What Prost Utah does

PROST Utah is a volunteer-led, membership-based networking organization that hosts monthly in-person events for luxury travel advisors and luxury travel suppliers operating in the state of Utah. Founded in 2022 as a chapter of the PROST Network, it restricts membership to full-time luxury travel advisors and suppliers (hotels, airlines, cruise lines, tour operators, rep firms, and global reps) with a presence or interest in Utah. The chapter meets on the first Thursday of every month at premium resort venues, including Stein Eriksen Lodge, Montage Deer Valley, Grand Hyatt Deer Valley, St. Regis Deer Valley, Snowbird, and Sundance, among others. PROST Network and its chapters explicitly disclaim any affiliation, endorsement, or historical continuity with PROST, Inc.

The core offering is a single membership product priced at $76 per year plus a $25 one-time joining fee, with revenue supplemented by event registration fees ranging from $55 to $85 depending on attendee type (Utah member, supplier member, non-member, or other PROST chapter member). The technology stack is minimal: a Squarespace-hosted website at prostutah.com serves as the membership application, renewal, and event RSVP surface; there is no mobile app, no proprietary platform, no APIs, and no AI components. Six volunteer board members handle President (Alison Vuijsters), Secretary/Treasurer (Marilyn Stinson), Membership (John Bagley), Communications (Amy Yearwood Crider), Events (Ricky Rubio), and Past President (Neda Heffron) roles via dedicated email addresses.

The go-to-market is community-led: awareness is driven primarily by word-of-mouth, board-member networks, and the curated venue experience, with members from other PROST Network chapters welcome at member rates but required to be accompanied by a host. Marketing channels consist of the website, direct email to board aliases, and event marketing. The 2026 calendar lists events scheduled across at least nine luxury Utah venues, signaling active event operations and venue-partner expansion within the existing Utah geography.

Name

Prost Utah

Legal name

PROST Utah

Website

https://prostutah.com

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

1–10 employees

Short description

PROST Utah is a volunteer-run, membership-based networking organization that hosts monthly in-person events for luxury travel advisors and suppliers located in Utah, operating as a chapter of the PROST Network founded in 2022.

Ownership category

akta.pro rank

Product category

Travel Industry Networking Services

NAICS

Business Associations (813910)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Luxury, VIP & Bespoke Travel Concierge (HSACAKAL)

akta.pro secondary industry

Luxury Hospitality & VIP Hosting (Tables, Bottle Service, Concierge Hosts) (HSACAMAH)

Keywords

• Luxury travel networking
• Hospitality membership organization
• Travel advisor networking
• Monthly industry events
• Luxury supplier relations

Headquarters

HQ city

Salt Lake City

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Marketing or Sales, Others, Personnel

Revenue model

1. Annual Membership Fees: Annual membership fee of $76 per year, plus a one-time $25 joining fee for new members. Membership is restricted to Luxury Travel Advisors and Suppliers located in Utah who are full-time, actively engaged in selling Luxury Travel.
2. Event Registration Fees: Event-based revenue from networking luncheons, cocktail events, and social gatherings. Pricing varies by attendee type: Travel Advisor UT Members ($55-$75), Supplier UT Members ($65-$75), Non-Members ($65-$85), and Members of Other PROST Chapters ($55).

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

PROST Utah operates an exclusive membership-based networking organization for luxury travel advisors and suppliers located in Utah. Members pay an annual fee of $76 plus a one-time $25 joining fee and receive access to monthly in-person networking events held on the first Thursday of every month at luxury venues throughout Utah's resort destinations, including luncheons, cocktail events, and social gatherings that facilitate business development, referrals, and relationship building within the luxury travel industry.

Product overview

PROST Utah is a membership-based networking organization for the luxury travel industry in Utah. The organization operates as a single unified offering (membership program) rather than a platform with modules. Members receive access to monthly in-person networking events held at luxury venues throughout Utah, including luncheons, happy hours, and mixers at properties such as Stein Eriksen Lodge, Montage Deer Valley, and Snowpine Lodge. The core product is the annual membership, which enables professionals to network, build business relationships, and collaborate within the luxury travel sector.

Differentiator

Problem solved

Functional benefit

Products and services

• PROST Utah Annual Membership Program Exclusive annual membership ($76/year plus a $25 one-time joining fee) restricted to full-time Luxury Travel Advisors and Suppliers located in Utah who are actively engaged in selling luxury travel. Membership grants access to monthly in-person networking events, professional relationships, and cross-chapter attendance rights within the PROST Network.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eleven partnerships are on record, tiered core and minor.

