bootcamps (HSADABAB)

Keywords

• Online fitness coaching
• Strength training programs
• Corporate wellness services
• Personal training services
• Virtual fitness programs

Headquarters

HQ city

Mumbai

HQ country

India

HQ region

Asia

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Online Fitness Programs: Structured fitness programs (40 Day Challenge, BURN, BUILD, HYROX, etc.) sold as time-bound subscriptions ranging from 21 days to 12 months. Programs include app access, live sessions, WhatsApp support, and optional nutrition coaching.
2. Personalised Fitness Plans (PFP): One-on-one coaching with Sohrab or team coaches, sold as monthly to 6-month packages with tiered pricing based on coaching level and nutrition inclusion.
3. Virtual Personal Training: Live personal training sessions with dedicated coaches, sold in session packages (12, 24, 48 sessions) with validity periods.
4. In-Person Training at SOHFIT HQ: Physical location in Bandra, Mumbai offering bootcamps, group classes, and personal training. Mahalaxmi bootcamps also offered.
5. Corporate Wellness Programs: B2B corporate health initiatives including bootcamps, workshops, retreats, and motivational sessions for employee wellness.

Pricing tiers

Go-to-market motion1 record

Distribution channels7 records

Marketing channels7 records

Core offering

SOHFIT is a digital and in-person fitness coaching brand that sells structured, time-bound fitness programs (challenges, strength, endurance, running, HYROX) and personalized coaching packages. Programs are delivered via a proprietary SOHFIT mobile app, live Zoom sessions, and coach-moderated WhatsApp communities, with in-person bootcamps and personal training at SOHFIT HQ and other Mumbai venues. The company also offers corporate wellness programs and a nutrition brand extension (The Func. Lab).

Product overview

SOHFIT BY SOHRAB KHUSHRUSHAHI is a fitness platform offering multiple integrated programs spanning challenges, ongoing training, and personalized coaching. The core portfolio includes the flagship 40 Day Challenge (6-week structured fitness and nutrition program), Build Program (year-round online strength and conditioning), Virtual Personal Training (1-on-1 LIVE coaching), Virtual Strength Camps (group online sessions), HYROX Online Plans (race-focused training), Run Series (annual running program), and in-person offerings at SOHFIT HQ in Mumbai. Supporting programs include Travel-Friendly Summer Challenge (21-day shred), Burn Program (cardio/endurance), Strength Program (muscle building), Personalised Fitness Plans with various coaching tiers including specialized coaching with Coach Adito, and Corporate Wellness Programs for organizations. All digital programs utilize the SOHFIT App for workout delivery, demo videos, and progress tracking, with WhatsApp communities for coaching and accountability.

Differentiator

Problem solved

Functional benefit

Brands

• SOHFIT HQ: Physical studio location in Bandra, Mumbai offering in-person training, group classes, and personal training sessions.
• The Func. Lab

Products and services

• SOHFIT 40 Day Challenge
• SOHFIT BUILD Program
• SOHFIT Virtual Personal Training
• SOHFIT Virtual Strength Camps
• Personalised Fitness Plans (PFP)
• Personalised Fitness with Coach Adito
• HYROX Online Plans
• SOHFIT 21 Day Shred Challenge (Travel Friendly Summer Challenge)
• The SOHFIT Burn Program
• The SOHFIT Strength Program
• SOHFIT Run Series
• SOHFIT Offline Bootcamps
• SOHFIT HQ
• Corporate Wellness Programs

Quantifiable outcome

• 25,000+ lives transformed across 32+ countries over 8 years
• +1 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Feature2 records

Partnerships

Two partnerships are on record, tiered core and minor.

• Kinita Kadakia PatelcoreOthersQualified nutritionist providing nutrition guidelines and meal planning support for SOHFIT programs including the Run Series, Strength Program, and 40 Day Challenge. Alignment with SOHFIT's approach to clean eating without calorie counting.
• The Func. LabminorOthersFunctional nutrition startup launched by SOHFIT's Sohrab Khushrushahi focused on protein and hydration products. Brand extension venture.

Scale indicators4 records

Recent moves8 records

Expansion highlights4 records

Direct peers

• HealthifyMe: AI-driven nutrition and fitness coaching platform with Ria (AI coach) and subscription diet plans. Closely comparable to SOHFIT's structured nutrition + workout programs and large Indian user base.
• Fittr: Community-led online fitness coaching platform with certified trainer marketplace and group challenges. Directly overlaps with SOHFIT's challenge-based, community-driven fitness model.
• GOQii: Preventive health and wellness platform combining coaching, wearables, and corporate wellness. Comparable to SOHFIT's corporate wellness programs and wearable integrations (Garmin/Apple Watch).
• Future (Future Personal Training): Online personal training platform matching users with vetted coaches for 1:1 programming. Highly comparable to SOHFIT's Personalised Fitness Plans and Virtual Personal Training tiers.
• Cult.fit (formerly Cure.fit): India's largest omnichannel fitness brand combining gyms, online classes, and trainer-led coaching. Directly competes with SOHFIT in both online fitness programs and in-person group bootcamps across Indian metros.

Broad incumbents

• Peloton: Global connected fitness leader offering live and on-demand classes with a subscription model. Comparable to SOHFIT's LIVE Zoom sessions and subscription-based program structure, though Peloton is hardware-anchored.
• Apple Fitness+: Apple's subscription fitness service with on-demand classes integrated with Apple Watch. Comparable to SOHFIT's structured workouts with wearable integration, though bundled within Apple's ecosystem.

Emerging players

• Freeletics: AI-powered bodyweight fitness coaching app with subscription model. Comparable to SOHFIT App's digital program delivery and workout-tracking functionality for individual consumers globally.
• Aaptiv: Audio-based fitness coaching subscription app with trainer-led programs. Overlaps with SOHFIT's digital subscription programs and structured workout delivery.

Regional players

• Bold Care: Indian health and wellness brand extending into men's health and nutrition products. Comparable to SOHFIT's The Func. Lab nutrition brand extension and Indian consumer health positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/sohfit-by-sohrab-khushrushahi
• Instagraminstagram.com/sohfitofficial

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SOHFIT BY SOHRAB KHUSHRUSHAHI