Roady's Truck Stops
- Company typePrivate
- Founded2001
- HeadquartersBoise, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Roady's Truck Stops does
Roady's Truck Stops is a privately held membership-based buying network for independent truck stops and travel centers, headquartered in Nampa, Idaho and operating since 2001. The company unites 360+ independently owned locations across 48 states under a non-franchise model, providing members with collective purchasing power on national vendor contracts, fleet and aggregator visibility tools, a driver-facing loyalty platform (Roady's Rewards), and structured sales support through dedicated Growth Strategists. Its core products include the Roady's Rewards program (one point per gallon of diesel, redeemable for in-store items, free showers at 75+ gallon transactions, and weekly specials), a mobile application on iOS and Android serving 300+ locations, and a Merchant Console web portal for operator membership management. The business operates a sales-led go-to-market model where prospective members schedule complimentary Strategic Growth Reviews to evaluate fuel volume opportunities, aggregator alignment, and margin improvement. Roady's does not own or operate the participating locations; instead it monetizes through membership participation and vendor program access across categories including fuel (Chevron), foodservice (Sysco, Farmer Bros), beverages (Coca-Cola), sanitation (Ecolab/Entegra PS), retail merchandise (DAS Companies, Lynco Products), payments (Global Payments), and parking (Truck Parking Club).
Roady's Truck Stops firmographics
Firmographics- Name
- Roady's Truck Stops
- Legal name
- Roady's Truck Stops
- Website
- https://roadys.com
- Company type
- Private
- Founded year
- 2001
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Where Roady's Truck Stops is headquartered
LocationHeadquarters
- HQ city
- Boise
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Roady's Truck Stops business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain
Revenue model
- Network Membership Program: Roady's operates as a buying network for independent truck stops, providing collective purchasing power, vendor programs, fleet visibility tools, and rewards platforms to member locations in exchange for network participation.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | One-time | Complimentary Strategic Growth Review |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels3 records
Roady's Truck Stops product offering
Product offeringCore offering
Roady's operates a membership-based buying network uniting 360+ independent truck stops across 48 states to access collective fuel purchasing power, fleet and aggregator visibility programs, vendor rebate contracts, and the Roady's Rewards loyalty platform. Members retain full ownership of their locations and operate without franchise-style operational mandates, while receiving dedicated Growth Strategist support for program execution and performance improvement. The network serves both independent operators (B2B members) and professional truck drivers (B2C rewards users) through the Roady's Rewards mobile app and merchant tools.
Product overview
Roady's operates as a network of 360+ independent truck stops unified through a membership model, combining a loyalty rewards platform, mobile application, and merchant management tools. The core offering centers on the Roady's Rewards Program for drivers and the Merchant Console for operators, supported by strategic consulting services and a vendor partner marketplace providing national and regional supplier contracts across fuel, retail, food, sanitation, and parking categories.
Differentiator
Problem solved
Functional benefit
Brands
- Roady's Rewards: Loyalty and rewards program for truck drivers that allows earning points on fuel and in-store purchases, redeemable for rewards, free showers, and weekly specials at participating locations.
Products and services
- Roady's Rewards Program Loyalty rewards platform for professional truck drivers that awards one point per gallon of diesel and additional in-store points, redeemable for merchandise, shower credits (awarded on 75+ gallon transactions), and weekly specials at participating independent truck stops in 48 states.
- Roady's Mobile App
Quantifiable outcome
- Steady gallon increases within the first year of partnership
- +1 more outcomes
Companies that use Roady's Truck Stops
Customer profileNamed customers3 records
Segments2 records
Ideal customer profiles3 records
Roady's Truck Stops technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Roady's Truck Stops partnerships and signals
Strategic signalPartnerships
15 partnerships are on record, tiered top partner, general partner, supplier and food & beverage partner.
- DAS Companiestop partnerDAS Companies is a leading distributor of retail products tailored specifically for truck stops and travel centers. Through Roady's network alignment, member locations gain access to a broad portfolio of high-demand merchandise including electronics, novelty, and automotive accessories to strengthen in-store performance and increase retail margins.
- Global Paymentstop partnerGlobal Payments provides credit card processing services for the Roady's network, enabling payment infrastructure for member truck stops.
- Coca-Colatop partnerCoca-Cola provides category-driving brands and merchandising expertise designed to increase traffic and strengthen retail performance. Member locations gain access to nationally recognized products, coordinated promotional programs, and structured support for high-volume travel centers.
- Farmer Bros (Warren Rogers Associates)top partnerWarren Rogers Associates provides regional foodservice distribution solutions tailored to independent truck stops. Members gain access to reliable product sourcing, responsive service, and operational support designed to strengthen kitchen performance and protect margins.
- Entegra PS (Ecolab)top partnerEcolab delivers cleaning, sanitation, and food safety solutions for high-traffic travel centers and truck stops. Services include commercial kitchen sanitation, warewashing programs, restroom hygiene systems, and surface disinfection protocols with compliance support.
- Lynco Productsgeneral partnerLynco Products is a national distributor specializing in truck stop and travel center merchandise including automotive accessories, electronics, novelty items, and driver-focused essentials. Supports merchandising strategy through category insight and inventory alignment.
