Sela Gutter Connection

Name

Sela Gutter Connection

Legal name

Sela Gutter Connection

Website

https://selagutterconnection.com

Company type

Private

Founded year

1982

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Residential Exterior Home Improvement Services

NAICS

Roofing Contractors (238160), Siding Contractors (238170)

SIC

General Bldg Contractors - Residential Bldgs (1520), Asphalt Paving & Roofing Materials (2950)

akta.pro primary industry

Gutter Installation & Replacement (Seamless/Sectional) (HSAGAIAC)

akta.pro secondary industries

Gutters, Downspouts & Drainage (Install/Repair) (HSAPAKAG), Gutter Repair, Resealing & Leak Mitigation (HSAGAIAD), Underground Downspout Drain Lines (Installation, Cleaning & Repair) (HSAIAKAG)

Keywords

• Gutter installation services
• Roofing contractor services
• Siding installation services
• Seamless gutter fabrication
• Exterior home renovation

Headquarters

HQ city

Minneapolis

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Others

Revenue model

1. Installation Services: One-time installation services for gutters, siding, roofing, windows, doors, and related exterior home products. Revenue is generated through project-based contracts with homeowners.
2. Product Sales: Sale of gutters, gutter guards, downspouts, siding materials, roofing materials, windows, and doors as part of complete exterior renovation packages.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Sela Gutter Connection provides exterior home improvement services for residential properties in the Greater Minneapolis area, including gutter installation (seamless aluminum and copper fabricated on-site), gutter guards, roof replacement, siding, windows, doors, soffit and fascia, wood rot repair, and roof snow/ice removal. The company operates as a one-stop shop for exterior renovation, backed by a lifetime warranty on materials and labor and supported by manufacturer certifications (Owens Corning, GAF, CertainTeed, Pella, Velux).

Product overview

Sela Gutter Connection is a family-owned home exterior services company operating since 1982, offering a comprehensive portfolio of exterior home improvement products and installation services. The core offering centers on gutters and downspouts (including seamless aluminum and copper varieties, with LeafX and Gutter RX gutter guard options), which connect to related services in roofing (asphalt shingle, rubber, cedar shake, copper roofing; roof inspections, repairs, snow removal, and ice melt systems), siding (vinyl, steel, and insulated siding from brands like LP, Mastic, and Edco), and windows and doors (various window styles and replacement doors). The company crafts seamless gutters on-site and serves the Greater Minneapolis area with a Lifetime Warranty on materials and labor.

Differentiator

Problem solved

Functional benefit

Brands

• SELAOne: Company tagline referring to one-stop-shop service for all exterior home improvement needs

Products and services

• Gutters & Downspouts Services Complete gutter and downspout installation, repair, and replacement services for residential homes, including seamless aluminum gutters fabricated on-site and custom copper gutters. Service is delivered to homeowners in the Greater Minneapolis area and bundled with a lifetime warranty on materials and labor.
• Roof Replacement Services Full-service residential roofing including roof inspection, repair, and replacement using asphalt shingles (Owens Corning, GAF), rubber roofing, flat roofing, wood/cedar shake roofing, copper roofing, skylights, ridge vents, and hail damage repair. Targeted at homeowners in the Greater Minneapolis area.
• Siding Installation Residential siding installation and replacement covering vinyl siding, steel siding (Edco), insulated siding, LP Smartside, and Mastic Carvedwood products in various colors. Targeted at homeowners seeking exterior renovation.
• Windows & Doors Installation Residential replacement windows and doors, including bay, awning, slider, casement, picture, and double-hung windows, plus replacement doors. Delivered as a Pella Certified Contractor for homeowners in the Greater Minneapolis area.
• LeafX Gutter Guards Premium aluminum gutter protection system designed to prevent leaves and debris from clogging gutters, sold and installed as a standalone offering backed by a 100% clog-free lifetime guarantee. Targeted at homeowners seeking to reduce gutter maintenance.
• Roof Snow Removal & Ice Melt Systems Professional roof snow removal and roof ice melt system installation using specialized steam equipment to safely remove snow and ice buildup and prevent ice damming. Offered to homeowners in Minnesota winters as a standalone service.
• Soffit & Fascia Replacement Replacement of damaged soffits and fascia to prevent leaks, rot, and pest problems on residential homes. Sold and installed as a standalone service.
• Wood Rot Repair Repair services for wood rot damage on home exteriors to protect against structural issues. Sold as a standalone residential service.
• Skylights & Sun Tunnels Installation Installation of Velux skylights and sun tunnels to bring natural light into residential homes. Sold and installed as a standalone upgrade service.

