Rohrman Midwest Motors, Inc.

What Rohrman Midwest Motors, Inc. does

Rohrman Midwest Motors, Inc. operates an authorized Acura franchise dealership under the trade name Arlington Acura, located at 1275 E. Dundee Road in Palatine, Illinois. The single-rooftop dealership sells the full Acura lineup including the MDX (midsize SUV), RDX (compact SUV), TLX (sport sedan), Integra (sport compact), ADX (compact crossover), and the all-electric ZDX, alongside a multi-brand pre-owned inventory spanning Acura, BMW, Mercedes-Benz, Lexus, Porsche, and Tesla. The dealership is part of the broader Rohrman Auto Group and is presented in market as "Bob Rohrman Arlington Acura," indicating founder/family ownership.

The business generates revenue across four streams: new vehicle sales (one-time transactions on MSRP with dealer discounts and add-ons), pre-owned vehicle sales (including Acura Precision Certified Pre-Owned vehicles backed by a 182-point inspection and 24-month/100,000-mile limited warranty), financing and leasing (transaction-fee revenue from lender relationships and lease origination), and a service and parts operation (professional-services revenue from maintenance, repairs, OEM parts, tires, and accessories). Distribution operates through a physical showroom, an online sales platform with ePrice and trade-in tools, a service and parts department, and integrated digital storefronts for tires and accessories.

The customer base is retail consumer (B2C) in the Chicago northwest suburban corridor — Palatine, Schaumburg, Arlington Heights, Buffalo Grove, and Barrington — with segmented demand across luxury buyers, SUV/crossover families, performance enthusiasts, and EV shoppers. The dealership employs 11-50 people, supports Saturday showroom hours plus Monday-Friday 9AM-8PM operations, and runs a multi-channel marketing mix including website, blog, paid search specials, Facebook organic social, and local market presence. The technology stack is the DealerOn website platform with no proprietary AI or software product; AI features referenced (Google Built-in, Alexa, CarPlay, Android Auto) are OEM-vehicle integrations rather than dealership-built capabilities.

Name

Rohrman Midwest Motors, Inc.

Legal name

Rohrman Midwest Motors, Inc.

Website

https://arlingtonacura.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Rohrman Midwest Motors, Inc. (Arlington Acura) is a single-rooftop authorized Acura franchise dealership in Palatine, Illinois, serving Chicago's northwest suburbs with new and pre-owned luxury vehicle sales, financing, and certified service and parts.

Ownership category

akta.pro rank

Headquarters

HQ city

Palatine

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. New Vehicle Sales: Sale of new Acura vehicles including MDX, RDX, TLX, Integra, ADX, and ZDX models. Revenue generated from vehicle MSRP minus dealer discounts plus add-ons.
2. Pre-Owned Vehicle Sales: Sale of certified pre-owned and general used vehicles from Acura and other luxury brands including BMW, Mercedes-Benz, Lexus, Porsche, and Tesla.
3. Service and Maintenance: Routine maintenance, repairs, and parts sales including oil changes, tire rotations, brake service, and multi-point inspections. Services include A1 and B1 service, wiper installation, brake inspection, tire rotation, alignment, battery testing, and timing belt packages.
4. Financing and Leasing: Arrangement of vehicle financing and leasing through relationships with lenders. Dealer earns financing commissions and lease origination fees.
5. Parts and Accessories: Sale of OEM parts, accessories, and tires through eStore platforms and in-dealership parts counter.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Rohrman Midwest Motors, Inc., operating as Arlington Acura, is an authorized Acura dealership in Palatine, Illinois that sells new Acura vehicles (MDX, RDX, TLX, Integra, ADX, ZDX), certified and pre-owned vehicles from multiple luxury brands, and provides automotive financing, leasing, service, parts, and tire sales to consumers in the Chicago metropolitan area.

Product overview

Arlington Acura (Rohrman Midwest Motors, Inc.) operates as an authorized Acura dealership offering a comprehensive portfolio of automotive products and services. The core offering consists of new Acura vehicles across six models: MDX (luxury midsize SUV), RDX (compact luxury SUV), TLX (sport sedan), Integra (sport compact), ADX (crossover with Google built-in), and ZDX (all-electric SUV). The dealership complements new vehicle sales with pre-owned vehicle inventory, an Acura Certified Pre-Owned program featuring rigorous 182-point inspections and extended warranties, and flexible vehicle financing and leasing options. Additional revenue streams include a full-service maintenance and parts department staffed by certified technicians using genuine Acura parts. This multi-channel approach serves customers across the vehicle ownership lifecycle from initial purchase through ongoing maintenance.

