code you

What code you does

CODE YOU is a 501(c)(3) nonprofit organization founded in 2021 and headquartered in San Antonio, Texas, that delivers ANCC-accredited continuing education, retreats, and leadership development programming targeting nurses and healthcare professionals experiencing burnout, compassion fatigue, moral injury, and work-related trauma. The organization was co-founded by Phyllis Morton (MSN, RN, SD) and Tamara Ramirez (MASFSD, BSN, RN), both practicing registered nurses who also hold Spiritual Direction certifications, an unusual credential combination that underpins CODE YOU's positioning around the spiritual dimension of caregiver exhaustion. Its core methodology is the proprietary 'Brave Healing Spaces' framework (brave / connected / empowered), backed by original research peer-presented at the Texas Nurses Association Conference in June 2024 covering active listening and verbatim techniques. The organization serves acute care nurses, nurse leaders, hospice nurses, nurse educators, and healthcare organizations (hospitals, health systems, schools of nursing), and explicitly cites the American Nurses Association COVID-19 Two-Year Impact Assessment finding that 3 of 5 acute care nurses report burnout and nearly 4 of 5 report stress and exhaustion.

The product portfolio spans in-person half-day retreats (10:00 AM to 3:30 PM, 6 CE contact hours) delivered both to individual nurses in public formats ($55-$75) and to organizations as private on-site engagements (custom pricing); the Wholistic Leadership Certificate Program (six 2-hour gatherings plus 3 hours of independent study); a catalog of self-paced asynchronous CE courses priced at $10 each (titles include 'Wholistic Nurse Well-Being,' 'The Transforming Power of Rest,' 'Cultivating Presence,' 'The Art of Gratitude,' 'Empowered Changes,' 'Mutuality of Mobility,' 'Intuition in Nursing,' and 'Open Hearted Nursing through Breath Practices'); 1-on-1 coaching and spiritual direction sessions ($40-50); free educational and wellbeing video libraries; and the 'Triage Your Heart & Soul' self-assessment funnel tool. Underlying technology is content-and-curriculum-based rather than platform-based, with no proprietary software, app, or API disclosed; delivery is via the website, Zoom, and physical venues in San Antonio, Texas and Northern California. The Endorsed CODE YOU Retreat Facilitator Program adds a franchise-like certification pathway for external nurse leaders.

The revenue model is hybrid nonprofit: earned revenue streams include per-seat retreat and course fees, per-session coaching, custom-priced enterprise retreats, and digital eGift card sales ($75, $100, $150 denominations), supplemented by tax-deductible donations collected via the Givebutter platform. CE credit legitimacy is provided through accreditation by the Oregon Nurses Association, an ANCC-accredited approver. Go-to-market combines direct enterprise outreach to hospitals, health systems, and schools of nursing for private retreats; a community-led motion via public retreats and Soul Care Gatherings in San Antonio and Northern California; a product-led motion through the $10 self-paced courses and free assessment funnel; and event-driven demand generation anchored by Texas Nurses Association conference participation. Founder-led operating bandwidth (1-10 employees), absent institutional funding, and lack of disclosed enterprise contract data collectively indicate a small-scale organization at an early stage of capacity-constrained growth.

Name

code you

Legal name

CODE YOU

Website

https://codeyou.info

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1–10 employees

Short description

CODE YOU is a 501(c)(3) nonprofit delivering ANCC-accredited retreats, continuing education courses, and leadership training for nurses and healthcare professionals, addressing burnout, compassion fatigue, and moral injury through founder-led, spiritually grounded programming founded in 2021.

Ownership category

akta.pro rank

Product category

Nurse Well-Being and Continuing Education Services

NAICS

Professional and Management Development Training (611430), Business Schools and Computer and Management Training (6114)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Wellness Program Design & Accountability Coaching (HSADAGAC)

akta.pro secondary industry

End-of-Life Emotional & Spiritual Support (Chaplaincy/Counseling) In-Home (HSABAFAH)

Keywords

• Nurse well-being services
• Nursing continuing education
• Healthcare professional retreats
• Nurse leadership training
• Spiritual care coaching

Headquarters

HQ city

San Antonio

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Public Retreats: Half-day in-person retreats priced between $55-$75 per participant offering 6 CE contact hours. Open to individual nurses; held in San Antonio, TX and Northern California areas.
2. Private/On-Site Retreats: Custom retreats delivered at client healthcare organizations' facilities. Pricing varies based on group size, location, travel, and customization level. Direct sales motion to hospitals, health systems, and nursing schools.
3. Self-Paced CE Courses: Individual online courses priced at $10 each. Topics include Introduction to Wholistic Nurse Well-Being, The Transforming Power of Rest, Cultivating Presence, The Art of Gratitude, Empowered Changes, The Mutuality of Mobility, Intuition in Nursing, and Open Hearted Nursing through Breath Practices.
4. Coaching Services: 1-on-1 sessions including Nurse Mentorship ($40), Nursing Leadership Coaching ($50), and Spiritual Care/Spiritual Direction. Virtual sessions via Zoom. Minimum 5 hours required for facilitator endorsement program.
5. eGift Cards: Digital gift cards available in $75, $100, $150 denominations or custom amounts. Purchased online for gifting to nurses for retreats or coaching.
6. Donations: CODE YOU is a 501(c)(3) nonprofit organization (EIN 93-4049024). Accepts tax-deductible donations via Givebutter platform.

