Selling Paradise Realty, Inc.

What Selling Paradise Realty, Inc. does

Selling Paradise Realty, Inc. (DBA: CENTURY 21 Selling Paradise) is a privately held, single-office residential and commercial real estate brokerage founded in 2002 and headquartered at 3409 Del Prado Blvd S in Cape Coral, Florida. The company operates as an independently owned franchisee of the CENTURY 21 global brand, leveraging the franchise's 14,000+ location, 80+ country network for brand credibility and referral flow, while maintaining local ownership under principals including Greg Guminski and Bobby Mahan. The firm serves individual home buyers and sellers — with a particular emphasis on waterfront and Gulf-access properties — across more than a dozen Southwest Florida submarkets, including Cape Coral, Fort Myers, Fort Myers Beach, Sanibel Island, Naples, Bonita Springs, Estero, and Pine Island.

The core technology stack is built on the CINC platform (part of the Fidelity National Financial / FNF RE Tech ecosystem), which powers the company's IDX-enabled property search website aggregating listings from Florida Gulf Coast MLS, Stellar MLS, and Miami Association of Realtors, along with its lead generation, CRM, and marketing automation. The product portfolio is differentiated by the proprietary BoatMap tool — an interactive mapping feature showing boat distance and travel time from any Gulf access canal point to local restaurants, beaches, and waterfront destinations — supported by a Home Estimate valuation tool, an Agent Pronto-powered agent matching service, and a curated network of preferred vendors spanning mortgage, title/escrow, insurance, home warranty, inspection, property management, and contracting. The website also incorporates an AI chatbot for basic natural-language Q&A, plus analytics integrations (Google Analytics, Meta Pixel, Microsoft Clarity, FullStory) for funnel optimization.

Revenue is generated exclusively through real estate commissions on buyer and seller representation, with rates negotiated per transaction and not publicly disclosed. The business operates a sales-led, direct-to-consumer go-to-market combining global brand recognition, organic search and content marketing around the Florida lifestyle, IDX-driven property search, free home valuation as a seller-lead funnel, and personalized agent outreach — supplemented by CENTURY 21 network referrals and preferred-vendor cross-referrals.

Name

Selling Paradise Realty, Inc.

Legal name

Selling Paradise Realty, Inc.

Website

https://swfloridaareahomesearch.com

Company type

Private

Founded year

2002

Operating status

Operating

Short description

Selling Paradise Realty, Inc. (DBA: CENTURY 21 Selling Paradise) is a privately held Cape Coral, Florida franchise brokerage providing residential and commercial real estate services across Southwest Florida, with a specialization in waterfront and Gulf-access properties supported by its proprietary BoatMap tool.

Ownership category

akta.pro rank

Product category

Real Estate Brokerage Services

NAICS

Offices of Real Estate Agents and Brokers (53121)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Traditional Residential Brokerage (Existing Homes) (BPAJAAAA)

akta.pro secondary industries

Commercial Real Estate Brokerage (Leasing & Sales) (FSAEAJAB), Luxury & High-End Residential Brokerage (BPAJAAAC)

Keywords

• Residential real estate brokerage
• Commercial real estate services
• Property search platform
• Waterfront property sales
• Real estate agent services

Headquarters

HQ city

Cape Coral

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure

Revenue model

1. Real Estate Commissions: The company earns commissions on real estate transactions by representing buyers and sellers of residential and commercial properties in Southwest Florida. Commission rates are not publicly disclosed and are typically negotiated between agent and client.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

Selling Paradise Realty, Inc. operates as a CENTURY 21 franchise providing residential and commercial real estate brokerage services to buyers and sellers across Southwest Florida, including Cape Coral, Fort Myers, and surrounding areas. The company supports transactions through an IDX-enabled property search platform, agent representation, home valuation tools, an exclusive BoatMap feature for waterfront properties, and a curated preferred vendor network.

Product overview

Selling Paradise Realty, Inc. operates as a CENTURY 21 franchise offering residential and commercial real estate services in Southwest Florida. The product portfolio centers on a CINC-powered IDX property search platform aggregating listings from multiple MLS sources (Florida Gulf Coast, Stellar MLS, Miami Association), complemented by exclusive features including the BoatMap interactive waterway navigation tool and Home Estimate valuation service. Agent matching and preferred vendor connections provide transaction support services. The company tagline is 'We Sell Paradise.'

Differentiator

Problem solved

Functional benefit

Brands

• BoatMap: An exclusive interactive feature from CENTURY 21 Selling Paradise that provides boating information about Cape Coral's waterways, showing distances by boat in both miles and time from any point on a Gulf access canal or waterway to popular destinations such as restaurants, beaches, and other waterfront destinations.