Differentiator

Problem solved

Functional benefit

Products and services

• New Acura Vehicles Full lineup of new Acura luxury vehicles including MDX (midsize SUV), RDX (compact SUV), TLX (sport sedan), Integra (sport compact), ADX (crossover), and ZDX (electric SUV). Sold with manufacturer warranty and available financing or leasing options. Targeted at retail consumers in the Chicago metropolitan area.
• Pre-Owned Vehicles Pre-owned vehicle inventory from Acura and other luxury brands including BMW, Mercedes-Benz, Lexus, Porsche, and Tesla. Vehicles are inspected with vehicle history reports available. Targeted at consumers seeking used luxury vehicles under $15,000 and higher price points.
• Acura Certified Pre-Owned Program Certification program featuring a 182-point inspection by factory-trained technicians with 24-month/100,000-mile limited warranty, 84-month/100,000-mile powertrain warranty, roadside assistance, and complimentary first scheduled maintenance. Available on qualifying pre-owned Acura vehicles.
• Vehicle Financing Financing solutions arranged through relationships with multiple lenders, offering competitive interest rates (e.g., 2.99% APR on Integra, 3.49% on MDX, 3.99% on ADX) and customized loan terms tailored to customer credit profiles.
• Vehicle Leasing Lease options with flexible 24-36 month terms, warranty coverage, and end-of-lease flexibility. Example offers include Acura Integra from $279/month for 36 months with $1 down and Acura MDX lease from $499/month.
• Service & Parts Full-service maintenance and repair facility staffed by certified Acura technicians using genuine OEM parts. Services include oil changes, tire rotations, brake service, A1/B1 service, alignments, battery testing, timing belt packages, multi-point inspections, and seasonal maintenance such as a $50 Full Synthetic Oil Change.
• Parts and Accessories Sale of OEM Acura parts, accessories, and tires through the dealership parts counter and online eStore platforms.

Quantifiable outcome

• Extended warranty coverage: 24-month/100,000-mile limited warranty and 84-month/100,000-mile powertrain warranty on CPO vehicles
• +1 more outcomes

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

AI capability5 records

Feature3 records

Partnerships

One partnership is on record.

• Acura (Honda Luxury Division)coreOEM/ Whitelabel/ Licensing PartnerAuthorized Acura dealership franchise relationship. Dealership is authorized to sell new Acura vehicles, use Acura branding, access manufacturer incentive programs, and participate in Acura Certified Pre-Owned program. Represents the primary brand sold at the dealership.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• AutoNation: Largest U.S. auto retailer with hundreds of franchised stores including luxury brands. Provides a public-market benchmark for franchised dealer economics, multi-store scale advantages, and capital allocation across new, used, and F&I segments.
• CarMax: Largest U.S. used vehicle retailer with nationwide footprint. Comparable on the pre-owned sales side, particularly in the multi-brand luxury inventory segment, though CarMax operates an agency-style no-haggle model rather than franchised dealership structure.
• Penske Automotive Group: Publicly-traded luxury and premium auto retailer with a global footprint. Comparable business mix of luxury franchised dealerships with significant used, service, and parts operations — a relevant benchmark for unit economics and franchise valuation multiples.
• Sonic Automotive: Publicly-traded U.S. auto retailer operating franchised luxury and mass-market dealerships plus the EchoPark used-vehicle business. Relevant peer on multi-store franchised operations and on the used-vehicle segment via EchoPark.
• Asbury Automotive Group: Publicly-traded auto retailer with a portfolio of luxury and volume franchises across the Sunbelt and select Midwest markets. Comparable on franchised store operations, F&I attachment, and service-department scale economics.

Direct peers

• Joe Rizza Acura: Acura franchised dealer serving the Chicago south/southwest suburbs. Comparable in franchise structure, full-service model, and customer segments — luxury new and CPO buyers plus after-sales service.
• Ed Napleton Acura: Authorized Acura dealership within the Napleton Automotive Group, a large multi-brand dealer group in the Chicago suburbs. Directly comparable as an authorized Acura franchise offering new vehicles, CPO used inventory, and full service operations in overlapping trade areas.
• Pauly Acura: Authorized Acura dealership in the Illinois suburbs. Competes head-to-head with Arlington Acura for new Acura buyers, CPO customers, and service work in the northwestern Chicago suburban corridor.
• Muller Acura: Acura franchised dealer in the greater Chicago/Midwest area. Same authorized franchise business model with new Acura sales, certified pre-owned, and factory-certified service operations.
• McGrath Acura: Major Acura franchised dealer serving the greater Chicago area. Operates the same business model (new Acura sales, CPO pre-owned, service, parts, F&I) targeting the same luxury vehicle buyer segment, making it the closest direct competitor in the Chicago metro trade area.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/ArlingtonAcurainPalatine
• LinkedInlinkedin.com/company/arlington-acura-in-palatine

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rohrman Midwest Motors, Inc.