Quantifiable outcome

• Over 82,000 projects completed successfully for Greater Minneapolis homeowners
• +2 more outcomes

Named customers9 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Nine partnerships are on record, tiered core and minor.

• Owens CorningcoreChannel Partner/ Reseller/ DistributorCertified Owens Corning roofing contractor offering TruDefinition Duration shingles and other Owens Corning roofing products. Sela has access to Owens Corning's full product line for asphalt shingle roofing installations.
• GAFcoreChannel Partner/ Reseller/ DistributorCertified GAF installer offering GAF Timberline HDZ and other GAF shingle products. GAF is a leading manufacturer of roofing and gutter products.
• CertainTeedcoreChannel Partner/ Reseller/ DistributorAuthorized CertainTeed installer for siding and building envelope products.
• LeafXcoreChannel Partner/ Reseller/ DistributorAuthorized LeafX gutter guard installer. LeafX is a premium aluminum gutter protection system with 100% clog-free lifetime guarantee.
• VeluxminorChannel Partner/ Reseller/ DistributorCertified Velux installer for skylights and sun tunnels.
• AlsideminorChannel Partner/ Reseller/ DistributorAlside siding products used for vinyl siding installations.
• EDCOminorChannel Partner/ Reseller/ DistributorEDCO steel siding products used for exterior renovations.
• Mastic Home ExteriorsminorChannel Partner/ Reseller/ DistributorMastic vinyl siding and Carvedwood siding products installed by Sela.
• PellaminorChannel Partner/ Reseller/ DistributorPella Certified Contractor for replacement windows and doors.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Erie Home: National direct-to-consumer home exterior remodeler offering roofing, siding, and windows. Overlaps with Sela's full exterior-envelope service bundle but at much greater scale and with broader geographic reach, positioning it as a larger incumbent in adjacent categories.
• Power Home Remodeling: Large multi-category exterior remodeler (roofing, siding, windows, gutters) with an aggressive direct-sales model. Comparable to Sela's SELAOne one-stop positioning but operating nationally with significantly larger marketing spend and crews.

Direct peers

• Gutter Helmet: National branded gutter guard system sold through a dealer/installer network. Directly comparable to Sela's gutter-guard install line and represents the kind of branded national competitor Sela competes against at the homeowner level.
• The Brothers That Just Do Gutters: National gutter-focused franchise specializing in seamless gutter installation, repair, and gutter guards. Closest comparable to Sela in core offering (gutter-centric exterior services with on-site fabrication). Competes in many of the same residential markets with a similar project-based, direct-to-consumer model.
• LeafFilter: Largest direct-to-consumer gutter protection installer in the U.S., heavily focused on gutter guards. Competes with Sela's LeafX and Gutter RX guard offerings and uses an aggressive in-home sales motion targeting the same residential homeowners.
• LeafGuard: National seamless one-piece gutter system brand with in-house manufacturing and direct-to-consumer installation. Mirrors Sela's on-site aluminum gutter manufacturing approach and direct sales motion, and competes for the same homeowners in the Minneapolis market.

Regional players

• Aspen Contracting: Regional roofing, siding, and gutter contractor serving the Midwest and other U.S. regions, with strong storm-damage and insurance-claim focus. Mirrors Sela's storm-damage positioning and exterior envelope offering at a larger regional scale.
• Window Nation: Regional replacement windows and doors company serving the Midwest and Mid-Atlantic. Comparable to the windows/doors portion of Sela's offering and competes for the same Twin Cities homeowners on window and door replacement jobs.
• Bone Dry Roofing: Midwest-focused roofing and gutter contractor with locations across several states. Comparable to Sela in roofing-plus-gutter service mix and regional Midwest concentration, though with a broader state footprint.

Others

• ABC Supply Co. Largest wholesale distributor of roofing, siding, windows, and exterior building products in North America. Not a direct competitor but a key supplier-channel counterpart to Sela's manufacturer relationships with Owens Corning, GAF, and CertainTeed.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/sela-gutter-connection

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sela Gutter Connection