Rent.fun

What Rent.fun does

Rent.fun (legal entity Rent.Fun, LLC, Michigan) operates a self-service recreational equipment rental network across 200+ US parks, waterfront properties, and tourism locations. The company deploys cellular- and Bluetooth-enabled locker kiosks stocked with kayaks, stand-up paddleboards, paddles, life vests, and lawn games (pickleball, cornhole, disc golf) that consumers unlock by scanning QR codes through the Rent.fun mobile app on iOS and Android. The technology stack is app-first with hardware lockers, Stripe-based billing, and an operator-facing dashboard for real-time utilization tracking; Movatic, LLC is the development partner behind the consumer app and a co-branded membership storefront. The app holds a 4.7-star rating on iOS (876 ratings) and 3.8 stars on Google Play (164 ratings).

The business model is hybrid B2B/B2C. On the consumer side, Rent.fun sells a $99/year unlimited national membership providing free 2-hour rentals at any network location, plus per-use fees ranging from $5–$35/hour depending on equipment and market. On the partner side, Rent.fun installs and operates kiosks at municipal parks, recreation departments, tourism bureaus, and private waterfront sites under agreements that grant Rent.fun exclusive self-service rights and split gross rental fees 50/50 with the location owner after payment-processor costs. Hardware/infrastructure sales to partner-operated programs appear as a secondary revenue stream. The model is intentionally low-labor: no staff are required at partner sites, with field mechanics performing 3-week maintenance cycles traveling across the network.

Rent.fun is privately held, bootstrapped, and incorporated in Michigan, led by CEO Adam Greenstein. It has reached 10,000+ cumulative users and is actively expanding — 11 additional sites were pending activation as of mid-2025 — while broadening the product mix from kayaks into lawn games and BoatUS life-jacket stations. Headcount is small and field-operations oriented, with no institutional venture backing disclosed in the source data.

Name

Rent.fun

Legal name

Rent.Fun, LLC

Website

https://rent.fun

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1–10 employees

Short description

Rent.fun operates a self-service mobile-app and cellular-locker network delivering kayak, SUP, and lawn-game rentals across 200+ US parks and tourism locations, selling a $99 unlimited annual membership and per-use fees while splitting revenue with property partners.

Ownership category

akta.pro rank

Product category

Recreational Equipment Rental Services

NAICS

Recreational Goods Rental (532284)

SIC

Services-Miscellaneous Equipment Rental & Leasing (7350), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Adventure Equipment Rental Shops (Outdoor Gear, Camping, Climbing, Water Sports) (THAAALAI)

Keywords

• Self-service kayak rentals
• Equipment rental software
• Smart locker stations
• Parks recreation rentals
• Recreational equipment subscription

Headquarters

HQ city

Northville

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Infrastructure, Operations, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Annual Membership Subscriptions: $99 unlimited annual kayak/SUP rental memberships providing free 2-hour rentals at all locations across the US, valid for 1 year from purchase
2. Per-Use Rental Fees: Usage-based rental fees ranging from $5-$35 per hour depending on location and equipment type. Standard pricing: $25 for first 2 hours, then $15 per hour thereafter. Membership holders get free 2-hour rentals with hourly charges after.
3. B2B Hardware Sales: Equipment and infrastructure sales to parks, recreation departments and other partners for their own rental operations
4. Revenue Share from Partners: 50% of gross rental fees collected from rentals on partner premises, less payment processor fees and non-standard repair costs

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Rent.Fun operates a self-service recreational equipment rental network that lets consumers unlock kayaks, stand-up paddleboards, and lawn games at 200+ partner sites across the United States using a mobile app and app-controlled cellular/Bluetooth lockers. The company monetizes through an annual $99 unlimited membership, per-use hourly rental fees, and B2B partnerships with parks, tourism bureaus, and private venues that share 50% of gross rental revenue in exchange for hosting locked equipment stations.

Product overview

Rent.fun is a self-service recreational equipment rental platform operating a network of 200+ locations across US parks, recreation departments, and waterfront properties. The platform consists of a mobile app for discovering and unlocking equipment, self-service locker stations equipped with app-controlled cellular locks, and partnerships with parks & recreation organizations, tourism bureaus, and private businesses. The core offering is the Unlimited Kayak Rental Membership ($99/year) providing unlimited access to kayaks and SUPs at all locations, alongside à la carte rental options and lawn games services. Equipment is accessed via QR code scanning through the app, with no staff required at partner locations.

Differentiator

Problem solved

Functional benefit

Products and services

• Rent.Fun Mobile App Self-service iOS and Android application that lets consumers find nearby rental stations, scan QR codes to unlock kayaks, SUPs, paddles, life vests, and lawn games, and complete payment for per-use rentals or annual memberships.
• App-Controlled Self-Service Lockers Physical storage units with cellular and Bluetooth locking technology deployed at parks, recreation sites, and private venues; unlocked via the Rent.Fun mobile app and used to dispense recreational equipment on demand.
• Unlimited Kayak and SUP Annual Membership $99 per year subscription that grants free 2-hour kayak and SUP rentals at every Rent.Fun network location across the United States, with standard hourly fees applying after the first 2 hours.
• Self-Service Kayak Rentals Per-use kayak rentals at 200+ partner locations across the United States, including paddles and life vests, unlocked via the Rent.Fun mobile app at rates ranging from approximately $5 to $35 per hour depending on location.
• Self-Service Stand Up Paddleboard (SUP) Rentals Per-use stand up paddleboard rentals at partner locations with paddles and life vests included, accessed through the Rent.Fun mobile app.
• Self-Service Lawn Games Rentals Per-use rentals of lawn games including cornhole, pickleball, and disc golf sets distributed through self-service lockers at designated partner parks and venues.
• Rental Equipment Field Mechanic Services Maintenance, inspection, and repair service for rental equipment and kiosks, including routine site visits every three weeks, troubleshooting, and maintenance documentation across all Rent.Fun partner locations.

