Samelet
Samelet is a privately held Israeli automotive group founded in 1946 that imports, distributes, and services 14+ international passenger and commercial vehicle brands across a national network of 28+ showrooms and service centers, supported by an in-house financing subsidiary and dedicated business fleet division.
- Company typePrivate
- Founded1946
- HeadquartersPetah Tiqwa, Israel
- Headcount251–500
- GTM typeB2B and B2C
- OfferingServices
What Samelet does
Samelet (סמלת) is a privately held Israeli automotive group founded in 1946, operating as an authorized importer and multi-brand dealer for 14+ international passenger and commercial vehicle marques. The company's brand portfolio spans mass-market (Fiat, Jeep, Ram), premium (Alfa Romeo, Maserati, Ferrari), electric (Leapmotor), Chinese luxury (Hongqi, Wey), commercial (Iveco, Fiat Professional), and performance (Abarth) segments, with additional Subaru distribution rights. Revenue is generated across five core streams: new vehicle sales, certified pre-owned sales under the 'Samelet Like New' (כמו חדש) program with a 12-month/15,000 km importer warranty, vehicle financing through licensed subsidiary Samelet Financing Ltd. (סמלת מימון בע"מ) and bank partners, private and operational business leasing, and after-sales service.
The group operates a national network of more than 28 showroom and service center locations across Israel, stretching from Kiryat Shmona in the north to Eilat in the south, including flagship sites in Petah Tikva, Tel Aviv, Jerusalem, Haifa, Be'er Sheva, Rishon LeZion, and Herzliya. Go-to-market is primarily direct-to-consumer via physical dealerships, with a growing self-serve digital channel (online pricing and ordering available for Jeep, Alfa Romeo, Leap, and Ram) and a dedicated B2B division (sameletbusiness.co.il) serving fleet and commercial customers. A wholly owned financing subsidiary, Samelet Financing Ltd., holds a regulated credit-provider license (#63181) supervised by the Israeli Capital Market, Insurance and Savings Authority, enabling captive lending and embedded finance. Adjacent revenue and brand-engagement assets include a spare-parts price transparency tool, recall-handling services, ownership-update workflows, and the Samelet Adventure off-road experience program for brand community-building.
Samelet firmographics
Firmographics- Name
- Samelet
- Legal name
- Samelet
- Website
- https://samelet.com
- Company type
- Private
- Founded year
- 1946
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Samelet is a privately held Israeli automotive group founded in 1946 that imports, distributes, and services 14+ international passenger and commercial vehicle brands across a national network of 28+ showrooms and service centers, supported by an in-house financing subsidiary and dedicated business fleet division.
- Ownership category
- akta.pro rank
Samelet industry classification
Industry- Product category
- Automotive Dealership Services
- NAICS
- New Car Dealers (44111), Automobile and Other Motor Vehicle Merchant Wholesalers (42311), Used Car Dealers (441120)
- SIC
- Wholesale-Motor Vehicles & Motor Vehicle Parts & Supplies (5010), Retail-Auto Dealers & Gasoline Stations (5500), Wholesale-Motor Vehicle Supplies & New Parts (5013)
- akta.pro primary industry
- New & Used Auto Purchase Loans (FSAKADAA)
- akta.pro secondary industries
- Vehicle Protection & Add-on Product Financing (Warranties, GAP, Service Plans) (FSAKADAL), Automotive Aftermarket Parts Distribution (Light-Duty) (TLAKAOAA)
Keywords
Where Samelet is headquartered
LocationHeadquarters
- HQ city
- Petah Tiqwa
- HQ country
- Israel
- HQ region
- Middle East
Offices28 records
Markets served
Samelet business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- New Vehicle Sales: Sales of new vehicles from multiple international brands including Subaru, Jeep, Leap, Hongqi, Alfa Romeo, Fiat Professional, Ram, Iveco, Ferrari, Maserati, Fiat, Abarth, Wey, Chrysler, Dodge
- Certified Pre-Owned Vehicles: Sale of inspected and refurbished used vehicles under 'Samelet Like New' program with 12-month/15,000km importer warranty
- Vehicle Financing: Financing solutions through Samelet Financing, MAX company, and preferential bank arrangements for vehicle purchases
- Vehicle Leasing: Private and operational business leasing for vehicles including premium, electric, and SUV options
- After-Sales Service: Vehicle maintenance, repairs, and service at authorized service centers across Israel
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Samelet product offering
Product offeringCore offering
Samelet is an Israeli automotive dealership group (operating since 1946) that imports and sells new vehicles from 13+ international brands including Subaru, Jeep, Leap, Hongqi, Alfa Romeo, Fiat Professional, Ram, Iveco, Ferrari, Maserati, Fiat, Abarth, WEY, and Chrysler/Dodge. The company provides new vehicle sales, certified pre-owned vehicles under the 'Like New' program with 12-month/15,000km warranty, vehicle financing through Samelet Financing, private and business leasing, dedicated fleet/commercial vehicle services, and nationwide after-sales service centers.
Product overview
Samelet is an Israeli automotive dealership group (in operation since 1946) operating as a multi-brand car importer and dealer. The company offers a unified automotive retail platform combining new vehicle sales across 13 international brands, a certified pre-owned 'Like New' program, financing through Samelet Finance, private and business leasing, dedicated business fleet services, and nationwide service centers. The product portfolio spans mainstream (Fiat, Jeep, Ram), premium (Alfa Romeo, Maserati, Ferrari), electric (Leap), Chinese luxury (Hongqi, Wey), commercial (Iveco, Fiat Professional), and performance (Abarth) segments. The core offering is the dealership network with integrated value-added services including financing, leasing, and after-sales support.
