What Redwater Restaurant Group, Llc does

Redwater Restaurant Group, LLC (d/b/a RedWater) is a privately held, employee-owned ESOP hospitality company operating exclusively in West Michigan. Founded in 1998 as Watermark Properties and rebranded to RedWater in 2020, the company runs a vertically integrated portfolio spanning four main sub-brands: RedWater Restaurants (9 dining establishments), RedWater Golf (8 golf courses — a mix of public and private country clubs — plus 6 LiveGolf Studios indoor simulator facilities using TrackMan and AboutGolf technology), RedWater Events (9 event venues accommodating up to 450 guests for weddings, corporate gatherings, and celebrations), and RedWater Fitness (2 gym facilities with 24/7 access). The company also operates 5 pools with cafes/bars, a golf instruction program with 15+ PGA-certified teaching professionals, Golf Shops carrying apparel and equipment (Rhone, G/Fore, Travis Mathew, FootJoy, Vineyard Vines, Zero Restriction, Adidas, Daily Sports, Smartwool, Fairway & Greene, Sun Mountain, Goodr, Stitch Golf), and gift card and internship programs.

The business model is primarily direct-to-consumer with a sales-led overlay for memberships and event bookings. Revenue is generated through transaction-fee streams (restaurant dining, public golf greens fees, event venue hosting, merchandise) and subscription/recurring streams (private golf memberships — corporate, single, family, pool-only — and fitness memberships). Pricing for golf instruction varies by location and instructor ($79-$180/hour), and a new Golf & Fitness Package at Watermark ($925) formally bundles simulator evaluation, fitness sessions, and golf lessons. The company serves West Michigan residents and visitors, with target segments including dining guests, golf enthusiasts, event hosts, fitness members, corporate members, and junior golfers. It employs 501-1,000 people and is structured as an employee-owned ESOP with no disclosed institutional or private equity ownership.

Name

Redwater Restaurant Group, Llc

Legal name

RedWater

Website

https://redwater.com

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Redwater Restaurant Group is an employee-owned ESOP hospitality company operating 9 restaurants, 8 golf courses, 6 indoor simulator studios, 9 event venues, 2 fitness facilities, and 5 pools across West Michigan, serving regional residents and visitors through dining, recreation, events, and memberships.

Ownership category

akta.pro rank

Product category

Hospitality Services

NAICS

Golf Courses and Country Clubs (713910), Restaurants and Other Eating Places (72251), Drinking Places (Alcoholic Beverages) (722410), Fitness and Recreational Sports Centers (713940)

SIC

Services-Membership Sports & Recreation Clubs (7997), Retail-Eating & Drinking Places (5810), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Golf Courses & Golf Facilities (MPAKAEAD)

akta.pro secondary industries

Golf Clubs & Tournament-Host Clubs (Professional/Elite Golf Clubs) (MPAKABAE), Hotel & Resort Restaurants (THAFACAH)

Keywords

• Hospitality services
• Restaurant dining
• Golf club operations
• Event venue hosting
• Fitness facilities

Headquarters

HQ city

Grand Rapids

HQ country

United States

HQ region

North America

Offices8 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Technology or R&D, Infrastructure

Revenue model

1. Restaurant Dining: RedWater operates 9 restaurants and Sticks Lounge open to the public daily, featuring fresh scratch-made food and extensive beer, wine, and cocktail selections. Revenue generated through food and beverage sales at each venue.
2. Golf Memberships: Flexible membership options including corporate, single, and family memberships for private golf clubs. Unlike many private clubs with minimums and assessments, RedWater offers access-focused membership options with discounted fitness memberships and preferred rates across all courses.
3. Public Golf Play: Public access to golf courses including Thornapple Pointe Golf Club and Ravines Golf Club, generating revenue through greens fees, rental fees, and golf shop merchandise sales.
4. Event Venue Hosting: 9 event venues hosting weddings, galas, corporate meetings, and celebrations. Revenue from catering, bar services, venue rental, and event planning coordination. Venues can accommodate groups of up to 450 guests.
5. Fitness Memberships: Two gym facilities offering flexible and affordable memberships with 24/7 access to both RedWater Fitness locations (StoneWater and Watermark).
6. Golf Instruction: Expert golf lessons and clinics offered by teaching professionals at each golf club location. Lesson rates range from $79-$180 per hour depending on location, instructor, and student age (adult vs. junior).
7. Golf Shop Merchandise: Golf shops at each location sell apparel, equipment, and accessories. Gift cards can be purchased for use at golf shops for merchandise purchases including clubs, apparel, and accessories.