- Syscotop partnerSysco provides national foodservice distribution solutions for high-volume travel centers and truck stop kitchens. Offers competitive pricing, reliable supply chains, menu development resources, and professional category support.
- Truck Parking Clubtop partnerTruck Parking Club is a nationwide platform helping truck drivers find and reserve safe, reliable truck and trailer parking by the hour, day, week, or month through its website and mobile app.
- ChevronsupplierFuel vendor partner listed in the Roady's vendor marketplace for fuel supply.
- Schellfood & beverage partnerFood and beverage vendor partner listed in the Roady's vendor marketplace.
- i35food & beverage partnerFood and beverage vendor partner listed in the Roady's vendor marketplace.
- WestbrookssupplierSupplier partner listed in the Roady's vendor marketplace for truck stop and travel center supplies.
- TruckProsupplierSupplier partner listed in the Roady's vendor marketplace for truck parts and service.
- CintassupplierSupplier partner providing uniforms, facility services, and related products through the Roady's vendor marketplace.
- NTWsupplierSupplier partner listed in the Roady's vendor marketplace for truck parts distribution.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Roady's Truck Stops competitors and assessment
Company assessmentBroad incumbents
- RaceTrac: RaceTrac is a large privately held convenience and fuel retailer with a broad multi-state footprint. It is a comparable operator in fuel and c-store retail and competes for the same driver and consumer traffic as Roady's member locations.
- Love's Travel Stops: Love's Travel Stops is one of the largest privately held chains of travel stops in the U.S., with extensive fuel, food, and parking offerings. It competes directly with Roady's member stops on driver traffic, fleet card acceptance, and in-store revenue.
- TravelCenters of America: TravelCenters of America, acquired by BP, operates a national chain of full-service travel centers under the TA and Petro brands. It is a major competitor for fleet contracts, fuel volume, and driver loyalty programs that overlap with Roady's offering.
- Pilot Flying J: Pilot Flying J, owned by Berkshire Hathaway, is the largest truck stop network in North America with a broad portfolio of travel centers and proprietary fuel logistics. It competes with Roady's members for the same long-haul driver and fleet customer across U.S. highway corridors.
Regional players
- Yesway: Yesway is a privately held convenience store and fuel operator with a footprint concentrated in the Midwest and Southwest. It is comparable to Roady's members in fuel and c-store retail, and has historically been tied to the AMBEST cooperative ecosystem.
- Maverik: Maverik is a fast-growing regional travel center and convenience store chain based in the Mountain West, including acquired Kum & Go locations. It is a comparable operator in fuel and travel center retail for drivers and fleets.
- Sapp Bros: Sapp Bros is a privately held regional chain of travel centers concentrated in the Midwest and Mountain West. It offers comparable fuel, food, and parking services to Roady's members in overlapping geographies, though at smaller network scale.
- Road Ranger: Road Ranger operates a chain of travel centers in the Midwest and Southern U.S., focusing on long-haul driver services. It overlaps with Roady's network on truck stop fuel, food, and parking offerings across similar regional corridors.
- Kwik Trip: Kwik Trip is a large privately held convenience store and fuel chain concentrated in the Upper Midwest. It is a relevant comparable for the convenience-store and fuel-retail side of Roady's member stops.
Direct peers
- AMBEST: AMBEST is a long-standing buying cooperative and marketing alliance serving independent truck stops. It is the closest direct analog to Roady's, with a similar collective-buying, member-services model targeting the same independent operator customer base.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Roady's Truck Stops social profiles
Digital presenceRoady's Truck Stops financial estimates
Financial estimateRevenue estimate
Valuation estimate
Roady's Truck Stops leadership team
Management profileNumber of profiles
Profiles1 record
Roady's Truck Stops funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Roady's Truck Stops M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Roady's Truck Stops
What does Roady's Truck Stops do?
Roady's operates a membership-based buying network uniting 360+ independent truck stops across 48 states to access collective fuel purchasing power, fleet and aggregator visibility programs, vendor rebate contracts, and the Roady's Rewards loyalty platform. Members retain full ownership of their locations and operate without franchise-style operational mandates, while receiving dedicated Growth Strategist support for program execution and performance improvement. The network serves both independent operators (B2B members) and professional truck drivers (B2C rewards users) through the Roady's Rewards mobile app and merchant tools.
Is Roady's Truck Stops a public or private company?
Roady's Truck Stops is a private company. It is classified as unknown and is currently operating.
When was Roady's Truck Stops founded?
Roady's Truck Stops was founded in 2001. It employs 11 to 50 people.
Where is Roady's Truck Stops based?
Roady's Truck Stops is headquartered in Boise, United States, in the North America region.
How does Roady's Truck Stops make money?
One revenue line is on record: network Membership Program.
Who are Roady's Truck Stops's main competitors?
Broad incumbents on record are RaceTrac, Love's Travel Stops, TravelCenters of America and Pilot Flying J. Regional players are Yesway, Maverik, Sapp Bros, Road Ranger and Kwik Trip. AMBEST is listed as a direct peer.
Does Roady's Truck Stops have an API?
No public API is recorded for Roady's Truck Stops.