Quantifiable outcome

• 10,000+ users served across the US

Named customers6 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature4 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• Parks & Recreation Departments (200+ locations)coreChannel Partner/ Reseller/ DistributorRent.Fun partners with city, county, and municipal parks and recreation departments to install self-service rental kiosks. Partners receive 50% of gross rental fees and gain revenue-generating recreational programs without staffing costs. Rent.Fun maintains exclusive rights to operate self-service rentals on partner premises.
• Waterfront Partnership of Baltimore, MDcoreChannel Partner/ Reseller/ DistributorPartnership to launch self-service Pickleball rental program at Inner Harbor with 2 kiosks. Located at 201 E Pratt St, Baltimore, MD 21202. Operating hours from Sun-up to Sun-down.
• Visit Rome, WIminorChannel Partner/ Reseller/ DistributorTourism partner offering kayak and SUP rentals at Walden Oaks Way, Nekoosa, WI. Equipment includes kayaks with paddles and SUPs with paddles and life vests.
• Town of Van Buren, MEminorChannel Partner/ Reseller/ DistributorSelf-service kayak rental program at Bridge Street, Van Buren, Maine 04785. Kayaks with paddles and life vests provided.
• City of Kent, WAminorChannel Partner/ Reseller/ DistributorSelf-service kayak rental program at Lake Meridian Park with 8 kayaks. Located at 14800 SE 272nd St, Kent, WA 98030.
• City of Oshkosh, WIminorChannel Partner/ Reseller/ DistributorSelf-service kayak rental program at Menominee Park. Located at 520 Pratt Trail, Oshkosh, WI 54901.
• Nicholasville Jessamine County, KYminorChannel Partner/ Reseller/ DistributorLawn games rental program including disc golf at Lake Mingo Park and Riney B Park, and pickleball at Lone Oak Golf Course and City County Park.
• MovaticcoreTechnology or IntegrationDeveloper of the Rent.Fun mobile app platform. Movatic LLC is the developer listed on app stores, providing the technology infrastructure for the rental platform. App redesigned in 2025 with Movatic branding.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Boatsetter: P2P boat and watercraft rental platform serving coastal and lake markets. Overlaps with Rent.Fun in the kayak/SUP consumer segment and competes for the same recreational boater demand, though Boatsetter focuses more on motorized boats and captained experiences.
• GetMyBoat: Peer-to-peer watercraft rental marketplace offering kayaks, SUPs, and boats directly from owners. Directly comparable in equipment category (kayaks/SUPs) and consumer base, though operates via marketplace model rather than owned hardware at partner sites.
• Outdoorsy: Outdoor recreation rental marketplace (RVs, campervans, and adventure gear). Comparable in operating an asset-light marketplace for outdoor recreation equipment rentals, with overlapping consumer demographics of travelers and outdoor enthusiasts.

Broad incumbents

• REI Co-op: Major outdoor recreation retailer and co-op offering kayak and SUP rentals at many store locations. Comparable in outdoor recreation equipment category and target consumer, though REI operates as a staffed retail and rental outfitter rather than a self-service platform.
• Confluence Outdoor: Manufacturer of kayaks, SUPs, and paddlesports equipment under brands like Perception, Dagger, and Wilderness Systems. Comparable in the underlying kayak/SUP product category that Rent.Fun rents, though Confluence is a wholesale manufacturer rather than a rental operator.
• Spin: Micromobility rental operator (scooters and e-bikes) using app-unlocked distributed hardware deployed in partnership with municipalities and universities. Comparable in B2G go-to-market motion and shared-mobility technology stack, though focused on urban transit rather than recreation.
• Lime: Self-service shared mobility operator (scooters, bikes, cars) using app-based unlocking of distributed hardware. Comparable in the technology stack — cellular-locked assets, mobile app unlock, partner-city deployment — and in operating models that eliminate staffing at the point of use.
• BOTE: Stand-up paddleboard manufacturer and retailer selling premium SUPs, kayaks, and docks. Comparable in SUP/kayak product category and recreational consumer base, but operates as a hardware brand rather than a rental platform.

Emerging players

• Hypr: Boat rental and charter platform operating in coastal markets. Comparable in watercraft rental category and consumer base, though focused on staffed, higher-touch charter experiences rather than self-service distributed rentals.
• Veo: Shared micromobility operator deploying app-unlocked scooters and e-bikes in partnership with cities and universities. Comparable in the self-service rental technology model and B2G partnership motion, with a similar distributed-hardware, app-controlled-locker architecture.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/The.Real.Rent.Fun
• LinkedInlinkedin.com/company/rent-fun

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rent.fun