Pricing tiers

Go-to-market motion3 records

Distribution channels9 records

Marketing channels7 records

Core offering

RedWater operates a diversified hospitality portfolio across West Michigan comprising 9 restaurants, 9 event venues, 8 golf courses (including 6 indoor LiveGolf Studios simulator locations), and 2 fitness facilities. The company serves individual consumers and corporate clients through daily restaurant dining, public and private golf (with flexible memberships), golf instruction, fitness memberships with 24/7 access, and catered events for groups of up to 450 guests.

Product overview

Redwater Restaurant Group, LLC (d/b/a RedWater) is a hospitality company operating a diversified portfolio of premier destinations across West Michigan. Founded in 1998 as Watermark Properties and rebranded in 2020, the company is organized as an employee-owned ESOP and comprises four main sub-brands: RedWater Events (9 event venues), RedWater Golf (8 golf courses including public courses and private country clubs, plus 6 LiveGolf Studios indoor simulator locations), RedWater Restaurants (9 restaurants), and RedWater Fitness (2 gym facilities). The company also operates RedWater Instruction (golf lessons), RedWater Golf Shops (retail merchandise), and offers gift cards accepted across all properties. The sub-brands share a common focus on quality dining, recreation, and entertainment experiences delivered through a people-first culture.

Differentiator

Problem solved

Functional benefit

Brands

• RedWater Events: Event venues offering catering, service, and beautiful venues for weddings, galas, business meetings, and holiday parties accommodating up to 450 guests.
• RedWater Golf
• RedWater Restaurants
• RedWater Fitness

Products and services

• RedWater Restaurants Restaurant group featuring casual dining with scratch-made food, seasonal menus, and extensive beer, wine, and cocktail selections across multiple Michigan locations. Open to the public daily for walk-in dining.
• RedWater Events Event venue management and catering services offering versatile venues for weddings, galas, business meetings, and private celebrations accommodating groups from intimate gatherings to up to 450 guests. Includes state-of-the-art audio and visual equipment.
• RedWater Golf Golf facilities portfolio including public courses, private country clubs, and indoor golf simulators providing year-round golf experiences across West Michigan with flexible membership options (corporate, single, family, pool-only).
• LiveGolf Studios Indoor golf simulator facilities using TrackMan and AboutGolf technology located at six RedWater venues, enabling year-round practice and play on virtual courses with real-time ball and club data analysis.
• RedWater Instruction Expert golf lessons and clinics for all ages and skill levels led by PGA-certified teaching professionals at each golf facility, with rates ranging from $79-$180 per hour. Includes junior programs and skill development.
• RedWater Fitness Two gym facilities in Grand Rapids (StoneWater and Watermark) offering flexible memberships, state-of-the-art equipment, and 24/7 access to cardio, strength, and functional training equipment.
• RedWater Gift Cards Gift cards accepted at all RedWater restaurants, Sticks Lounge, LiveGolf Studios golf simulators, golf shops, and public golf clubs for greens fees, rental fees, and merchandise. Available as virtual eGift cards or physical cards purchased in-person.
• RedWater Golf Shops On-site retail shops selling golf apparel, equipment, and accessories from brands including G/FORE, FootJoy, Adidas, Travis Mathew, Zero Restriction, Rhone, Daily Sports, Vineyard Vines, Smartwool, Fairway & Greene, Sun Mountain, Goodr, and Stitch Golf.

Named customers3 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

15 partnerships are on record, tiered core and minor.

