ShuttleID

What ShuttleID does

ShuttleID (legal entity Cevenco Ltd) is a UK-based software platform that digitises bus pass issuance, payment collection, ticket scanning, and live vehicle tracking for school, college, and corporate transport operators. Founded in 2019 by Chris Bell in Leeds, the company operates across the United Kingdom and Republic of Ireland, serving more than 200 transport providers and facilitating over 16 million passenger trips annually.

The platform is built around two core packages — a Simple Package (subscription from £50/month banded by passenger volume) and a Complete Package (transaction-based at 2.5% per transaction plus processor fees), augmented by the LIVE Add-on for real-time GPS tracking and parent boarding notifications, and Pay By Bank (open banking) launched in 2025 at 0.5% + 20p per transaction. Supporting components include a driver-facing scanner app running on consumer-grade tablets over 4G, a back-office Operations Portal (scan logs, capacity, SMS alerts, ticket voiding), a customer-facing Passenger Portal launched in 2023, and tablet-mounted ticket-scanning hardware sold from £50 per unit. The system uses QR/barcode validation that automatically flags duplicate, expired, or voided tickets, surfacing alerts only when intervention is required.

Commercially, ShuttleID monetises through a mix of recurring subscriptions, per-transaction fees, direct debit and open banking payment facilitation, and one-time hardware sales, with no setup fee and a stated 100-day money-back guarantee. Distribution is direct sales-led, with demo booking and phone outreach (0333 344 9868) targeting coach operators and an 'approved network' referral channel. The company is privately held, founder-led, has no disclosed institutional funding, and does not report revenue or headcount.

Name

ShuttleID

Legal name

Cevenco Ltd

Website

https://shuttleid.uk

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

ShuttleID provides a digital bus pass and ticketing platform for school, college, and corporate transport providers across the UK and Republic of Ireland, facilitating over 16 million passenger trips annually through e-tickets, QR scanning, live vehicle tracking, and open banking payments.

Ownership category

akta.pro rank

Headquarters

HQ city

Leeds

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Transaction Fees: Platform charges 2.5% per transaction plus payment processor fee. Discounts available on high value purchases. Payments go directly to transport provider's payment account.
2. Hardware Sales: Ticket-scanning hardware units sold to transport providers starting from £50 per unit
3. Platform Subscription: Simple Package offers starting at £50/month, banded by passenger volume. Provides core ticketing platform access.
4. Direct Debit Payments: Monthly direct debit payment option for customers; platform facilitates payment collection with funds going directly to transport provider
5. LIVE Add-on Subscription: Live vehicle tracking, boarding notifications, and real-time scan data add-on available with Simple and Complete packages

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

ShuttleID provides a digital bus pass and ticketing platform for school, college, and corporate work transport. The platform combines e-tickets, mobile passes, ticket scanning, payment processing (card, direct debit, and Pay By Bank open banking), real-time GPS vehicle tracking, boarding notifications, and an operations management portal for transport providers. The platform processes over 16 million passenger trips annually across 200+ transport providers in the UK and Republic of Ireland.

Product overview

ShuttleID is an affordable, digital bus pass and ticketing platform for school and work transport. The company offers three main product tiers: the Simple Package (bus pass scanning and issuance), the Complete Package (full-featured ticketing with payments, scanning, and management), and the LIVE Add-on (real-time GPS tracking and boarding notifications). Additional offerings include Pay By Bank (open banking payments with 66% fee savings), the Operations Portal (back-office management), Driver App (ticket scanning), Passenger Portal (customer ticket purchasing), and Ticket Scanner hardware. The platform processes over 16 million passenger trips annually across 200+ transport providers in the UK and Republic of Ireland.