Products and services

• Residential Real Estate Brokerage Agent-represented buying and selling services for residential properties across Cape Coral, Fort Myers, Fort Myers Beach, Sanibel Island, Naples, Bonita Springs, Estero, and surrounding Southwest Florida markets.
• Commercial Real Estate Brokerage Buying and selling representation services for commercial properties in the Southwest Florida market, including business locations and commercial real estate valuation.

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability4 records

Feature1 record

Partnerships

Eleven partnerships are on record, tiered core and minor.

• CINC (Commissions, Inc.)coreTechnology or IntegrationTechnology platform powering the company's IDX website, lead generation, CRM, and marketing automation. Part of the FNF RE Tech ecosystem (Fidelity National Financial).
• CENTURY 21 FranchisecoreChannel Partner/ Reseller/ DistributorGlobal real estate franchise brand with over 50 years experience, 14,000+ locations in 80+ countries, and 3 million+ monthly website visitors. Provides brand recognition, leads, and network referrals.
• VanDyk MortgageminorOthersPreferred mortgage lender partner. Contact: Tim Hart, 239-437-4278
• Fidelity National TitleminorOthersPreferred title and escrow services provider. Contact: Cathy Mann-Seiple, 239-770-0309
• Sunshine Rental & Property ManagementminorOthersPreferred rental and property management partner. Contact: Laura Schuette, 239-541-5570
• Edward JonesminorOthersPreferred financial advisor partner. Contact: Brad Haley, 239-357-0340
• PUT 'R Up Inc.minorOthersPreferred general and roofing contractor. Contact: Louis Jones, 239-202-7059
• First American Home WarrantyminorOthersPreferred home warranty provider. Contact: Stephanie Shaughnessy, 800-444-9030
• Shile Insurance GroupminorOthersPreferred insurance provider. Contact: Ashley Teschky, 813-489-3321
• Florida Mortgage Funding GroupminorOthersPreferred mortgage lender partner. Contact: Kara Holleran, 239-246-6000
• Florida Gulf Coast Home InspectionsminorOthersPreferred home inspection services. Contact: Jim Scarpa, 239-334-2373

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• RE/MAX Realty Group (SW Florida): Competing global franchise brand with established offices in Cape Coral, Fort Myers, and surrounding markets. Directly comparable in business model (residential brokerage franchise), GTM (local agents, IDX-driven lead capture), and target customer (residential buyers and sellers).
• John R. Wood Properties: Long-established, independent luxury and residential brokerage focused on the same Southwest Florida markets (Naples, Fort Myers, Bonita Springs). Directly comparable as a regional residential brokerage competing for the same waterfront and lifestyle buyers.
• Michael Saunders & Company: Premier Southwest Florida independent brokerage covering Sarasota, Manatee, and parts of Lee County. Comparable as a high-touch regional residential brokerage with a luxury-waterfront orientation, competing for the same lifestyle-driven buyer pool.
• Royal Shell Real Estate: Large regional independent brokerage serving Cape Coral, Fort Myers, and Sanibel — the exact same sub-markets as Selling Paradise. Comparable in product (residential brokerage), customer (lifestyle and waterfront buyers), and GTM (local agents, IDX, MLS aggregation).
• Premier Sotheby's International Realty: Luxury-focused affiliate of Sotheby's International Realty covering Naples, Fort Myers, and Bonita Springs. Comparable in serving high-end and waterfront SW Florida buyers and sellers, with a competing global-luxury brand affiliation.
• EXIT Realty (SW Florida): Franchise brokerage model with multiple SW Florida offices. Comparable as a directly competing franchise residential brokerage pursuing similar agents and listings in Cape Coral and the surrounding region.

Broad incumbents

• Compass Florida: Tech-forward national brokerage with a significant Florida presence including SW Florida. Competes for the same agents and seller mandates, but with proprietary tech and an equity-driven agent model rather than a franchise structure.
• Keller Williams Realty (SW Florida): Large agent-centric franchise brand with multiple SW Florida market centers. Comparable as a competing franchise model targeting the same agents and listings in the Cape Coral / Fort Myers region.
• Coldwell Banker Realty (SW Florida): Major franchise brokerage brand with dense SW Florida office coverage. Comparable as a residential brokerage competitor with similar franchise-economics dynamics, but with materially larger agent rosters and broader geographic coverage.
• Berkshire Hathaway HomeServices (SW Florida): National franchise brand with strong SW Florida presence. Comparable as a competing residential brokerage franchise competing for the same agent talent, listings, and lifestyle-buyer demand in the same sub-markets.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/c21sp

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Selling Paradise Realty, Inc.