Pricing tiers

Go-to-market motion4 records

Distribution channels6 records

Marketing channels10 records

Core offering

CODE YOU is a 501(c)(3) nonprofit that sells ANCC-accredited nurse well-being programming, including half-day in-person retreats (public and private/on-site), the Wholistic Leadership Certificate Program, $10 self-paced continuing education courses, and 1-on-1 coaching and spiritual direction sessions. It also runs an Endorsed Retreat Facilitator certification pathway for nurse leaders and accepts tax-deductible donations.

Product overview

CODE YOU is a 501(c)(3) nonprofit organization providing ANCC-accredited nurse well-being programming through a multi-format portfolio: in-person CODE YOU Retreats (half-day, 6 CE hours) and Private/On-Site Retreat Hosting serve as the core experiential offerings; the Wholistic Leadership Certificate Program (six 2-hour sessions + independent study) provides structured leader development; Self-Paced Courses (9 titles at $10 each) and Educational Videos (CE) deliver asynchronous continuing education; 1-on-1 Coaching/Mentoring Sessions offer individualized support; and free resources including the Triage Your Heart & Soul Assessment and Wellbeing Videos support broader audience engagement. The Endorsed Retreat Facilitator Program expands reach by certifying nurse leaders to deliver CODE YOU experiences independently.

Differentiator

Problem solved

Functional benefit

Brands

• Wholistic Leadership Certificate Program: A structured training program for nurse leaders that teaches active listening, storytelling, personality typing (Enneagram), workplace violence prevention, and trauma-informed care. Includes leadership development workshop, educational modules, one-on-one coaching, and practical training sessions.
• Brave Healing Spaces
• Endorsed CODE YOU Retreat Facilitator Program

Products and services

• CODE YOU Retreats

Quantifiable outcome

• 60% improvement in communication dynamics among nurse leaders trained in active listening and verbatim techniques
• +3 more outcomes

Named customers1 record

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Healthcare Reinvention Collaborative (formerly The PX Community)minorStrategic or Co-development Partner · 1 January 2024Partnership for educational video content on healthcare culture transformation. CODE YOU created 'Transforming Your Healthcare Culture One Story at a Time' video in partnership with the organization, offering 1 CE Hour.

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Thrive Global: A media and corporate well-being platform founded by Arianna Huffington addressing burnout across professions, with healthcare-specific content. Comparable as a broader well-being incumbent that targets employee burnout at scale.
• American Nurses Association (Healthy Nurse Healthy Nation): The largest US nursing membership organization, which runs the Healthy Nurse Healthy Nation well-being initiative and offers CE programming. Comparable as a broad incumbent addressing nurse burnout and wellness, with a much wider portfolio than CODE YOU.
• MedBridge Education: A leading online continuing education and patient engagement platform serving physical therapists, occupational therapists, and nurses. Comparable as a large incumbent CE provider targeting allied healthcare professionals with self-paced courses and certificates.
• Headspace Health (Ginger): A digital mental health and mindfulness platform increasingly sold to hospitals and health systems as an employee benefit. Comparable as a broader incumbent addressing clinician burnout via subscription mental wellness, often competing for the same B2B budget.

Emerging players

• Happify Health: A digital therapeutics and well-being platform offering evidence-based interventions for stress, anxiety, and resilience, with healthcare employer clients. Comparable as an emerging player in digital clinician well-being, positioned adjacent rather than directly overlapping.
• Lyra Health: A mental health benefit platform sold to employers, including healthcare systems, providing therapy and coaching. Comparable as an emerging player competing for the same nurse well-being budgets, with stronger mental-health depth but weaker spiritual/holistic framing.

Direct peers

• Nurse.com (by Relias): A long-running online destination for nurse continuing education, job search, and professional development. Comparable as a direct peer offering ANCC-accredited CE courses and career content aimed at practicing nurses.
• Schwartz Center for Compassionate Healthcare: A nonprofit focused on compassion, well-being, and team support for healthcare professionals, including nurses. Comparable as a mission-driven peer addressing compassion fatigue and team culture, often through organizational programs.
• American Holistic Nurses Association: A national nursing organization that promotes holistic nursing practice and offers continuing education on integrative and spiritual dimensions of care. Directly comparable to CODE YOU's blend of nurse well-being, holistic philosophy, and CE-accredited programming.
• CE Direct (by Colibri Healthcare): An online CE library for nurses and allied health professionals offering accredited self-paced courses. Comparable as a direct peer in nurse CE, though CODE YOU differentiates through in-person retreats and spiritual-care content.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/CODEYOUSD
• LinkedInlinkedin.com/company/code-you-nurses
• Instagraminstagram.com/codeyou_nurse

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about code you