Differentiator

Problem solved

Functional benefit

Products and services

• Complete Package Full-featured digital bus pass and ticketing system for school and work transport operators. Enables 24/7 ticket sales, payment processing via card, direct debit, and Pay By Bank, ticket issuance and scanning, fleet management, operations portal, scan logs, automated renewals, voucher codes, waiting lists, and SMS alerts.
• Simple Package Basic digital bus pass scanning and issuance solution for transport providers. Includes CSV import for bulk passenger data, email ticket distribution, scanner functionality, and an operations portal with scan logs, service alerts, and waiting lists. Banded by passenger volume.
• LIVE Add-on Add-on subscription delivering live GPS vehicle tracking via the driver app on consumer-grade tablets, boarding notifications to parents or guardians confirming child boarding, and real-time ticket scan data for operations teams. Available as an upgrade to the Simple or Complete packages.
• Pay By Bank Open banking payment method that processes payments through the customer's banking app at 0.5% + 20p per transaction, 66% cheaper than card payments and 50% cheaper than direct debit. Eliminates chargeback fraud, enables instant ticket issuance, and supports 1-business-day refunds.
• Ticket Scanner Hardware Tablet-mounted ticket scanning device sold to transport providers from £50 per unit. Enables passenger self-scan, validates QR/barcode tickets, and alerts drivers to duplicates, expired, or voided tickets.
• Passenger Portal Customer-facing web portal that lets parents and passengers purchase tickets 24/7, access mobile tickets, view bus locations, and receive service notifications.

Quantifiable outcome

• System paid for itself within two weeks at Harlequin Travel by identifying non-paying passengers
• +2 more outcomes

Named customers10 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Scale indicators4 records

Recent moves5 records

Expansion highlights6 records

Emerging players

• Passenger (Travel): UK-based travel tech company providing branded booking apps, ticketing, and reservation platforms for bus, coach, and rail operators. Comparable customer base (UK coach/operators) and overlap on digital ticket sales and customer portals, with more emphasis on long-distance/intercity ticketing.
• CitySwift: UK and Ireland-based transit data and operations platform for bus operators, offering AI-driven scheduling, route planning, and performance analytics. Comparable in geography and operator customer base, with an adjacent but complementary data/optimisation product rather than direct ticketing overlap.
• TripShot: US-based transit management software for fixed-route, shuttle, and paratransit operators offering booking, dispatch, mobile ticketing, and reporting. Comparable in serving shuttle/commuter operators with digital ticketing and operations tooling, but focused on US K-12 and corporate campuses.
• Spare Labs: On-demand transit and paratransit platform providing booking, dispatch, and rider apps for transit agencies and shuttle operators. Adjacent competitor sharing the operator customer base and overlapping on digital booking/payment for shuttles, though focused more on dynamic routing than fixed-route school transport.

Direct peers

• Unicard: UK-based transport payments and ticketing specialist serving bus operators and local authorities with smartcard, mobile, and contactless fare products. Overlaps with ShuttleID on payments and ticketing infrastructure for UK passenger transport, with greater depth in larger public-sector contracts.
• Corethree: UK provider of mobile ticketing, payment, and passenger information solutions for bus operators, including m-ticket apps and open-ticketing frameworks. Highly comparable in geography, customer (UK bus/coach operators), and core mobile ticketing and payment functionality.
• Ticketer: UK-based provider of electronic ticketing, ticket machines, and back-office software for bus and coach operators. Directly comparable in customer base (UK/Irish bus and coach operators) and product overlap (e-ticketing, scanning, reporting), making it ShuttleID's closest head-to-head competitor.
• Masabi: Global mobile ticketing and fare collection platform for transit agencies and operators, offering Justride SDK, barcode/QR ticketing, and account-based payments. Comparable in the mobile/digital ticketing category and target operator customer, though Masabi skews toward larger transit agencies rather than small school/commuter operators.

Broad incumbents

• Cubic Transportation Systems: Global incumbent supplying fare collection, mobile ticketing, real-time passenger information, and transit analytics to public transit agencies. A much larger established player that competes in overlapping digital ticketing/payments categories for transit, with broader portfolio and larger contract scale than ShuttleID.

Others

• ParentPay Group: UK payments platform widely used by schools and parents for school dinners, trips, and fees, including some school transport payments. Not a direct transport competitor but an established digital-payments incumbent in UK schools that could expand into transport, representing a potential channel partner or competitor for ShuttleID's school use case.

Market position

Strengths1 record

Weaknesses5 records

Competitive moat4 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/shuttleid

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ShuttleID