Name

ProAge.org

Legal name

ProAge

Website

https://proage.org

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Workforce Diversity and Inclusion Consulting

NAICS

Technical and Trade Schools (6115)

SIC

Services-Management Consulting Services (8742), Services-Membership Organizations (8600)

akta.pro primary industry

Workplace Culture, Engagement & Wellbeing Training (EDABAIAG)

akta.pro secondary industries

DEI, Equity & Inclusion Advisory (BPACAJAJ), DEI, Inclusive Leadership & Cultural Intelligence Coaching (EDABANAJ)

Keywords

• Age inclusion consulting
• Diversity training services
• Workforce strategy advisory
• Multigenerational team workshops
• DEI training programs

Headquarters

HQ city

Great Strickland

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Membership Programme: ProAge operates a membership programme for employers committed to age-inclusive workplaces. Membership includes a high-level workforce resilience review, practice-sharing with other employers, support for internal champions and networks, peer learning events, specialist resources and briefings, and age inclusion training modules.
2. Training Workshops: ProAge delivers paid training workshops on age inclusion topics including Age & Anti-Ageism (from £700), Attracting and Retaining Older Employees (£1,750), Multigenerational Team Training (£1,700), and intersectionality workshops. Training is delivered online and in-person.
3. Consultancy and D&I Audits: ProAge provides consultancy services including diversity and inclusion audits, age inclusion assessments, and organisational reviews. Services have been delivered to organisations including Castles Technology and UL Solutions.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

ProAge.org partners with employers to build age-inclusive, multigenerational workplaces through paid training workshops, an annual employer membership programme, and bespoke consultancy including Age Inclusion Audits. Core deliverables are structured workshops on age and anti-ageism, attracting and retaining older workers, multigenerational teams, and the intersectionality of ageism and sexism, complemented by two-day staff retention retreats. A free Workforce Resilience Self Assessment serves as a diagnostic entry point that feeds membership and consultancy conversions.

Product overview

ProAge.org operates as a service-based organization offering a portfolio of age inclusion consulting, training workshops, and workforce solutions. The core offerings include five structured training programs (Age & Anti-Ageism, Attracting/Retaining Older Employees, Multigenerational Teams, Intersectionality, and Staff Retention retreats), supplemented by a Membership Program providing ongoing resources and peer learning, plus free Workforce Resilience Self Assessment tools. The organization also delivers Age Inclusion Audits and ERG How-To Guides as practical resources. Services are available online, in-person, and off-site, with pricing ranging from £700 for team training to £1,750 for workshops and bespoke consultancy arrangements.

Differentiator

Problem solved

Functional benefit

Products and services

• Age & Anti-Ageism Training Workshop Interactive 90-minute workshop (online or in-person, up to 30 participants) that helps participants identify ageism in the workplace, understand its impact on individuals and colleagues, and develop strategies for a more age-inclusive environment. Priced from £700 depending on team size.
• Attracting and Retaining Older Employees Workshop Half-day in-person workshop (for 20–40 participants) for HR and DEI professionals exploring practical strategies for attracting and retaining workers over 50, including research findings and best practices across sectors. Priced at £1,750.
• The Power of Multigenerational Teams (Learning From Each Other) Online workshop for up to 30 team members that explains why age-diverse teams perform better, breaks down stereotypes, and improves team effectiveness through understanding individual contributions. Priced at £1,700.
• Exploring Intersectionality: How Ageism and Sexism Interact 90-minute online workshop delivered in collaboration with gender equality specialist Virginia Mendez, addressing how ageism and sexism intersect in the workplace, dispelling stereotypes, and building inclusive support systems.
• Improving Staff Retention Through Engaging Conversations Two-day retreat that empowers managers to have open career development conversations with older employees, aligning personal and corporate goals to improve retention. Delivered with bespoke pricing on enquiry.
• ProAge Membership Programme Recurring employer membership programme providing a high-level workforce resilience review, practice-sharing with other employers, support for internal champions and networks, peer learning events, specialist resources and briefings, and age-inclusion training modules.
• Age Inclusion Audits Three-stage business-wide consultancy review assessing diversity and inclusion practices across key protected characteristics including age, followed by an inclusivity assessment and tailored recommendations. Delivered for clients such as Castles Technology and UL Solutions.

Quantifiable outcome

• Organisations report stronger workforce planning and reduced turnover, better attraction, retention and development of experienced workers, improved multigenerational team performance and knowledge flow
• +3 more outcomes

Named customers10 records

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

16 partnerships are on record, tiered core and minor.

