Roseworthy Property Pty Ltd

What Roseworthy Property Pty Ltd does

Roseworthy Property Pty Ltd, operating as Roseworthy Digital, is a private Australian digital services agency headquartered in Ipswich, South East Queensland. The firm provides three integrated service lines to product-based small and medium businesses: custom website design and development, ecommerce strategy consulting, and digital advertising campaign management using Meta Ads and Google Ads platforms. It claims 15 years of industry experience and serves approximately 120 clients per year with a team of 36 qualified experts, supplemented by nine undisclosed international partners that contribute global market expertise.

The business operates a sales-led go-to-market motion driven by a website contact form (roseworthy.digital) that captures prospective client requirements across four predefined categories: Website Updates, Ecommerce Advice, Digital Advertising, and Tech Support. Services are delivered through bespoke, quote-based engagements with no publicly disclosed pricing. Revenue is generated through one-time website project fees, ongoing professional services for ecommerce consulting, and recurring or project-based digital advertising management fees. The firm maintains no proprietary technology platform, APIs, SDKs, or mobile applications, and its own website is built on Wix standard infrastructure.

Roseworthy Digital complements its agency services with a community-led growth strategy, maintaining social media presence on Instagram, Facebook, and LinkedIn and hosting in-person networking events branded as 'Gather & Celebrate' targeted at women in ecommerce, retail, and product-based businesses. The firm positions itself as making digital growth 'easy' for SMB owners, combining creative ideation with commercial and technical advice. Founder and lead contact Katrina ([email protected]) is the principal public-facing representative, consistent with a founder-operated agency model. The ownership structure is private and founder-led with no disclosed institutional investors, parent company, or funding events.

Name

Roseworthy Property Pty Ltd

Legal name

Roseworthy Property Pty Ltd

Website

https://roseworthy.digital

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

1–10 employees

Short description

Roseworthy Digital is an Australian digital agency headquartered in Ipswich, Queensland, providing website design, ecommerce consulting, and Meta/Google Ads management to approximately 120 product-based small businesses annually with 36 staff and nine international partners.

Ownership category

akta.pro rank

Product category

Digital Marketing Services

NAICS

Media Representatives (541840)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Digital & Programmatic Media Buying (Display, Video, CTV, Audio) (BPAFABAB)

Keywords

• Digital marketing services
• Website design
• Ecommerce consulting
• Digital advertising
• Social media management

Headquarters

HQ city

Brisbane

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Website Design & Build Services: Custom website development services designed to maximize online sales by focusing on customer needs and preferences. One-time project-based revenue from website creation.
2. Ecommerce Consulting Services: Ecommerce strategy consulting and advice services tailored to meet unique business needs. May involve ongoing advisory relationship.
3. Digital Advertising Management: Management of Meta Ads and Google Ads campaigns for clients. Focus on converting visitors into paying customers and maximizing ROI on ad spend.

Go-to-market motion3 records

Distribution channels1 record

Marketing channels6 records

Core offering

Roseworthy Property Pty Ltd (DBA: Roseworthy Digital) is an Australian digital marketing agency that designs and builds websites, provides ecommerce consulting, and runs paid digital advertising campaigns (Meta Ads and Google Ads). The firm serves product-based small and medium businesses, particularly female founders and ecommerce operators, with a team of 36 specialists handling roughly 120 clients per year.

Product overview

Roseworthy Digital operates as a single-service digital agency offering three integrated core service lines under one unified brand: Website Design & Build (custom websites for online sales), Ecommerce Business Growth (consulting and strategy for ecommerce transformation), and Digital Advertising (Meta Ads and Google Ads campaigns for traffic and conversion). These services work together as a cohesive digital growth offering, from building websites to driving traffic through advertising.

Differentiator

Problem solved

Functional benefit

Products and services

• Website Design and Build
• Ecommerce Consulting
• Digital Advertising

Named customers2 records

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• International Partners (9)minorStrategic or Co-development PartnerThe company references 9 international partners that provide global market expertise and enable them to offer tailored ecommerce strategies for clients with international market needs. Specific partner names are not disclosed on the website.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• WebFX: Large US-based digital marketing agency offering web design, SEO, and paid media at much greater scale — broader portfolio but overlapping core services and SMB go-to-market.
• SmartSites: US digital agency providing website design, ecommerce, and PPC management — similar service bundle to Roseworthy but operating at significantly larger scale and breadth.
• Lounge Lizard: Established US digital agency offering web design, branding, and digital marketing services with a similar full-service agency model.

Direct peers

• Conversion.com: Australian digital growth agency offering website design, ecommerce consulting, and CRO/paid media services to SMB and mid-market product businesses — directly overlapping Roseworthy's three-service bundle and customer base.
• Anchor Digital: Australian digital marketing agency offering website design, SEO, and paid media management to SMBs — overlapping delivery model and customer segment with Roseworthy.
• Disruptive Advertising: PPC- and CRO-focused digital agency offering paid media management and website optimization — directly comparable in the digital advertising service line.
• TheeDigital: US digital marketing agency focused on web design, SEO, and paid media for SMBs — comparable service mix and customer segment, though US-based.
• Bonfire: Perth-based digital performance agency focused on paid media (Meta/Google Ads) and ecommerce growth for product-based businesses; comparable paid-advertising-led offering.
• Luminary: Melbourne-based digital agency providing web development, ecommerce, and digital strategy services to mid-market and enterprise clients; comparable service mix and Australian market focus.
• Emote Digital: Australian digital agency offering web design, ecommerce, and digital marketing services — closely aligned service portfolio and SMB/product-based customer base.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/profile.php?id=100093003258673
• LinkedInlinkedin.com/company/roseworthydigital
• Instagraminstagram.com/roseworthydigital

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Roseworthy Property Pty Ltd