Differentiator
Problem solved
Functional benefit
Products and services
- New Vehicle Sales (Multi-Brand)
Companies that use Samelet
Customer profileSegments2 records
Ideal customer profiles2 records
Samelet technology and API
TechnologyAPI detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Samelet partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core.
- Stellantis (Jeep, Alfa Romeo, Fiat, Abarth)coreAuthorized importer and distributor of Jeep, Alfa Romeo, Fiat, Fiat Professional, Abarth, and RAM brands in Israel
- SubarucoreAuthorized importer and distributor of Subaru vehicles in Israel
- Iveco (CNH Industrial)coreAuthorized importer and distributor of Iveco commercial vehicles and trucks in Israel
- FerraricoreAuthorized Ferrari dealer in Tel Aviv
- MaseraticoreAuthorized importer and distributor of Maserati vehicles in Israel
- LeapmotorcoreAuthorized importer and distributor of Leap electric vehicles in Israel
- HongqicoreAuthorized importer and distributor of Hongqi luxury vehicles in Israel
- WEYcoreAuthorized importer and distributor of WEY vehicles in Israel
- Chrysler/DodgecoreAuthorized importer and distributor of Chrysler and Dodge vehicles in Israel
Scale indicators2 records
Recent moves6 records
Expansion highlights6 records
Samelet competitors and assessment
Company assessmentBroad incumbents
- AutoNation: Major U.S. multi-brand auto retailer with nationwide footprint, captive finance partnerships, and online ordering. Analogous business model to Samelet's dealer-plus-financing-plus-online ordering approach.
- Asbury Automotive Group: Large U.S.-based multi-brand automotive retailer and F&I provider with franchise and service operations. Operates an analogous model — franchise distribution, captive finance, and service — at significantly greater scale.
- Lithia Motors (Driveway): One of the largest U.S. automotive retailer groups with broad franchise portfolio, financing, and digital retail capabilities. Comparable business model to Samelet across new, used, finance, and service revenue streams.
Direct peers
- Eldan Group: Israeli automotive group with Renault and additional brand representation plus rental/leasing operations. Comparable integrated dealer-and-fleet/leasing model to Samelet Financing.
- Mayer Cars & Trucks: Authorized Toyota and Lexus importer in Israel with a nationwide dealership and service network. Comparable volume and brand-portfolio scale to Samelet, also offering after-sales service and fleet sales.
- Delek Motors: Israeli automotive importer/dealer operating multiple franchises and service centers. Competes with Samelet across brand portfolios and overlapping showroom geographies.
- Colmobil: Israel's largest multi-brand automotive importer and dealer group, representing Mercedes-Benz, BMW, Hyundai, and others. Direct competitor to Samelet in the same Israeli market with overlapping OEM importer relationships.
- United Motors Israel (UMI): Israeli importer for Honda, Hyundai, and Kia. Competes with Samelet in the mass-market passenger vehicle segment with a similar multi-brand dealership and service-center model.
- Carasso Motors: Israeli importer and dealer for Volvo, Jaguar, Land Rover, and other premium brands. Direct peer to Samelet in the premium segment of the Israeli market with comparable service-center operations.
- Champion Motors: Authorized importer of Volkswagen Group brands (Volkswagen, Audi, Porsche, SEAT, Škoda) in Israel. Comparable multi-brand importer/dealer model competing with Samelet for Israeli retail and fleet customers.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Samelet social profiles
Digital presenceSamelet financial estimates
Financial estimateRevenue estimate
Valuation estimate
Samelet leadership team
Management profileNumber of profiles
Profiles1 record
Samelet subsidiaries and ownership
Company hierarchySubsidiaries1 record
Samelet funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Samelet M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Samelet
What does Samelet do?
Samelet is an Israeli automotive dealership group (operating since 1946) that imports and sells new vehicles from 13+ international brands including Subaru, Jeep, Leap, Hongqi, Alfa Romeo, Fiat Professional, Ram, Iveco, Ferrari, Maserati, Fiat, Abarth, WEY, and Chrysler/Dodge. The company provides new vehicle sales, certified pre-owned vehicles under the 'Like New' program with 12-month/15,000km warranty, vehicle financing through Samelet Financing, private and business leasing, dedicated fleet/commercial vehicle services, and nationwide after-sales service centers.
Is Samelet a public or private company?
Samelet is a private company. It is classified as unknown and is currently operating.
When was Samelet founded?
Samelet was founded in 1946. It employs 251 to 500 people.
Where is Samelet based?
Samelet is headquartered in Petah Tiqwa, Israel, in the Middle East region.
How does Samelet make money?
Five revenue lines are on record. New Vehicle Sales are the primary driver. The others are certified Pre-Owned Vehicles, vehicle Financing, vehicle Leasing and after-Sales Service.
Who are Samelet's main competitors?
Broad incumbents on record are AutoNation, Asbury Automotive Group and Lithia Motors (Driveway). Direct peers are Eldan Group, Mayer Cars & Trucks, Delek Motors, Colmobil, United Motors Israel (UMI), Carasso Motors and Champion Motors.
Does Samelet have an API?
No public API is recorded for Samelet.
What industry is Samelet in?
Samelet's product category is Automotive Dealership Services. Its primary akta.pro industry code is FSAKADAA, New & Used Auto Purchase Loans, with a secondary code of FSAKADAL, Vehicle Protection & Add-on Product Financing (Warranties, GAP, Service Plans). Its NAICS code is 44111 and its SIC code is 5010.