• Coca-ColacoreStrategic or Co-development PartnerCoca-Cola is a founding member of ProAge. The partnership demonstrates Coca-Cola's commitment to fostering a culture where every individual, regardless of age, can thrive and contribute their unique strengths.
• SanoficoreStrategic or Co-development PartnerSanofi's Generations+ group has been pivotal in advancing understanding of age inclusivity. Partnering with ProAge allows Sanofi to strengthen its commitment to building a workplace where everyone, regardless of age, feels they belong.
• HaleoncoreStrategic or Co-development PartnerHaleon, a consumer health company, partners with ProAge as a founding member supporting age inclusion in the workplace.
• The Innovation FoundationminorStrategic or Co-development PartnerThe Innovation Foundation partners with ProAge as a founding member supporting the mission on age inclusion.
• Castles TechnologycoreStrategic or Co-development PartnerCastles Technology, a global payments company operating in over 150 countries, partnered with ProAge for an age diversity audit and joined as a founding member. They are committed to being an employer of choice by attracting both younger workers and those over 50.
• Oakleaf PartnershipcoreStrategic or Co-development PartnerOakleaf Partnership, an HR recruiting specialist, joined ProAge as a founding member. They collaborated on the 'Map the Way Forward to a Multigenerational Workforce' project and are committed to changing organisational culture across the country regarding age inclusion.
• Maguire TrainingcoreStrategic or Co-development PartnerMaguire Training, an employee development specialist, joined as a founding member and will offer 25 leadership and management courses to ProAge members. They support ProAge's work in promoting age inclusion in the workplace.
• EPHminorOthersEPH appears as a partner organisation logo on the ProAge website, though specific partnership details are not provided in the source material.
• Back on the MapminorStrategic or Co-development PartnerBack on the Map, a charity enhancing quality of life in Hendon and the East End of Sunderland, partnered with ProAge for workshops and coaching sessions addressing their intergenerational workforce.
• UL SolutionscoreStrategic or Co-development PartnerUL Solutions, a global leader in applied science with over 100 countries, partnered with ProAge for ageism impact training for 400 European staff, accompanied by a panel discussion with senior executives.
• SagaminorStrategic or Co-development PartnerProAge collaborated with Saga on a case study about their chauffeur programme, which employs 170 drivers across the UK, many of them older workers of similar age to their customers.
• Climate XminorStrategic or Co-development PartnerClimate X, a global climate risk and data analytics company, partnered with ProAge for a workshop helping staff understand how being an age-inclusive employer brings business advantages.
• Powered by DiversityminorStrategic or Co-development PartnerPowered by Diversity, offering EDI data, analytics, training, and events, partnered with ProAge to provide expert training on age inclusion as part of the Diversity Ambassadors Certification covering nine protected characteristics.
• Brave StartsminorStrategic or Co-development PartnerBrave Starts, a career transition organisation, partners with ProAge. A survey by ProAge and Brave Starts found that of 223 UK employers surveyed, only 29 had an age-focused employee group.
• Silver Marketing AssociationminorGTM or Marketing PartnerSilver Marketing Association is listed as a partner organisation, promoting age-inclusive messaging and supporting ProAge's mission.
• Social Enterprise UKcoreGTM or Marketing PartnerSocial Enterprise UK, the national body championing organisations that use business as a force for good, certified ProAge as a social enterprise. This recognition reflects ProAge's commitment to advancing age inclusion, supporting older workers, and helping employers build stronger, multigenerational teams.

Scale indicators10 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Mercer: Global consulting firm offering diversity, equity and inclusion advisory and workforce research. Comparable enterprise-facing competitor in the broader D&I and workforce strategy space.
• Chartered Institute of Personnel and Development (CIPD): The UK professional body for HR and people management, providing learning, policy and resources that include age and multigenerational workforce content. A broader incumbent whose HR/DEI content area overlaps with ProAge's niche.
• Korn Ferry: Global organisational consulting firm offering DEI advisory, talent management and workforce strategy. Comparable as a much larger incumbent that competes for the same enterprise DEI/workforce-strategy budgets.

Direct peers

• Centre for Ageing Better: UK charity with a mission to make ageing better, including a focus on work, skills and economic contribution for the over-50s. Highly comparable as a UK-based, mission-driven organisation whose workplace-ageing agenda overlaps directly with ProAge's.
• Inclusive Employers: UK membership organisation supporting employers on all dimensions of workplace inclusion (race, gender, age, disability). Directly comparable member-led model targeting HR and DEI leaders with training, resources and benchmarking.
• Employers Network for Equality & Inclusion (ENEI): UK employers' network dedicated to equality, diversity and inclusion, offering training, consultancy and benchmarking to HR and DEI leaders. Closely comparable employer-facing DEI membership and services model.
• Business in the Community (BITC): UK workplace-inclusion charity running employer advisory programmes on age, race, gender and wellbeing. Comparable in mission, employer-membership structure and HR/DEI buyer targeting.
• Diversity & Ability: UK social enterprise providing disability and inclusion training, consultancy and resources to employers. Comparable as a mission-led DEI services provider serving HR/DEI buyers, though with a disability rather than age primary lens.
• Working Wise: UK-focused platform and consultancy supporting over-50s employment and flexible work. Directly comparable in the age-and-work niche, though with more of a job-seeker rather than employer-services orientation.

Emerging players

• Purple (disability inclusion): UK social enterprise providing disability-confidence training, audits and consultancy to employers. Comparable mission-led services and buyer (HR/DEI), though focused on disability rather than age.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/proage-org

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ProAge.org