• TrackMancoreTechnology or IntegrationTrackMan Doppler radar golf simulators used at LiveGolf Studios locations for real-time ball and club data analysis, swing coaching, and virtual course play. Provides metrics including ball speed, launch angle, spin rate, club path, and face angle.
• AboutGolfcoreTechnology or IntegrationAboutGolf golf simulators installed at select LiveGolf Studios locations, providing alternative indoor golf technology alongside TrackMan for year-round practice and virtual course experiences.
• RhoneminorOthersPremium athletic apparel brand featured at RedWater Golf Shops, particularly Thousand Oaks Golf Shop. Fall 2025 collection includes earth-toned quarter-zips and performance wear.
• Daily SportsminorOthersWomen's golf apparel brand featured at RedWater Golf Shops. Daily Sports layering pieces and full collections available at Watermark Golf Shop with performance-driven and stylish designs.
• G/FORE (GFore)minorOthersLuxury golf apparel and accessories brand featured at StoneWater Golf Shop and Muskegon. Known for bold prints, pointelle sweaters, and statement accessories for fashion-forward golfers.
• Travis MathewminorOthersLifestyle-inspired golf apparel brand featured at Sunnybrook and StoneWater Golf Shops. Known for athleisure-inspired designs blending course style with everyday wear.
• Vineyard VinesminorOthersPremium lifestyle apparel brand with golf collections featured at Watermark and Sunnybrook Golf Shops. Known for signature prints and preppy-inspired designs.
• Zero RestrictionminorOthersTechnical golf outerwear brand featuring performance-driven layering pieces at Macatawa and Thousand Oaks Golf Shops. Known for wind-resistant and weather-protection apparel.
• FootJoyminorOthersLeading golf footwear brand featured at Macatawa Golf Shop with statement shoes, layering pieces, and performance golf footwear for all skill levels.
• AdidasminorOthersGlobal athletic brand with golf apparel collections featured at Thousand Oaks Golf Shop, emphasizing performance-driven and sustainable fabrics.
• SmartwoolminorOthersMerino wool performance apparel brand featuring layering pieces at Sunnybrook Golf Shop. Known for temperature regulation and moisture-wicking properties.
• Fairway & GreeneminorOthersClassic golf apparel brand with collections featuring statement colors at Thousand Oaks Golf Shop, blending traditional style with modern performance.
• Sun MountainminorOthersPremium golf bag and equipment brand featuring sleek, lightweight designs with ample storage and convenient carry options at RedWater Golf Shops.
• GoodrminorOthersPerformance sunglasses brand with polarized lenses reducing glare, now available at RedWater Golf Shops at affordable price points.
• Stitch GolfminorOthersPremium golf accessories brand featuring stylish and functional bags and accessories available at RedWater Golf Shops.

Scale indicators7 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Troon: Global golf course management and hospitality company operating private, daily-fee, and resort clubs with F&B, events, and instruction — closely matches RedWater's club management, instruction, and F&B integration.
• Billy Casper Golf: Manages and operates more than 150 golf courses nationwide with bundled F&B, events, and instruction — directly comparable as a multi-property golf course operator with hospitality extensions.
• American Golf Corporation: Operates and manages a large portfolio of public and private golf facilities across the US — closely aligned with RedWater's public greens-fee courses and member club operations.
• KemperSports: Third-party manager of golf courses, country clubs, and destination resorts with integrated F&B and events — comparable operator of golf-led hospitality venues with multi-amenity positioning.
• Invited (formerly ClubCorp): Operates a large network of private golf and country clubs with dining, events, and fitness amenities under membership models — directly comparable in business model, member economics, and amenity bundling.
• Arcis Golf: One of the largest private club and golf course operators in the US, managing a portfolio of country clubs with F&B, events, and amenities — directly comparable to RedWater's golf-led, multi-amenity country club model.

Broad incumbents

• Delaware North: Large hospitality and food service company operating venues, restaurants, and event spaces across sports, entertainment, and travel — comparable as a multi-vertical hospitality operator with F&B and event focus.

Emerging players

• Landscapes Unlimited: Golf course development, renovation, and management company — overlaps with RedWater's golf operations side, particularly around course maintenance and club development capabilities.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/the-redwater-collection

Revenue estimate

Valuation estimate

Number of profiles

Profiles18 records

Subsidiaries28 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Redwater Restaurant Group, Llc