• PROST NetworkcoreStrategic or Co-development PartnerPROST Utah is part of the PROST Network, an affiliation of chapters providing networking for the luxury travel industry. Members from other PROST Network chapters are welcome to attend Utah events at member rates. Note: PROST Network was founded in 2022 and is not affiliated with PROST, Inc. or any PROST Inc. chapter.
• Stein Eriksen LodgecoreGTM or Marketing PartnerLuxury resort venue that regularly hosts PROST Utah events and provides exclusive industry room rates for members. Stein Collection properties (Stein Eriksen Lodge and Chateaux Deer Valley) offer discounted accommodations for event attendees.
• Grand Hyatt Deer ValleyminorGTM or Marketing PartnerLuxury hotel venue hosting PROST Utah evening events, providing industry rates for members.
• The St. Regis Deer ValleyminorGTM or Marketing PartnerLuxury resort venue hosting PROST Utah luncheon events.
• Snowbird ResortminorGTM or Marketing PartnerMountain resort venue hosting PROST Utah events including Oktoberfest-themed gatherings.
• Sundance Mountain ResortminorGTM or Marketing PartnerHost venue for the 2026 Kick Off Happy Hour event, providing ski passes and accommodation rates for attendees.
• Kimpton Hotel Monaco Salt Lake CityminorGTM or Marketing PartnerLuxury boutique hotel in Salt Lake City hosting PROST Utah November 2026 luncheon event.
• Silver Lake LodgeminorGTM or Marketing PartnerMid-mountain lodge at Deer Valley hosting PROST Utah July 2026 luncheon event.
• Montage Deer ValleyminorGTM or Marketing PartnerLuxury resort venue hosting PROST Utah August 2025 summer celebration event.
• Black Rock Mountain ResortminorGTM or Marketing PartnerMountain resort venue hosting PROST Utah September 2025 sunset soirée event.
• The Grand America HotelminorGTM or Marketing PartnerLuxury hotel in Salt Lake City hosting the December 2025 holiday event.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• American Society of Travel Advisors (ASTA): National professional association representing travel advisors, offering networking events, advocacy, and education. Comparable as a membership organization serving travel advisors, though focused on the broader advisor profession rather than the luxury segment specifically.
• Virtuoso: Global luxury travel network of advisors and suppliers, offering networking, education, and supplier connections. Operates at much larger scale and broader geography than PROST Utah but serves the same luxury travel advisor and supplier audience with overlapping relationship-building value.
• Ensemble Travel Group: Membership-based consortium of independent luxury and leisure travel agencies with preferred supplier partnerships and hosted events. Comparable member-supplier networking model and luxury travel advisor focus, though operating nationally and at consortium scale.
• Travel Leaders Network: Large US travel agency consortium with hosted supplier events, training, and advisor networking programs. Comparable in connecting luxury and upscale travel advisors with suppliers, though broader in membership scope and less locally curated than PROST Utah.
• Signature Travel Network: Member-owned cooperative of luxury travel advisors in North America, offering preferred supplier relationships, networking events, and marketing programs. Comparable in serving luxury travel advisors and suppliers with curated networking, though at significantly larger scale and with consortium economics.

Direct peers

• Traveller Made: Invitation-based community and event platform for luxury travel advisors and DMCs (Destination Management Companies). Closely comparable as a curated, membership-driven networking organization hosting live events where luxury travel advisors meet premium suppliers.
• PROST Network (parent and other chapters): Parent organization of PROST Utah and sister chapters operating the same monthly luxury travel networking format in other geographies. Directly comparable membership structure, event cadence, and target member profile, making other PROST Network chapters the closest one-to-one peer set.

Emerging players

• Luxury Travel Advisor (ULTRA Summit / Forum): Industry media brand hosting annual summits and forums bringing together luxury travel advisors and suppliers. Comparable as a venue for advisor-supplier relationship building in the luxury segment, though event-driven rather than chapter-based.
• Travel + Leisure A-List: Annual editorially curated directory of top luxury travel advisors, providing visibility and referral flow to advisors and luxury suppliers. Comparable in connecting luxury travel advisors with affluent travelers and suppliers, though delivered as a media property rather than live networking events.

Others

• Society of Incentive & Travel Executives (SITE): Global membership organization for the incentive travel industry, connecting suppliers, DMCs, and advisors through events and education. Comparable membership-event networking model for travel industry professionals, though focused on incentive/corporate travel rather than luxury leisure.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks2 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Prost Utah